Category Archives: Email Marketing

Digital Marketing, Email Marketing, Social Media Marketing

Low Budget and Free Marketing Strategies You Can Use Right Now

Most small businesses have one common characteristic. They have a low marketing budget. This makes it difficult to promote the business. It is practically impossible to compete with the larger firms if you were to use the same strategies they do. You cannot rent a billboard in Sydney or buy a TV ad to air during the Superbowl. However, this does not mean you cannot be creative with what little you have.

There are numerous ways to market the business that are free or very affordable. So, you only need to invest your time to make them work. This is what we will focus on.

Post On Social Media And ACTUALLY Engage

One of the most accessible ways in which you could grow your business as you express brand personality and you build trust is to increase engagement on social media. Building a community allows you to grow without having to worry too much about money investments.

Business accounts can be created on social networks like Hiqy, Facebook, LinkedIn, Instagram, YouTube, and Twitter. Use these to:

  • Promote blog posts so website traffic is increased.
  • Talk to your followers and buyers to express brand voice and increase engagement.
  • Create informational posts with excerpts from your long content.
  • Run polls to find out what your target audience wants/likes.

The trick is to stay active and be proactive. Your main focus should be consistency, commitment, collaboration, and community.

Since we are discussing social media, you should also take full advantage of hashtags. These are available on social networks like Hiqy, Facebook and Twitter.

Use trending or broad hashtags to reinforce brand identity. Then, look for specific hashtags that are used by people in your target audience. If you run a local business, also take advantage of location-based hashtags.

Take Full Advantage Of LinkedIn

LinkedIn is a social media website that is almost always underutilized by small business owners so we should highlight it. They simply add some network connections and share posts from time to time. Instead of taking this approach, think about how you can start conversations with those connections. You can join forums and contribute to them and you can share the high quality content of others (and tag them).

When you enable others and you educate potential customers, you gain respect and trust. You also build the brand.

Tag Brands And People On Social Media

Tagging is a feature on social media that most small businesses do not even think about using. You can tag brand evangelists, loyal customers, and neighboring companies. You can even tag your vendors to broaden your organic reach and potentially reach a brand new audience. This can help you to grow your exposure and you might even get some new clients.

Besides you tagging others, you can also encourage followers to do the same with your accounts.

When you tag someone else on social media, you expose the brand to the network of that specific user. This is actually a very effective way to grow your followers and engagement without having to pay anything for it.

Do Your Own Local SEO

Contrary to what you might think, for many SEO tasks, you do not need to hire someone else. You can do it yourself. Local SEO is an example of that. You can do several things for free, although it will take some of your time. However, if you keep working on it, you get long-term benefits that can be really important for small businesses.

You do not have to do everything that local SEO entitles. You can simply focus on the most important tasks, like:

  • Using location-based keywords to headings, titles, and inside body content. For instance, if you run a coffee shop in New York, you can add keywords like “New York coffee shop”. You can be more specific and use highly-targeted keywords like “Brooklyn coffee shop”. Even adding the street where your business is located can help.
  • Get your site listed in relevant local online directories. Just make sure you add identical information about your address, phone number, and business name everywhere.
  • Publish blog posts and even social media posts that are very specific to the areas your business serves.

Speaking about local SEO, make sure you create your Google My Business account. This is a free listing that lets the business appear on Google Maps. You can look online to see how to optimize the profile and verifying your ownership is very simple.

Create A Solid Email Marketing Plan

With email marketing, it is easier to engage your visitors and maintain closer relationships with current customers. While this strategy is not new, it is still very reliable and effective. And you can get started for free. After the email list you build grows, you can start investing a small part of your budget and then gradually grow.

In your email marketing plan, you need at least a few basic elements. They are:

  • Your subject lines – Try to stand out and put creativity to good use in subject lines since they are the most important part of the email you send.
  • Call to actions – Every single email you send needs to encourage readers to take some sort of action.
  • Performance tracking – In order to reap the benefits of email marketing, you have to track the performance of the emails you send. You should also run A/B tests so that you can fine-tune your messages for increased conversions.

Obviously, email marketing is very complex. But, you do not have to do everything. Some very simple ideas to consider include:

  • Create bonus content or a discount campaign that could only be accessed by new newsletter members.
  • Nurture subscribers with emails until they become customers. Do this slowly and never push your products.
  • Start promotional email campaigns by using free services. For instance, MailChimp is completely free until you reach a larger number of subscribers. By that time, you should have more money available to grow your email marketing plan.

Use Free Ad Credits

It is close to impossible for small businesses to run large ad campaigns. So, business owners make the mistake of completely neglecting ad networks.

What you should be aware of is that there are several coupons and discounts you can take advantage of. For instance, when you sign up for Google AdWords, you receive free credit you can use to advertise your business. And when you buy a web hosting service, you might receive some advertising discount codes.

If you are to use ad credits though and you do not have experience, make sure to start small. Test your ads and see what works. Spending your entire budget fast without fine-tuning ads is just a waste of your money.

Consider Applications For Business Awards

In most industries, there are business awards that you can win. This gives you an official online badge that can be placed on the site. It will boost your credibility and can lead to increased sales.

When you cannot find awards to sign up for, you can always host your own. This brings in attention from other businesses in your industry. They will apply and as a result, you get brand new connections you will be able to use in the future.

Start PartnershipsWith Other Industry Businesses

One of the most effective ways to grow your small business is to team up with other industry businesses that are related while not being a direct competitor. You can start joint projects with them that would benefit both sides involved. Do this locally or even offline with an event. Promotional giveaways and webinars can also work.

The great thing about partnering with another small business is that both get more exposure.

With the use of industry partnerships, smaller business owners can access the technology, customer bases, and know-how of others. However, it is very important that the partnership is profitable for both parties. You need to clarify expectations, choose complementary businesses, see how they can work together, and then make things official through a contract after several conversations.

A simple example of a profitable partnership is when you run a workout supplements store and you start working with a nearby gym. The gym can refer customers that need supplements and you can refer gym members. This type of deal can be highly beneficial for both the gym and the supplements store and can be combined with extra strategies, like discounts.

Post Videos To Help Your Target Audience

The world is slowly but surely moving towards video content as the most popular content medium available. The problem is that creating professional videos is expensive. Fortunately for small businesses, hiring professionals is not always a necessity. In fact, it is very easy to start a DIY video marketing campaign. There is a huge possibility you already have all the tools you need.

The great thing about videos is they can demonstrate how to use your services or products. They can also show many other things that are related to your business. However, in order for your videos to work, you need to create a connection with the target audience. To do this, focus on:

  • How-To videos
  • Instructional videos
  • Product demos
  • Interviews with industry experts
  • Interviews with staff members
  • Behind the scenes footage to show what happens during your events or at work
  • Informational slideshows

When you create the video, make sure to add some sort of unique personal message or branding message. Stay transparent and always use a call to action at the end of the video. Then, distribute all videos you create wherever you can, like on YouTube, Facebook, and even on your site.

Recycle Old Content

Even if the business is small and new to the market, there is a very strong possibility it already created a lot of content. And when you have something that was effective in the past, it can be repurposed.

As an example, you can turn your webinar into a series of video tutorials. You can also transform related blog posts into eBooks to hand out to new newsletter subscribers.

Re-promote and mashup old content. This is usually free to do and only requires some time. Just make sure that what you create is fresh and respects all core small business values.

Attend Networking And Industry Events

Smart business owners realize the fact that networking was and always will be a great way to meet new people who would help achieve growth goals. Even so, the number of people participating in industry conferences or trade shows is going down. This is a shame since such events bring several business minds together. You can easily find brand new marketing strategies to use to grow the business.

Industry events are also very good to meet people like you. Use them to develop B2B contacts. And you can even sharpen your skills with the use of seminars held at these events. New information about promoting businesses is always available when you just attend and you keep your ears open while you network.

Create A Simple Customer Referral Program

This is one of the simplest and most effective ways to get more customers. And you can easily use it regardless of how large the business is.

The premise is simple. You just offer some sort of free service, a free product, or other rewards for when someone refers a new customer. Word-of-mouth marketing is so much more effective than what many think. Customers who will be referred by others will be friends and have a very high value.

Remember that referral marketing is a very effective low-budget tactic. Three quarters of customers see word of mouth as the main factor they take into account when they make a purchasing decision. Also, those referred by friends are actually 4 times more likely to end up buying something.

Final Thoughts

As you can see, you do not need a large budget to promote a small business. Ideas like the ones above can always be used and bring in very good results. And there are many others to consider. Just keep your eyes on new ways to promote your business and you will find marketing options to consider.

Digital Marketing, Email Marketing, Facebook Marketing, SEO, Social Media Marketing

How Social Media Can Improve Search Engine Ranking

There has always been a discussion regarding the link between social media and SEO. Regardless of its relationship, both marketing strategies are valuable for businesses nowadays.

Businesses are eager to build their presence on both search engine ranking and social media. That means one cannot be ignored to gain more on the other.

In fact, when it comes to digital marketing, almost every form is connected with one another. Content marketing works with social media, SEO, SMS marketing, and so on. Therefore, marketing experts make it a frequent habit to implement one strategy with another.

However, not every marketing form has a direct relationship with other forms.

Social media and SEO are two types of marketing strategies that can work independently. But it has an indirect relationship with one another too.

With almost 3.78 billion social media users worldwide, social media can incidentally affect other marketing strategies.

To learn more about how social media can improve search engine ranking, read further.

We will focus on how social media and search engines work and strategies to improve your social media marketing for search engine ranking.

What is SEO?

SEO, or Search Engine Optimization, is a marketing technique that increases the visibility of a business or website on search engines like Google, Bing, and more. It aims to be on top of the search engine for it to gain more attention, bring more traffic to the website, and turn the audience into paying customers.

How Social Media Improves Search Engine Ranking?

Although there is no direct correlation between the two, social media can impact SEO marketing when properly used.

It Boosts Content Performance

Creating interesting posts and articles on your website’s blog and optimizing it for search engines can help boost your presence online. However, trying to be on top of search engines takes time. It doesn’t happen in one night.

Using social media to build your online presence and get more traffic can help. Although, it doesn’t mean that it will push your content on top of the search engine.

When you share your work on social media, it can gain more attention over there. With millions of daily active users, you can somehow get noticed. You’ll gain a wider audience than simply posting on your website.

Sharing your content will allow people to click on the link and visit your website. It means it adds traffic and signals search engines regarding the audience that visits your site.

It Helps in Gaining Backlinks

One way for web content or websites to rank higher on search engines is to gain backlinks. The more quality backlinks your site has, the more chances of ranking up on Google.

However, writing a blog article and not sharing them can leave your valuable content unreachable and unseen. The best way is to use social media for more opportunities.

Sharing your content on social media can reach plenty of people, and some may find it valuable. Hence, they’ll share your work with others.

As your content spreads on different social media platforms, the more chance that people will link back to it. In return, it will inform search engine bots that your content is trustworthy and valuable to readers.

Social Media Matters to Search Engines Too

Like your website, your social media account matters to Google and other search engines. It shows that social media profiles do influence search engine results.

When you search for a brand, most of the time, Google shows a list of social media profiles. Although the website of a company shows on top, most of their social proof is included too.

Social channels are ranking on search engines because most people use social media, and it’s a place where companies can show more about their brands’ personalities.

Make sure to keep your business’s social profiles updated. Include interesting content that is fun and engaging for your audience to interact with.

It Guides the SEO Content Creation

Having the right content on your website can help boost traffic and conversion rates. You’ll know if the content is working when checking on metrics like click-through, bounce rate, time on page, and so on. All of these metrics influence the content you create to maintain relevant traffic. The same goes when using social media.

Marketing professionals use social channels to test and measure what content works. They use the insights from social media platforms to see which content works the most. It’s also a way for them to test which title is best, what content is valuable and more.

Social media can indirectly help create titles, content, meta description, and others for your website. Using social media insights when creating content can help businesses focus on valuable and engaging content for their audience.

It Builds Trust

Businesses with their own website project authority and can inform people that they are professional and legitimate. But websites are not the only source of building trust anymore.

With plenty of competition out there, you need to make sure that you show that your brand can be trusted. If you want this to happen, you need to stay active and be present online.

Social media profiles are the best way to gain trust. By posting regularly on your social accounts, you let potential customers see what your business is all about. Also, your business’s social channels can be a place for customers to review your products.

When people read about positive comments, they’ll immediately want to buy from you.

Building trust with your audience can bring your business a long way. It will drive in more potential customers to your website, which indirectly affects your ranking on search engines.

It Delivers Traffic to Your Website

Every time you add a new page to your website, you need to find a way to bring more traffic to it for search engines to get familiarized with its content.

Social media is an excellent tool to drive traffic to your website. You can post relevant content to get noticed on social media. Another way social media can bring traffic to your website is by investing in social ads.

Social media ads can help target relevant audiences that will visit your website. The more traffic that enters your website, the more search engines will boost a page or website.

It Gets Content Index Faster

When you create new content, sharing them on social media can help index faster on Google or other search engines.

As social media makes your content visible online, it can drive more traffic to new content. In return, it signals search engines to index the page and move it slowly up the search engine page result.

Great Place to Do Keyword Research

Aside from using social media insights to create blog content and title, social channels are excellent for searching for the right keyword.

Keywords are crucial when you want to rank on search engines. There are tools you can use like Ahrefs, Moz, and more to do keyword research. However, social media can play a role in conducting the right keyword for your business.

Using social media trends to find keywords for your profile and content can simply drive people to your platforms. Discovering what people want to read and engage in can help in driving traffic to your website.

Don’t forget, use only keywords that are related to your industry. You can’t choose various keywords not related to your content or industry. It won’t help with the conversion of your site.

You can use your keywords on your blog content, social media bio, and posts. Together with keywords, you can utilize hashtags on your posts on social media to gain attention.

With the indirect relationship of social media and SEO, you can build your presence online and start to gain relevant traffic to your website.

Social Media Platforms for SEO

There are popular social media platforms that can impact search engines indirectly. They appear on search engines whenever you search for a company or use a keyword. Also, people use social media as their way to learn about a brand. So using social media channels can give customers an idea about your business.

Furthermore, social media provides real-time results. Marketing experts can use insights from social media to create content and plans. It will help in finding the target audience and forming buyers’ persona.

Hiqy

The best platform for gaining more traffic to your website is Hiqy. It’s an excellent tool for promoting your website, Products and Services.

Facebook

Facebook is the most popular social media platform, and it has the most number of users in the world. You can post and share media of different kinds – images, videos, links, and text.

Marketers use Facebook to share their website content as search engines crawl Facebook and links on it. That’s why they appear on search engine result pages.

LinkedIn

LinkedIn is the best and most effective social channel to generate leads. That’s why marketing professionals are keen on using LinkedIn when sharing their content.

It’s an excellent social media platform used by B2B businesses. Content posted on LinkedIn can also be indexed by search engine bots. That’s why when using the right keyword, it appears on the search result page.

Twitter

The best platform for gaining more traffic to your website is Twitter. It’s an excellent tool for promoting your website and content online.

Twitter can promote brand recognition by using hashtags that are relevant and trending. In return, it drives traffic to your website.

Grow your Twitter following and find ways to make your tweets recognizable. Google indexes tweets that have a significant number of retweets and a large number of followers.

YouTube

YouTube is the second largest search engine platform. Using YouTube to promote your content can drive traffic to your website.

If you are lucky enough to work on a niche that needs to create videos as content, don’t hesitate to use YouTube.

With video being the most dominant media online, YouTube can help you gain attraction from the right crowd. So as long as you optimize your content and use the right keywords.

Furthermore, Include all your details in the description box for people to visit your website.

Pinterest

If you have an e-commerce shop, Pinterest is a great choice to promote your products. It is a social media platform that mainly focuses on images. However, videos are also welcome on this site.

The most crucial tip is to use high-quality images to attract customers to click on the photo that contains the link. Pinterest also has an option to link your shop. So when people find your product interesting, they can easily check out and buy the product.

Quora

Interestingly, most businesses don’t use Quora for their marketing strategy. It is best to invest in it as most people use search engines to ask questions.

When people search for a query, Google or other search engines often suggest answers from Quora.

You can answer questions and share your website link. If you have content that’s helpful to those whose question your blog content can answer, then promote your content. It is also possible to create original content on Quora.

Medium

It is an online platform that’s great for writing blog content. Anyone can write on Medium, so long as it adds value to readers and it’s not all about ad content.

Medium has a large following on its platform. Therefore, contributing on Medium will help drive traffic to your website if readers find your content useful.

Tips on How You Can Optimize Social Media for Search Engine Ranking

Here are simple tips on how you can use your social media platforms to affect your search engine ranking.

  • Don’t forget to fill out your social media profile. Make sure that every part has answers, from the About Me section to your business’s address.
  • Use industry/niche-related keywords on your social profile and posts. Make sure that your keywords must also be relevant to your content.
  • Add links to your post and profile.
  • Post engaging content. Instead of writing lengthy captions or text, why not add media like short clips, images, or infographics to make it interesting.
  • Use hashtags. They act as keywords on social media platforms, driving traffic that is interested in your content.
  • Include a clear call to action. It will inform your readers what to do. Some CTAs to use,  “Share this post,” “Leave a comment,” or “click the link.” But remember, you don’t have to add CTA all the time.

Conclusion

Digital marketing like social media and search engine optimization are just a few strategies that a business can implement. Using the right marketing strategy and combining them with others can help benefit a company. To effectively plan and start creating content that will sell to your audience, you’ll need to work with multiple techniques as you can. Although social media and search engine ranking aren’t affecting one another directly, both need each other for a campaign to succeed. So do other digital marketing strategies too.

AUTHOR BIO

VANESSA VENUGOPAL Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

Digital Marketing, Email Marketing, SEO, Social Media Marketing

Return on Investment for Various Digital Marketing Strategies

4 Comments

John Wanamaker, the pioneer of modern-day marketing once noted that half of his advertising budget went to waste. The religious leader, merchant, and political figure like many business owners of the day, also recognized that could not tell which half of his ad budget went down the advertising drain. John Wanamaker’s fledgling business eventually grew from a successful department store to become part of Macy’s.

The prolific entrepreneur that John was would be very much at home with the modern-day digital marketing practices. Digital advertising usage has dramatically increased since late 1994 when the first known banner ad flashed on HotWired.com. The launch of Google AdWords and Google Ad Sense in the early 2000s followed by Facebook Ads’ release in 2007 quickly turned the tide against traditional advertising methods.

They have given the marketer fantastic benefits, which include the accurate and precise measurement of advertising return on investment (ROI).

What is the ROI of Typical Digital Marketing Strategies?

The return on investment of any business process is an outcome of two main measurements; the cost of the process and the resultant outcome generated. The measure of costs and impacts is not a straightforward process in advertising. Consequently, large organizations utilize composite ROI formulas that factor in their multiple costs and impact variables. The ROI of traditional advertising, therefore, remains highly undeterminable.

The analytics of data in modern digital advertising, on the other hand, can reveal the minute details of ad campaigns and their ROI. So, how much should you expect from your online marketing efforts? The digital advertising ROI is a product of its revenue to marketing value ratio. The only question that you need to answer with your digital ad channels is, “how much am I generating for each dollar that I spend on marketing”?

A typical revenue to cost ratio for digital advertising is 5:1.  Therefore, a dollar spent on advertising should bring in a five-dollar revenue. If your advertising efforts can produce a 10:1 ratio, classify your online advertising efforts as top of the range.

How Can a Good ROI Be Improved in Digital Marketing?

Some of the costs that you have to factor in when calculating your ROI are;

  • Media spend
  • Pay-per-click costs
  • Cost of content production
  • Display ad clicks
  • Digital Marketing agency costs

Your ROI should cover all the costs of product processing and its marketing at the bare minimum. To cater to all these costs you need to place data at the center of your operations. Data-driven marketing can improve your ad ROI. Unfortunately, over half of all marketers do not collect or analyze digital advertising data. 

 87% of marketers that work with organizations that collect this data feel that this critical information is the business’s most underutilized asset. If your executives do not take data as a top priority for your business, then your ROI could remain in the dumps for a long time. To improve your ad ROI, 

  • Change your strategy and become a marketing driven organization that explores customer data in detail. These practices will bring new customers and keep loyal clients contented.
  • Set up SMART or ROI goals that have Specific, Measurable, Achievable, Relevant, and Time goals such as an ROI of 5:1. These goals should factor in your business’s cost of production, industry, and structure.
  • Place an emphasis on data metrics that have a direct impact on your ROI. Overvalued metrics such as social media likes will not affect your ad ROI but will improve your SEO.
  • Use your data to identify new and old business opportunities.
  • Embrace predictive modeling’s ability to increase and measure your ROI
  • Use marketing automation tools to manage complex advertising campaigns that have tight budgets.
  • Keep experimenting and adjusting your strategies to reap the highest benefits from digital adverting.

How to Improve Your ROI through Digital Marketing Strategies?

Search engine optimization

SEO will optimize your website and enhance online visibility via an improved position in organic search rankings. Good SEO will direct more traffic to your site and increase your revenue. This practice will also bring in long-term benefits such as sustainable rankings, keyword targeting precisions, brand flexibility, and credibility. One other fantastic benefit of SEO is that it is an affordable and efficient way to boost your ROI.

Search engine marketing

These advertising strategies can rank your business ahead of its competition via sponsored ads. It is a source of short-term ROI improvement since it brings in quick leads. Nevertheless, SEM has the potential for long-term benefits such as increased visibility, audience development, precise targeting, and high-quality lead generation.

Content marketing

Providing value to your online audience can increase traffic to your website. Content marketing is therefore central to SEO. This practice has long-term benefits such as increased visibility, trust, reputation, and lasting value. 

Social media marketing

A good social media marketing strategy will increase your bottom-line by building your brand’s online reputation. Paid social media ads can significantly influence your ROI. Its benefits are that it is a low barrier entry, effective and affordable brand awareness tool.

Email marketing

Email marketing is a sure bet in ROI increase. Data shows 67% of all businesses consider it as their topmost source of digital marketing revenue. Email marketing utilizes promotional offers or newsletters to build subscriber lists.  

This channel will keep your customers loyal to your brand and attract new leads as well. This simple and affordable digital advertising strategy has the benefits of traceable data and an ROI focus.

Video marketing

This is currently huge in terms of getting users engaged and converting. Video builds trust quickly. And when well done, it can win you some loyal fans. Use a free video editor like InVideo to create awesome videos. Take advantage of royalty-free music if you want to play something on the background.

Conclusion

Digital advertising has risen on the back of online inventions in the display, search, programmatic and native advertising giving you a wide range of opportunities that can take your brand to its next level of growth. Promotional content in digital advertising is brought to the attention of your target market via digital and online channels. 

These may include email, social media, mobile apps, search engines, websites, or affiliate programs. Unlike the traditional methods of advertising in Wanamaker’s time that had a spray and pray outlook to ROI determination, digital advertising is data-driven. Data makes it easy for you to increase your digital advertising ROI and to grow your business.

Author Bio

David Freudenberg is apart of the Public Relations team at DJO Productions a multi-platform production website where videographers, producers, artists, marketers, and more can download SFX&Music, VFX, Media Elements, Graphics, 3D images, and more. When he is not building relationships at DJO Productions he enjoys fishing, boating, and hanging with friends.

Email Marketing

10 Email Marketing Strategies Every Business Owner Should Know

You may have remembered one particular moment in your life where you groaned because you received an email yet again from one of the stores you made purchase months ago. This email may have even directly hit the spam spot in your email folders. You may not have cared too much back then, but if you have your own business these days, it would surely matter to you. 

Email marketing has one of the longest in the digital marketing landscape yet still proves to be one of the most effective. More than 40 years ago, the first email marketing message went to roughly around 400 recipients. Fast forward to 2019; there were about 3.9 billion email users worldwide and expected to rise to 4.48 billion in 2024.

With this number of potential audiences, email marketing should always be part of your online marketing campaign. Aside from this number, emails can give you a high rate of click-throughs and even a massive 4400% ROI.

So, how can you get the most out of your email marketing campaign? Here are some email marketing strategies that you can adopt to ensure your business’ success.

Email Marketing Strategies That You Should Know

  • Connect With Your Audience

One of the many reasons why the email you received years ago landed in the Spam folder instantly is because you feel no connection with it. It did not speak to you and therefore was not worthy of your time.

It is important that the emails you send these days will speak to your audience and will establish a connection with them. Do the proper segmentation before you dispatch any of your emails. You may group your audience according to their age, gender, and location. When you do this, there are higher chances of open rates and low unsubscribe rates as it ensures that you are sending your message to the right audience.

  • Remember To Personalize

When you are finally able to do proper segmentation in your email, it is essential as well that what you send is personalized and will fit their interest. Get to know your audience better and familiarize yourself with customers’ interests and whatever catches their attention online.

Strengthen the initial connection that you build with your audience with a personalized email. It will increase your open rates and will convince people to buy or make any transaction with you.

  • Always Think Mobile

The call for going and doing mobile-first has been around lately. Many people have decided to rely on their mobile phones entirely and ditched their computers and laptop. This phenomenon means that these people are connecting to their internet, doing a search on search engines, and opening their emails at their mobile devices. If your email is not fit for mobile, they will lose interest and toss you to the Spam folder, delete your message without reading, and even wholly block yours from sending any letter.

  • Practice Less is More

The world is moving on fast. This statement rings true even for your online audience’s behavior. Many are living in the fast lane and does not have a lot of time in their plate. Their patience also seemed to be wearing thin.

When using email as part of your marketing strategy, it is essential to keep this in mind. Your email interface should be simple, clean, and professional looking. Your message should pop up even without the use of bright and colorful images. An email interface that has a fresh, polished look seemed to be more authentic and delivers messages across in an instant.

Your audience will not have the whole day to read your message. It should be concise and direct to the point.

  • Integrate AI

Artificial Intelligence has already made an impact on our lives. We have been using AI even without us knowing, from the ride-hailing app you so fond of to the voice searches that you made last night; these are just some of AI at work.

AI in an email may have a different job, but it will make your life as a marketer and business owner easier. AI can help you with proper personalization and smart segmentation. It may also automate your workflow, which can save you a lot of time and be able to focus on your other marketing strategy. AI can also determine the best possible time your audience is online and, most likely, the best time that they will open their email.

  • Call To Action Buttons

If there is one thing that you should never forget in your email body is the inclusion of “Call to Action” buttons that can make a whole lot difference in your email. It is the primary driver of click-through on your website. CTA makes it clear on what your readers should do next, and it makes readers act. It is a critical part of your email marketing strategy.

CTA transitions your customers to the next level of interaction with your brand and encourages them to take action immediately. You can ask them to sign up at your website, contact you for further details or even to know more about you.

  • Social Media Buttons

Another set of buttons that you should not overlook when you make your email blast is your social media buttons. They act as secondary CTA buttons. Your social media buttons can either follow icons where it takes your customer straight to your social media profiles or share button where readers can share specific content to their social media profile.

  • Catchy Headlines

Often, your headlines will be the deal maker, whether you will end up in the Spam or Trash folder, or your email will see the light of day and have the recipient read it thoroughly. When you create your headlines, make sure that they are catchy and will have your audience hooked on your email. However, remember to avoid using click baits as this will affect your online credibility.

  • Email and SEO

The content you put in your email matters a lot. Either you want to promote your brand, product, and services or you want to update your audience with a recent article from your website, it will make a huge difference when it comes to your SEO campaign. Though email marketing does not directly affect SEO, when used side by side, it can complement each other.

Email marketing is a great avenue to drive quality website traffic and helps lower down bounce rates. Accordingly, 55% of people find new websites through emails that they have received and read.

  • Encourage Feedback

If you have been using email marketing for a long time now, you will know that there are different purposes on why you do this campaign. It is either you want to promote something, or you share a sale offer. However, these days, marketers and business owners are using email to generate feedback from their users.

Final Thoughts

As Technology move in a rapid state, so does email marketing. Staying updated on the latest trend can make your campaign a success. Even if email marketing has already been around for ages, it holds a lot of potentials that you should leverage. By using email marketing to help promote your brand, augment sales, and win your target audience, you will achieve all of your marketing goals.

About the Author

Ramon has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, Ramon writes science fiction, collects little yellow men and plastic spaceships.