Social Media Marketing: The Ultimate Guide

Social Media Marketing

“If you are not using social media to communicate and connect, you might as well live in a cave, or the grounded shell of a space shuttle.”Online Business Strategist

What is Social Media?

  • “Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words and pictures.”–Wikipedia
  • “It’s media (content that is published) with a social (anyone can add to it) component.”–Mike Volpe

Key benefits of social media

  • Social media can encourage participation, conversation, and community
    – all of which can help spread key messages, influence decision making, and promote behavior change.
  • It helps to reach people when, where, and how it is convenient for them, which improves the availability of content and might influence satisfaction and trust in messages delivered.
  • It is also a key tool in building awareness and credibility

Which Social Media to choose?

  • Know your target audience!
  • Know your capabilities of communicating through that media!
  • Use appropriate social media for audience segmentation.

Where to Start?

Social Media Platforms:

  • Pinterest
  • Google Plus
  • YouTube
  • LinkedIn
  • Twitter
  • Blogs
  • Facebook
  • Instagram
  • Whatsapp
  • NextDoor

Importance Social Media Marketing

  • Finds you customers and builds clientele
  • It gives businesses the ability to find out what people are saying about them (and others) in their industries and introduces your brand
  • It gives you feedback about your brand
  • Provides a test audience (vs. focus groups)
  • Solidifies your reputation as a valuable and knowledgeable resource

Goals for Social Media Marketing:

  • Increase customer base
  • Generate leads
  • Drive sales
  • Build awareness
  • Make money from your content
  • Establish thought leadership
  • Educate customers
  • Customer-source part of your product development
  • Reach internal communication

Social Media Marketing Strategy

  • Identify your goals

  • Identify your target audience

    • Who are your customers?
    • What characteristics do they have and age group do they come from?
    • What are their spending or shopping habits?
    • Do they shop online?
    • What social media applications are they using?
  • Create a profile or brand

    • As you create your online profiles, think about your screen name
  • Find the social media that’s right for you

    • Which ones are your customers using?
    • Start with one – Understand it, utilize it effectively and then expand your online presence
    • Write good and appropriate content
    • Build relationships; listen and engage with your followers
  • Plan a time frame

    • Map out a schedule for updating content
    • This should be accomplished on a regular basis
    • Follow the schedule
  • Include Search Engine Optimization (SEO)

    • Focus on Good Phrases
    • Avoid “Vanity” keywords
    • Use Google’s AdWords
    • Keyword Tool
    • Remember the value of repetition
    • Guide your content strategy
  • Measure progress toward goals

    • Did we learn something about our customers that we didn’t know before?
    • Did our customers learn something about us?
    • Were we able to engage our customers in new conversations?

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