Category Archives: Content Marketing

Content Marketing

15 Tools You Need to Know to Write Better in the Modern Age

People want to read unique content, convey stories, entertain, solve problems, and create unforgettable memories in the modern age. Therefore, businesses, advertisers, writers, and freelancers are constantly working to create content that is useful to audiences.

Writers must provide high-quality, fantastic content that people will enjoy reading and sharing. You can do this by using writing tools. They will make your job easier by helping you in writing well-researched, essential, explicit, and entertaining content.

There are dozens of writing tools that help you put a jumble of ideas together, correct split infinitives, or narrow down complicated terms. However, reviewing those tools and choosing which ones are best for your writing style will take some time.

So here, we are discussing 15 tools that every writer needs to write in a better way and attract a large audience. 

15 Tools You Need to Know to Write Better in the Modern Age:

Writing isn’t the simple process in the world, but with the relevant tools and resources, you may significantly reduce the work you have to do.

Rather than trying to complete the process yourself, you must rely on some tools to help you.

Tools for Idea Generation:

Following are the tools that will help you write your content and generate multiple ideas.

Headline Analyzer:

If you constantly find trouble coming up with catchy headlines, the Headline Analyzer can help you. Insert your headline and see if it is solid and capable of drawing attention and improving SEO ranks.

People have recognized how important a headline is in capturing readers’ attention. With only one minor blunder, you’ve already ruined your chances of attracting viewers. So, the next time you’re creating content, remember to use this tool to create attractive headlines.

Answer the public:

Answer the public will indicate what people are looking for on the internet. It’s mainly an image-form tool that will suggest auto-complete results vary based on your keyword.

It might serve as a backbone for your content by providing ideas based on what people are searching for on Google. It might be a gold mine for your next good plan. Type in a keyword, and you’ll get hundreds of hits for your next article.

Thesaurus:

A thesaurus is designed to liven up your writing. A thesaurus might help you find a synonym if you repeatedly use the exact words. Your word’s antonyms are also highlighted.

Its primary purpose is to help you find synonyms for your words and make your content more engaging.

Hubspot Blog Idea Generator:

Hubspot Blog Idea Generator is a valuable tool for brainstorming blog topics.

This Blog Idea Generator can assist you in coming up with new concepts. When you’re stuck for ideas and don’t know what to write next, this tool will guide you through the process of creating new material.

Type in nouns, and they’ll provide you with five topic suggestions based on your search. The generator will provide titles for five blog entries if you enter up to five nouns. 

While the titles it proposes are pretty formulaic, they offer ideas for different methods you could take with your writing. It won’t provide you with thousands of ideas, but it’s an excellent place to start if you’re stuck for ideas.

Tools for Writing and Editing:

You can use these tools to edit and proofread your content.

Editpad.org

Editpad.org, as the name indicates, is an online text editor that you can use for creating and editing content.

The online notepad offered by Editpad.org has a simple and no-frills design, and is great for quickly coming up with all sorts of different content, be it blog posts, articles or product descriptions.

Editpad.org does not offer a lot of formatting options, as is the case with other tools like MS Word and Google Docs.

However, it does come with some basic utilities such as file uploading, downloading, word count and character count.

Google Docs:

Google docs is an application that allows you to create documents online and it is great tool.

If you’re a writer seeking feedback on an article from other writers or friends, this will be extremely valuable in multiple ways:

Users will check your story in real-time.

Multiple users can edit the files simultaneously, and the changes will be visible to you.

You can find out who is editing your document by looking at the person’s name.

You can get feedback on your post in three ways: View mode, Edit mode, and Comment mode.

Evernote:

Evernote is the perfect tool to take screenshots of the information you wish to include in your writing and paste them into a Google Doc, pen down handwritten notes in a notebook, or create a custom list of bookmarks to compile notes for your material.

However, all these methods take time and are hard to find, but with Evernote, you can do these daunting tasks in a few simple steps.

You can capture whole articles online in a few clicks with Evernote’s web clipper.

The articles are instead saved to Evernote, where you can organize your data into notebooks.

View the full document of articles you’ve saved.

Search all your saved research at once, and share it with others. 

You may also use Evernote’s Zapier connectors to automate your note-taking.

Zoho Writer: 

Zoho Writer is a software program that allows you to create documents online.

If you’re tired of your old word processor, give Zoho Writer a shot. It contains all of the qualities of a common word, plus lots of new features that can save your time and money in the long term.

Thanks to their writing partner, you may churn out words with less effort due to a simple and elegant layout. It can spot grammatical problems, improve readability, and recommend a better writing style.

You may also post straight to WordPress and combine it with Zoho CRM.

iA Writer:

We get distracted easily by the minor things as writers, which affect how we write. You can use iA Writer to avoid this maybe. It generates a full-screen and planned writing environment so you can devote your time and concentrate without being overwhelmed.

There’s not much to say about their user interface because it’s super obvious. It’s just you and your text. iA Writer is available for Windows, Mac OS X, Android, and iOS devices.

ProWritingAid:

If you’re seeking a tool that can handle various tasks in one place, ProWritingAid could be the solution. It can instantly correct your grammar, refine your writing style, and provide you with tips on how to improve your writing.

The best feature of this software is the option to use their word explorer or context thesaurus to find the correct term when you can’t think of it.

Overall, it can assist you in avoiding repetition, ambiguous phrases, long sentences, and more. You may get rid of every tiny error and end up with a clean, professional article ready to be published.

Hemingway Editor:

Hemingway editor is also a popular editor like Grammarly, but it is different in many ways. It’s something that will improve your readability.

It improves and bold your writing. There are two modes: writing and editing. It presents readability level, expected reading time, length, and highlight faults based on your work in editing mode:

  • If you’ve used too many adverbs, the blue highlights indicate that you should remove them.
  • The color green emphasizes the passive voice.
  • The complex word must be replaced with a simpler replacement, shown by purple highlights.
  • A tricky sentence is highlighted in yellow. So you’ll be able to split it.
  • The red highlighted text suggests a complex sentence that the user will have problems reading. Therefore, you should split, modify, or delete the sentence.

Paraphrasing Tools:

You don’t have to do all the work on your own; take help from paraphrasing tools to write unique content.

Paraphraser.io

Paraphrasing.io is a great tool to use for paraphrasing content. It is free to start, and is completely web-based.

There are three different modes available that you can use. The Standard and Fluency modes are available to all users whereas the Creative mode is only available for premium users.

Paraphraser.io does a very good job of rephrasing the given content. Unlike many similar tools available online, it does not mess up the context and original meaning of the given text.

For free users, the word limit per usage is 500 words whereas paid users can enter up to 1,000 words in one go.

Textreverse.com

Textreverse.com comes with various online tools. There are different text generators that you can use as well as content optimization utilities.

However, it also comes with a paraphrasing tool that you can use for rephrasing your content.

The tool is available for free, and it does not require any registration or signing up.

There is only mode available for this paraphrasing tool. But it gives satisfactory results, and properly changes the entered content without altering the original context.

Tools to Check Plagiarism:

Plagiarism checking is the most crucial part of writing, so to check plagiarism, you can use the tools mentioned below:

Copyscape:

Copyscape is a plagiarism checking tool that allows you to see whether the same content occurs elsewhere on the internet. It can immediately detect sites that have copied your work.

All you need to do is paste your link, and you’ll be able to see where your content was taken. Content companies mainly use it to investigate duplicate content cases and locate where the same articles appear on different websites. 

If you want to use the premium version, it is also available.

Prepostseo.com

The plagiarism checker by Prepostseo.com is also a quick and efficient way to check for duplication in your content.

The tool is free to start, and can also be used by unregistered users.

However, free and unregistered users can only check up to 1,000 words at a time.

The plagiarism checker by Prepostseo.com is very accurate. It highlights the plagiarized phrases and sentences in red, and gives the URLs of the matched sources.

There are multiple file-importing options that you can use to bring your content to the tool. And last but not least, there are multiple languages that you can choose from to get more accurate results.

Conclusion:

The right tools enable you to write content more effectively and quickly by providing you with the skills to stay focused, identify errors, gather ideas, and polish your writing.

Try these tools and if it works for you, use them to take your writing to the next level.

Business, Content Marketing

Powerful Strategies to Choose a Perfect Font for your Business

Are you wondering about improving the style or shape of your business website, logo or any visual object?

Different fonts have different personalities; it is important for designers to understand the sense or tune of these visual objects. The messaging of your brand should be conveyed in perfect style whether it is in any business card and logo shape or carried through any other medium like company website. It is crucial to match a perfect typeface according to contents of your business.

The designers are not bound with only one type of font rather they can combine one or two different fonts to adjust their text and logos.

Many designers adopted their own set of rules to choose the font for their business contents. Here you will find the most powerful strategies which will help them to select a perfect typeface for their business.

Let’s checkout more inside of this interesting guide!!!

Font Psychology

Font matters a lot in any design which directly represent your business goal. The designers present the characters and its color or shapes in such a way that it shows the whole personality of your brand or business. This skill is not an easy thing to do; sometimes it takes years of experience to take a feel of such talent. There is no tool to learn such abilities rather these psychologies of typography are very hard to learn but once you are getting used to it then you will enjoy the fun of this art.

Many brands of current industry thinking more and more about choosing the right typeface for their business designs. You will find zillions of fonts available in this current scenario but Avenir Font Familyremains on top in many designers’ list.

Categories of Fonts

It is important to choose the right typeface according to your business requirements. Your business goal should be perfectly matched with your customer needs. It is a great brand identity which makes huge influence on the growth of your business. The designers use these font families in such a way that these typefaces present the brands and its nature of business.

Fonts are available in huge variety of different formats and design patterns but then again, they are divided into three major categories which are:

  • Serif:

The most classical and traditional font is Serif. You will find tail of every character at its bottom in this typeface. This font gives the impression of reliable and trusted brand to its viewers. If you want to apply any typeface for your financial business then this font will be perfect for you. Most common Serif fonts are Times New Roman, Courier and Georgia.  

  • Sans Serif:

Another older and reliable typeface which provide smooth reading interpretation is Sans Serif.This typeface use cutting edge characters just like in Arial Font. Many top brands like Google or Amazon adopted Sans Serif Font for theirstandard enterprises.

  • Scripts:

Here comes the most gorgeous and stylish typeface. The scripts font is adopted by many fashion and food brands for the typeface of their branding because such typefaces directly touch the emotions of the customers.

How to Choose a Perfect Business Font

Many designers adopt their own customized strategies to choose and apply the typeface for any content. It is important to understand the niche of the business model while selecting a perfect typeface for your design. However, there are 6 fundamental rules defined by professional designers to adopt while choosing a typeface for your business. Let’s elucidate these primary strategies:

Convey your Brand Message

The designer must know the brand personality of their business. They should focus on the main goals and message of their business while choosing the unique typeface for the content. The designers understand the characteristics of their brand and integrate them into their designs. The shape or lines of their selected font should properly be affiliated with the brand’s message.

Typography Type

It is important to pick the most suitable typeface according to your business. All the visual objects, shapes and colors of your typeface should be integrated with your brand personality.

The designers know their font family and its dimensions; they deliberately improve the beauty of the content of their business documents by applying these shapes and other visual objects.

Recently many modern brands are selecting more classic fonts rather than any fancy or illegible typefaces.

Font Size and its Limit

Choosing the proper font size mostly depends on the display surface and its dimensions. The total length of the content should be easily fitted into these scales. When you understand its length then you can easily figure out that how many characters should be limited per line. The designers need to discover the primary and secondary body text from different use cases and set their font sizes according to their preference.

Know your Budget and Licensing Requirements

All the brands set their purchasing limits; same in this case too. The brand should decide that how much they need to spend on their customized typefaces. There are many open-source fonts and free font libraries easily available but these companies are often claiming some money to buy their corporate packages. Therefore, if your business desires a unique design for their contents then they need to pay license fee for these fonts.

Keep it Simple

The fonts you choose for the contents of your business must be readable. Any viewer can easily read and understand the goal of your business. You are required to keep the shape and style of these texture formats extremely simple so that anyone can simply read it in a very first sight.

Know your Audience

The designers need to target their specific industry. They should understand the mind set of audience and their own brand personality. The predictions of these customers should be fully identical with your business designs and its typefaces. So, it is vital for designers to integrate their business goal according to the taste of their audience.

Final Thoughts

It is important for designers to understand the sense and tune of all the visual objects flying around them. Most important visual identity of their designs is typeface. The designers integrate these typefaces according to their business goals. Most of the designers generate their own informal approaches to choose a typeface for any business. You can select above-mentioned strategies for pick any font for your contents. These are most powerful and sanctioned strategies to adopt while selecting a typeface for your business.

Content Marketing

How to do Content Marketing

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Whether you’re an experienced content marketer or composing your first blog post for your new firm, presenting it as producing content that heads towards conversions and deals can be challenging. If you’re looking to attract more clients to your website and, later, more sales through productive content marketing, continue reading.

There is a bunch of content and data online, so, how do you make your content unique and useful? 

Now here are a few primary tips on how to do content marketing more effectively:

Prepare a plan

This may sound good like a no-brainer, but preparing a plan will benefit you in designing targeted and consistent content. Know about your company’s motive related to content. Research your targeted customers, after that it’ll be more convenient to decide the tone of the content and its strategy. 

When publishing content, many platforms expect a different frequency of publishing. Twitter, for example, instructs multiple posts a day whereas, on Facebook, you can post only once a day. Creating an editorial content plan will be a significant factor in this pre-content plan.

Know your audience

Write content related to the industry you’re in, and concentrate on how your business’s products or services can benefit solve a client’s issue. You can take advantage of various analysis tools such as Google Analytics and Facebook Insights to obtain an understanding of the demographics of your website audiences.

Provided with an impression of the people who visit your company’s website, you can skillfully evaluate what types of topics and what technique you can use in blog posts, social media posts, and website content.

Know when and where to post

Observe your audience on social media platforms, try to post the content when a considerable amount of fans are online. Your social media supervisor should learn when and where to post your content. If your company doesn’t possess a dutiful social media director or department, you can not post content at the right time. Or else, your content will be ignored. 

Understanding your audience will also provide you with an insight as to what platforms and business blogs they often visit and what social media platforms they use to connect.

Quality over quantity

It can be interesting to emit content continuously. Your audience, though, doesn’t need more content, they prefer quality content that is fascinating, helpful, and informational.

The audience appears on your site because they genuinely believe you’ll respond to their concerns or handle their problems. Several low-quality content will only take up room, and viewers won’t read it.

Mix up content

There are several means you can publish content online. The article is the most prominent and most common form of content, but there are a bunch of things you can work out.

Video is evolving as a great content tool that companies are starting to employ more. By producing a variety of content, you boost your company’s probability of catching more people in your diverse target consumers.

Optimize your content

As the primary point brought up, it would be inappropriate not suggest to include keywords to optimize your company’s content.

Content, like other factors of internet marketing, is boosted when it is appropriately optimized for search engines. To create more useful content, aim to target one or two keywords in an article or video.

For text content, this is simple to do. For pictures and videos, though, more effort is involved. You can include keywords in headings, titles, or summary, for images and videos based contents.

Conclusion

Creating effective quality content is a daunting task, but it is not impossible. You can design your company’s content marketing strategy according to your company’s as well as audience preferences and requirements. 

Thus, these points are crucial to keep in mind while planning to create a content marketing strategy for beneficial outcomes. 

Author Bio

Adam William is a content marketing strategist at CityLocal101. Adam William designs a content marketing strategy in visual form and executes the plan that has helped many businesses to grow further from where they had been stuck for years.