Tag Archives: Instagram Ads

Instagram, Social Media Marketing

Top 7 Instagram marketing tips you must follow

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The days when brands distributed flyers or seminars for advertisings are long gone! Ever since social media marketing’s popularity rose to the skies, businesses have been hopping on the trend rapidly. It is popular, helps you reach audiences far and wide, increases your overall traffic, and budget-friendly! 

Instagram is one of the precious gems in the world of social media. It used to be a site where people postered pictures of aesthetically pleasing food and fancy travel destinations, but now it has become much more than that! With over 800 million monthly users and new features being added every other month, Instagram has turned into a worldwide business platform! 

According to stats, 90% of Instagram users follow at least one business account. And the remaining 10% must have come across at least two to three ads while scrolling through their feed in leisure! This site also carries a mind-blowing number of influencers who have a massive fanbase.  

There are plenty of marketing opportunities on Instagram, and if you adopt the right methods, you can watch your business grow in no time! In this article, you will come across seven must-follow Instagram marketing tips! Read further and learn more! 

1. Use a Business Profile 

Before you begin strategizing and plotting your yearly marketing plan, make sure your Insta profile is switched to the business format. The several benefits that come along with using a business account.  

Your Instagram account turns into a business website, and followers can contact you by pressing the message button in your profile. Like Facebook’s advertising tools, you can access and publish the Instagram Ads feature. 

It is also super handy, as you can keep track of your analytics and insights and gain information about your impression statistics and audience reach. All these free perks must not be let free, so switch to a business account now! Here’s how you can do it. 

Sign up for an Instagram account and search for the hamburger icon on your profile. Click on it and choose the Account option from your settings. Then tap “Switch to a professional account,” and you are done! 

If you already have a general account, head to your settings, and switch to a business account from there! 

2. Make visually pleasing content  

Instagram is all about the eye candy; if your content visually captures, you are in for more than a handful of perks! Leave behind the straightforward, informative content and try some photography! However, you don’t have to use the best DSLR out there necessarily! Grab your smartphone and use it to capture your products or service options and edit to make them sharp, crisp, and straightforward. Instagram has a bunch of eye-catchy filters so that you can incorporate them too! 

If your post is animation-based or uses video-style infographics, make sure to use bold captions. The message in your video should stand out, and you can complement it with music! 

To make your brand or business seem more loyal and user-friendly, you can post some behind the scenes videos or pictures. These include the manufacturing process or some story-telling sessions. You can also implement authentic user-generated content or programs. 

If your videos are longer than 60 seconds, use the IGTV feature to share your content.  

3. Write well-thought, fun captions 

Instagram is a visual medium, but astonishingly, people pay attention to the post captions too! The caption is where you get to show the people your brand’s voice and visions. You can talk about the post and also give the audience an insight into what your business does. If your caption and post are interesting enough, they might head to your profile page, and you can earn a follow! 

If humour or creative thought is your strength, don’t be afraid to incorporate some of it in your post captions. Your tone affects the brand’s image so, make sure it is positive and compelling. 

Instagram captions can include up to 2,200 characters, so use the space! Write to them according to your target audience’s style and pay attention to the grammar. If possible, add in some information about your other products and services similar to the one in your post! 

4. Use accurate hashtags 

Hashtags are one of the best ways to increase your reach and get exposure from new audiences. When people type in keywords of what they want on search engines, Instagrammers use tag searches. Consequently, an easy way to get discovered is by followers who are interested in your niche. 

The social media platform allows users to use up to 30 hashtags, but it is ideally not recommended to use all of them. They clog up your caption and make it look irrelevant and bothersome. They make it seem like a spam post, and that may turn off some followers or customers. 

Instead, you can go for seven to nine hashtags for a small and simple outlook. Also, make sure they are entirely relevant to your content or business like escape rooms so that the seekers can find what they are precisely looking for.  

You can also incorporate trending hashtags, as that brings larger audiences to your page or post. If your brand has a good following list already, you can start a trend or hashtag that complies only with your brand. In this way, you can make a statement and earn a steadily growing brand reputation. 

5. Hop on the Reels! 

Ever since the popular video-sharing platform, Tiktok was banned in several countries globally, and Instagram came up with a similar feature called Reels. The tool allowed users to create 15-second video clips with in-built editing, audio tracks, effects, filters, and themes. Ever since the feature made an appearance, it was widely accepted and cherished as much as the starkly similar app, Tiktok. 

A few of the initial brands that hopped on to reels for campaigning and advertising were Louis Vuitton and Sephora.  

Although the video content is as short as 15 seconds, Instagram teams it up with so many tools that make a space to create excellent content. Informative, entertaining, or simple, your videos will shine on reels and attract hundreds of customers! 

Another advantage of this option is that while Instagram posts usually show up on the follower’s feed, reels are displayed to everyone! So, that is a fantastic way to increase your reach and engagement on Instagram! 

The engagement rate is also much higher than Tiktok, and viewers can easily access your profile. 

6. Sponsored Ads 

If you are looking for growing brand exposure, website traffic, generating new leads, and moving current ones done the funnel, you can try sponsored ads through paid advertisings. Put in some money behind your posts, and Instagram will advertise your brand to your target audience. 

With concern to the costs, it is not possible to give you an accurate number, as they are based on various external factors.  

According to Andrew Tate from AdExpresso, these ads’ cost depends on the audience, and the feedback received. He found out that Instagram ads are slightly pricier than Facebook ads, and they may cost around $5 per CPM (cost per click). Fortunately, advertisers have control over their advertising budgets as businesses can choose between a daily budget and a lifetime budget. 

7. Influencer marketing  

As mentioned before, Instagram has a large base of influencers who work as outstanding marketers! Instagram fashion models, lifestyle bloggers, and artists are now a thing, so you can partner with them to introduce your product or service to their follower list. 

If you find an influencer who promotes a similar niche as your brand, they can advertise your product in their content in return for a paid partnership. You can also carry this out by free product compensations or affiliate compensations. 

This strategy builds a persona for your brand, and influencers can use their creative freedom to promote your business. This organic method is also great for getting up and personal with your audience. The reason for their success is the genuine and authentic product endorsement that comes along with it. 

While looking for influencers for your brand, make sure they have clear communication skills and genuinely love your products. If they have these qualities, the advertisement naturally becomes authentic and genuine. 

Conclusion 

On Instagram, millions of likes are being handed out to the other Instagrammers every minute and hour of the day. It is home to 2 million advertisers and 25 million business profiles, and they keep growing with every passing minute! In the last year, the market has increased dramatically by 76 million people! 

The user-friendly tool also has loads of other features like reels, filters, AR effects, and music! The platform has so much to give; all we have to do is receive! So, if you want to see your brand flourish, you will have to make use of this golden opportunity in the best way!  Implement these essential marketing tips in your Insta-business strategy, and with consistency and effort, you will see the results!

Author Bio

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

Instagram

How to Create An Instagram Content Plan For Business: A Complete Guide For Marketers

Are you looking towards organic reach or engagement on Instagram? Then concentrate on content marketing. Spend time to provide engaging and impressive content to your audience.

Well, Instagram is the most fun, overloaded and profit-making social media apps. It has 1 billion monthly users. Instagram attains bags of engagement rate than other social media apps. Instagram provides tons of opportunities to all kinds of businesspeople; it doesn’t matter whether your business is small or big. Due to more competition on all sides, getting organic reach or engagement for your content is quite challenging on this platform. To overcome this problem, I come up with a solution. In this article, you will visit primary but useful guides to create, plan, and optimize your content, especially for your business.

Let’s go,

Set Perfect Content Theme For Your Instagram Profile

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Once you created an Instagram profile for your business, decide the theme for your post that is for your content. Relying on your business, you can pick themes for your content. We all know that Instagram is a completely visual platform full of multimedia content so setting separate themes makes your feed attractive and impressive.

For creating a theme for your profile, you need to pay attention to three factors:

  • Color to choose
  • Filters to decide (for pictures)
  • Content-Type

Usually, top brands or companies go with their brand colors; they maintain the same color throughout their Instagram feeds. You can use the Instagram grid by collaging your images and posting one after another. This way of using standard colors or shades for your post indirectly promotes your brands or business. It will create a unique image for your account.

You can choose a color that is mostly associated with or connected with your brand or products. Next, decide what type of content you want to post generally. You can post pictures with videos, or close up faces, and more. Choosing a unique theme is the most incredible way to make people recognize your content always. The theme uses specific filters for your content; it helps your Instagram account stand out from the crowd.

Plan Your Content Marketing On Instagram

Now you have a clear idea about your theme, look at your profile. Next, you have to plan what type of content you want to post. Of Course, you must go with all kinds of content; before that, fix your objective, goals you want to achieve on Instagram.

Image Credits

You have plenty of options for your post, like videos, images, promotional images, and more. Don’t stick with the same kinds of posts and pour some varieties. You can use the publishing calendar to plan your content. It helps to reach your goals quickly; you can save valuable time.

Engagement is everything on Instagram right, so post content that gains more engagement. At the same time,  Impression will boost your engagement rate. You can get more visibility through Snaphappen Instagram Impressions  and it will  help to obtain the audience’s attention. Let’s look after some ideas. You can post funny, hilarious posts, consider your pets, animals shoot their funny activities, and share it with your audience since people love to watch such adorable stuff.

You celebrate national holidays, events by posting pictures related to them. Educational, motivational kinds of videos are quite trending on Instagram; you can try them too. How-to videos or tips, inspirational videos are inexpensive, and you need to spend a lot, but it’s worth it. Instagram is mostly used for showcasing or highlighting the brands or products in front of the people. On Instagram, you can notice many brands trying this method to promote their products/services. For scheduling and planning your content, you can use tools.

Construct Your Content Effectively

If you are a top brand, you can have many employees concentrate on your growth or other social media promotional activities. That is for creating, planning, marketing your content, and moreover, you have any time to focus on social media.

But if you are a startup or small business, only you have to manage all your work. You don’t have much time to prepare, editing the content; you will not be able to post frequently.

Startup’s job is to focus on attracting  their followers and to  maximize engagement levels by posting engaging content. If you have decent followers, your aim  will be to increase your sales rate, drive more traffic to your websites, and promote your brands.

Listen, whether you are a big or small business, your objective is to reach your goals and intention on Instagram, then post regularly, try new ideas. Some tips while creating content on Instagram.

  • Before you plan it, think about the results, analyze if I post this, what type of results, I can make.
  • Whatever content you publish, make sure it is high-quality with a captivating look. Posting fascinating pictures increases people’s attention.
  • Ensure your images or videos have accurate figures that are dimensions and ratios that need to be followed on Instagram. You use editing tools to create content with the correct measurement.

Use Scheduling Methods For Your Instagram Post

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Posting at the best times gives you good results for your content. Try to analyze your Instagram insights to find audience timings. Once you identify their timings, then post your content according to that. Consistently is the crucial factor on social media, so post content regularly. Scheduling methods help you to plan and post according to fixed times. Use scheduling tools to schedule your content to post regularly on your feeds.

Optimize Your Content

Optimizing your content is very important to make your content popular. This can be easily achieved on hashtags. Hashtags are one of the essential factors of your content. Make sure you are selecting the right hashtags for your content. Before using hashtags for your content, analyze them. Do some research to find popular and worthy hashtags for your content. Simultaneously, a location tag is also essential to target specific locations in your niche. Don’t come up with too much length caption; keep it short and crispy.

Winding Up

Before posting content, planning is mandatory to make your post a success. Remember to use color, background, and theme for your content. Make sure your post is connected with your business. Most often, analyze and measure your results always. We hope the above guides help you to create content effectively on Instagram.

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content

Digital Marketing, PPC, Social Media Marketing

Even A Small Business Needs Paid Advertising – Why?

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Captain America had the shield, and Mister fantastic had his wit, but what do great entrepreneurs have?  – I’ll tell you: it’s arobust online presence. Advertising has always been a preferred way to market any product or service to a broad audience worldwide.  These days, every online business want their websites rank #1 on Google. Afterall, it is an effective way to increase brand awareness and skyrocket your business traffic & revenue.  However, many small businesses do not consider paid advertisement just in the name of saving money and time. 

So, does your story depicts the same picture? Well, here are the key reasons why it is the right time to include paid advertising in your marketing mix. 

High Conversion Rate

We are in the digital age where people do not look in the yellow pages of the newspaper for their needs or even pay attention to billboards.  Instead, around 90% of users go to a search engine and search for product information before making any purchase.  For businesses, the right time to advertise is when users are searching for products online.Paid advertising helps companies to reach the right customers at the right time.

Increase the Credibility of Business

Many times, marketing experts witness new products gaining a reputation among customers. So, how do small businesses build so much credibility even when they are in their initial stages? Well, it is due to the combination of paid advertisements and the quality of products or services.  Many small businesses take the approach, “fake it till you make it” to increase goodwill and brand perception in the eyes of the users.  When users see advertisements of a brand, they assume that business has adequate funds, which means the business is doing good.

Pay Only when Your Ad is Clicked

Paid advertisement is a quick and effective way to increase traffic and revenue.  With the help of a paid advertisement, a business can set up and launch a campaign within a couple of minutes. The best thing is that companies can optimize the campaign at any time. Businesses start getting sales within 24 hours of launching the campaign. PPC is also budget-friendly because businesses only pay when the ad is clicked. Moreover, there is no charge for appearing in the search results.

Target the Advertisements Correctly

Facebook, Google, and Instagram are top sites with access to billions of data. Therefore, they can easily put your ads in front of the right audience. It means that their algorithms aren’t going to show an ad for a house to someone who’s searching for online shoes.

Due to the adequate data of users, these platforms can help small businesses target the right user base without much hassle. Google takes care of displaying the right advertisements to the right users so that they end up buying the products. For small businesses, it is a surefire way to generate a good return on the investment.  

Monitor the Progress with Powerful Tools 

With the help of digital marketing funnel in London, businesses can monitor the steps users take from being a prospect to a customer. Similarly, Google’s AdWords and Facebook Ads Manager let small businesses track their progress and check the success of the campaigns in real-time.  In order to reach the audience more accurately, a business can have a look at the demographic information.  You can also get insight into the time of the week or month when ads get the most response. 

With paid advertising, entrepreneurs can propel their businesses to the new heights of success. Here are the top three platforms for online businesses. 

Google PPC Ads

As per studies, PPC is the preferred choice of around 45% of small businesses. There are two types of paid ads through Google AdWords, including text and display ads.  Text ads appear on the SERPs (Search Engine Result Pages), while display ads pop up while browsing sites. Small businessesare increasingly investing in Google ads because they only have to pay when users click on the ads.  It is a cost-effective method to get your business noticed and drive traffic to your website. 

Facebook Ads

The Facebook platform has over 1.13 billion daily active users. Similar to pay-per-impression, Facebook ads run on the same idea. Due to a vast amount of users’ information in Facebook’s database, it helps businesses to be detailed with the targeting.  Users’ information, such as sex, age, location, and interest, are used for the filter of the ads.  What makes Facebook Ads stand out from others is the affordability.  When combined with a solid strategy, Facebook ads can help small businesses reap maximum benefits.

Instagram Ads

Instagram usage boomed faster than the supernova in the past few years. With over more than 600 million active monthly users, this platform allows small businesses to market their products and services effectively. Due to high user engagement, this platform has named “the king of social media.” Nowadays, many businesses are jumping on the paid advertisement bandwagon left and right.  Instagram is among the best platforms to get the most bang for the bucks. 

The Endnote The paid advertisement has become the need of the digital world. For small businesses, it is the must-have marketing tactic to add in the digital arsenal.  So, if you are a small business owner, it is the right time to give paid advertisement a chance and witness the number of customers and sales soaring high.

Author Bio

Harry Smith has over a decade of experience working as a digital marketing agency. As a digital marketing veteran, he takes immense pride in having specialization in Web analytics, marketing strategy, competitor analysis, marketing management, and budget management. Writing isone of Harry Smith loves, and he contributes todigital marketing blogs constantly. He has been helping small businesses achieve new heights of success.