Tag Archives: Marketing Strategy

Digital Marketing, Social Media Marketing

7 Social Media Marketing Tips You Should Follow

Social Media marketing world’s largest platform to get the best traffic to your post, blog, images. Below you can read 7 Social Media Marketing Tips You Should Follow.

What is Social Media Marketing?

The term social media marketing media or social marketing ( SMM ) refers to all activities and measures used in social networks to generate business opportunities, increasing the reach and customer loyalty. Nowadays, due to being active in popular social media like Facebook, Twitter, Instagram, Pinterest, WhatsApp, many marketers use different techniques to make their products reach the right customer.

Why Social Media Marketing Is Important

If your business is small or growing, social media marketing helps you popularize your business brand, helps you find new customers, and, most importantly, helps in increasing the selling of products or services.

Today the use of social media is increasing very fast, and you should take advantage of social media marketing in your business. Social media marketing can be done in less money; in this way, there are many more reasons to do social media marketing.

Tips for Social Media Marketing 

These are tips which one must follow if he/she is using social media marketing for their product branding.

1. Planning of Social Media Content:

Planning of social media content is very important. When we do keyword research and competitive research, we get a lot of ideas so that we can create good content, and our audience likes it very much. You should use good images, advertisements, videos, blog posts, has tags, and other content for social media marketing.

2. Consistent brand image: 

Not only do photos and videos matter on Instagram. How can you do it to get more interaction? Combine original images with stock photos and infographics: each high-quality image, related to your promotion plan, should communicate an attractive idea to your audience, at first glance. So, use original material as well as royalty-free images with keyword-optimized phrases and combine this content with infographics.

3. Remember that the Call to Action is important to your plan:

In addition to generating high-quality content on social networks, it is also important to include CTAs that invite the public to take certain actions to meet the goals of the plan. These can be the download of electronic products, take advantage of discount coupons, visit the eCommerce to make a direct purchase, or go to a landing page to provide your data, which will be used in communication via email.

On Instagram, for example, just include a link on your profile and invite followers to visit it. On Facebook, link your CTAs in the comment boxes so that the public naturally comes to them after appreciating the content. In the same way, include them in YouTube descriptions and Twitter links.

4. Create promotions: 

Giving some benefits to users who follow your social networks will earn you points and get more followers. Who doesn’t like to receive something in exchange for the simple gesture of sharing or following an account? This is the easiest way to expand followers, offer promotions, or some type of contest on certain dates such as Christmas, Father’s Day, or special holidays, attract new users, and reinforce the loyalty of those who are already convinced of your business.

5. Learn to use hashtags in networks: 

The most successful social media profiles have learned to handle the whole thing about hashtags or labels. These platforms allow you to monitor the content of the hashtags and determine which ones are the most popular.


6 .Organize contests: 

Organizing promotions and contests are a great method to engage your followers. For this, you can choose the latest topic in which you think your users get inserted. 

7. Know your statistics on Social Networks: 

To know if your communication objectives in Social Media are working as you expect, it is essential that you obtain a return of your performance in each Social Network. Basically, it is about being able to analyze what your content is best received by the audience and at what times, so that you can perfect your publication strategies with that reference. For this, you can consult analytical tools such as Facebook Insights of your Fan Page, Twitter Analytics, Google Analytics, and others.

  Different Social Media Marketing Platforms

In this age of today, social media has the best platforms for any business to reach new customers in the market. To use the social media platform, we must find out which platform our customers or viewers use so that we can focus on that platform and fulfil our target.

Today there are many social media platforms using which we can do social media marketing of our products or services. So let’s know below the best social media marketing platforms.

1. Facebook

A great social media marketing platform to do social media marketing is Facebook. Yes, there are more than 2 Billion active users on Facebook Monthly.

Therefore, Facebook is a great social media platform to engage and advertise its targeted customers and viewers. The Facebook business page has become essential for all big companies today; because most people read information about the company’s products on the company’s business page, see the product.

2. Instagram 

Instagram is a photo-sharing social media platform, using Instagram to make your brand popular or to identify your brand, Instagram is a great platform.

If you are a reseller, then Instagram is a great platform to increase the selling of your products. On Instagram, you can share photos of your products by creating a Business Page of your business, and you can show your products to more and more people buy upyog of a Trending hashtag.

3. YouTube

YouTube is also a great platform to do marketing of your business or product. However, where YouTube cannot be a social media platform as it is a video sharing website. You can create your customers through videos from YouTube because there are more than 1 Billion active users on YouTube monthly, you can advertise products or services through videos on YouTube. There is a good platform for giving tutorials and reviews of products through YouTube videos.

4. Pinterest

Pinterest is also one of the best platforms; if you have an e-commerce business, then it is a great place to promote your products or to do social media marketing of your products.

5. Twitter

Monthly there are more than 300 million active users on Twitter. With Twitter you can build a brand. On Twitter, you can share your business information with people, and you can share the link of your business blog post. Twitter is also a good platform for social media marketing.

These were some of the top social media marketing platforms that can prove to be helpful for you to do Social media marketing in your business.

Conclusion: 

If you manage to position yourself within the topics of the moment, in addition to getting your followers to identify with hashtags that you have created, you can take your promotion to the next level.
When you have chosen the right platform, then you have to determine what kind of content, the post you will put for each platform, how much content you will add throughout the day, and you have to decide your target.

Author Bio:

Nishil is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics.Speakaudible covers a wide range of subjects related to audiobooks. Check our latest popular audiobooks on  speakaudible.

Digital Marketing, SEO

Improve Online Presence: Proven Ways for Small Businesses

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So, you have seen the bright opportunities of implementing digital marketing for your business. You are probably thinking of your next move on how to start your campaigns for better online visibility. As a business owner, it is imperative to find new heights on how to promote your products and services, especially in today’s growing marketplace and competitive business world.

There is no doubt that technological advancements and digital developments have changed everyone’s lifestyle. Today, people prefer the most convenient way to search for products and services. According to a poll conducted by Marist College and National Public Radio (NPR), 76% of consumers in the United States shop online. Experts also forecasted that the number of online shoppers can increase to about 300 million by 2023 in the US.

Given these numbers, it only makes sense why small businesses are now looking for ways to expand their network using digital marketing. In fact, even the most established enterprises are also shifting to online marketing.

Without a strong online presence, it can be difficult for your business to compete with others. There are several things, however, that you need to have in check before working on your digital marketing campaigns. Take note that this requires strategic planning and the right execution to become successful with your goals.

To enlighten you further, we will provide a brief guideline on how to develop a strong online presence.  Feel free to use the following tips below:

Understand your Business Needs

Before jumping to any online marketing campaign, you need to determine your business needs. Start with your vision. How do you see your business in 2 to 5 years? What kind of growth are you aiming for? Do you see your business in the ecommerce industry?

Are you trying to tap your potentials as the main distributor? Once you have your vision in place, you can proceed with shaping your brand identity. How do you want your audience to see you? Who is your target market? These are some of the things you need to have in check before establishing a strategy for your online marketing campaigns.

Set Specific and Realistic Goals

Goal setting is crucial in digital marketing. Make sure to enumerate specific and realistic goals. When setting your goals, you can follow the SMART principle (S – Specific, M – Measurable, A – Actionable R – Realistic, T – Timeline).

For instance, you choose Social Media Marketing for as your primary digital marketing platform, you can determine your goals by referring your business needs. Are you building your own community? Do you need more positive engagement?

Are you aiming for more followers? How much reach do you need for your campaigns? From there, you can cite some actionable plans such as developing a content strategy, running a paid ad, and so on. Provide a timeline for each goal so you can easily measure the progress of your campaigns.

Explore your Options

This is where online marketing gets a little bit tricky. Don’t get confused with so many digital marketing options available. Again, focus on your business needs and goals. Start with your current channel you’re using.

If you use business website as your primary platform, then you need to explore your options with Search Engine Optimization and Pay-Per-Click campaigns—as these two options are the most effective tools when it comes to boosting your website on major search engines.

On the other hand, you can also explore having multiple campaigns for your business. If done effectively, the results can triple in no time! For example, you can always merge SEO with Social Media Marketing. These two can go hand-in-hand, and could complement each other.

Develop a Solid Content Marketing Strategy

Boosting your online presence is impossible without a solid content marketing strategy. Up until today, content is the foundation of every digital marketing campaign. Focus on the niche of your business. Search for the most trending topics from your industry. Create a topic outline. .

Make sure to produce original, relevant, engaging, and well-written articles. You should also incorporate competitive keywords for both on-page and offsite optimization.

Be Consistent with your Strategies

Consistency is one of the main keys to success. Make sure all your digital marketing efforts are aligned with your goals. Revisit your campaigns and check the progress. Cite the areas you need to improve and make necessary adjustments. Keep in mind that every strategy is trial and error.

This is why you need to keep track of your campaigns. Use tools such as Google Analytics for more data analysis. These are just some of the things you can do to boost your online presence. Again, you need strategic solutions to achieve your goals. Be proactive and find more innovative ways to keep improving your digital marketing strategies.

Author Bio

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.