Tag Archives: Mobile SEO

Digital Marketing, SEO

15 Tips to Increase Your Sales Using SEO

1) Use SEO Across Sales Funnel

Your sales funnel helps your buyers reach you. It consists of stages such as pre-sales and marketing. They consume your sales and marketing content before buying from you. Convincing them at this stage is vital. You may end up losing potential sales if every aspect of the sales funnel is not optimized.

The SEO strategy you choose for your website must also apply to any content or pages in the pre-sales phase. Use keywords and build quality content. Ensure that keywords are used in marketing and promotional material. Using SEO tactics in the brand discovery phase is crucial. It creates a strong brand image that convinces a new visitor to do business with your brand. It also retains a consistent brand voice across all your content.

2) Research Long-tail Keywords

Long-tail keywords lend more context to a user’s search. They add more variation to the keywords used for internet searches. For example, a standard user query may be “Car Insurance.” When a person uses long-tail keywords, it may look like this: “Car insurance with theft protection in NYC.” Targeting these types of long keywords and phrases is a great SEO tactic.

Statistics show that more than 70% of internet searches comprise long-tail keywords. Add long-tail keywords to your sales and marketing strategy. Doing so will amplify your reach to a bigger audience. You gain by getting more sales from customers who would otherwise be hard to reach.

Long-tail keywords have less competition and greater intent. Use them to run a focused SEO campaign.

3) Use Google Trends Regularly

In SEO, context is everything. Adding keywords without knowing what is trending is a common SEO mistake. It affects not only rankings but also sales. Your keywords and content must be relevant to a user’s search.

Use Google Trends with your keyword research tools. It offers great insights into popular or rising trends. You can even narrow down keyword popularity to a specific date range or region.

Trends can tell you if a rise in a keyword ranking is seasonal or long-term. Such data can help your sales and marketing teams craft promos and events to leverage popular trends.

Create relevant content with trending queries from Google Trends to increase your reach and sales. Use Google Trends to outdo your competition.

4) Build Brand Awareness

Brand awareness is vital to sales. When people know and hear about your brand from reputed sources, they begin to trust your company. Using SEO for brand visibility directly affects your sales funnel.

Branded keywords are one way to do it. This method for good SEO and sales is helpful when people are already familiar with your brand. Increase focus on non-branded keywords to boost SEO and revenues. Use a combination of branded and non-branded keywords in your content. Doing so will increase your market share.

New users who become familiar with your brand will start using it in their searches online. You also benefit by increasing the reach with existing customers when directed to your content through organic traffic.

5) Target Buyers at Browsing Locations

SEO is most effective when it gives users what they want and when they want it. To get better sales focus on being a brand with a presence on all channels where you are likely to find your audience. Apart from Google searches, users also search several other channels for information. Standard platforms are YouTube, Facebook, or Insta.

Make sure you curate content specific to each platform to engage more people. For example, An Ad or blog for Facebook may not always show results on Instagram.

Use special occasions to create targeted content and Ads to gain a following and reach. Timing is everything in SEO. The right targeted response at the right time is key to better sales. It also builds brand credibility and leads to long-term relationships with your customers.

6) Use Remarketing Campaigns

Remarketing is connecting to a customer after they have left your website. You can do so through emails, SMS, or phone calls. A typical scenario is when a user adds an item to their cart but does not purchase. An email with more details of the product or a promo offer can help you convert. When a customer reaches your site from a search, direct them to relevant content or Ads to get them to move to the next stage of the sales journey.

You can use on-site retargeting to increase conversion rates. In this technique, a message pops up when you feel a person may exit the site. You can entice them to stay by giving a spot offer or directing them to relevant product pages.

7) Beautify Product and Landing Pages

To get good sales, your product pages need to stand out. A poor product page can spell disaster for your SEO and conversion rates. Beautify your product pages.

Here are a few proven tips for better sales:

  • Use pro camera shots to show your product. Show as many angles as possible.
  • Use warm and pleasing colors on your page.
  • Add a product promo or using video to drive sales.
  • Provide as many details of the product as possible. Be clear and transparent about pricing, taxes, and shipping.
  • Feature reviews and rating section where users can see discussions and reviews before buying.

The use of quality text and visual content on the main product pages truly makes them shine and helps drive sales and organic traffic.

8) Implement Advanced Search

It can be daunting to search for a product on a large site. A simple search term can throw up dozens of hits that may not be relevant to a user. For example, searching for “fountain pen” can bring up many results that may overwhelm the user.

Put in place advanced search and filters for your site. It helps users narrow down the product they want quickly. Add filters for category, pricing, and other parameters that mean the most for your customers. A site with superb usability is an essential step in driving conversions.

Incorrect implementation can cause SEO drops, so be sure to test the feature well before letting your customers use it.

9) Use Internal Linking Smartly

Internal links are the backbone of good SEO. They help users get around the top pages of your website with ease. Internal links lend structure and context to your website and its content. It tells search engines that your content and pages have valuable information for a user query.

Internal links help search engines crawl and index your pages better. Follow internal linking best practices to boost SEO and sales as a result. Perform a link audit every few days to ensure that none are broken or point to deleted pages.

Guiding users intuitively through your site with internal links builds trust. It makes users stay on it than return to search results. Leverage this power to increase your conversions.

10) Optimize for Mobile

A mobile-ready site carries more weight with search engines. It is a known fact that more than 70% of online users consume content on the phone. Make the switch to responsive design. It is worth the effort and rewards you with better sales and SEO rankings.

Mobile sites are great for sales because people can check out the product and buy the product securely on the same device. Use Google’s mobile-friendly test to validate. This test tells you the areas of your site that may not be optimized.

Keep track of your mobile vs. desktop conversion ratios. This data is a good indicator of how well your site is set up for mobile devices. A great mobile site is the best way to turn mobile traffic into sales.

11) Reduce Page Load Time

If your website loads in less than 5 seconds, you are already among the fastest sites on the web. This is a parameter used by search engines to rank you. Page load times have a direct impact on conversion rates.

A user is less willing to buy from a site that has performance issues. It diminishes their trust in your brand. Google uses page loading time as a ranking factor for web and mobile.

Optimize your site and pages on it to load soon. Some tips for faster loading sites are:

  • Minimize large image files. Compress any images to a web format such as PNG.
  • Host any videos on YouTube or Vimeo and embed the URL on the site.
  • Use a trusted and fast hosting service.

12) Incentivize Reviews and Testimonials

Online reviews are vital to building trust. They form an integral part of branded search results. It would help if you encouraged customer reviews of your products and services. Beware, lots of negative reviews can spell disaster for your sales.

Excellent product quality and prompt service is the key to favorable reviews. Give goodies and discounts to customers to post reviews. Poor reviews are sometimes unavoidable. It is a red flag, though, if there are too many. In such cases, work with a good reputation management company to bounce back. They can assist with strategies and tactics to boost your online reputation.

At all costs, do not bribe customers into leaving good feedback. This can backfire, causing a loss in sales, reputation, and SEO rankings.

13) Leverage Social Media and Influencers

Social media is a boon to companies in the new age. Viral content on these platforms has the power to catapult your brand to global fame. Social media mentions of your product or brand indicate trust to search engines. They affect the quality of your rankings and drive sales.

Tie up with influencers to boost your social media following, and in turn, your sales funnel. Influencers are people who have a large fan base and can endorse your brand for a fee. Identify influencers who talk about topics that are relevant to your brand. For example, choosing a model as an influencer would be a better bet than a novelist if you are a clothing brand.

Working with social media and influencers expands reach and generates organic traffic.

14) Perform A/B Tests on Landing Pages

A/B testing is a time-honored testing methodology for online sales and SEO. It is a technique where different sets of users are sent to similar pages on a site. The idea is to measure their engagement and see which page design and content work better.

Search engines like sites that use A/B testing. It is an indication that you are working hard to deliver a superior customer experience.

A/B testing requires planning and effort. You can use many popular tools to craft similar pages and measure metrics for each of them.

Once you know which page shows better results, stick to it and optimize it for SEO. You will start seeing great conversion scores and sales.

15) Promote User-generated Content

User-generated content (UGC) is a great way to show search engines your customers care about your products. Promote such content. It could be reviews, unboxing, or usage tips. Any content created by a buyer adds trust to new users.

You may have many people post original content on channels such as YouTube and Facebook. Some of this content could tie in nicely with your existing content. Creatively link UGC to your content so that customers know that their views are respected. Be sure to moderate UGC on a daily basis to weed out inaccurate information.

UGC content is great to boost sales. It tells new buyers that your brand has a loyal following and a community online.

Sales & SEO FAQs

1) Can SEO Spending Guarantee Sales?

Spending on SEO does not always guarantee sales. It’s a delicate balance between your website content and your product quality. Good SEO practices can surely drive more qualified traffic to your site. Converting the traffic to a sale needs focus and other marketing tactics along with SEO. A healthy mix of both leads to better sales. Don’t just rely on SEO tactics.

2) How Long Will It Take To See Results?

SEO does not deliver overnight results. Don’t trust agencies who promise it. SEO consists of several tactics. You need to work on the content as well as the technical aspects of the site. SEO implementation happens in phases. It may take at least 4-6 weeks before you can start seeing an upward trend in your visitor traffic and your sales.

3) What Are The Best Content Practices for Better Sales?

Content is king in SEO. Spending time to create quality content and images for your site is rewarding. Here are a few tips:

  • Create high-quality content and images for your product pages.
  • Use keywords sparingly but effectively.
  • Content must be relevant to a user’s needs and queries.
  • Link content across social media and your main site.
  • Update content regularly. Remove obsolete content from your pages.

4) Is Good Content Enough For More Sales?

No, along with great content, you should focus on user experience. Is your site easy to navigate? Does it load fast? Is it secure to make online payments? Is it visually appealing?

These are some of the questions you should be asking yourself. A healthy balance between top content and UI/UX design goes a long way in building loyalty and trust among new visitors.

5) Should I Hire An SEO Agency?

You should always consider hiring a professional SEO agency if you can afford it. It helps you focus on your business strategy instead of devoting time and resources to SEO. Do your research. Hire an agency that has a good reputation and can deliver within your budget with no hidden charges. If you are a small business, you can consider doing SEO in-house.

Mobile SEO, SEO

The Best 7 Mobile SEO Tips You Shouldn’t Miss

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SEO means “Search Engine Optimization” and it is a sector of Online Marketing that deals with all measures to improve the positioning of a site in search engine results. Even the optimization for mobile devices (Mobile SEO) has become an essential part of SEO strategy in time.

If you are organizing an online business or want to start in the digital universe, learning how to generate organic traffic through SEO, advice is essential to have resulted in the medium and long term. With this method, in addition to avoiding excessive expenses with paid advertising, you can guarantee the longevity of your project, be it a physical or virtual business.

Working with well-structured SEO optimization also ensures that more people find you through search engines and allow your company to compete for the top positions against the terms that your consumers use to find your product or service.

Mobile SEO

Mobile SEO refers to website search engine optimization combined with a seamless display on mobile devices such as smart phones and tablets. Thanks to the growing boom in handheld devices, webmasters must be very keen on mobile SEO planning. After all, more than 50% of Internet users report that they browse the Internet daily through their mobile devices. Google already supports sites optimized for mobile devices.

Drawing on various mobile SEO projects’ experience, we have created this detailed guide on mobile SEO. We hope it helps newcomers to find out some miss out key issues of mobile SEO. The following are recommendations to help you better understand how to properly optimize your website for the best user experience on all mobile devices.

It is possible to use this optimization process in the content and through the configuration of your website.

Thus generating a greater possibility of working SEO for eCommerce and physical businesses.

Now, if you want to learn how to use this concept in practice, stay with us until the end of the content and take the opportunity to learn 07 mobile SEO tips to give rise to more traffic to your website.

What is SEO?

SEO is an abbreviation in English for “Search Engine Optimization”. Basically, SEO is a set of techniques to help your pages on the Internet, whether they are blogs, virtual stores, or landing pages, to perform better in search engines, such as Google.

This set of techniques allows search engine algorithms to identify which topics your content addresses more clearly. Thus, they can better classify these contents and display them on the results page, or SERP, when they perform a search. Mobile SEO can be defined as a website optimization for use on mobile devices such as phones and tablets.

 This means optimizing the spider website’s content for search engines to ensure that the content is indexed and ranked. A whopping 96% of mobile searches are done with Google, and Google prioritizes the Mobile-First index. In short, if you want to get ranked, it is imperative to follow their recommendations for mobile SEO.

It is clear that if your web traffic comes mostly from mobile devices, such as smartphones or tablets, it will be necessary to position your website, taking this into account. Besides, it will influence many aspects of your page:

Mobile experience:

User experience is one thing that Google takes into account the most and values it independently on each of the devices.

Web traffic:

More than half of the web traffic that reaches the search engine does so from mobile devices, so not being well optimized in this sense will prevent users from finding you.

Positioning Change:

Good SEO for mobile phones will help you get many visits from these devices, which will also influence your positioning for them.

Most of the searching is done on mobile phones, and it’s time to implement a mobile SEO strategy. Here are seven tips you need to get started

Today, your online marketing campaign needs to target mobile users. Our highly connected world has enabled people to search and view websites on the go from various devices.

It means that if your website isn’t optimized for mobile use, you’ll lose leads and conversions. Non-optimized mobile sites also drop search engine rankings.

The good news is that it’s easy to optimize your site. Keep reading 7 Mobile SEO Tips to Raise Your Site Awareness.

1. Determine The Mobile-friendliness of Your Site

Before you can decide the future direction of mobile SEO, you need to know where you are.

Google offers free tools to determine the mobile usability of your site. You can use this device to test all kinds of mobile elements, including:

  • Using plug-in
  • Viewport width
  • Content sizing
  • Use of flash
  • Font size
  • Placement of page elements

The results of the report can be used to shape the next move. Maybe you need to design your website again for smaller screen use. Alternatively, you may need to optimize your content and eliminate definite plug-in.

2. Use Responsive Design

 The best mobile SEO tactic is to adopt a responsive design. This design approach addresses the user’s platform, screen size, and orientation. Similarly, your website is more likely to be loaded for more users.

The biggest problem with mobile sites is that the screen size keeps changing. With new phones and tablets released each year, you’ll have a hard time keeping up with dozens of screen sizes. Responsive design is comprehensive and provides the best experience for mobile users.

3. Participate In Social Media

The use of social media on mobile phones continues to grow. In fact, 80% of the time spent on social media comes from mobile devices.

If you want to raise awareness of your company, you need to participate in social media. This mobile SEO strategy allows you to interact with potential consumers while targeting your existing customers.

Use Facebook to share the company’s information and updates. Twitter is an ideal place to host a hashtag contest.

The important thing is to participate and stay involved. By participating in conversations and campaigns, you can keep your company’s name in place.

4. Focus on Page Load Time

In fact, mobile users expect the page to load within 3 seconds. After 3 seconds, 53% of users abandon the page.

Slow pages may be at the expense of your leads and conversions.

Here are some steps to take:

  • Delete unused scripts
  • Minimize HTTP requests
  • File compression
  • Enable browser cache
  • Image optimization
  • Page load time is an important factor in the success of your website.

Local SEO is another key element of mobile optimization. Mobile device users often search for products and services in their area. This is your website needs to be optimized for local search.

One of the easy ways to do this is to include the state and city of its content. This contains Meta descriptions, title tags, and H1 headings. Apart from on-site content, off-site content is just as important.

To raise awareness of your company, create a Google My Business list. This is a free service that allows internet users to find your business, read customer reviews, and view images.

If you already have used content, such as your company’s blog, you may know the importance of keyword optimization. However, mobile keyword optimization is a little different.

The era of text-based Internet search has been put off. Instead, consumers are increasingly using voice-based search.

In fact, 41% of mobile users use voice search. It’s much convenient to ask Siri or Google to find a local store.

Mobile keyword optimization allows you to focus on keywords that are suitable for voice search. As consumers adopt more voice-launching technologies, website content needs to keep up.

To make your website more suitable for voice search:

  • Optimize using conversational search queries
  • Answer content questions
  • Use structured data mark-up
  • Create a FAQ page on the website

Voice search trends aren’t going away anytime soon. Your business will want to focus on voice search optimization to stay ahead of the competition.

7. Consider Using Accelerated Mobile Pages

Google’s Accelerated Mobile Pages (AMP) is a new initiative aimed at delivering faster mobile pages. These pages are no different from regular HTML web pages. The biggest difference is that the loading time is insanely fast. Using faster pages can significantly improve the user’s browsing experience.

Pages designed using AMP includes a simpler form of client-side script.

Is it possible to generate more organic traffic with SEO?

For those looking to improve their website’s performance, online store, or even their blog dedicated to affiliate marketing, investing in strategies to attract organic traffic with SEO optimization is the most effective way in the medium and long term.

Although the results of this process take a little longer to begin to appear, surely when they do, it is complicated that you do not have a positive result.

However, for this to happen gradually and functionally, you must stay focused on your work and avoid possible mistakes. And if you still don’t know what the main SEO mistakes are, we invite you to continue reading on the subject so that your experience within this universe is the best possible.

Responsive web design

Nowadays, more and more users surf the internet from their mobile phones or tablets, over and above the use they make of the computer. Let’s say that a cell phone works like a small computer that can be moved everywhere and in which practically people can carry out the same functions.

Considering this, it is important that our website responds to this demand and adapts to any device. The pages developed with a ‘responsive’ web design were designed mainly with this function.

Advantages of a responsive website

These are some of the most important advantages:

  • It gives us the possibility of designing a particular web page for all devices. Avoid duplicating content and help improve SEO.
  • The web page adapts to the person who is browsing it and provides many more tools for use.
  • The site will recognize from which device it is being accessed. Therefore it will adjust all the content so that you can view it in a better way and move without any inconvenience.
  • Having a responsive website will guarantee you cost savings.

SEO And Mobile Optimization

If we are owners of a website, the first thing we consider is to attract a greater amount of traffic to it. The main idea is to achieve a good web positioning, and this goes hand in hand with the trust that we generate in public.

Users will feel greater attraction and, above all, trust, for pages that they can visit directly from their mobile phone. SEO is partly based on the positive experience that we can create in people, and this type of design will be essential.

If what we want is to generate sales or achieve the contracting of the services we offer, the website will be our first contact with the client, and if it is successful, we will have already won a large part of the process. Mobile SEO optimizes your website to make it compatible with users who access it from mobile phones and tablets. This practice consists of finding the correct way to make the resources included in your page accessible to the search engines.

58% of searches performed on Google are made from a mobile device. This trend is growing faster and faster.

8. Advantages of Mobile SEO Those Are Key to Successful Website

Advantages of Mobile SEO:

1. Your SEO Score Will Increase

Google is currently using mobile scores as an SEO ranking factor. The bottom line is that if your website is slow and has a high bounce rate (see below), it won’t be ranked by keyword. If you don’t rank, your SEO score will be low and your traffic will be costly.

Web traffic is a potential habit, and losing customers can be expensive. Many other factors can help your website’s SEO ranking, such as the number of backlinks and traffic. However, ranking systems such as domain authorities are also emerging, so if you don’t deal with the mobile SEO situation right now, your competitors will.

2. Faster Page Speed

The faster the load time, the higher the SEO score. The main question is how to actually do it. Fortunately, there are several ways.

First, you can hire a developer to remove and clean up unwanted code on your site’s backend to enhance your online security. You can also create amp pages, optimized versions of your website, and pages. Finally, make sure your hosting is the best and fastest provider you can get.

3. Improve The User Experience

Websites optimized for mobile devices are designed to fit on a small screen. You don’t have the same fonts and menus that appear on your desktop web page because it’s difficult to navigate without a mouse. This can lead to frustration and make people leave the website.

Have you tried a website on your mobile that wasn’t designed for mobile devices? Find one and browse to see how frustrating it really is. An example of an impressive mobile experience is this legitimate website for creating payslips. It’s easy to navigate and clear.

4. Increase The Time Spent on The Site

Getting your customers to browse your website benefits you in two easy ways. The first is that the more you browse, the more connections you have with the company. This will increase your chances of making a purchase or committing to sign up.

The second reason is that it is added to the SEO score. Bounce rate estimates the amount of time a user spends on a website. If they appear and disappear quickly, it will harm your score. Efficient mobile websites improve this significantly.

5. Mobile SEO Costs Cheaper Than Apps

Application development is expensive. Increasing mobile SEO practices actually costs little. Therefore, you can enter the mobile market without spending a lot of money on app development.

6. Get More Business

I think services such as stores, transportation, delivery, and personal services are very intuitive. Grow your business through mobile-optimized layouts and simple, fast forms. Imagine this scene. I’m home, and I don’t feel like cooking tonight. Guess where I order the cap: from a funky website with a phone number hidden in a double dropdown menu, from your nice and neat website

7. Improved Accessibility

Need to list everything? Small fonts, elongated layouts, pinch, and scroll, etc. Not only do they affect users with disabilities, but they also annoy other users.

8. Lower Maintenance Cost

Mobile responsive websites can be a bit more expensive than prepaid, but they are much less expensive to maintain. You don’t have to reformat and duplicate content or add features twice like you would on a desktop or mobile website. The same is true for bug fixes and SEO campaigns.

Author Bio: 

Chris is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks. You can check best audiobook novels ever on Speakaudible.