A backlink is a website from one website to another. Search engines like Google use backlinks as a ranking signal because they believe that when a website is linked to another, the content is identical. High-quality backlinks can help increase a site’s ranking and visibility in search engine results (SEO).

What a backlink and How do backlinks work?

Backlinks play an important role in search engine algorithms, SEO and overall strategy to boost your website.

The easiest way to think about backlinks is to have conversations between webpages.

For example, Akash is a blogger and he writes a very interesting article about a sporting event.

Another blogger, Ekansh, shares her opinion and links to John’s article. This creates a backlink to John’s post, as she writes about this on her popular online magazine site.

As the online magazine has grown in popularity, many other sites link back to her article. It boosts the power of online magazines, as well as getting valuable backlinks from a site named for John’s article.

Basically, it’s a win-win.

Types of backlinks

There are two basic types of backlinks, one more valuable than the other. Let’s take a quick look at everything and how they affect your site.

Nofollow

The nofollow tag tells search engines to ignore the link. They do not transfer any value from one site to another. Therefore, they are usually not helpful in improving your search rank or visibility.

Dofollow

Dofollow links are the type of backlink that everyone wants. Remember that people from reputable sites are very valuable. This kind of backlink can help you improve your search engine ranking.

However, there are links in Dofollow that are considered bad or toxic. These links come from questionable sites or violate search engine terms and conditions.

This will cause Google to fine-tune or de-index your site. Remember, it’s not about the number of backlinks, it’s about the quality that makes the difference.

How do I get backlinks?

It takes time and effort to build backlinks to your site. Here are 7 simple ways to get started building quality backlinks for your website.

1. Add links to your site in your social media profiles.
2. Do a Google search for a post that already has a good ranking, and then improve and expand it.
3. Create posts with list posts, “how” posts, “why” posts, infographics or embedded videos. These formats get more backlinks than regular posts.
4. Write the ultimate guideposts. These are very long posts that cover thousands of words and cover every aspect of a topic.
5. Write guest posts on other blogs and websites.
6. Interview influencers in your industry and send them a link, no doubt they will link back to your site.
7. You can also do competitive backlink research. To do this, you need to look at the backlinks of your top competitors.

A backlinking tool like SEMrush can help you find these links, so you can target those domains as part of your own link building strategy.

Link building for SEO

How do I check my backlinks?

There are various backlink monitoring tools that allow you to check your website backlinks, including Google Search Console, SEMRush, Ahrefs, and others.

It’s important to keep an eye on your backlinks. You want the Google Website Master Guidelines to remove links from your website to toxic website owners. If you don’t, Google can fine-tune your website and your page rank in the search results.

Therefore, it is important to know how to answer these 3 questions:

1. Where can I get all of my backlinks?
2. How do I know they are toxic?
3. How do I contact Toxic Backlink site owners?

Thankfully, with the right tools, the answer is simple.

Check Backlink on Search Console

You can use the Google Search Console to grow your site and see backlinks, but it takes a long time and is limited in what you can do.

However, faster and better equipment is available. For example, by using SEMrush, you can quickly answer three important questions and more.

There are two main areas that deal exclusively with SEMrush backlinks. The first is the backlink analytics section that allows your competitors to learn, and the second is the backlink audit area.

Let’s take a quick look at the backlink audit section, as it allows you to find all the backlinks to your site.

Backlink Audit

Next, SEMrush’s Backlink Audit Tool checks all backlinks and adjusts toxic ones. It helps to detect and reject toxic backlinks before Google imposes penalties on your website.

Backlink markers

One good thing about SEMrush is that it allows you to send emails from the user’s screen to the website owner.

With a tool like SEMrush, you can do keyword research, see your competitors’ backlinks, and organize them in a convenient location.

Tracking your backlink profile tells a lot about your site value and is an important part of your site’s SEO strategy.

We hope this guide helps you understand what backlinks are and how they can be used to enhance your website.

NOTE: There are free tools available on the internet for SEO checker, number of backlink checker and many more.

Hope you love the post.

About Author

The Name of Author is Ekansh Jain. He is a student of B.tech CSE(Collaboration with IBM). He is a Blogger and Programer. To Know more visit his Blog Technical Talks.