What is Digital Marketing?

Digital Marketing is ways to increase your traffic on your website, apps. To know about Marketing Click Here.

What is Digital Marketing?

• Digital marketing can be described as actively promoting products and services using digital distribution channels as an alternative to the more traditional mediums such as television, print and radio.

Definitions

• Digital Media

  • Communications are facilitated through content and interactive services delivered by different digital technology platforms.

• Digital Marketing

  • The application of the Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives.

• Multi channel Marketing

  • Customer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle.

Growth in Digital Marketing

• In 2002 less than £200 million was spent on UK internet advertising – in 2013, digital advertising spend has crossed the £6 billion mark
• In 2013 digital advertising increased by 15% on 2012 with mobile now accounting for 16% of all digital advertising spend compared to only 1.1% in 2009.
• While, display advertising representing 30% share of digital ad spend in 2013.
• Paid-for search marketing increased 14% from 2012 into 2013.

Principles of Digital Marketing Campaigns

• Campaign (customer and market) insight
• Goal setting and tracking
• Segmentation and Targeting
• Offer message and development
• Budgeting and selecting the digital media mix
• Integration into overall media schedule and plan

Goals of Digital Marketing Campaigns

• Traffic building goals
• Conversion and engagement goals
• Third-party site reach goals
• Multi-channel marketing goals

Digital Marketing Key Characteristics

• Build a quality website that is engaging and responsive.
• Have a strong social presence that encourages customers to offer feedback.
• Display timely and relevant content that provides the key information your customers need.
• Create compelling visuals that stay in the customers’ minds long after they’ve moved on.

Digital Marketing Strategies

• Digital marketers turn to technology to help reach target consumers:
  • • Internet Marketing
    • Mobile Marketing
    • Social Media Marketing
    • Viral Marketing

Internet Marketing

• The Internet, far more than any other medium, has given consumers a voice, a publishing platform and a forum where their collective voices can be heard, shared and researched, creating a more powerful and educated audience than ever before.

Mobile Marketing

• Mobile marketing refers to two different marketing means:  one refers to marketing on or with a mobile device (such as a mobile phone) while the other (more traditional) is meant to describe marketing “on-the-go”.

Social Media Marketing

• Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, media and to otherwise interact.

Viral Marketing

• Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
• It is the digital marketer’s version of “word-of-mouth” advertising.

What are Digital Channels?

• Organic Search (e.g. Google)
• Paid Search (e.g. Bing)
• Digital Advertising Channels (e.g. Display Ads)
• Email
• Affiliates (e.g. ShareASale)
• Social Media Channels (e.g. Facebook)
• Online Public Relations (e.g. Press Releases)

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