Even A Small Business Needs Paid Advertising – Why?
Captain America had the shield, and Mister fantastic had his wit, but what do great entrepreneurs have? – I’ll tell you: it’s arobust online presence. Advertising has always been a preferred way to market any product or service to a broad audience worldwide. These days, every online business want their websites rank #1 on Google. Afterall, it is an effective way to increase brand awareness and skyrocket your business traffic & revenue. However, many small businesses do not consider paid advertisement just in the name of saving money and time.
So, does your story depicts the same picture? Well, here are the key reasons why it is the right time to include paid advertising in your marketing mix.
High Conversion Rate
We are in the digital age where people do not look in the yellow pages of the newspaper for their needs or even pay attention to billboards. Instead, around 90% of users go to a search engine and search for product information before making any purchase. For businesses, the right time to advertise is when users are searching for products online.Paid advertising helps companies to reach the right customers at the right time.
Increase the Credibility of Business
Many times, marketing experts witness new products gaining a reputation among customers. So, how do small businesses build so much credibility even when they are in their initial stages? Well, it is due to the combination of paid advertisements and the quality of products or services. Many small businesses take the approach, “fake it till you make it” to increase goodwill and brand perception in the eyes of the users. When users see advertisements of a brand, they assume that business has adequate funds, which means the business is doing good.
Pay Only when Your Ad is Clicked
Paid advertisement is a quick and effective way to increase traffic and revenue. With the help of a paid advertisement, a business can set up and launch a campaign within a couple of minutes. The best thing is that companies can optimize the campaign at any time. Businesses start getting sales within 24 hours of launching the campaign. PPC is also budget-friendly because businesses only pay when the ad is clicked. Moreover, there is no charge for appearing in the search results.
Target the Advertisements Correctly
Facebook, Google, and Instagram are top sites with access to billions of data. Therefore, they can easily put your ads in front of the right audience. It means that their algorithms aren’t going to show an ad for a house to someone who’s searching for online shoes.
Due to the adequate data of users, these platforms can help small businesses target the right user base without much hassle. Google takes care of displaying the right advertisements to the right users so that they end up buying the products. For small businesses, it is a surefire way to generate a good return on the investment.
Monitor the Progress with Powerful Tools
With the help of digital marketing funnel in London, businesses can monitor the steps users take from being a prospect to a customer. Similarly, Google’s AdWords and Facebook Ads Manager let small businesses track their progress and check the success of the campaigns in real-time. In order to reach the audience more accurately, a business can have a look at the demographic information. You can also get insight into the time of the week or month when ads get the most response.
With paid advertising, entrepreneurs can propel their businesses to the new heights of success. Here are the top three platforms for online businesses.
Google PPC Ads
As per studies, PPC is the preferred choice of around 45% of small businesses. There are two types of paid ads through Google AdWords, including text and display ads. Text ads appear on the SERPs (Search Engine Result Pages), while display ads pop up while browsing sites. Small businessesare increasingly investing in Google ads because they only have to pay when users click on the ads. It is a cost-effective method to get your business noticed and drive traffic to your website.
The Facebook platform has over 1.13 billion daily active users. Similar to pay-per-impression, Facebook ads run on the same idea. Due to a vast amount of users’ information in Facebook’s database, it helps businesses to be detailed with the targeting. Users’ information, such as sex, age, location, and interest, are used for the filter of the ads. What makes Facebook Ads stand out from others is the affordability. When combined with a solid strategy, Facebook ads can help small businesses reap maximum benefits.
Instagram usage boomed faster than the supernova in the past few years. With over more than 600 million active monthly users, this platform allows small businesses to market their products and services effectively. Due to high user engagement, this platform has named “the king of social media.” Nowadays, many businesses are jumping on the paid advertisement bandwagon left and right. Instagram is among the best platforms to get the most bang for the bucks.
The Endnote The paid advertisement has become the need of the digital world. For small businesses, it is the must-have marketing tactic to add in the digital arsenal. So, if you are a small business owner, it is the right time to give paid advertisement a chance and witness the number of customers and sales soaring high.
Harry Smith has over a decade of experience working as a digital marketing agency. As a digital marketing veteran, he takes immense pride in having specialization in Web analytics, marketing strategy, competitor analysis, marketing management, and budget management. Writing isone of Harry Smith loves, and he contributes todigital marketing blogs constantly. He has been helping small businesses achieve new heights of success.