If you would like to drive tons of traffic to your website this year, then you need to keep on top of things. You need to know the latest SEO solutions. These things are constantly evolving, so you want to ensure that you’re using all the latest techniques, as you don’t want to get your website penalized.
You want to tailor your website to your target market, you want to maximum visibility, to ensure as many people as possible find your site. Keeping up with the latest trends will ensure you do that. Your website should be made with all the best practices, to avoid any future pitfalls. So what can you do, to ensure business goes strong for the rest of the year and the years to follow? Well below you will find some ideas. Here you will find 5 SEO solutions that you’ll want to utilise, for this year.
1. Mobile-First Index
Google has already shifted their search engine over to the mobile-first index. This means, optimising your website for mobile viewers is incredibly important today. You want to ensure that you give your viewers the best possible experience, irrespective of the device they use to view it on.
Each year, we witness the same trend, more and more people, accessing websites via mobile devices. Customers want to have the best possible viewing experience, and they don’t want to wait. If your site doesn’t provide them with what they need, when they need it, they’ll leave. So always consider the mobile viewer when designing your website, making changes or optimising it.
2. Do Good Keywords Research
One of the first aspects of any websites SEO efforts is with its keywords.
Choosing the keywords with the highest search volume, doesn’t always necessarily translate into the best rankings. You need to put in the work, to ensure that you’re competitive at the top end of the search results of Google.
If you have already carried out an SEO campaign, then you should consider going back and doing a keyword audit. This should entail, checking every keyword, it’s search volume and competition level.
Take note of the expected rankings for each keyword. Have you noticed a falloff in your rankings since you created your campaign? Have you noticed an improvement? You should also monitor your competition, to see what keywords they’ve chosen and how well they are ranking.
Such an audit, should take you no more than a couple of minutes to carry out, but it can be very valuable when you discover other potentially high performing keywords. You may even decide to use the Keyword Planner by Google, to gather search metrics for your newly discovered keywords.
3. Remove Duplicate Content
Most people should know better than to publish the same content across many websites. When Google discovers all this content, it will only index the first one it finds. This means, all the other pages will fail to rank anywhere in the search engine.
However, your competitors can work very fast, in that many will scrape people’s blog posts and publish them elsewhere, across numerous websites, in hopes of hurting the website.
If Google is unable to determine who the original author of the content is, then you end up losing the content.
There are many tools that you can find online, that will allow you to keep tabs on your competitor’s websites so that you can instantly scrap their content.
When it comes to combating this situation, there are several things you can do. First, whenever you publish a new post on your website, you’ll want to request immediate indexing. This way, if your content is scraped, it’s less likely to show up anywhere in the search engines.
Google may still take its time to index your post. But at least you can firmly establish who authored the post with your request.
There are tools like Copyscape which you can use to identify duplicate content online.
In other situations you can simply contact the webmaster, and request they remove your content.
4. Brand Awareness
One of the best SEO solutions for this year and the years to follow, is the continuous brand strengthening of your site. When your brand features at the top of the search engines listing, it helps to convince people to buy from you. You want to create a brand that is highly recognizable and trustworthy. This will help you keep the loyalty of your customers, which in turn will result in repeat customers.
Social media is one of the most effective and efficient tools to use to increase you’re branding. And, despite the fact that social media ads do absolutely nothing for your SEO rankings, it does help to drive direct traffic to your website.
5. Improve Loading Speed
If your viewers are made to wait between 3 and 5 seconds to access your web pages, then you best believe they won’t stick around for too long.
When it comes to SEO solutions, this is a relatively simple fix. You want to ensure your site is loading as fast as possible, for everyone that visits it.
The best way to do this, is to carry out your own loading speed audit. Check how your website loads on an assortment of web browsers, including the most common, Firefox, Chrome, Edge and Safari.
You should also take a look at your server uptime. Server uptime tells you, how much time your site is up and running.
Downtime on the other hand, is basically the time when your website has become inaccessible to visitors. If your site is down for extended periods of time, then it can have a detrimental effect on its rankings.
There are server uptime monitoring services that you can invest in. Their task is to keep your site operation all the time. You should also consider contacting your hosting company, to ensure that they are offering you the best possible site speeds.
Author Bio
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.
