Tag Archives: PPC

Digital Marketing, PPC, Social Media Marketing

Even A Small Business Needs Paid Advertising – Why?

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Captain America had the shield, and Mister fantastic had his wit, but what do great entrepreneurs have?  – I’ll tell you: it’s arobust online presence. Advertising has always been a preferred way to market any product or service to a broad audience worldwide.  These days, every online business want their websites rank #1 on Google. Afterall, it is an effective way to increase brand awareness and skyrocket your business traffic & revenue.  However, many small businesses do not consider paid advertisement just in the name of saving money and time. 

So, does your story depicts the same picture? Well, here are the key reasons why it is the right time to include paid advertising in your marketing mix. 

High Conversion Rate

We are in the digital age where people do not look in the yellow pages of the newspaper for their needs or even pay attention to billboards.  Instead, around 90% of users go to a search engine and search for product information before making any purchase.  For businesses, the right time to advertise is when users are searching for products online.Paid advertising helps companies to reach the right customers at the right time.

Increase the Credibility of Business

Many times, marketing experts witness new products gaining a reputation among customers. So, how do small businesses build so much credibility even when they are in their initial stages? Well, it is due to the combination of paid advertisements and the quality of products or services.  Many small businesses take the approach, “fake it till you make it” to increase goodwill and brand perception in the eyes of the users.  When users see advertisements of a brand, they assume that business has adequate funds, which means the business is doing good.

Pay Only when Your Ad is Clicked

Paid advertisement is a quick and effective way to increase traffic and revenue.  With the help of a paid advertisement, a business can set up and launch a campaign within a couple of minutes. The best thing is that companies can optimize the campaign at any time. Businesses start getting sales within 24 hours of launching the campaign. PPC is also budget-friendly because businesses only pay when the ad is clicked. Moreover, there is no charge for appearing in the search results.

Target the Advertisements Correctly

Facebook, Google, and Instagram are top sites with access to billions of data. Therefore, they can easily put your ads in front of the right audience. It means that their algorithms aren’t going to show an ad for a house to someone who’s searching for online shoes.

Due to the adequate data of users, these platforms can help small businesses target the right user base without much hassle. Google takes care of displaying the right advertisements to the right users so that they end up buying the products. For small businesses, it is a surefire way to generate a good return on the investment.  

Monitor the Progress with Powerful Tools 

With the help of digital marketing funnel in London, businesses can monitor the steps users take from being a prospect to a customer. Similarly, Google’s AdWords and Facebook Ads Manager let small businesses track their progress and check the success of the campaigns in real-time.  In order to reach the audience more accurately, a business can have a look at the demographic information.  You can also get insight into the time of the week or month when ads get the most response. 

With paid advertising, entrepreneurs can propel their businesses to the new heights of success. Here are the top three platforms for online businesses. 

Google PPC Ads

As per studies, PPC is the preferred choice of around 45% of small businesses. There are two types of paid ads through Google AdWords, including text and display ads.  Text ads appear on the SERPs (Search Engine Result Pages), while display ads pop up while browsing sites. Small businessesare increasingly investing in Google ads because they only have to pay when users click on the ads.  It is a cost-effective method to get your business noticed and drive traffic to your website. 

Facebook Ads

The Facebook platform has over 1.13 billion daily active users. Similar to pay-per-impression, Facebook ads run on the same idea. Due to a vast amount of users’ information in Facebook’s database, it helps businesses to be detailed with the targeting.  Users’ information, such as sex, age, location, and interest, are used for the filter of the ads.  What makes Facebook Ads stand out from others is the affordability.  When combined with a solid strategy, Facebook ads can help small businesses reap maximum benefits.

Instagram Ads

Instagram usage boomed faster than the supernova in the past few years. With over more than 600 million active monthly users, this platform allows small businesses to market their products and services effectively. Due to high user engagement, this platform has named “the king of social media.” Nowadays, many businesses are jumping on the paid advertisement bandwagon left and right.  Instagram is among the best platforms to get the most bang for the bucks. 

The Endnote The paid advertisement has become the need of the digital world. For small businesses, it is the must-have marketing tactic to add in the digital arsenal.  So, if you are a small business owner, it is the right time to give paid advertisement a chance and witness the number of customers and sales soaring high.

Author Bio

Harry Smith has over a decade of experience working as a digital marketing agency. As a digital marketing veteran, he takes immense pride in having specialization in Web analytics, marketing strategy, competitor analysis, marketing management, and budget management. Writing isone of Harry Smith loves, and he contributes todigital marketing blogs constantly. He has been helping small businesses achieve new heights of success.

Digital Marketing, PPC

PPC Campaign: How to Avoid Wrong Audiences

Over the years, Pay-Per-Click (PPC) Marketing has proven to be one of the most effective and fastest ways to reach your target market, generate customers for your brand and grow your business. It has been also one of the fastest ways to have a high return on investment. PPC can get your business in front of a specific target audience thus making it integral to make your business into a success.

However, as more and more brands leverage this method to boost their online presence and eventually convert each click into sales, there has been a lot of mistakes done along the way that makes PPC ineffective and leads to targeting the wrong audience. While some marketers view PPC as an easy task, many fail to avoid doing said mistakes that lead to not making the most out of their budget.

So, here are some of the major PPC mistakes you should avoid targeting the wrong audience.

1. Failing to Know your Target Market

Your target market is the most important factor in doing your PPC campaign and if you fail to identify your target market, you will end up reaching out to the wrong audience. Though it will still be shown to people which you can still consider an “audience”, these people will show less interest than your target audience.

In showcasing any of your ad campaigns, either it is PPC or other marketing methods, it is essential to figure out your target audience. It is important however to note that you also must avoid streaming too thinly to a niche market as your campaign will not get traction or getting too broad with your desired market will not give you the traffic you want.

Create your buyer’s persona. Doing this will let you know your potential more and can hone your marketing strategy better.

2. Having No End Goal

Launching your PPC campaign without a definite strategic plan and a clear understanding of your objective, will not make it a success. Your goal should be the starting point of your strategy.

Failing to set a clear plan and failing to identify your goal will cost you more than you should do, will not be able to reach your target audience and will not give you optimum results as this is a crucial step for your campaign. If your audience is not defined, you will not know to whom your offers are geared toward and may be sent towards a wrong crowd. 

In order for your PPC strategy to be effective and to avoid hitting the wrong crowd, you need to clearly define your goals and objective that you need to accomplish. This will be your guide to implementing your campaign and making sure that you will get an optimum result.

3. Not Tracking your Campaign

If you are not tracking your PPC campaign, how will you know if it is effective? How will you know you know if your end goal is being achieved? How will you know if you are targeting the right or wrong audience?

It is important to track and know your PPC campaign performance to let you know if you are on the right track and help you understand your strengths and weakness in doing the campaign that will help you know where to do some improvements. It will give you feedback on whether your goals are being met and if you are targeting the correct consumers.

Your PPC campaign will not get an optimum result if you will not keep track and check your campaign after they were launched and already live online. Tools like Google Analytics will help you track your campaign journey which you can interpret to make your strategy a success. It will also be an aid to let you know if you have been stuck on the same promotion for too long already and it is not already effective in keeping your audience interested by giving you a diminishing result.

4. Irrelevant Copy and Emotionless Content

Another mistake that marketers and business owners keep on repeating when doing any campaign is producing ad-copies that are irrelevant and unrelated to their target audience.

If you are just starting and new to online marketing, creating ad copies can be hard for you. Even if you have an experience already, it may still be a bit tricky. Research on how an ad can make you click and you can apply it to your target consumers. Creating confusing copy and emotionless content can land you to the wrong audience.

Strive to write better ad copies to avoid a lower quality score of your campaign. Study other ad copies and the images that they have used.

5. Not Testing Conversion and Not Doing Split Tests

Split testing is creating small variations of a single ad. By doing this method, you will be able to know which of your ad works best for your PPC campaign and which does not. This strategy can also help your conversion rates and validate which of your particular campaign is working and effective in targeting your desired audience.

Doing a split test can help you find a winner ad which you can keep and an underperforming ad which you can improve.

Final Thoughts

Technology gave marketers and business owners like you a lot of options to promote your product and grow your brand. One of the most effective especially when done right, is the PPC campaign.

However, this type of marketing method may seem to be easy but it is actually harder than it is really is. It requires time,  knowledge and understanding of its strategies and how to implement it to make it work. It is important as well to be aware of the major mistakes you can make and how it can be avoided when you launch your campaign. Committing such mistakes can lead to loss of money, poor conversion and targeting to the wrong audience.  Knowing of such possibilities can ensure that your ads will reach your desired audience, can encourage them to make the necessary action – which is to click your ads and help translate each click into sales.

Author’s Bio

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

Digital Marketing, SEO

The 6Ps of SEO & Digital Marketing

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It’s a special time to become a marketing professional. Many of us are traditionally not qualified as marketers in the field of SEO. It takes a while to find it that marketing is more than just being rated high on search engines. 

Search engines would like to bring people to the best results, so user loyalty and happiness is possibly a factor for SEO ranking. Links and signals on the sites are still extremely important, but they will not be useful if people don’t engage with your website. SEO is also an important part of the marketing cycle itself, and effective SEO just serves to boost traffic and increase rankings.

In this post, we will look at the 6Ps of SEO and digital marketing. We will talk about how you can boost your SEO and digital marketing using these 6Ps. Let’s look at each of these six main fields of SEO and digital marketing.

Product

The first P in the cycle is the product. You should work on your product before everything else. This is what you will be selling. For example, our company offers SEO tools. It lets our clients meet their business objectives and reduces the stress and pain they need to remain open to the SEO world. We are trying to save our clients time and money so that they can concentrate on the work they can do.

The cornerstone of your marketing approach is your product or service. You need absolute clarity in this regard because the product can affect pricing and promotions.

It’s only half the fight to be found. Your potential clients must be assured that their products or services will meet their needs.

Price

Price is related to value naturally. However, pricing must also take into account the market’s defined prices in your industry. You cannot sell your product, no matter how attractive, if it is too expensive. Profit margins will be impacted if it is too cheap.

There is a pendulum of pricing that produces more sales at a lower price, but a higher price would produce more profits. Your perfect balance is based on your approaches for lead generation and marketplace.  

SEO is an excellent example of how difficult pricing can be. SEO costs about $100 an hour as per conventional wisdom. We also saw some very different perspectives on how customers were willing to pay, especially when it came to small business SEO services when they spent some time evaluating SEO packages and costs.

Place

The third P is the place, and it hugely matters. Place refers to the target locations where you will sell your product or services and where your customers will be looking for your product.

If you’re a car mechanic, then it is very obvious that people go straight to Google. Nonetheless, specific people will buy for many things in various ways, such as networks, directories, and search engines. Identify where your clients are and where they must get the items you are selling.

Promotion

Promotion relies on the consumer, and the right strategies also incorporate marketing channels creatively in order to maximize results. Promotions include social networks, search ads, online banners, TV, email, press, etc.

In our company, higher-level activities such as SEO tools work best for us as opposed to other ones. As an example, we have a Premium plagiarism checker for business that checks the plagiarism by comparing with millions of resources. It sets us a high standard and provides us more leads. Most of our tools are free, and we promote our free services as our strength. It means the promotions are very relevant, but you should be in the right direction from the beginning.

You have to sort out how you work together to improve your content, lead generation, and sales. You are generally competitive on all networks if you can find a method of being cheaper in price and deliver comparable quality.

People

Throughout our SEO and digital marketing strategy, people play a key role. Digital marketing is all about people. To show the perfect product to the right people at the right prices at the proper time.

You should know who your clients are. The segmentation of your consumers into different audiences is important for businesses. This tells you the right angles, purchase cycles, and complaints to build a successful marketing plan.

You should also identify your best customers and your customers like your product or not. You should know either your product is solving their problem or are they happy about your product or service. 

Process

Processes are behind each Ps as the supporting tasks. Both direct and indirect purchasing activities may be subject to the process. If a consumer needs a refund, the company may continue with the correct specification of your customer service process.

Does your delivery process have ample flexibility for promotions across the world? Even a giant like Amazon could not deliver on his promise within weeks of his arrival, despite tremendous excitement and expectation from fans in Singapore.

It is in the specifics to create a great process. Writing down procedures and viewing them will help your company remain on one page and react in a consistent fashion to preserve the credibility of your brand.

Wrapping up

There are many moving parts here, indeed. These six Ps can be implemented in any order. Most people tend to merge promotion and place when they do this for their business and customers. The environment in which you work and the competition should be considered. It will be very critical that all these considerations are brought into line with flexible marketing success. You can boost your SEO through changing of your price if you measure the success of your SEO by how many leads you produce from organic traffic.

Good SEO cannot be achieved in a bubble. It is part of a broader system for marketing. As SEOs marketers, we must look at these other aspects and ensure that the work we do continues to improve.Try to consider each of those factors if you have a product or service that is not selling. Use a basic 6 Ps system to analyze your marketing. It will surely help you boost your performance.