Tag Archives: SEO Marketing Strategy

Digital Marketing, SEO

Why does your website need search engine optimization?

The Internet is a fierce and competitive field in which everyone wants their website to stand out among the millions of sites that exist out there; after all, more visitors to your website equals more sales, right?

However, having a presence on the Internet is not enough to guarantee the success of your site, online store or blog, since to achieve a good place in the results of user searches, it’s necessary to develop a specific strategy to optimize your site in order to achieve this goal.

Search Engine Optimization or SEO is the strategy you need to make your website appear in relevant searches by offering useful and interesting content for people who are looking for the products or services you sell. The perfect strategy!

However, doing SEO requires study and patience, since this is a complex subject with a good variety of technical terms, strategies, and practices, all necessary so that Google can “see” your site as suitable to appear in the top positions in its search ranking.

But don’t let that anxiety take you!

Whether you’re taking your first steps in the world of SEO, you want to expand your knowledge on the subject or you already have a website and want to improve your positioning in Google, in this super guide on SEO, you’ll learn everything you need to know about the subject. Are you ready?

What is SEO?

Search Engine Optimization consists of a series of optimization techniques and strategies that are applied to the pages of a website or blog to improve its positioning in Internet search engines, mainly in Google, since this is the most used in the world.

Ultimately, SEO is a digital marketing strategy to make your business stand out by gaining visibility on the Internet and therefore, more leads, customers, and sales.

This is achieved by optimizing web pages through the use of certain techniques that help improve their “attractiveness,” so that Google positions the aforementioned pages in the top positions of its search results.

Take into account that about 90% of Internet users who search on Google are only interested in the results that appear on the first page of the search engine.

This means that the main objective of doing SEO is to increase the volume of organic traffic to your web pages. In this sense, it should be noted that Google ranks web pages, not websites.

Although there are hundreds or even thousands of factors that influence to improve the positioning of a web page, there are two basic factors that are fundamental:

  • Authority – Or what is the same, the popularity of a web page. The more valuable the information a web page contains, the more popular it will be. This is factor number one, as it takes into account user experience.
  • Relevance – This is the relationship that a page has to a certain search. It’s not simply that a page contains the searched word or phrase, but also that many other on-site factors are taken into account.

What are the types of SEO that exist today?

Although there are actually several types of SEO, we can classify it into two main groups:

On-site

This takes care of relevance. To do this, try to optimize the web page in such a way that the search engine understands its content. Here we can in turn include the following elements:

  • Keyword optimization
  • Loading time
  • User experience
  • Code optimization
  • URL format

Off-site

This focuses on factors external to the website. In this case, the most important factors are:

  • Number and quality of links
  • Presence in social networks
  • Mentions in local media
  • Brand authority
  • Click-through rate (CTR)

What is local SEO?

In this case, the search engine tries to provide a satisfactory result for a user searching for solutions to his problems in a certain region. For this, Google uses its local search algorithm, which prioritizes results in the region where the user is located.

For example, if you type “hotels”, “hotels near me” or something similar, Google will take your location into account when presenting the search results.

Don’t confuse SEO with SEM

This is a topic that causes some confusion, even among beginning professionals in the world of digital marketing, since although both terms are related to each other, each one refers to different actions.

SEO takes care of “organic positioning.” Or what is the same, “non-paid.”

SEM focuses on “paid positioning.” That is, those strategies that include the use of paid ads.

An SEM strategy is based on creating advertising campaigns, so that when a user performs a search, your website appears in the first results in the form of an advertisement.

TIP

A good and comprehensive digital marketing strategy should take both methods into account to get the best results.

Why does your website need search engine optimization?

Okay, now that you have a much clearer understanding of what SEO is, it’s time to get into the real stuff of this guide: Why is SEO important? OK, you already know, but only superficially. Let’s get deeper into this matter.

The main reason to do SEO is because it makes your website more useful to both users and search engines. SEO is necessary to help search engines understand whether or not a web page is useful to users. Let’s see it better with an example:

Let’s think for a moment that you have an online store dedicated to selling shoes. Well, for the term “party shoes” there are about 100 million results. Among these results, those that appear in the first three places are those that obtain the most clicks from users.

Now, in terms of paid advertising, how much would it cost to always appear in the first search results?

If it is a business oriented to several countries, taking into account that every hour 1.4 billion searches are carried out in the world and that of those searches, about 75% of the clicks are on the second page of results, we could talk about thousands or hundreds of thousands of dollars in advertising.

SEO is the most profitable and useful way for users to find your website through Internet searches.

But these are only superficial answers to the question why your website needs search engine optimization?

Let’s see now what are the other advantages of using SEO.

You increase the visibility of your brand

Imagine the following scenario: you have a business that sells refrigerators. User X is having trouble with his fridge, so he tries to find information on Google on how to fix it.

If you have a good tutorial on Google on how to repair refrigerators step by step, you’re already earning a visit to your website for free.

Although the tutorial doesn’t talk about sales, this is the way to establish an initial relationship of users with your brand — sales will come later.

You attract qualified organic traffic

If you offer quality content on your website, you’ll attract many users who are looking for solutions to their problems.

Remember that the more visits your website receives, the more people will know about it and the more likely you’ll be to make a sale.

You increase your chances of sales

In many cases, users who want to know how to repair a refrigerator could end up needing a new one. If these users already know your brand thanks to your useful articles, it’s very likely that the first business that comes to mind is yours. And this is where the sales process begins.

Your brand gains authority

By gaining better positions in search engines thanks to SEO, you get any user looking for information about refrigerators to go to your website as the first option.

In the case of Google, it looks favorably on the content published by people who are accredited experts in a particular subject, which is why it gives better positions to these web pages compared to others.

In this sense, a website with medical content will get a better ranking by having articles written or supervised by doctors, as long as their professional authority can be verified in some way.

You surpass your competition

If your brand is the one that produces the best content on the Internet on a particular topic, users will look for your brand, since it is the one that’s most trustful to them.

It’s true that implementing a B2B SEO strategy to achieve this takes time, but it’s a long-term strategy that in the end, will provide the most profitable results for your business.

Better return on investment

Continuing with the previous point, an SEO strategy requires a much smaller investment compared to paid advertising.

Some of the elements in which it’s necessary to invest to implement an SEO strategy would be:

Consider that if the content created is of enough quality, it’s only created once, and then it continues to generate returns on investment for a long time, with a minimum of maintenance.

Strategy: Optimize your website

What do you need to do to create and implement a successful SEO strategy? Read this!

Set your goals

Please, answer the question: What do I want for my website?

  • Get more organic traffic
  • Generate more leads
  • Increase sales
  • Reduce advertising expenses
  • Increase my brand authority

This is important so that you can better monitor your strategy using the most appropriate indicators for each case, in addition to giving you greater security that you are on the right track.

Define your target customer

Who do you want to reach with your content? You must build your ideal customer from data collected in various ways; that is, create your “buyer persona.”

A buyer persona is a model that allows you to define the communication style, content, and distribution channels more effectively.

Use SEO tools

To carry out a good SEO strategy you must make use of some diagnostic, planning, optimization ,and monitoring tools.

Some of the best tools for this are:

  • Google analytics
  • Google Search Console
  • SEMrush
  • Ahrefs
  • MOZ

Search for the best keywords

The missing link between your content and your users are keywords; that is, the terms that users type in their search engine to find the solution to their problems.

To find the best keywords you can:

  • Use tools like SEMRush or Google’s Keyword Planner.
  • Then you determine if their search volume is relevant and useful to your content, based on your objectives.
  • Next, you create a list with the keywords that may be most useful and add them to your content.
  • And finally, create, organize, and publish your content.

Content Marketing is King

You must always be very clear that SEO is directly related to content. Even if you have content optimized for SEO, it will be of no use in the long run if the first one is of poor quality.

On the other hand, if your content is of very good quality, even without having a good SEO, they can provide you with good results in the long term.

So, the best thing is to have content of the best possible quality; content that adds value, is useful, and solves problems.

Another aspect that can also help you a lot to create quality content is storytelling. This technique can help you communicate your message much better and reach your buyer persona more easily.

If you add some good SEO optimization practices to this, you’ll be able to give your website that little boost it needs to position itself in the first Google results.

Conclusions

Today, SEO is essential for any website, more in some cases than in others, but all types of Internet businesses can certainly benefit from this marketing technique.

Remember that if you want search engines to better understand your website and give it higher rankings, you must prepare your content in the proper way.

If you focus your efforts in the right way, you can generate more traffic to your website, blog or online store, attract more customers, and make more sales.

Remember also that if you combine SEO with other digital marketing or inbound marketing strategies, you can get even better results.

A medium and long-term investment that, if done correctly, will give you the best return on your investment.

Digital Marketing, SEO

Top 5 SEO Solutions

If you would like to drive tons of traffic to your website this year, then you need to keep on top of things. You need to know the latest SEO solutions. These things are constantly evolving, so you want to ensure that you’re using all the latest techniques, as you don’t want to get your website penalized.

You want to tailor your website to your target market, you want to maximum visibility, to ensure as many people as possible find your site. Keeping up with the latest trends will ensure you do that. Your website should be made with all the best practices, to avoid any future pitfalls. So what can you do, to ensure business goes strong for the rest of the year and the years to follow? Well below you will find some ideas. Here you will find 5 SEO solutions that you’ll want to utilise, for this year.

1. Mobile-First Index

Google has already shifted their search engine over to the mobile-first index. This means, optimising your website for mobile viewers is incredibly important today. You want to ensure that you give your viewers the best possible experience, irrespective of the device they use to view it on.

Each year, we witness the same trend, more and more people, accessing websites via mobile devices. Customers want to have the best possible viewing experience, and they don’t want to wait. If your site doesn’t provide them with what they need, when they need it, they’ll leave. So always consider the mobile viewer when designing your website, making changes or optimising it.

2. Do Good Keywords Research

One of the first aspects of any websites SEO efforts is with its keywords.

Choosing the keywords with the highest search volume, doesn’t always necessarily translate into the best rankings. You need to put in the work, to ensure that you’re competitive at the top end of the search results of Google.

If you have already carried out an SEO campaign, then you should consider going back and doing a keyword audit. This should entail, checking every keyword, it’s search volume and competition level.

Take note of the expected rankings for each keyword. Have you noticed a falloff in your rankings since you created your campaign? Have you noticed an improvement? You should also monitor your competition, to see what keywords they’ve chosen and how well they are ranking.

Such an audit, should take you no more than a couple of minutes to carry out, but it can be very valuable when you discover other potentially high performing keywords. You may even decide to use the Keyword Planner by Google, to gather search metrics for your newly discovered keywords.

3. Remove Duplicate Content

Most people should know better than to publish the same content across many websites. When Google discovers all this content, it will only index the first one it finds. This means, all the other pages will fail to rank anywhere in the search engine.

However, your competitors can work very fast, in that many will scrape people’s blog posts and publish them elsewhere, across numerous websites, in hopes of hurting the website.

If Google is unable to determine who the original author of the content is, then you end up losing the content.

There are many tools that you can find online, that will allow you to keep tabs on your competitor’s websites so that you can instantly scrap their content.

When it comes to combating this situation, there are several things you can do. First, whenever you publish a new post on your website, you’ll want to request immediate indexing. This way, if your content is scraped, it’s less likely to show up anywhere in the search engines.

Google may still take its time to index your post. But at least you can firmly establish who authored the post with your request.

There are tools like Copyscape which you can use to identify duplicate content online.

In other situations you can simply contact the webmaster, and request they remove your content.

4. Brand Awareness

One of the best SEO solutions for this year and the years to follow, is the continuous brand strengthening of your site. When your brand features at the top of the search engines listing, it helps to convince people to buy from you. You want to create a brand that is highly recognizable and trustworthy. This will help you keep the loyalty of your customers, which in turn will result in repeat customers.

Social media is one of the most effective and efficient tools to use to increase you’re branding. And, despite the fact that social media ads do absolutely nothing for your SEO rankings, it does help to drive direct traffic to your website.

5. Improve Loading Speed

If your viewers are made to wait between 3 and 5 seconds to access your web pages, then you best believe they won’t stick around for too long.

When it comes to SEO solutions, this is a relatively simple fix. You want to ensure your site is loading as fast as possible, for everyone that visits it.

The best way to do this, is to carry out your own loading speed audit. Check how your website loads on an assortment of web browsers, including the most common, Firefox, Chrome, Edge and Safari.

You should also take a look at your server uptime. Server uptime tells you, how much time your site is up and running.

Downtime on the other hand, is basically the time when your website has become inaccessible to visitors. If your site is down for extended periods of time, then it can have a detrimental effect on its rankings.

There are server uptime monitoring services that you can invest in. Their task is to keep your site operation all the time. You should also consider contacting your hosting company, to ensure that they are offering you the best possible site speeds.

Author Bio

Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.

Digital Marketing

Online Marketing

Now a days online marketing is play a important role in digital marketing. To know more about marketing Click Here.

Online Marketing

  • Internet Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale
  • Internet marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model.

Types of Online Marketing:

  • Paid Marketing
    • Email Marketing
    • Blogging
    • Pay per Click (PPC)
    • Affiliate marketing
  • Non Paid Marketing (Organic Marketing)
    • Search engine optimization (SEO)
    • Search engine marketing (SEM)
    • Content Marketing

Email Marketing

  • Email marketing is promoting products through the use of email.
  • There are 2 main ingredients to an effective email marketing campaign.
  • They are to build a large list of people you can email and to write great emails
  • The emails should be packed with free value.
  • They should move people to buy what you’re trying to sell.

Blogging

  • Yet another but important and crucial marketing trend that has brought a huge aberration in our society
  • In 1999, Blogger was launched .
  • Blogging as an ardent marketing tool has really blossomed in the last some years.
  • Businesses, companies and even superstar now use blogging system for huge promotion

Pay per Click Marketing

  • You have to pay for PPC ads.
  • When targeted word words are searched for on a search engine such as Google your ad will appear.
  • But you do have to pay every time your ad is clicked on.
  • You need to make sure you do your homework and find out how to effectively use PPC.
  • Otherwise you can easily lose a lot of money in a short amount of time.
  • But if you do learn how to use PPC effectively then you can make a lot of money just as fast

Affiliate marketing

  • Affiliate marketing is a type of performance–based marketing in which a business rewards one or more AFFILIATES (PARTNERS) for each visitor or customer brought by the affiliates own marketing efforts.
  • The owner of the online shop and the owner of the website sign an agreement according to which  the former advertises his products on the website of the latter and gives him commission for each sold product.
  • Affiliate marketing connects online merchants and independent websites in the role of affiliates or partners. They are so called commercial agents or sales employees for the products of certain shops.

Search engine optimization (SEO)

  • SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make
    them more search engine friendly, thus getting higher positions in search results.

Search engine marketing (SEM)

  • Search Engine Marketing (SEM) is a form of internet advertising utilising search engine results to promote brands and websites.
  • It is a paid media where advertisers bid of specific search keywords that when typed in, their ads are shown.

Content Marketing

  • The technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. –Joe Pulizzi the Content Marketing Institute

Advantage of Online Marketing

  • One to one approach
  • Cater to specific interests
  • Different content by choice
  • Geo- marketing
  • Relatively inexpensive
  • Global business
  • Measuring statistics is easy
  • Accountability