In our digital age, the quest for knowledge knows no bounds, and Hiqy Blog, affectionately dubbed Read Articles, stands as a trailblazing platform offering an expansive voyage through an endless sea of information. With a roster of diverse authors contributing daily, Hiqy Blog ensures an immersive experience across a myriad of categories. In this article, we’ll uncover the myriad benefits of Hiqy Blog and guide users on the seamless process of upgrading their accounts to unlock a realm of advanced features.
Discover the World of Hiqy Blog
A Tapestry of Limitless Topics: Hiqy Blog invites users to embark on an exploration of knowledge with its diverse array of articles spanning technology, lifestyle, health, and beyond. The platform caters to every intellectual curiosity, ensuring a satisfying journey for every reader.
Authors Galore: At the heart of Hiqy Blog lies a vibrant community of authors, each contributing their unique perspectives regularly. This collective wisdom creates a mosaic of insights, enriching users with a kaleidoscope of viewpoints from various fields.
Daily Nourishment for Curious Minds:Hiqy Blog lives up to its commitment of keeping content fresh and relevant. Users can anticipate daily updates, keeping them abreast of the latest trends, breakthroughs, and insights within their chosen domains.
Seamless Navigation: Navigating through the vast expanse of Hiqy Blog is a breeze, thanks to its user-friendly interface. Intuitive features make it effortless for users to explore categories, discover new authors, and immerse themselves in a world of limitless knowledge.
Elevate Your Experience with an Upgrade
To unlock the full potential of Hiqy Blog, consider upgrading your account with the following steps:
Account Creation: Begin your journey by creating a Hiqy Blog account, a simple process where users can sign up using their email or social media accounts.
Log in to Explore: Once your account is created, log in using your credentials, and prepare to embark on a personalized journey through Hiqy Blog’s vast offerings.
Access Account Settings: Navigate to your account settings, easily accessible by clicking on your profile picture or name.
Select Your Upgrade: Explore the available subscription plans tailored to suit different preferences. Plans may include perks such as ad-free browsing, exclusive content, and enhanced customization options.
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Confirmation and Commencement: Await the confirmation message, signaling the successful upgrade of your account. Instantly, you’ll gain access to premium features, elevating your Hiqy Blog experience.
Conclusion
Hiqy Blog, alias Read Articles, beckons readers into a realm where knowledge flows endlessly. With its diverse categories, community of authors, and unwavering commitment to daily updates, the platform is an unrivaled sanctuary for those hungry for wisdom. By upgrading your account, you open the door to exclusive features, enhancing your journey of continuous learning and exploration. Join the vibrant community of Hiqy Blog today and immerse yourself in the boundless world of knowledge that awaits.
eCommerce is definitely a multibillion-dollar industry. Every year, this industry sees massive changes. Online stores are exploding at a rapid pace. However, this trend can be easily misread. This is because consumers keep changing their demands, search algorithms are improved, and businesses are coming up with newer products. All of these call for changes in your marketing strategy. With this being said, here are a few important factors you should consider for an effective eCommerce store marketing experience.
1. Pay per click or Paid Ads
1.1. Google Shopping ads
Google is a premium platform for posting your advertisements. When compared to traditional text-based PPCs, these ads are rich in content. You show pictures, reviews, and the price to customers. This is what makes Google’s PLAs truly useful. When your product range is huge, you can use Google Merchant Center and build stunning advertisements. To enjoy an edge in this platform, you need ads that are of high quality.
1.2. Display Advertising
This technique works well only when your content matches with what the customers want. In a conventional blog post, customers are flooded with lots of information. Many times, readers focus on what they want and skip the rest. This is why you need to talk with the customer’s language in mind. And, the ad should be posted at the right time. Remember, the ad should not be an intrusion. Instead, it should add more value to the customer.
1.3. Retargeting Ads
Moving on, you need to make use of retargeting. This is offered by few Advertisement networks. These platforms will allow you to display advertisements in front of people who have responded to your site. Often, retargeting can increase your conversion rates by two times. When you retarget, you need to focus on customer demographics. And, keep an eye on the behavior of your clients and their interests!
2. Content marketing
2.1. Video content
Video has turned into everyone’s most favorite piece of content! When compared to text, online users are after video content. This is why more than 85% of businesses make use of videos for better ROI. In places where text cannot convey all the information, videos are used. Videos enjoy an edge because they can inspire viewers to try things out. The following steps are much easier than reading text.
Remember, a good video can keep customers engaged in your website much longer.
2.2. Blog posts
The actual size of your blog doesn’t make a big difference. But, this is less likely to have an impact on eCommerce customers.
Your blogs should be focused on general news, and deals on your storage space. Never compromise on your blog quality. You must include images that can be pinned. And, you must load your blogs with information, advice, and tips on how to use your products (or services). Aim your audiences, and match the blogs with the actual voice of your brand.
2.3. Interactive content
In general, your eCommerce store has to be interactive. Customers should be able to drill, turn, and try products. If none of these things can be performed on your site, you are missing a big deal. With the help of interactive content, customers will be able to establish a bond with your content. As a result, they will have a good connection with your brand!
3. Delivery and unboxing experience
3.1. Shipping Box design
Now, you might be curious to know if the shipping box design plays a role in your marketing strategy! Well, it certainly does. The box should be designed with your brand’s vision and mission in mind. It must blend with your marketing tone. For example, if your product is funky, and meant for the millennial era, you need a box that is cool as its target audience. Box designs are always about branding. This is how consumers will identify and recognize your brand in the first place.
3.2. Coupon codes inside the box
Moving on, you need to focus on coupon codes and deals. Who doesn’t love to use deals? Who would say no to free online treats? When customers choose to buy repeatedly from your company, you need to appreciate them. Give them a reason to return to your website. This is where vouchers and coupons become useful. Along with these materials, you need to share details about your upcoming products and releases too!
3.3. Unboxing experience
Moving on, you must give your customers a special unboxing experience. Do you know that YouTube has many channels on this topic? This has evolved into a powerful form of marketing. This is a way of reinforcing your band’s identity. Very rarely would you find this item in eCommerce marketing ideas? Well, a brand new unboxing experience can actually make a big difference.
4. Email marketing
4.1 New customer emails
If a new customer chooses to buy from your business, you must not hesitate to greet them with a quick email. Ensure that there are multiple emails. When compared to single email channels, multiple flows are much more useful and effective. The email should be to the point. Give it a simple subject. And, don’t forget to kick start with content relevant to your brand. This would be a great place for your how-to videos.
4.2 Browsing follow up emails
Turning existing customers into loyal ones is important. Likewise, you need to target customers who browse your store but never buy. These customers need to follow up on emails. The email should encourage them to buy. You could include deals and vouchers in the email. The email has to be sent after a while. Sometimes, it would be wise to filter contacts and follow only existing customers.
4.3 Abandoned cart emails
Has a customer abandoned the cart? What made them turn away? How will you attract this customer back to your website? This is where follow up emails prove to be useful. On average, abandoned carts sum up to 75 trillion USD every year.
This is considered as the biggest hole in any e-commerce website. Abandoned cart emails can fix this issue. The email should be sent a little later. It should have high-quality images of the products. And, use the right tone to appeal to customers once again.
4.4 Targeted offers
The moment you understand more about your customers, you can make targeted offers. Ensuring that customers are given what they want to see, and buy will increase your ROI. Some customers what discounts. In such cases, you need to provide them with exquisite deals. Match the offers with care. For instance, a woman looking for shoes is likely to have a dress in mind. Try to understand this flow. Likewise, include supplementary materials that speak about the usefulness of your products.
5. On-site marketing
5.1 Forms
Throughout your website, you are likely to have formed. Forms are used to sign up. There are special forms for checkout. And, there are more forms for a subscription. Customers are known for dealing with forms all the time. But, if your forms are not placed correctly, or designed properly – you can annoy them. Marketing forms is important, as it influences customer behavior.
5.1.1 Design Factors
Most of the time, customers access websites from their mobile devices. Typing in these devices can be difficult. This is why fields should be chosen with care. Email and name are two crucial pieces of information. You can get rid of optional fields like “type”.
Incorporate all the essential fields on a single screen. In addition to gathering information, you may have to present some details too. Often, customers hate missing details like postage charges or delivery time. Keep the forms simple, but increase the efficiency of how you process information.
5.2 Email signups
Getting customers into your email list is as important as Making them buy. Members in your email list can turn into customers someday. When customers choose to sign up forcefully, you end up with wrong email addresses. Many times, your emails will be ignored. This is why customers need to sign in willingly. To achieve this, you need to raise the signup request based on customer behavior.
5.3 Product page
5.3.1 Copy Page
Product pages should focus on the actual concern of your customers. They should carry all the relevant details. The entire message needs to be conveyed in 40 to 100 words. Try to avoid boring old language. You don’t have to get clever. Instead, stick to what the product is, and does. If there is too much detail, hide it within a “Read More” section.
5.3.2 Images
mages are as important as text descriptions. However, your images don’t need to exciting. Always copy and show only what the people want to see. It doesn’t need to be loaded with animations. Most e-commerce websites have a primary image and secondary thumbnails for products. The thumbnails should be of good quality. Customers should be able to see the picture clearly, without opening it. When there are too many images, build them together in a slider.
5.3.3 Product Videos
When you incorporate videos in your e-commerce website, it should go out of focus. Always keep it in the top half of the page. When viewers access your page from mobile devices, they should be aware of the video’s existence.
It is important for them to “view” the video. And, you must steer clear of autoplay. This is a big no-no. Autoplay violates the basic principles of user interface design. The videos should always be short, meaningful, and easy to spot!
6. Selling through social media
6.1 Instagram
There is a myth that only lifestyle ventures can thrive in platforms like Instagram. But, the truth is, any business with stunning photographs about its services and products can be successful on Instagram. This social media site is a soft seller. The platform needs to be used for customer engagement and awareness. When people identify your business, they will start to follow you. To increase exposure, you need to use plenty of hashtags.
6.2 Facebook
Selling products through Facebook always begins with a Facebook page. With time, this will turn into a Facebook shop! You need to use the page for directing traffic into the shop. Facebook has paid advertisements. These ads can generate eight times your investment. For targeting on Facebook, you need to make use of custom audiences. Remember, businesses with loads of creativity will be able to drive maximum traffic to their Facebook pages.
6.3 YouTube
Moving on, you have YouTube to market your online videos! The bond between YouTube and video marketing is inevitable. Both these platforms are essential for any business. When you choose to post videos on YouTube, don’t forget to fill the description form. And, you must make sure that the videos are both crisp and meaningful.
7. Market your business beyond geographic boundaries
Moving on, you need to find ways of marketing your business beyond traditional geographic boundaries. In the beginning, this might sound very difficult. But, this is essential. Targeting audiences within a specific region becomes simple when you are aware of their personas.
However, replicating these learnings on a bigger scale is difficult. Yet, you need to find a way of achieving it. Try to understand more about what drives your business forward. Stick to theories that have never failed in your locality. And, be aware of why people visit your website often.
8. Highlight Reviews
The talk about marketing and business promotions will be incomplete without reviews. google customer Reviews can be categorized into two types. You have the positive ones and the negative ones.
Either way, it is important for you to be appreciative of the time your customers invested on your website. When a negative review is posted, spend some time, and pull together a potential solution. And, when there are positive reviews, stay grateful.
9. Optimize your Voice Search
The way online industries work is changing on a daily basis. If you wish to fall in line with the pace of SEO, you need to consider voice searches. these searches have changed the way the internet works. When compared to text or video-based searches, voice demands for technology. Indeed, SEO has changed drastically to accommodate voice-based searches.
When you master the voice searches, you will be able to drive more traffic towards your website. In the long run, you will experience an edge in the industry.
10. Influencer Marketing
Last but certainly not least, you need to try influencer marketing. This is where you rely on the fame of people who have already excelled in your industry. Ask them to spread the news about your business. This might be the most trivial way of using influencer marketing. But, there are many other methods too. For example, you can ask influencers to write guest posts.
Conclusion
On the whole, eCommerce marketing is a challenging game. All the ideas mentioned in this post are effective, but they need to be tested. You need to choose the right methods for your business, and start experimenting on them. Undeniably, you are bound to see a better ROI in the long run.
AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running the search, shopping, or display campaigns in Google Ads, This software will be able to increase your sales. Sign up today for a 14-day free trial from here.
While social networking may be the hottest thing in marketing, email continues to be around, and better yet, it’s still running! Statistics have revealed that email has better organic reach than social networking, and readers are more likely to spend money on your own business than your networking followers. It does not mean that we’re advocating pitching social media in favor of email (social media marketing still has its place and value). We have been suggesting that along with some reliable social media marketing, you may want to email marketing for your toolbox also.
Obviously,
despite most of the great things about email marketing, there remain plenty of
causes why your emails may not be
generating the results
you’re hoping. Whether you have been struggling with marketing for a while, or
you’re just starting, then here are some reasons why your email marketing may not
be working:
1.
Your Mailing List is Not Segmented
Your
subscribers have entered your subscriber list at different stages. Some users
already with you, some of them joined your list in the last trade show, some
signed up on the web.
Of
course, they get filtered. While others are just a step short of building a
buy, some are getting acquainted with your merchandise.
2.
You Don’t Have a Call-to-Action
How
will they understand what to do, if you don’t suggest to your readers precisely
what activity you want them to do as soon as they read your email?
Email marketing is not only about providing content. Additionally, it is about inviting your readers to participate with your promotions to socialize and develop through your practice doors. That is where your call-to-action appears in. Whether it’s a button or a hyperlink showing the reader to click the link to book an appointment, then” make sure every email contains another thing for your readers to move.
3.
Unappealing Subject Line
The
common office worker transfers or receives Approximately 121 emails A day,
according to a study by the Radicati Group.
Outside
of all these emails received, the probability of someone using a naff or
cliched subject line is low. People open based on the name of the sender and
the subject line, and a path often leads to low rates that are open and, in the
end, obstruct the accomplishment of your email campaigns.
4.
You’re Trying to Say Too Much
A promotion for the importance of a yearly check-up, dental health and fitness, and some general information regarding arthritis in pets! There’ll always be lots of details that you may like to get around to your readers. However, you are probably overwhelming them with advice if you are attempting to express it all at one time in one email.
If you don’t send out a monthly email newsletter covering each of the headlines of your practice for that month, then a good rule of thumb is to stick to a single message per email, whether that’s the significance of professional teeth cleaning or your requirement to maintain Fido warm through the winter.
5.
You’re not Giving Them a Reason to Open the Email
What
types of subject lines would be you currently attaching to your mails? Are you
creating something compelling or just something mundane? If you’re not tempting
your emails to start with tantalizing subject lines, your emails might be
sitting unopened in their inbox.
6.
You’re Sending Them Irrelevant Emails
Would you be currently segmenting your email lists according to what kind of pets that the client owns, although it requires just a bit of work? If you’re sending emails with the content out on caring for dogs, however, the recipient owns a cat, they are unsubscribing, or a lot more prone to ignore your emails, not click in your calls-to-action.
Make sure your mails are as important as possible to your subscribers by segmenting them based on a pet style. It will enable you to target distinct audiences and provide content your subscribers will need to learn.
7.
You’re Landing in the Spam Folder
If your emails are ending up in the junk folder, then there exists a high chance they didn’t see by that your readers whatsoever. Please give a look at our site to writing compelling email subject lines to prevent becoming redirected into the dreaded spam folder.
8.
Poor Email Design
If
your target customers lack the motivation to see your mails, there might be
something very wrong with all the design, appearance, and texture of those.
Savvy marketers should get an arsenal of attractive email templates, which best
appeal to their target prospects. Using logos, pictures, colors, call to action
buttons, and different elements should disperse nicely, and experimentation in
the design must emphasize.
Here
are we illustrated some solutions you can Opt. for your next email campaign:
i)
Recognize Your Audience
Figure
out what kind of messages your audience appreciates. Organize your message
together with your readers utilizing the hints below:
Segmentation: After the first attempts, begin a survey to divide your audience into classes depending on the info that they want to receive, like new services promotional offers, and more. Use tools, for example, QuestionPro and SurveyMonkey to produce great surveys. Once you send emails that targeted, you don’t just build faith but generate more clicks and conversions.
Buyers Personas: Maximize conversion for your email campaigns using broad buyer personas. You can use consumer persona templates for this plan.
Personalization: As shown by a Litmus Software report, personalization is one of the latest new trends in email marketing. Thus, customize your emails with behavior timing, and customer personas triggered messages.
ii)
Keep It Short and Sweet
Readers
view emails on their cellphones, which usually means you have two seconds or
not to catch the audiences’ attention. Interest is also lost by your
subscribers if you include a lot of messages in one email and utilize a good
deal of words from one note, or your email possesses a clear activity thing. Instead,
keep your message short and sharp. Your target should be to get your message
across in a minimal amount of words.
iii)
Improve the Subject Lines of Your Email
Research
by Experian discovered that personalized email subject lines increased open rates.
According to HubSpot, subject traces that had less than 30 characters enjoyed
the highest opening rates. Remember, your messages will not reach your audience
if the subject line doesn’t catch their consideration. To make sure your emails
work better, use a subject line analysis tool such as “Subject Line” to
figure out what works better for you.
iv)
Measure Your Email Marketing Results
Always
gauge the performance of your email marketing campaign. Keep an eye on stats
for example:
Total clicks for your email campaign
Number of unique opens
Unsubscribe rates
Conversion percentage
Number of clicks from individual email formats and content styles
v)
Make Sure Your Emails Are Mobile-Friendly
Your
mails should load on different screen sizes. Else, you won’t ever find the
success you would like to attain. You can utilize a simulator similar to
Previewmyemail or EmailOnAcid to check how your messages appear on screens. It
will help you avoid any mistakes. Additionally, try to balance the artwork.
Remember that 88 percent of smartphone users use their device to assess emails,
and that number is merely going to increase with time.
Final
Thoughts
Like
SMS lead generation, a successful email marketing effort may go a long way in
helping your small organization experience development. Follow the actions
given in this guide to speed the procedure for improving email marketing
ROIs and conversion rates.
Here we have drafted a Shopify tutorial: How to Start a Shopify Store to clear all hitches you ever had about the Shopify store setup. Still you are facing any problem then discuss with our expert for setup your store.
What Is Shopify?
Shopify is an ecommerce platform that allows to create own online store. It provides with several themes that can be customized to meet individual users’ branding requirements.
WordPress is good for Blog Website like that Shopify is good for ecommerce website. User can build ecommerce websites without technical or design experience.
As stated on their website, Shopify powers ambitious entrepreneurs all over the world with more than 600,000 stores, 1,000,000+ active users and $72B+ sold on Shopify.
Shopify is most user friendly ecommerce platform like wordpress.
How to Start Shopify Store For Free
Shopify can start selling free for 14 days. No credit card required.
They have several plans to accommodate a wide range of entrepreneurs with their most popular ones being basic shopify, shopify and advanced shopify.
How much does it cost to set up a Shopify website?
Here is an indication of budget you will need to get started:
Shopify Online Store: $29 USD per month after the 14 day free trial
Oberlo Application (if using Aliexpress): $29.90 USD per month if selling more than 50 items per month. If you are selling less than 50 items per month then Oberlo is free.
Domain Name: $14 USD per year for a domain name registration
Professional Email address: $5 USD per month
Marketing budget (Facebook or other): $500 minimum, recommend $1,000 USD per month if marketing on Facebook.
Shopify Store Creation
Pick a Name For Your Store
Choose a Name for store or Shopify has the tool to generate the name. User can generate the name for the store.
Enter a word that you want your business name to include then click on “Generate names”.
Sign up for Shopify
Click on “Start free trial” in the top right corner or the middle of the page.
Enter the required details and click the ‘Create your store now’ button.
Your store name needs to be unique or Shopify will ask you to choose something else.
After this initial screen, you’ll be asked for a few more details, including your name, address, country and a contact number.
Setting up a domain for your store
Shopify gives you a free domain name that looks like this mygeoxis.myshopify.com.
For branding purposes it is advisable to have a shorter domain name, preferably “.com” that people can easily remember.
Customers can reach your store by typing in your domain name.
You have two options for domain purchasing:
Firstly you can buy a domain from Shopify and it will be added to your store automatically. This is the easiest option and it saves you time.
Second option is to buy a domain from a third party but you will have to redirect the DNS records yourself.
Branding: Free logo creation
Shopify has a tool for free logo creation. This will help you with branding without spending tons of money for a designer. You can upload your logo if you have or there are many websites who offers logo creation. You can create a logo.
Click get started to create stunning logos in seconds.
Follow the straightforward instructions and provide an email address where your designs will be sent. Download the files and save them in a safe place for later user.
Theme Installation and Customization
Shopify comes loaded with a default theme and you have the option of installing a free or paid theme of your choice.
I recommend using the free shopify theme called Brooklyn. It’s mobile responsive, fully supported by Shopify technical team and used by many online stores.
Setting up a shopify store
Before your site can go live we need to add a few more details about company and how you plan to make deliveries and pay tax. This section is all about the store settings you need to adjust.
In the left-hand sidebar of your admin panel you will see the menu to all your settings in Shopify. Start by clicking on the menu link the lower left called Settings.
General
Enter your business information. Store title, business address, unit and currency settings.
Payment Providers
An ecommerce payment gateway is a service that allows you to accept credit card payments securely online through your Shopify store. Shopify connects to over 70 different payment gateways across the world.
Using Shopify Payments powered by Stripe and/or Paypal.
Checkout Settings
Set what customer information is collected during checkout, how the order is processed, and your return / terms and conditions.
Shipping
Shopify Admin helps you manage the delivery of your goods to your customers – a very important aspect of your business! You configure all your shipping settings, including features like free delivery or customer pickup, from your Shipping page.
Taxes
When your shop is first created, Shopify sets up some default tax rates for your own country (and its provinces, states, or territories, if applicable).
They do their best to keep the default tax rates up to date, but you should double-check to make sure that they are current and correct.
Gift Cards
Gift cards provide a flexible way for your customers to purchase a gift for someone from your store, making it easy for them to share their love for your brand while also maintaining full freedom of choice. With Shopify, customers purchase gift cards the same way they purchase any other product.
Notifications
Choose what notifications are sent to you and your customers
Files
You can upload and manage all your images in one area.
Sales Channels
Shopify to sell your products using one or more online sales channels. Each place where you are selling is like a channel that flows into your business, helping customers from a variety of audiences find your products.
Account
Manage your user account settings and add new staff accounts to help you run your store.
Billing
Manage your billing information and update or upgrade your plan settings
Legal
You can generate some legal pages required for your store such as Refund Policy, Privacy Policy, Terms of Services and Shipping Policy
Navigation
In order to give your customers access to all the pages, collections and blogs within your online store, you must link to each page in a central place. Your store’s most prominently featured navigation is the main menu.
Create Collections
A collection is any group of products (chosen by you) with some feature in common that customers might look for when visiting your store.
Adding Products to your Store
Products are the meat and potatoes of your store. Without products to sell, you can’t make any money! Products are often physical goods, but they can also be a digital download (such as a movie, music or ebook file), or a service (an extended warranty, equipment rental, customization of another product or work for hire). Shopify keeps track of all of your products and their inventory on your products page.
Product Variants
A product variant is a variation of a product in your store, with differences based on elements such as size, color, material, etc. Let’s say you have a store that sells t-shirts. You create your original product called “t-shirt,” and product variants allow you to advertise the different colors and sizes.
Going Live with Shopify Store
Setting up preferences
You need to capture your homepage title and meta description. This is what shows when your store appears in search engine results.
Google Analytics Shopify Setup
Google Analytics lets you track visitors to your store, and generates reports that will help you with your marketing
Facebook Pixel
Facebook Pixels allow you to connect your Shopify store to your Facebook Ads account.
Storefront Password
The last step is to remove your storefront password. This makes your store public to everyone on the internet.
Shopify Experts
If you are looking for Professional expert to setup you ecommerce website on shopify then you are write place. Share your requirement and we will take care your ecommerce website. We can done for you.
Are you looking for better website ranking and generate more traffic? We have collected 100+ High PR Profile Creation Sites which will help you to bust your ranking and SEO for your website.
How to Use PR Profile for Search Engine optimization:
Follow the steps to create a link to your website which help to boost your website ranking:
Click on the website link and visit the website.
Sign Up to the website and create the profile.
Add the website URL in the profile and update the profile.
If you are looking for paid blog post, article or backlink from high priority pages. We are providing paid link building choose your best packages.
WordPress is an online, open source website creation tool written in PHP. It is probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.
WordPress is highly customizable. It has literally thousands of plugin pieces of software. If you’re ever curious about who uses WordPress, head on over to the WordPress site showcase and you’ll be impressed by the number of well-known sites and famous people using WordPress to power their websites.
Started as a blogging tool in 2003.
Built on PHP programming language and MySQL database.
It open source meaning anyone is freely licensed to use, copy, study, and change the software in any way, and the source code is openly shared so that people are encouraged to voluntarily improve the design of the software.
As of February 2016, WordPress is used by 59.1% of all the websites whose content management system we know. This is 25.8% of all websites.
WordPress is used by many popular website like: New York Observer, New York Post, TED, Thought Catalog, Williams, USA Today, CNN, Fortune.com, TIME.com, National Post, Spotify, TechCrunch, CBS Local, NBC etc.
Around 15,886,000 websites on the entire web use WordPress.
22% of new domains in the US are run with WordPress.
120 languages are in use at WordPress.com sites
Benefits of WordPress:
WordPress is highly customizable. It has literally thousands of plugin pieces of software so you can use your site for just about anything. That’s always a bonus. WordPress has a thriving community of developers constantly improving the software and creating plugins to expand the software. Some of Features are listed below:
It’s free
There are some costs associated with running your website on WordPress, but the software is free.
How many times have you been given something for free that is fully functional and ready to use? If you want to upscale your site a little with premium themes and plugins then you are going to save of money over what you would pay for a custom designed site.
Easy to learn
Managing a WordPress site is intuitive, making it easy to use.
Secure (mostly)
WordPress is developed with security in mind and is battle tested.
Powerful
WordPress has a large network of developers who are constantly making it better and more powerful.
Extensible
There are thousands of plugins, themes, and tools to add functionality to your WordPress site.
SEO friendly
WordPress is built with SEO in mind and uses SEO-friendly permalinks.
Search engines love sites that are easy to index and that have frequently updated content. Just by running your business or personal site and communicating with your readers in a way that’s natural to you, you’ll be producing fresh,relevant content the search engines can’t wait to get ahold of.
Community Support
WordPress isn’t just a software, it has become a community. Some might even say a movement.
They are informal, community -organized events put together by other WordPress users just like you. You’ll meet people of all backgrounds, ages, and nationalities at WordCamps .
There are thousands of people and hundreds of resource and tutorial sites set up just to help you with your WordPress site.
Which WordPress is right for your business?
WordPress.com is a commercial site where you can host your own site for free, but with some limitations. Started as a blogging tool in 2003.
WordPress.org is where you can download a copy of the WordPress software for free. There are less limitations, but more expertise and setup is required.
Limited control of your content, i.e. you must pay to remove ads.
Regularly updating your WP version, themes, and plugins.
No FTP access to your files.
Keeping your site secure for your visitors and protecting your site against hackers and spam.
Limited to WordPress.com themes – you can’t upload your own.
Installing and setting up your WordPress site.
No custom plugins.
Backing up your whole site regularly in case it breaks.
Limited storage space.
Resolving problems with your site and server if they arise.
Comparison between WordPress.com & WordPress.org
WordPress.org
WordPress.com
E-commerce
Allowed through plugins
Functionality does not exist
Customize look and/or functionality
Download, install, and/or create your own themes and plugins.
No custom themes or plugins available.
Control the amount of storage for videos, images, etc.
This is determined by the host your choose.
Limited amount available.
Included Maintenance
None. Unless you hire a developer.
Full maintenance of WP, themes, and plugins included.
Custom web address (url)
Buy your own domain (cost vary) and point it to your host.
Buy your domain via WordPress.com and point it to your account.
Scalability
Scalable and extensible
Not scalable
Website support
None included. Unless you hire an expert (additional cost).
Full support included.
How to install
Install Local server (XAMPP Or WAMP)
Start Server
Copy WordPress package from source and paste in www Directory.
Open phpMyadmin & create database.
Open wordpress package in browser (localhost/your folder name), Configure according to your database name & password.
Run & Install.
Login in Admin Panel (localhost/your folder name/ wp-login.php).
Visit front site and you have successfully installed your wordpress.
Primary Content Types in WordPress
Posts
Typically used for blog posts, announcements, content that is available for comment. Can be categorized and tagged.
Pages
Typically used for static content such as the homepage, about, contact, etc. Can’t be categorized, but can be structured with subpages.
Media
Images, videos, documents, and other content that may be contained in a page or post but is not text.
What are themes?
A WordPress Theme is a collection of files (called template files) that work together to produce a graphical design interface for a WordPress website.
A WordPress theme modifies the way the site is displayed, without modifying the underlying software.
What is a plugin?
Plugins are ways to extend and add to the functionality that already exists in WordPress. The core of WordPress is designed to be lean and lightweight, to maximize flexibility and minimize code bloat.
Plugins then offer custom functions and features so that each user can tailor their site to their specific needs.
Hire an expert
The power of WordPress comes from its extensibility and flexibility. Tthere are several ways to accomplish your goals, but you may need to invest in working with a WordPress developer to get things done correctly.
After all, a WordPress expert can likely get things done faster and without the frustration of you having to research plugins, themes, etc.
