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This observation is based on a simple fact that users have a very short attention span and if they don’t see what they are looking for within seconds of landing on a page, then you lose them as customers.
Sandeep Kumar Maurya
Founder of Developed INDIAN Society
1. What is a landing page?
A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows both of these criteria: It has a form that allows you to capture a visitors information in exchange for a desired offer.
2. What is a landing page on a website?
A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link.
3. Is a landing page a homepage?
The first major difference between your homepage and your landing pages is your audience. Landing pages are exactly what they sound like. It’s a “page” someone “lands” on after clicking on one of your ads.
4. What is the main purpose of a landing page?
The purpose of a landing page is to attract and engage the right audience and bring them to a defined call to action.
5. How much does a landing page cost?
Building your landing page will take time, so expect to spend 8 to 16 hours on it (maybe a little more or less depending on the form). Hourly rates can run as low as $40-$50 to as high as $200-$400, depending on your provider.
6. How many landing pages should a website have?
Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.