Tag Archives: Social Media Marketing Strategy

Digital Marketing, Social Media Marketing

7 Social Media Marketing Tips You Should Follow

Social Media marketing world’s largest platform to get the best traffic to your post, blog, images. Below you can read 7 Social Media Marketing Tips You Should Follow.

What is Social Media Marketing?

The term social media marketing media or social marketing ( SMM ) refers to all activities and measures used in social networks to generate business opportunities, increasing the reach and customer loyalty. Nowadays, due to being active in popular social media like Facebook, Twitter, Instagram, Pinterest, WhatsApp, many marketers use different techniques to make their products reach the right customer.

Why Social Media Marketing Is Important

If your business is small or growing, social media marketing helps you popularize your business brand, helps you find new customers, and, most importantly, helps in increasing the selling of products or services.

Today the use of social media is increasing very fast, and you should take advantage of social media marketing in your business. Social media marketing can be done in less money; in this way, there are many more reasons to do social media marketing.

Tips for Social Media Marketing 

These are tips which one must follow if he/she is using social media marketing for their product branding.

1. Planning of Social Media Content:

Planning of social media content is very important. When we do keyword research and competitive research, we get a lot of ideas so that we can create good content, and our audience likes it very much. You should use good images, advertisements, videos, blog posts, has tags, and other content for social media marketing.

2. Consistent brand image: 

Not only do photos and videos matter on Instagram. How can you do it to get more interaction? Combine original images with stock photos and infographics: each high-quality image, related to your promotion plan, should communicate an attractive idea to your audience, at first glance. So, use original material as well as royalty-free images with keyword-optimized phrases and combine this content with infographics.

3. Remember that the Call to Action is important to your plan:

In addition to generating high-quality content on social networks, it is also important to include CTAs that invite the public to take certain actions to meet the goals of the plan. These can be the download of electronic products, take advantage of discount coupons, visit the eCommerce to make a direct purchase, or go to a landing page to provide your data, which will be used in communication via email.

On Instagram, for example, just include a link on your profile and invite followers to visit it. On Facebook, link your CTAs in the comment boxes so that the public naturally comes to them after appreciating the content. In the same way, include them in YouTube descriptions and Twitter links.

4. Create promotions: 

Giving some benefits to users who follow your social networks will earn you points and get more followers. Who doesn’t like to receive something in exchange for the simple gesture of sharing or following an account? This is the easiest way to expand followers, offer promotions, or some type of contest on certain dates such as Christmas, Father’s Day, or special holidays, attract new users, and reinforce the loyalty of those who are already convinced of your business.

5. Learn to use hashtags in networks: 

The most successful social media profiles have learned to handle the whole thing about hashtags or labels. These platforms allow you to monitor the content of the hashtags and determine which ones are the most popular.


6 .Organize contests: 

Organizing promotions and contests are a great method to engage your followers. For this, you can choose the latest topic in which you think your users get inserted. 

7. Know your statistics on Social Networks: 

To know if your communication objectives in Social Media are working as you expect, it is essential that you obtain a return of your performance in each Social Network. Basically, it is about being able to analyze what your content is best received by the audience and at what times, so that you can perfect your publication strategies with that reference. For this, you can consult analytical tools such as Facebook Insights of your Fan Page, Twitter Analytics, Google Analytics, and others.

  Different Social Media Marketing Platforms

In this age of today, social media has the best platforms for any business to reach new customers in the market. To use the social media platform, we must find out which platform our customers or viewers use so that we can focus on that platform and fulfil our target.

Today there are many social media platforms using which we can do social media marketing of our products or services. So let’s know below the best social media marketing platforms.

1. Facebook

A great social media marketing platform to do social media marketing is Facebook. Yes, there are more than 2 Billion active users on Facebook Monthly.

Therefore, Facebook is a great social media platform to engage and advertise its targeted customers and viewers. The Facebook business page has become essential for all big companies today; because most people read information about the company’s products on the company’s business page, see the product.

2. Instagram 

Instagram is a photo-sharing social media platform, using Instagram to make your brand popular or to identify your brand, Instagram is a great platform.

If you are a reseller, then Instagram is a great platform to increase the selling of your products. On Instagram, you can share photos of your products by creating a Business Page of your business, and you can show your products to more and more people buy upyog of a Trending hashtag.

3. YouTube

YouTube is also a great platform to do marketing of your business or product. However, where YouTube cannot be a social media platform as it is a video sharing website. You can create your customers through videos from YouTube because there are more than 1 Billion active users on YouTube monthly, you can advertise products or services through videos on YouTube. There is a good platform for giving tutorials and reviews of products through YouTube videos.

4. Pinterest

Pinterest is also one of the best platforms; if you have an e-commerce business, then it is a great place to promote your products or to do social media marketing of your products.

5. Twitter

Monthly there are more than 300 million active users on Twitter. With Twitter you can build a brand. On Twitter, you can share your business information with people, and you can share the link of your business blog post. Twitter is also a good platform for social media marketing.

These were some of the top social media marketing platforms that can prove to be helpful for you to do Social media marketing in your business.

Conclusion: 

If you manage to position yourself within the topics of the moment, in addition to getting your followers to identify with hashtags that you have created, you can take your promotion to the next level.
When you have chosen the right platform, then you have to determine what kind of content, the post you will put for each platform, how much content you will add throughout the day, and you have to decide your target.

Author Bio:

Nishil is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics.Speakaudible covers a wide range of subjects related to audiobooks. Check our latest popular audiobooks on  speakaudible.

Digital Marketing, Email Marketing, SEO, Social Media Marketing

Return on Investment for Various Digital Marketing Strategies

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John Wanamaker, the pioneer of modern-day marketing once noted that half of his advertising budget went to waste. The religious leader, merchant, and political figure like many business owners of the day, also recognized that could not tell which half of his ad budget went down the advertising drain. John Wanamaker’s fledgling business eventually grew from a successful department store to become part of Macy’s.

The prolific entrepreneur that John was would be very much at home with the modern-day digital marketing practices. Digital advertising usage has dramatically increased since late 1994 when the first known banner ad flashed on HotWired.com. The launch of Google AdWords and Google Ad Sense in the early 2000s followed by Facebook Ads’ release in 2007 quickly turned the tide against traditional advertising methods.

They have given the marketer fantastic benefits, which include the accurate and precise measurement of advertising return on investment (ROI).

What is the ROI of Typical Digital Marketing Strategies?

The return on investment of any business process is an outcome of two main measurements; the cost of the process and the resultant outcome generated. The measure of costs and impacts is not a straightforward process in advertising. Consequently, large organizations utilize composite ROI formulas that factor in their multiple costs and impact variables. The ROI of traditional advertising, therefore, remains highly undeterminable.

The analytics of data in modern digital advertising, on the other hand, can reveal the minute details of ad campaigns and their ROI. So, how much should you expect from your online marketing efforts? The digital advertising ROI is a product of its revenue to marketing value ratio. The only question that you need to answer with your digital ad channels is, “how much am I generating for each dollar that I spend on marketing”?

A typical revenue to cost ratio for digital advertising is 5:1.  Therefore, a dollar spent on advertising should bring in a five-dollar revenue. If your advertising efforts can produce a 10:1 ratio, classify your online advertising efforts as top of the range.

How Can a Good ROI Be Improved in Digital Marketing?

Some of the costs that you have to factor in when calculating your ROI are;

  • Media spend
  • Pay-per-click costs
  • Cost of content production
  • Display ad clicks
  • Digital Marketing agency costs

Your ROI should cover all the costs of product processing and its marketing at the bare minimum. To cater to all these costs you need to place data at the center of your operations. Data-driven marketing can improve your ad ROI. Unfortunately, over half of all marketers do not collect or analyze digital advertising data. 

 87% of marketers that work with organizations that collect this data feel that this critical information is the business’s most underutilized asset. If your executives do not take data as a top priority for your business, then your ROI could remain in the dumps for a long time. To improve your ad ROI, 

  • Change your strategy and become a marketing driven organization that explores customer data in detail. These practices will bring new customers and keep loyal clients contented.
  • Set up SMART or ROI goals that have Specific, Measurable, Achievable, Relevant, and Time goals such as an ROI of 5:1. These goals should factor in your business’s cost of production, industry, and structure.
  • Place an emphasis on data metrics that have a direct impact on your ROI. Overvalued metrics such as social media likes will not affect your ad ROI but will improve your SEO.
  • Use your data to identify new and old business opportunities.
  • Embrace predictive modeling’s ability to increase and measure your ROI
  • Use marketing automation tools to manage complex advertising campaigns that have tight budgets.
  • Keep experimenting and adjusting your strategies to reap the highest benefits from digital adverting.

How to Improve Your ROI through Digital Marketing Strategies?

Search engine optimization

SEO will optimize your website and enhance online visibility via an improved position in organic search rankings. Good SEO will direct more traffic to your site and increase your revenue. This practice will also bring in long-term benefits such as sustainable rankings, keyword targeting precisions, brand flexibility, and credibility. One other fantastic benefit of SEO is that it is an affordable and efficient way to boost your ROI.

Search engine marketing

These advertising strategies can rank your business ahead of its competition via sponsored ads. It is a source of short-term ROI improvement since it brings in quick leads. Nevertheless, SEM has the potential for long-term benefits such as increased visibility, audience development, precise targeting, and high-quality lead generation.

Content marketing

Providing value to your online audience can increase traffic to your website. Content marketing is therefore central to SEO. This practice has long-term benefits such as increased visibility, trust, reputation, and lasting value. 

Social media marketing

A good social media marketing strategy will increase your bottom-line by building your brand’s online reputation. Paid social media ads can significantly influence your ROI. Its benefits are that it is a low barrier entry, effective and affordable brand awareness tool.

Email marketing

Email marketing is a sure bet in ROI increase. Data shows 67% of all businesses consider it as their topmost source of digital marketing revenue. Email marketing utilizes promotional offers or newsletters to build subscriber lists.  

This channel will keep your customers loyal to your brand and attract new leads as well. This simple and affordable digital advertising strategy has the benefits of traceable data and an ROI focus.

Video marketing

This is currently huge in terms of getting users engaged and converting. Video builds trust quickly. And when well done, it can win you some loyal fans. Use a free video editor like InVideo to create awesome videos. Take advantage of royalty-free music if you want to play something on the background.

Conclusion

Digital advertising has risen on the back of online inventions in the display, search, programmatic and native advertising giving you a wide range of opportunities that can take your brand to its next level of growth. Promotional content in digital advertising is brought to the attention of your target market via digital and online channels. 

These may include email, social media, mobile apps, search engines, websites, or affiliate programs. Unlike the traditional methods of advertising in Wanamaker’s time that had a spray and pray outlook to ROI determination, digital advertising is data-driven. Data makes it easy for you to increase your digital advertising ROI and to grow your business.

Author Bio

David Freudenberg is apart of the Public Relations team at DJO Productions a multi-platform production website where videographers, producers, artists, marketers, and more can download SFX&Music, VFX, Media Elements, Graphics, 3D images, and more. When he is not building relationships at DJO Productions he enjoys fishing, boating, and hanging with friends.

Digital Marketing

Social Media Marketing: The Ultimate Guide

“If you are not using social media to communicate and connect, you might as well live in a cave, or the grounded shell of a space shuttle.”– Online Business Strategist

What is Social Media?

  • “Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words and pictures.”–Wikipedia
  • “It’s media (content that is published) with a social (anyone can add to it) component.”–Mike Volpe

Key benefits of social media

  • Social media can encourage participation, conversation, and community
    – all of which can help spread key messages, influence decision making, and promote behavior change.
  • It helps to reach people when, where, and how it is convenient for them, which improves the availability of content and might influence satisfaction and trust in messages delivered.
  • It is also a key tool in building awareness and credibility

Which Social Media to choose?

  • Know your target audience!
  • Know your capabilities of communicating through that media!
  • Use appropriate social media for audience segmentation.

Where to Start?

Social Media Platforms:

  • Pinterest
  • Google Plus
  • YouTube
  • LinkedIn
  • Twitter
  • Blogs
  • Facebook
  • Instagram
  • Whatsapp
  • NextDoor

Importance Social Media Marketing

  • Finds you customers and builds clientele
  • It gives businesses the ability to find out what people are saying about them (and others) in their industries and introduces your brand
  • It gives you feedback about your brand
  • Provides a test audience (vs. focus groups)
  • Solidifies your reputation as a valuable and knowledgeable resource

Goals for Social Media Marketing:

  • Increase customer base
  • Generate leads
  • Drive sales
  • Build awareness
  • Make money from your content
  • Establish thought leadership
  • Educate customers
  • Customer-source part of your product development
  • Reach internal communication

Social Media Marketing Strategy

  • Identify your goals

  • Identify your target audience

    • Who are your customers?
    • What characteristics do they have and age group do they come from?
    • What are their spending or shopping habits?
    • Do they shop online?
    • What social media applications are they using?

  • Create a profile or brand

    • As you create your online profiles, think about your screen name

  • Find the social media that’s right for you

    • Which ones are your customers using?
    • Start with one – Understand it, utilize it effectively and then expand your online presence
    • Write good and appropriate content
    • Build relationships; listen and engage with your followers

  • Plan a time frame

    • Map out a schedule for updating content
    • This should be accomplished on a regular basis
    • Follow the schedule

  • Include Search Engine Optimization (SEO)

    • Focus on Good Phrases
    • Avoid “Vanity” keywords
    • Use Google’s AdWords
    • Keyword Tool
    • Remember the value of repetition
    • Guide your content strategy

  • Measure progress toward goals

    • Did we learn something about our customers that we didn’t know before?
    • Did our customers learn something about us?
    • Were we able to engage our customers in new conversations?

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