Tag Archives: SEO Optimisation

Digital Marketing, Email Marketing, Facebook Marketing, SEO, Social Media Marketing

How Social Media Can Improve Search Engine Ranking

There has always been a discussion regarding the link between social media and SEO. Regardless of its relationship, both marketing strategies are valuable for businesses nowadays.

Businesses are eager to build their presence on both search engine ranking and social media. That means one cannot be ignored to gain more on the other.

In fact, when it comes to digital marketing, almost every form is connected with one another. Content marketing works with social media, SEO, SMS marketing, and so on. Therefore, marketing experts make it a frequent habit to implement one strategy with another.

However, not every marketing form has a direct relationship with other forms.

Social media and SEO are two types of marketing strategies that can work independently. But it has an indirect relationship with one another too.

With almost 3.78 billion social media users worldwide, social media can incidentally affect other marketing strategies.

To learn more about how social media can improve search engine ranking, read further.

We will focus on how social media and search engines work and strategies to improve your social media marketing for search engine ranking.

What is SEO?

SEO, or Search Engine Optimization, is a marketing technique that increases the visibility of a business or website on search engines like Google, Bing, and more. It aims to be on top of the search engine for it to gain more attention, bring more traffic to the website, and turn the audience into paying customers.

How Social Media Improves Search Engine Ranking?

Although there is no direct correlation between the two, social media can impact SEO marketing when properly used.

It Boosts Content Performance

Creating interesting posts and articles on your website’s blog and optimizing it for search engines can help boost your presence online. However, trying to be on top of search engines takes time. It doesn’t happen in one night.

Using social media to build your online presence and get more traffic can help. Although, it doesn’t mean that it will push your content on top of the search engine.

When you share your work on social media, it can gain more attention over there. With millions of daily active users, you can somehow get noticed. You’ll gain a wider audience than simply posting on your website.

Sharing your content will allow people to click on the link and visit your website. It means it adds traffic and signals search engines regarding the audience that visits your site.

It Helps in Gaining Backlinks

One way for web content or websites to rank higher on search engines is to gain backlinks. The more quality backlinks your site has, the more chances of ranking up on Google.

However, writing a blog article and not sharing them can leave your valuable content unreachable and unseen. The best way is to use social media for more opportunities.

Sharing your content on social media can reach plenty of people, and some may find it valuable. Hence, they’ll share your work with others.

As your content spreads on different social media platforms, the more chance that people will link back to it. In return, it will inform search engine bots that your content is trustworthy and valuable to readers.

Social Media Matters to Search Engines Too

Like your website, your social media account matters to Google and other search engines. It shows that social media profiles do influence search engine results.

When you search for a brand, most of the time, Google shows a list of social media profiles. Although the website of a company shows on top, most of their social proof is included too.

Social channels are ranking on search engines because most people use social media, and it’s a place where companies can show more about their brands’ personalities.

Make sure to keep your business’s social profiles updated. Include interesting content that is fun and engaging for your audience to interact with.

It Guides the SEO Content Creation

Having the right content on your website can help boost traffic and conversion rates. You’ll know if the content is working when checking on metrics like click-through, bounce rate, time on page, and so on. All of these metrics influence the content you create to maintain relevant traffic. The same goes when using social media.

Marketing professionals use social channels to test and measure what content works. They use the insights from social media platforms to see which content works the most. It’s also a way for them to test which title is best, what content is valuable and more.

Social media can indirectly help create titles, content, meta description, and others for your website. Using social media insights when creating content can help businesses focus on valuable and engaging content for their audience.

It Builds Trust

Businesses with their own website project authority and can inform people that they are professional and legitimate. But websites are not the only source of building trust anymore.

With plenty of competition out there, you need to make sure that you show that your brand can be trusted. If you want this to happen, you need to stay active and be present online.

Social media profiles are the best way to gain trust. By posting regularly on your social accounts, you let potential customers see what your business is all about. Also, your business’s social channels can be a place for customers to review your products.

When people read about positive comments, they’ll immediately want to buy from you.

Building trust with your audience can bring your business a long way. It will drive in more potential customers to your website, which indirectly affects your ranking on search engines.

It Delivers Traffic to Your Website

Every time you add a new page to your website, you need to find a way to bring more traffic to it for search engines to get familiarized with its content.

Social media is an excellent tool to drive traffic to your website. You can post relevant content to get noticed on social media. Another way social media can bring traffic to your website is by investing in social ads.

Social media ads can help target relevant audiences that will visit your website. The more traffic that enters your website, the more search engines will boost a page or website.

It Gets Content Index Faster

When you create new content, sharing them on social media can help index faster on Google or other search engines.

As social media makes your content visible online, it can drive more traffic to new content. In return, it signals search engines to index the page and move it slowly up the search engine page result.

Great Place to Do Keyword Research

Aside from using social media insights to create blog content and title, social channels are excellent for searching for the right keyword.

Keywords are crucial when you want to rank on search engines. There are tools you can use like Ahrefs, Moz, and more to do keyword research. However, social media can play a role in conducting the right keyword for your business.

Using social media trends to find keywords for your profile and content can simply drive people to your platforms. Discovering what people want to read and engage in can help in driving traffic to your website.

Don’t forget, use only keywords that are related to your industry. You can’t choose various keywords not related to your content or industry. It won’t help with the conversion of your site.

You can use your keywords on your blog content, social media bio, and posts. Together with keywords, you can utilize hashtags on your posts on social media to gain attention.

With the indirect relationship of social media and SEO, you can build your presence online and start to gain relevant traffic to your website.

Social Media Platforms for SEO

There are popular social media platforms that can impact search engines indirectly. They appear on search engines whenever you search for a company or use a keyword. Also, people use social media as their way to learn about a brand. So using social media channels can give customers an idea about your business.

Furthermore, social media provides real-time results. Marketing experts can use insights from social media to create content and plans. It will help in finding the target audience and forming buyers’ persona.

Hiqy

The best platform for gaining more traffic to your website is Hiqy. It’s an excellent tool for promoting your website, Products and Services.

Facebook

Facebook is the most popular social media platform, and it has the most number of users in the world. You can post and share media of different kinds – images, videos, links, and text.

Marketers use Facebook to share their website content as search engines crawl Facebook and links on it. That’s why they appear on search engine result pages.

LinkedIn

LinkedIn is the best and most effective social channel to generate leads. That’s why marketing professionals are keen on using LinkedIn when sharing their content.

It’s an excellent social media platform used by B2B businesses. Content posted on LinkedIn can also be indexed by search engine bots. That’s why when using the right keyword, it appears on the search result page.

Twitter

The best platform for gaining more traffic to your website is Twitter. It’s an excellent tool for promoting your website and content online.

Twitter can promote brand recognition by using hashtags that are relevant and trending. In return, it drives traffic to your website.

Grow your Twitter following and find ways to make your tweets recognizable. Google indexes tweets that have a significant number of retweets and a large number of followers.

YouTube

YouTube is the second largest search engine platform. Using YouTube to promote your content can drive traffic to your website.

If you are lucky enough to work on a niche that needs to create videos as content, don’t hesitate to use YouTube.

With video being the most dominant media online, YouTube can help you gain attraction from the right crowd. So as long as you optimize your content and use the right keywords.

Furthermore, Include all your details in the description box for people to visit your website.

Pinterest

If you have an e-commerce shop, Pinterest is a great choice to promote your products. It is a social media platform that mainly focuses on images. However, videos are also welcome on this site.

The most crucial tip is to use high-quality images to attract customers to click on the photo that contains the link. Pinterest also has an option to link your shop. So when people find your product interesting, they can easily check out and buy the product.

Quora

Interestingly, most businesses don’t use Quora for their marketing strategy. It is best to invest in it as most people use search engines to ask questions.

When people search for a query, Google or other search engines often suggest answers from Quora.

You can answer questions and share your website link. If you have content that’s helpful to those whose question your blog content can answer, then promote your content. It is also possible to create original content on Quora.

Medium

It is an online platform that’s great for writing blog content. Anyone can write on Medium, so long as it adds value to readers and it’s not all about ad content.

Medium has a large following on its platform. Therefore, contributing on Medium will help drive traffic to your website if readers find your content useful.

Tips on How You Can Optimize Social Media for Search Engine Ranking

Here are simple tips on how you can use your social media platforms to affect your search engine ranking.

  • Don’t forget to fill out your social media profile. Make sure that every part has answers, from the About Me section to your business’s address.
  • Use industry/niche-related keywords on your social profile and posts. Make sure that your keywords must also be relevant to your content.
  • Add links to your post and profile.
  • Post engaging content. Instead of writing lengthy captions or text, why not add media like short clips, images, or infographics to make it interesting.
  • Use hashtags. They act as keywords on social media platforms, driving traffic that is interested in your content.
  • Include a clear call to action. It will inform your readers what to do. Some CTAs to use,  “Share this post,” “Leave a comment,” or “click the link.” But remember, you don’t have to add CTA all the time.

Conclusion

Digital marketing like social media and search engine optimization are just a few strategies that a business can implement. Using the right marketing strategy and combining them with others can help benefit a company. To effectively plan and start creating content that will sell to your audience, you’ll need to work with multiple techniques as you can. Although social media and search engine ranking aren’t affecting one another directly, both need each other for a campaign to succeed. So do other digital marketing strategies too.

AUTHOR BIO

VANESSA VENUGOPAL Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

Digital Marketing, SEO

How Does Digital Marketing Help You Start A New Startup?

Introduction

Every day is a new day for different brands as new brands are launched every day, in the marketplace. As soon as they launch, the competition starts. They start competing with brands that are already there. As well as marketing campaigns.

As a startup, the only thing you need to focus on is better marketing than the old businesses. Startups generally have a low and limited budget, which they need to improve by reaching customers and developing revenue. Now we will get to the point. In what ways digital marketing helps a startup?

The Importance Of Digital Marketing In Startups

Digital marketing can be done at a much lower rate than traditional marketing.

Think about it! Print and television advertising costs thousands of dollars, whereas an online advertisement costs only a few hundred dollars.

Even a blog reaches thousands of readers by saving the cost of creating articles and servers. Digital marketing helps startups to approach new clients and develop a relationship, which is almost impossible to have in traditional marketing. Here are some mantras that are to be followed.

Rock-Bottom Customer Research

Popular companies have years of customer research to support each product, startups, on the other hand, are way too inexperienced to know what their customer is looking for.

Therefore to know about them, technologies are used to monitor, track and read buying behaviors. With the help of technology, companies are able to find out which products and demographics are best for their business. It’s just a waste to spend millions of dollars on a television advertisement, whose surety is not guaranteed. Startups can actually go for the customers that they know are interested in the product.

Keep The Clients Busy

If you are into startups, then you should know about Twitter campaigns, webinars, social media posts, and how they provide opportunities for engaging your targeted client directly.

When consumers use digital marketing they feel that they have a one-on-one relation with the company. If you are successful in building this relationship then the efforts that you will put in to keep your clients are going to be minimal. Another option that you have than engaging clients is to do campaigns on social media as it will attract traffic to the company’s website and market new offerings. Click here to know about marketing mascots.

Apply Metrics To Claim Access

In today’s world, consumers prefer mobile phones to get online and discover new products. Because of the universal access to computers and smartphones. Online marketing is more comfortable for customers. It also offers authentic metrics for startups to measure the success of their campaign. It’s a better option for startups to know immediately about the viewers who are reading and communicating with their advertisements. Guessing the numbers of newspaper readers time consuming and out of date.

Build Your Approach Towards Right Digital Marketing 

When companies create digital marketing strategies, they have to be very careful with their approach. Remember, digital marketing allows all sorts of advertisements, emails, and content. From posting a webinar to building a website these techniques are amazing and should be planned in advance if you want them to be effective. Among various methods that are available, startups can try these key elements.

1. Video marketing.

2. PPC campaigns.

3. Social media marketing.

4. Email marketing.

5. Last but not least, Search engine optimization.

A Necessary Mobile Optimization Strategy

The search engine technology and online users are going hand in hand. While a website was clearly popular a decade ago, now, users are communicating with companies through their smartphones. Because of this smart idea, startups too must step up and create a smart mobile optimization strategy.

Keep in mind that your website must have a design that is easy to read and easy to navigate with mobile devices. According to studies, most people now like to browse websites on the go using their mobile devices.

It has become a part of their lifestyle that helps check out the products from any remote area. So, you have to make sure that your website is mobile-friendly and easy to navigate.

SEO Is Never Useless.

People a few years ago believed that SEO is dead, but little did they know that it plays a part in websites. As always Google has updated its algorithm, but that doesn’t change the fact that SEO is important for search engines. SEO decides what a site is all about and how useful it is or it can get. So, search engines will demand some ways to condition the topic on the usefulness of the website, as long as they are there.

Why Not Optimizing The Conversion Rate?

Some startups think that digital marketing does not work well, as they don’t provide leads. But if you ask me, I would say that the problem is they forget to optimize the conversion rate. Posts on social media will bring a lot of people to the website but understand, it will not generate sales unless the website is optimized.

There must be options like an email list or a form that customers can fill with intentions to contact. The primary goal of digital marketing is to increase the conversion rate and provide better sales. So, make sure to optimize your website to attract customers and improve the overall conversion rate.

Conclusion

This article helps you to start a new startup with digital marketing. Seven strategies mentioned above to help you out, as soon as you decide to start your own company. There are ups and downs that everyone goes through as a startup, so will you. To make it comfortable as much as possible we have given you an idea about starting a startup.

Leave us a comment below in the comment box, and share your experience with us.

Author Bio

Alisha Jones is an online entrepreneur by profession and passionate blogger by heart. She is on a mission to help digital businesses grow online. She shares her journey, insights, and experiences at Online Health Media  & Follow The Fashion & Tech Net Deals & Wp Blogger Tips & Tech Trends Pro. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.

Digital Marketing, SEO

15 Tips to Increase Your Sales Using SEO

1) Use SEO Across Sales Funnel

Your sales funnel helps your buyers reach you. It consists of stages such as pre-sales and marketing. They consume your sales and marketing content before buying from you. Convincing them at this stage is vital. You may end up losing potential sales if every aspect of the sales funnel is not optimized.

The SEO strategy you choose for your website must also apply to any content or pages in the pre-sales phase. Use keywords and build quality content. Ensure that keywords are used in marketing and promotional material. Using SEO tactics in the brand discovery phase is crucial. It creates a strong brand image that convinces a new visitor to do business with your brand. It also retains a consistent brand voice across all your content.

2) Research Long-tail Keywords

Long-tail keywords lend more context to a user’s search. They add more variation to the keywords used for internet searches. For example, a standard user query may be “Car Insurance.” When a person uses long-tail keywords, it may look like this: “Car insurance with theft protection in NYC.” Targeting these types of long keywords and phrases is a great SEO tactic.

Statistics show that more than 70% of internet searches comprise long-tail keywords. Add long-tail keywords to your sales and marketing strategy. Doing so will amplify your reach to a bigger audience. You gain by getting more sales from customers who would otherwise be hard to reach.

Long-tail keywords have less competition and greater intent. Use them to run a focused SEO campaign.

3) Use Google Trends Regularly

In SEO, context is everything. Adding keywords without knowing what is trending is a common SEO mistake. It affects not only rankings but also sales. Your keywords and content must be relevant to a user’s search.

Use Google Trends with your keyword research tools. It offers great insights into popular or rising trends. You can even narrow down keyword popularity to a specific date range or region.

Trends can tell you if a rise in a keyword ranking is seasonal or long-term. Such data can help your sales and marketing teams craft promos and events to leverage popular trends.

Create relevant content with trending queries from Google Trends to increase your reach and sales. Use Google Trends to outdo your competition.

4) Build Brand Awareness

Brand awareness is vital to sales. When people know and hear about your brand from reputed sources, they begin to trust your company. Using SEO for brand visibility directly affects your sales funnel.

Branded keywords are one way to do it. This method for good SEO and sales is helpful when people are already familiar with your brand. Increase focus on non-branded keywords to boost SEO and revenues. Use a combination of branded and non-branded keywords in your content. Doing so will increase your market share.

New users who become familiar with your brand will start using it in their searches online. You also benefit by increasing the reach with existing customers when directed to your content through organic traffic.

5) Target Buyers at Browsing Locations

SEO is most effective when it gives users what they want and when they want it. To get better sales focus on being a brand with a presence on all channels where you are likely to find your audience. Apart from Google searches, users also search several other channels for information. Standard platforms are YouTube, Facebook, or Insta.

Make sure you curate content specific to each platform to engage more people. For example, An Ad or blog for Facebook may not always show results on Instagram.

Use special occasions to create targeted content and Ads to gain a following and reach. Timing is everything in SEO. The right targeted response at the right time is key to better sales. It also builds brand credibility and leads to long-term relationships with your customers.

6) Use Remarketing Campaigns

Remarketing is connecting to a customer after they have left your website. You can do so through emails, SMS, or phone calls. A typical scenario is when a user adds an item to their cart but does not purchase. An email with more details of the product or a promo offer can help you convert. When a customer reaches your site from a search, direct them to relevant content or Ads to get them to move to the next stage of the sales journey.

You can use on-site retargeting to increase conversion rates. In this technique, a message pops up when you feel a person may exit the site. You can entice them to stay by giving a spot offer or directing them to relevant product pages.

7) Beautify Product and Landing Pages

To get good sales, your product pages need to stand out. A poor product page can spell disaster for your SEO and conversion rates. Beautify your product pages.

Here are a few proven tips for better sales:

  • Use pro camera shots to show your product. Show as many angles as possible.
  • Use warm and pleasing colors on your page.
  • Add a product promo or using video to drive sales.
  • Provide as many details of the product as possible. Be clear and transparent about pricing, taxes, and shipping.
  • Feature reviews and rating section where users can see discussions and reviews before buying.

The use of quality text and visual content on the main product pages truly makes them shine and helps drive sales and organic traffic.

8) Implement Advanced Search

It can be daunting to search for a product on a large site. A simple search term can throw up dozens of hits that may not be relevant to a user. For example, searching for “fountain pen” can bring up many results that may overwhelm the user.

Put in place advanced search and filters for your site. It helps users narrow down the product they want quickly. Add filters for category, pricing, and other parameters that mean the most for your customers. A site with superb usability is an essential step in driving conversions.

Incorrect implementation can cause SEO drops, so be sure to test the feature well before letting your customers use it.

9) Use Internal Linking Smartly

Internal links are the backbone of good SEO. They help users get around the top pages of your website with ease. Internal links lend structure and context to your website and its content. It tells search engines that your content and pages have valuable information for a user query.

Internal links help search engines crawl and index your pages better. Follow internal linking best practices to boost SEO and sales as a result. Perform a link audit every few days to ensure that none are broken or point to deleted pages.

Guiding users intuitively through your site with internal links builds trust. It makes users stay on it than return to search results. Leverage this power to increase your conversions.

10) Optimize for Mobile

A mobile-ready site carries more weight with search engines. It is a known fact that more than 70% of online users consume content on the phone. Make the switch to responsive design. It is worth the effort and rewards you with better sales and SEO rankings.

Mobile sites are great for sales because people can check out the product and buy the product securely on the same device. Use Google’s mobile-friendly test to validate. This test tells you the areas of your site that may not be optimized.

Keep track of your mobile vs. desktop conversion ratios. This data is a good indicator of how well your site is set up for mobile devices. A great mobile site is the best way to turn mobile traffic into sales.

11) Reduce Page Load Time

If your website loads in less than 5 seconds, you are already among the fastest sites on the web. This is a parameter used by search engines to rank you. Page load times have a direct impact on conversion rates.

A user is less willing to buy from a site that has performance issues. It diminishes their trust in your brand. Google uses page loading time as a ranking factor for web and mobile.

Optimize your site and pages on it to load soon. Some tips for faster loading sites are:

  • Minimize large image files. Compress any images to a web format such as PNG.
  • Host any videos on YouTube or Vimeo and embed the URL on the site.
  • Use a trusted and fast hosting service.

12) Incentivize Reviews and Testimonials

Online reviews are vital to building trust. They form an integral part of branded search results. It would help if you encouraged customer reviews of your products and services. Beware, lots of negative reviews can spell disaster for your sales.

Excellent product quality and prompt service is the key to favorable reviews. Give goodies and discounts to customers to post reviews. Poor reviews are sometimes unavoidable. It is a red flag, though, if there are too many. In such cases, work with a good reputation management company to bounce back. They can assist with strategies and tactics to boost your online reputation.

At all costs, do not bribe customers into leaving good feedback. This can backfire, causing a loss in sales, reputation, and SEO rankings.

13) Leverage Social Media and Influencers

Social media is a boon to companies in the new age. Viral content on these platforms has the power to catapult your brand to global fame. Social media mentions of your product or brand indicate trust to search engines. They affect the quality of your rankings and drive sales.

Tie up with influencers to boost your social media following, and in turn, your sales funnel. Influencers are people who have a large fan base and can endorse your brand for a fee. Identify influencers who talk about topics that are relevant to your brand. For example, choosing a model as an influencer would be a better bet than a novelist if you are a clothing brand.

Working with social media and influencers expands reach and generates organic traffic.

14) Perform A/B Tests on Landing Pages

A/B testing is a time-honored testing methodology for online sales and SEO. It is a technique where different sets of users are sent to similar pages on a site. The idea is to measure their engagement and see which page design and content work better.

Search engines like sites that use A/B testing. It is an indication that you are working hard to deliver a superior customer experience.

A/B testing requires planning and effort. You can use many popular tools to craft similar pages and measure metrics for each of them.

Once you know which page shows better results, stick to it and optimize it for SEO. You will start seeing great conversion scores and sales.

15) Promote User-generated Content

User-generated content (UGC) is a great way to show search engines your customers care about your products. Promote such content. It could be reviews, unboxing, or usage tips. Any content created by a buyer adds trust to new users.

You may have many people post original content on channels such as YouTube and Facebook. Some of this content could tie in nicely with your existing content. Creatively link UGC to your content so that customers know that their views are respected. Be sure to moderate UGC on a daily basis to weed out inaccurate information.

UGC content is great to boost sales. It tells new buyers that your brand has a loyal following and a community online.

Sales & SEO FAQs

1) Can SEO Spending Guarantee Sales?

Spending on SEO does not always guarantee sales. It’s a delicate balance between your website content and your product quality. Good SEO practices can surely drive more qualified traffic to your site. Converting the traffic to a sale needs focus and other marketing tactics along with SEO. A healthy mix of both leads to better sales. Don’t just rely on SEO tactics.

2) How Long Will It Take To See Results?

SEO does not deliver overnight results. Don’t trust agencies who promise it. SEO consists of several tactics. You need to work on the content as well as the technical aspects of the site. SEO implementation happens in phases. It may take at least 4-6 weeks before you can start seeing an upward trend in your visitor traffic and your sales.

3) What Are The Best Content Practices for Better Sales?

Content is king in SEO. Spending time to create quality content and images for your site is rewarding. Here are a few tips:

  • Create high-quality content and images for your product pages.
  • Use keywords sparingly but effectively.
  • Content must be relevant to a user’s needs and queries.
  • Link content across social media and your main site.
  • Update content regularly. Remove obsolete content from your pages.

4) Is Good Content Enough For More Sales?

No, along with great content, you should focus on user experience. Is your site easy to navigate? Does it load fast? Is it secure to make online payments? Is it visually appealing?

These are some of the questions you should be asking yourself. A healthy balance between top content and UI/UX design goes a long way in building loyalty and trust among new visitors.

5) Should I Hire An SEO Agency?

You should always consider hiring a professional SEO agency if you can afford it. It helps you focus on your business strategy instead of devoting time and resources to SEO. Do your research. Hire an agency that has a good reputation and can deliver within your budget with no hidden charges. If you are a small business, you can consider doing SEO in-house.

Mobile SEO, SEO

The Best 7 Mobile SEO Tips You Shouldn’t Miss

7 Comments

SEO means “Search Engine Optimization” and it is a sector of Online Marketing that deals with all measures to improve the positioning of a site in search engine results. Even the optimization for mobile devices (Mobile SEO) has become an essential part of SEO strategy in time.

If you are organizing an online business or want to start in the digital universe, learning how to generate organic traffic through SEO, advice is essential to have resulted in the medium and long term. With this method, in addition to avoiding excessive expenses with paid advertising, you can guarantee the longevity of your project, be it a physical or virtual business.

Working with well-structured SEO optimization also ensures that more people find you through search engines and allow your company to compete for the top positions against the terms that your consumers use to find your product or service.

Mobile SEO

Mobile SEO refers to website search engine optimization combined with a seamless display on mobile devices such as smart phones and tablets. Thanks to the growing boom in handheld devices, webmasters must be very keen on mobile SEO planning. After all, more than 50% of Internet users report that they browse the Internet daily through their mobile devices. Google already supports sites optimized for mobile devices.

Drawing on various mobile SEO projects’ experience, we have created this detailed guide on mobile SEO. We hope it helps newcomers to find out some miss out key issues of mobile SEO. The following are recommendations to help you better understand how to properly optimize your website for the best user experience on all mobile devices.

It is possible to use this optimization process in the content and through the configuration of your website.

Thus generating a greater possibility of working SEO for eCommerce and physical businesses.

Now, if you want to learn how to use this concept in practice, stay with us until the end of the content and take the opportunity to learn 07 mobile SEO tips to give rise to more traffic to your website.

What is SEO?

SEO is an abbreviation in English for “Search Engine Optimization”. Basically, SEO is a set of techniques to help your pages on the Internet, whether they are blogs, virtual stores, or landing pages, to perform better in search engines, such as Google.

This set of techniques allows search engine algorithms to identify which topics your content addresses more clearly. Thus, they can better classify these contents and display them on the results page, or SERP, when they perform a search. Mobile SEO can be defined as a website optimization for use on mobile devices such as phones and tablets.

 This means optimizing the spider website’s content for search engines to ensure that the content is indexed and ranked. A whopping 96% of mobile searches are done with Google, and Google prioritizes the Mobile-First index. In short, if you want to get ranked, it is imperative to follow their recommendations for mobile SEO.

It is clear that if your web traffic comes mostly from mobile devices, such as smartphones or tablets, it will be necessary to position your website, taking this into account. Besides, it will influence many aspects of your page:

Mobile experience:

User experience is one thing that Google takes into account the most and values it independently on each of the devices.

Web traffic:

More than half of the web traffic that reaches the search engine does so from mobile devices, so not being well optimized in this sense will prevent users from finding you.

Positioning Change:

Good SEO for mobile phones will help you get many visits from these devices, which will also influence your positioning for them.

Most of the searching is done on mobile phones, and it’s time to implement a mobile SEO strategy. Here are seven tips you need to get started

Today, your online marketing campaign needs to target mobile users. Our highly connected world has enabled people to search and view websites on the go from various devices.

It means that if your website isn’t optimized for mobile use, you’ll lose leads and conversions. Non-optimized mobile sites also drop search engine rankings.

The good news is that it’s easy to optimize your site. Keep reading 7 Mobile SEO Tips to Raise Your Site Awareness.

1. Determine The Mobile-friendliness of Your Site

Before you can decide the future direction of mobile SEO, you need to know where you are.

Google offers free tools to determine the mobile usability of your site. You can use this device to test all kinds of mobile elements, including:

  • Using plug-in
  • Viewport width
  • Content sizing
  • Use of flash
  • Font size
  • Placement of page elements

The results of the report can be used to shape the next move. Maybe you need to design your website again for smaller screen use. Alternatively, you may need to optimize your content and eliminate definite plug-in.

2. Use Responsive Design

 The best mobile SEO tactic is to adopt a responsive design. This design approach addresses the user’s platform, screen size, and orientation. Similarly, your website is more likely to be loaded for more users.

The biggest problem with mobile sites is that the screen size keeps changing. With new phones and tablets released each year, you’ll have a hard time keeping up with dozens of screen sizes. Responsive design is comprehensive and provides the best experience for mobile users.

3. Participate In Social Media

The use of social media on mobile phones continues to grow. In fact, 80% of the time spent on social media comes from mobile devices.

If you want to raise awareness of your company, you need to participate in social media. This mobile SEO strategy allows you to interact with potential consumers while targeting your existing customers.

Use Facebook to share the company’s information and updates. Twitter is an ideal place to host a hashtag contest.

The important thing is to participate and stay involved. By participating in conversations and campaigns, you can keep your company’s name in place.

4. Focus on Page Load Time

In fact, mobile users expect the page to load within 3 seconds. After 3 seconds, 53% of users abandon the page.

Slow pages may be at the expense of your leads and conversions.

Here are some steps to take:

  • Delete unused scripts
  • Minimize HTTP requests
  • File compression
  • Enable browser cache
  • Image optimization
  • Page load time is an important factor in the success of your website.

Local SEO is another key element of mobile optimization. Mobile device users often search for products and services in their area. This is your website needs to be optimized for local search.

One of the easy ways to do this is to include the state and city of its content. This contains Meta descriptions, title tags, and H1 headings. Apart from on-site content, off-site content is just as important.

To raise awareness of your company, create a Google My Business list. This is a free service that allows internet users to find your business, read customer reviews, and view images.

If you already have used content, such as your company’s blog, you may know the importance of keyword optimization. However, mobile keyword optimization is a little different.

The era of text-based Internet search has been put off. Instead, consumers are increasingly using voice-based search.

In fact, 41% of mobile users use voice search. It’s much convenient to ask Siri or Google to find a local store.

Mobile keyword optimization allows you to focus on keywords that are suitable for voice search. As consumers adopt more voice-launching technologies, website content needs to keep up.

To make your website more suitable for voice search:

  • Optimize using conversational search queries
  • Answer content questions
  • Use structured data mark-up
  • Create a FAQ page on the website

Voice search trends aren’t going away anytime soon. Your business will want to focus on voice search optimization to stay ahead of the competition.

7. Consider Using Accelerated Mobile Pages

Google’s Accelerated Mobile Pages (AMP) is a new initiative aimed at delivering faster mobile pages. These pages are no different from regular HTML web pages. The biggest difference is that the loading time is insanely fast. Using faster pages can significantly improve the user’s browsing experience.

Pages designed using AMP includes a simpler form of client-side script.

Is it possible to generate more organic traffic with SEO?

For those looking to improve their website’s performance, online store, or even their blog dedicated to affiliate marketing, investing in strategies to attract organic traffic with SEO optimization is the most effective way in the medium and long term.

Although the results of this process take a little longer to begin to appear, surely when they do, it is complicated that you do not have a positive result.

However, for this to happen gradually and functionally, you must stay focused on your work and avoid possible mistakes. And if you still don’t know what the main SEO mistakes are, we invite you to continue reading on the subject so that your experience within this universe is the best possible.

Responsive web design

Nowadays, more and more users surf the internet from their mobile phones or tablets, over and above the use they make of the computer. Let’s say that a cell phone works like a small computer that can be moved everywhere and in which practically people can carry out the same functions.

Considering this, it is important that our website responds to this demand and adapts to any device. The pages developed with a ‘responsive’ web design were designed mainly with this function.

Advantages of a responsive website

These are some of the most important advantages:

  • It gives us the possibility of designing a particular web page for all devices. Avoid duplicating content and help improve SEO.
  • The web page adapts to the person who is browsing it and provides many more tools for use.
  • The site will recognize from which device it is being accessed. Therefore it will adjust all the content so that you can view it in a better way and move without any inconvenience.
  • Having a responsive website will guarantee you cost savings.

SEO And Mobile Optimization

If we are owners of a website, the first thing we consider is to attract a greater amount of traffic to it. The main idea is to achieve a good web positioning, and this goes hand in hand with the trust that we generate in public.

Users will feel greater attraction and, above all, trust, for pages that they can visit directly from their mobile phone. SEO is partly based on the positive experience that we can create in people, and this type of design will be essential.

If what we want is to generate sales or achieve the contracting of the services we offer, the website will be our first contact with the client, and if it is successful, we will have already won a large part of the process. Mobile SEO optimizes your website to make it compatible with users who access it from mobile phones and tablets. This practice consists of finding the correct way to make the resources included in your page accessible to the search engines.

58% of searches performed on Google are made from a mobile device. This trend is growing faster and faster.

8. Advantages of Mobile SEO Those Are Key to Successful Website

Advantages of Mobile SEO:

1. Your SEO Score Will Increase

Google is currently using mobile scores as an SEO ranking factor. The bottom line is that if your website is slow and has a high bounce rate (see below), it won’t be ranked by keyword. If you don’t rank, your SEO score will be low and your traffic will be costly.

Web traffic is a potential habit, and losing customers can be expensive. Many other factors can help your website’s SEO ranking, such as the number of backlinks and traffic. However, ranking systems such as domain authorities are also emerging, so if you don’t deal with the mobile SEO situation right now, your competitors will.

2. Faster Page Speed

The faster the load time, the higher the SEO score. The main question is how to actually do it. Fortunately, there are several ways.

First, you can hire a developer to remove and clean up unwanted code on your site’s backend to enhance your online security. You can also create amp pages, optimized versions of your website, and pages. Finally, make sure your hosting is the best and fastest provider you can get.

3. Improve The User Experience

Websites optimized for mobile devices are designed to fit on a small screen. You don’t have the same fonts and menus that appear on your desktop web page because it’s difficult to navigate without a mouse. This can lead to frustration and make people leave the website.

Have you tried a website on your mobile that wasn’t designed for mobile devices? Find one and browse to see how frustrating it really is. An example of an impressive mobile experience is this legitimate website for creating payslips. It’s easy to navigate and clear.

4. Increase The Time Spent on The Site

Getting your customers to browse your website benefits you in two easy ways. The first is that the more you browse, the more connections you have with the company. This will increase your chances of making a purchase or committing to sign up.

The second reason is that it is added to the SEO score. Bounce rate estimates the amount of time a user spends on a website. If they appear and disappear quickly, it will harm your score. Efficient mobile websites improve this significantly.

5. Mobile SEO Costs Cheaper Than Apps

Application development is expensive. Increasing mobile SEO practices actually costs little. Therefore, you can enter the mobile market without spending a lot of money on app development.

6. Get More Business

I think services such as stores, transportation, delivery, and personal services are very intuitive. Grow your business through mobile-optimized layouts and simple, fast forms. Imagine this scene. I’m home, and I don’t feel like cooking tonight. Guess where I order the cap: from a funky website with a phone number hidden in a double dropdown menu, from your nice and neat website

7. Improved Accessibility

Need to list everything? Small fonts, elongated layouts, pinch, and scroll, etc. Not only do they affect users with disabilities, but they also annoy other users.

8. Lower Maintenance Cost

Mobile responsive websites can be a bit more expensive than prepaid, but they are much less expensive to maintain. You don’t have to reformat and duplicate content or add features twice like you would on a desktop or mobile website. The same is true for bug fixes and SEO campaigns.

Author Bio: 

Chris is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks. You can check best audiobook novels ever on Speakaudible.

Digital Marketing, SEO

Top 5 SEO Solutions

If you would like to drive tons of traffic to your website this year, then you need to keep on top of things. You need to know the latest SEO solutions. These things are constantly evolving, so you want to ensure that you’re using all the latest techniques, as you don’t want to get your website penalized.

You want to tailor your website to your target market, you want to maximum visibility, to ensure as many people as possible find your site. Keeping up with the latest trends will ensure you do that. Your website should be made with all the best practices, to avoid any future pitfalls. So what can you do, to ensure business goes strong for the rest of the year and the years to follow? Well below you will find some ideas. Here you will find 5 SEO solutions that you’ll want to utilise, for this year.

1. Mobile-First Index

Google has already shifted their search engine over to the mobile-first index. This means, optimising your website for mobile viewers is incredibly important today. You want to ensure that you give your viewers the best possible experience, irrespective of the device they use to view it on.

Each year, we witness the same trend, more and more people, accessing websites via mobile devices. Customers want to have the best possible viewing experience, and they don’t want to wait. If your site doesn’t provide them with what they need, when they need it, they’ll leave. So always consider the mobile viewer when designing your website, making changes or optimising it.

2. Do Good Keywords Research

One of the first aspects of any websites SEO efforts is with its keywords.

Choosing the keywords with the highest search volume, doesn’t always necessarily translate into the best rankings. You need to put in the work, to ensure that you’re competitive at the top end of the search results of Google.

If you have already carried out an SEO campaign, then you should consider going back and doing a keyword audit. This should entail, checking every keyword, it’s search volume and competition level.

Take note of the expected rankings for each keyword. Have you noticed a falloff in your rankings since you created your campaign? Have you noticed an improvement? You should also monitor your competition, to see what keywords they’ve chosen and how well they are ranking.

Such an audit, should take you no more than a couple of minutes to carry out, but it can be very valuable when you discover other potentially high performing keywords. You may even decide to use the Keyword Planner by Google, to gather search metrics for your newly discovered keywords.

3. Remove Duplicate Content

Most people should know better than to publish the same content across many websites. When Google discovers all this content, it will only index the first one it finds. This means, all the other pages will fail to rank anywhere in the search engine.

However, your competitors can work very fast, in that many will scrape people’s blog posts and publish them elsewhere, across numerous websites, in hopes of hurting the website.

If Google is unable to determine who the original author of the content is, then you end up losing the content.

There are many tools that you can find online, that will allow you to keep tabs on your competitor’s websites so that you can instantly scrap their content.

When it comes to combating this situation, there are several things you can do. First, whenever you publish a new post on your website, you’ll want to request immediate indexing. This way, if your content is scraped, it’s less likely to show up anywhere in the search engines.

Google may still take its time to index your post. But at least you can firmly establish who authored the post with your request.

There are tools like Copyscape which you can use to identify duplicate content online.

In other situations you can simply contact the webmaster, and request they remove your content.

4. Brand Awareness

One of the best SEO solutions for this year and the years to follow, is the continuous brand strengthening of your site. When your brand features at the top of the search engines listing, it helps to convince people to buy from you. You want to create a brand that is highly recognizable and trustworthy. This will help you keep the loyalty of your customers, which in turn will result in repeat customers.

Social media is one of the most effective and efficient tools to use to increase you’re branding. And, despite the fact that social media ads do absolutely nothing for your SEO rankings, it does help to drive direct traffic to your website.

5. Improve Loading Speed

If your viewers are made to wait between 3 and 5 seconds to access your web pages, then you best believe they won’t stick around for too long.

When it comes to SEO solutions, this is a relatively simple fix. You want to ensure your site is loading as fast as possible, for everyone that visits it.

The best way to do this, is to carry out your own loading speed audit. Check how your website loads on an assortment of web browsers, including the most common, Firefox, Chrome, Edge and Safari.

You should also take a look at your server uptime. Server uptime tells you, how much time your site is up and running.

Downtime on the other hand, is basically the time when your website has become inaccessible to visitors. If your site is down for extended periods of time, then it can have a detrimental effect on its rankings.

There are server uptime monitoring services that you can invest in. Their task is to keep your site operation all the time. You should also consider contacting your hosting company, to ensure that they are offering you the best possible site speeds.

Author Bio

Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.

Digital Marketing

Online Marketing

Now a days online marketing is play a important role in digital marketing. To know more about marketing Click Here.

Online Marketing

  • Internet Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale
  • Internet marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model.

Types of Online Marketing:

  • Paid Marketing
    • Email Marketing
    • Blogging
    • Pay per Click (PPC)
    • Affiliate marketing
  • Non Paid Marketing (Organic Marketing)
    • Search engine optimization (SEO)
    • Search engine marketing (SEM)
    • Content Marketing

Email Marketing

  • Email marketing is promoting products through the use of email.
  • There are 2 main ingredients to an effective email marketing campaign.
  • They are to build a large list of people you can email and to write great emails
  • The emails should be packed with free value.
  • They should move people to buy what you’re trying to sell.

Blogging

  • Yet another but important and crucial marketing trend that has brought a huge aberration in our society
  • In 1999, Blogger was launched .
  • Blogging as an ardent marketing tool has really blossomed in the last some years.
  • Businesses, companies and even superstar now use blogging system for huge promotion

Pay per Click Marketing

  • You have to pay for PPC ads.
  • When targeted word words are searched for on a search engine such as Google your ad will appear.
  • But you do have to pay every time your ad is clicked on.
  • You need to make sure you do your homework and find out how to effectively use PPC.
  • Otherwise you can easily lose a lot of money in a short amount of time.
  • But if you do learn how to use PPC effectively then you can make a lot of money just as fast

Affiliate marketing

  • Affiliate marketing is a type of performance–based marketing in which a business rewards one or more AFFILIATES (PARTNERS) for each visitor or customer brought by the affiliates own marketing efforts.
  • The owner of the online shop and the owner of the website sign an agreement according to which  the former advertises his products on the website of the latter and gives him commission for each sold product.
  • Affiliate marketing connects online merchants and independent websites in the role of affiliates or partners. They are so called commercial agents or sales employees for the products of certain shops.

Search engine optimization (SEO)

  • SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make
    them more search engine friendly, thus getting higher positions in search results.

Search engine marketing (SEM)

  • Search Engine Marketing (SEM) is a form of internet advertising utilising search engine results to promote brands and websites.
  • It is a paid media where advertisers bid of specific search keywords that when typed in, their ads are shown.

Content Marketing

  • The technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. –Joe Pulizzi the Content Marketing Institute

Advantage of Online Marketing

  • One to one approach
  • Cater to specific interests
  • Different content by choice
  • Geo- marketing
  • Relatively inexpensive
  • Global business
  • Measuring statistics is easy
  • Accountability