Tag Archives: Social Media Marketing Facebook

Digital Marketing, Email Marketing, SEO, Social Media Marketing

Return on Investment for Various Digital Marketing Strategies

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John Wanamaker, the pioneer of modern-day marketing once noted that half of his advertising budget went to waste. The religious leader, merchant, and political figure like many business owners of the day, also recognized that could not tell which half of his ad budget went down the advertising drain. John Wanamaker’s fledgling business eventually grew from a successful department store to become part of Macy’s.

The prolific entrepreneur that John was would be very much at home with the modern-day digital marketing practices. Digital advertising usage has dramatically increased since late 1994 when the first known banner ad flashed on HotWired.com. The launch of Google AdWords and Google Ad Sense in the early 2000s followed by Facebook Ads’ release in 2007 quickly turned the tide against traditional advertising methods.

They have given the marketer fantastic benefits, which include the accurate and precise measurement of advertising return on investment (ROI).

What is the ROI of Typical Digital Marketing Strategies?

The return on investment of any business process is an outcome of two main measurements; the cost of the process and the resultant outcome generated. The measure of costs and impacts is not a straightforward process in advertising. Consequently, large organizations utilize composite ROI formulas that factor in their multiple costs and impact variables. The ROI of traditional advertising, therefore, remains highly undeterminable.

The analytics of data in modern digital advertising, on the other hand, can reveal the minute details of ad campaigns and their ROI. So, how much should you expect from your online marketing efforts? The digital advertising ROI is a product of its revenue to marketing value ratio. The only question that you need to answer with your digital ad channels is, “how much am I generating for each dollar that I spend on marketing”?

A typical revenue to cost ratio for digital advertising is 5:1.  Therefore, a dollar spent on advertising should bring in a five-dollar revenue. If your advertising efforts can produce a 10:1 ratio, classify your online advertising efforts as top of the range.

How Can a Good ROI Be Improved in Digital Marketing?

Some of the costs that you have to factor in when calculating your ROI are;

  • Media spend
  • Pay-per-click costs
  • Cost of content production
  • Display ad clicks
  • Digital Marketing agency costs

Your ROI should cover all the costs of product processing and its marketing at the bare minimum. To cater to all these costs you need to place data at the center of your operations. Data-driven marketing can improve your ad ROI. Unfortunately, over half of all marketers do not collect or analyze digital advertising data. 

 87% of marketers that work with organizations that collect this data feel that this critical information is the business’s most underutilized asset. If your executives do not take data as a top priority for your business, then your ROI could remain in the dumps for a long time. To improve your ad ROI, 

  • Change your strategy and become a marketing driven organization that explores customer data in detail. These practices will bring new customers and keep loyal clients contented.
  • Set up SMART or ROI goals that have Specific, Measurable, Achievable, Relevant, and Time goals such as an ROI of 5:1. These goals should factor in your business’s cost of production, industry, and structure.
  • Place an emphasis on data metrics that have a direct impact on your ROI. Overvalued metrics such as social media likes will not affect your ad ROI but will improve your SEO.
  • Use your data to identify new and old business opportunities.
  • Embrace predictive modeling’s ability to increase and measure your ROI
  • Use marketing automation tools to manage complex advertising campaigns that have tight budgets.
  • Keep experimenting and adjusting your strategies to reap the highest benefits from digital adverting.

How to Improve Your ROI through Digital Marketing Strategies?

Search engine optimization

SEO will optimize your website and enhance online visibility via an improved position in organic search rankings. Good SEO will direct more traffic to your site and increase your revenue. This practice will also bring in long-term benefits such as sustainable rankings, keyword targeting precisions, brand flexibility, and credibility. One other fantastic benefit of SEO is that it is an affordable and efficient way to boost your ROI.

Search engine marketing

These advertising strategies can rank your business ahead of its competition via sponsored ads. It is a source of short-term ROI improvement since it brings in quick leads. Nevertheless, SEM has the potential for long-term benefits such as increased visibility, audience development, precise targeting, and high-quality lead generation.

Content marketing

Providing value to your online audience can increase traffic to your website. Content marketing is therefore central to SEO. This practice has long-term benefits such as increased visibility, trust, reputation, and lasting value. 

Social media marketing

A good social media marketing strategy will increase your bottom-line by building your brand’s online reputation. Paid social media ads can significantly influence your ROI. Its benefits are that it is a low barrier entry, effective and affordable brand awareness tool.

Email marketing

Email marketing is a sure bet in ROI increase. Data shows 67% of all businesses consider it as their topmost source of digital marketing revenue. Email marketing utilizes promotional offers or newsletters to build subscriber lists.  

This channel will keep your customers loyal to your brand and attract new leads as well. This simple and affordable digital advertising strategy has the benefits of traceable data and an ROI focus.

Video marketing

This is currently huge in terms of getting users engaged and converting. Video builds trust quickly. And when well done, it can win you some loyal fans. Use a free video editor like InVideo to create awesome videos. Take advantage of royalty-free music if you want to play something on the background.

Conclusion

Digital advertising has risen on the back of online inventions in the display, search, programmatic and native advertising giving you a wide range of opportunities that can take your brand to its next level of growth. Promotional content in digital advertising is brought to the attention of your target market via digital and online channels. 

These may include email, social media, mobile apps, search engines, websites, or affiliate programs. Unlike the traditional methods of advertising in Wanamaker’s time that had a spray and pray outlook to ROI determination, digital advertising is data-driven. Data makes it easy for you to increase your digital advertising ROI and to grow your business.

Author Bio

David Freudenberg is apart of the Public Relations team at DJO Productions a multi-platform production website where videographers, producers, artists, marketers, and more can download SFX&Music, VFX, Media Elements, Graphics, 3D images, and more. When he is not building relationships at DJO Productions he enjoys fishing, boating, and hanging with friends.

Digital Marketing, Social Media Marketing

Ideas to Run Ads on Facebook in 2020

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The year 2020, based on the dazzling number of technology predictions, is going to be one heck of a year. By the year of 2020, most of the people will have to move on with the smartphone and they are going to use the internet in a liquid way. The entire social media platform will be available on the hands of the citizens at the year of 2020. Social Media advertisements are going to escalate your business in future.

Since social media advertising is a vast area, you can move with some tips that will help you to encourage your business through this link:

In the case of Facebook, there are lots of ideas and strategies to run advertisements in the way of promoting your products. Now let us move on with the ideas to run ads on Facebook by the year of 2020.

Enhance your Facebook ads experience

Social Media marketing allows small size companies to reach large target audiences using Facebook Marketing.

Already have experience in running ads on Facebook? If yes, you can enhance your ad experience through this discussion. One of the major things you are expecting from running ads on Facebook is getting more conversions.

The ads might be in any type that gets more views, involving e commerce related actions, promoting your business page and so on. In such a case, getting more conversions is important related to your Facebook ads.

In this scenario, let us discuss some new ideas to run ads on Facebook in 2020.

Ideas to run ads on Facebook in 2020

Make use of Facebook pixel

A Facebook pixel is an effective tool that includes a code that you can add on your website. The Facebook Pixel is used to track your website visitors. Through getting this visitors list you can retarget those visitors with the use of Facebook ads in future. You may predict what they are doing on your website and when they are returned.

All the above process allows you to gain more depth insights of your audience as well as track the effectiveness of your paid social media advertising efforts.

Facebook pixel is used to identify your custom audience in the right way. Custom audiences are known as the audience who are all having the previous connections with your landing website.

Already if you are having the database of your related audience then it does not matter. But if you are not having that such database with you, then if you are installed Facebook pixel, it will track all the movements of any audience on your website who are simultaneously logged in to Facebook.

Also it will record the audience visit which page of your website and when they visit. Using this kind of data, you can create a targeted group of people. These people are known as custom audiences. After framing custom audiences then you can advertise on Facebook. Here you can also fix the time frame between like one to 180 days of visiting time.

Like this Facebook Pixel options, Facebook contains a larger number of unique features. You can see the best features of Facebook here:

Make use of video content

By the year of 2020, video will account for 85% of the total Internet traffic. According to the studies your brain can process images 60,000 times faster than it can be conveyed through words. In the case of videos it can be multiplied more times.

Now you may understand the importance of video content in case of Facebook ads. Organic reach is also possible by the case of video Facebook ads. Also, the audience believe that videos can give them more confidence about the product when they purchase through online.

Videos can be very useful to elaborate your content with your audience. For example if you are producing any innovative new product such as washing machine with low cost, in that case consumers may not be aware of how to use your products.

In this case if you are developing a video related how to handle your washing machine and how it is going to satisfy the customers need. If you are giving that video as an advertisement then it will reach in the mind of the audience at the higher point of purchasing. When you are producing those video advertisements then you can find the improvement in your click through rates.

And keep in mind that when you are creating video of your product/service then never forget to consider the length of the video, thumbnail clarity, sound of your advertisement also.

In the above screenshot you can see the sponsored Facebook advertisement with video content.

Make use of Geofencing campaign

The process of targeting specific people is extremely easy with geofencing Facebook ads. As a business owner, you may know the importance of targeting the specific customers who are all familiar, interested with your brand.

The ad platforms such as Google ads and Facebook ads are having a good selection of target based choice things like demographics and location. But geofencing on Facebook is used to bring a new type of targeting to the counter.

You can set some specific distance between your business/product place and customers. When you are creating geofencing Facebook ads, you can draw a virtual polygon around areas where there is a high level of chance to target your customers. When the customers visit inside your physical location that you have mentioned in geofencing, at that time they will get notifications of your product or services. Geofencing Facebook ads develop the boundary level of business.

When you are running a time-based evening restaurant with a super special variety of eatables, and you want to notify your hyper-target potential customers through ads, then geofencing is the best option for you. Geofencing employs the actions of your advertisements when the customers step inside your specified geofence. So that it will pull the audience to your doorstep easily.

In the above screenshot you may see how the specific location can be targeted through Facebook to create new audience.

Conclusion

Like any other marketing strategies, Facebook marketing also requires effort but not as laborious as other marketing strategies. You can check with the useful Facebook Marketing Tips for Online Businesses that helps you in various ways. As in all the marketing strategies execution, you must be careful when you are moving with the Facebook advertisements. Here you need to avoid some mistakes. You can have an idea about Facebook advertisements and overcome it.

Author Bio

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech, A Rehab marketing company and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. Fazeela is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor’s degree in Engineering.

Digital Marketing

Social Media Marketing: The Ultimate Guide

“If you are not using social media to communicate and connect, you might as well live in a cave, or the grounded shell of a space shuttle.”– Online Business Strategist

What is Social Media?

  • “Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words and pictures.”–Wikipedia
  • “It’s media (content that is published) with a social (anyone can add to it) component.”–Mike Volpe

Key benefits of social media

  • Social media can encourage participation, conversation, and community
    – all of which can help spread key messages, influence decision making, and promote behavior change.
  • It helps to reach people when, where, and how it is convenient for them, which improves the availability of content and might influence satisfaction and trust in messages delivered.
  • It is also a key tool in building awareness and credibility

Which Social Media to choose?

  • Know your target audience!
  • Know your capabilities of communicating through that media!
  • Use appropriate social media for audience segmentation.

Where to Start?

Social Media Platforms:

  • Pinterest
  • Google Plus
  • YouTube
  • LinkedIn
  • Twitter
  • Blogs
  • Facebook
  • Instagram
  • Whatsapp
  • NextDoor

Importance Social Media Marketing

  • Finds you customers and builds clientele
  • It gives businesses the ability to find out what people are saying about them (and others) in their industries and introduces your brand
  • It gives you feedback about your brand
  • Provides a test audience (vs. focus groups)
  • Solidifies your reputation as a valuable and knowledgeable resource

Goals for Social Media Marketing:

  • Increase customer base
  • Generate leads
  • Drive sales
  • Build awareness
  • Make money from your content
  • Establish thought leadership
  • Educate customers
  • Customer-source part of your product development
  • Reach internal communication

Social Media Marketing Strategy

  • Identify your goals

  • Identify your target audience

    • Who are your customers?
    • What characteristics do they have and age group do they come from?
    • What are their spending or shopping habits?
    • Do they shop online?
    • What social media applications are they using?

  • Create a profile or brand

    • As you create your online profiles, think about your screen name

  • Find the social media that’s right for you

    • Which ones are your customers using?
    • Start with one – Understand it, utilize it effectively and then expand your online presence
    • Write good and appropriate content
    • Build relationships; listen and engage with your followers

  • Plan a time frame

    • Map out a schedule for updating content
    • This should be accomplished on a regular basis
    • Follow the schedule

  • Include Search Engine Optimization (SEO)

    • Focus on Good Phrases
    • Avoid “Vanity” keywords
    • Use Google’s AdWords
    • Keyword Tool
    • Remember the value of repetition
    • Guide your content strategy

  • Measure progress toward goals

    • Did we learn something about our customers that we didn’t know before?
    • Did our customers learn something about us?
    • Were we able to engage our customers in new conversations?

Are you looking for digital marketing agency? Get the your quotation for free.