Tag Archives: Email Marketing

Digital Marketing

How has Digital Marketing Evolved in the Past Decade

Marketing used to be simpler. Taking a leaf from 2010, social media was a tool to connect with friends, while the internet restricted sales pitches and advertisements to a few websites, and advertisements were never personalized. However, as the digital landscape changed, marketing also changed gears and became much more versatile. 

Business owners can use different platforms to pitch their sales, including ads played over YouTube, while users can connect with any product they want by following hyperlinks. From popular TikTok challenges to influencers taking social media by the storm, there are no limitations to internet marketing now. 

Read also: Best Business email providers

To give you a better idea, here’s how drastically the virtual world of marketing strategy has changed:

The Evolution of SEO

Working with SEO used to be vastly different. There were no white hat or black hat SEO techniques. You could easily do keyword stuffing and create content that didn’t need good organizing and work without the need for many backlinks. The search engine did not strike you out no matter what you did. 

However, when the panda updates came into the picture around 2011, SEO became more structured. Google began classifying strategies into good and bad while emphasizing that creators only practice white hat methods. This includes curating quality content with relevant keywords sprinkled carefully throughout the blog, using only high quality SEO backlinks that generate leads and don’t have dead ends contributing to the overall ranking. Avoid using images and videos without ALT tags and update the websites so that it doesn’t lag and looks appropriate for the digital era. 

The Power Of Social Media 

Facebook was nothing more than a way to connect with older friends, while Twitter was great to put your thoughts out for the world to read. These were tools of social engagement and had no place in marketing. However, now social media is a platform where million-dollar businesses are branding themselves. It has become a soapbox for political dialogue and allows companies to sell their products in the marketplace. 

These platforms have also ignited the torch on many scandals, such as the election and the rigging of 2016. As a result, congress questioned Facebook’s  (Meta) owner Mark Zuckerberg on the organization’s involvement in promoting false news and pushing propaganda. At the same time, social media stages like Instagram have also reshaped how digital marketing works. By introducing the influencer culture, standard users can create a brand for themselves online, which they can monetize and sell. 

So instead of viewing photos, consumers can also buy products in real-time. It has also allowed smaller reels and videos to get played without the need for making giant advertisements. Consumers can engage with content, find the products they want, and purchase items from the marketplace by logging into their social media accounts. 

The Importance Of Transparency

Consumers are all about trust. They no longer get swayed by plain ads and marketing strategies and need evidence that their data is now protected. With numerous data leaks and privacy that can quickly get endangered, such as the Cambridge analytics scandal against Facebook, where user data was not secure and mishandled, online users want to know they’re safe. 

Read also: Top 11 best domain provider

Therefore, online reviews, asking customers’ consent to be tracked, informing them how unsecure the website they’re viewing is, and the two-factor authentication to log into social media accounts became the norm. While making online purchases, most companies have websites that generate a popup window to offer more privacy and security when a consumer enters their confidential information. 

As long as the business is upfront about using consumer data online, protects data leaks, and compensates consumers for their losses, they’re in the green. Some companies also emphasize security measures and protection against data mishandling in digital marketing. 

The Era Of The Mobile Friendliness

Smartphones have existed since 1992, but they only revolutionized when the first iPhone hit the market in 2007. Since then, smartphones have become a pioneer in mobile technology and even more helpful than carrying bulky laptops to do your work. By 2019 Google started prioritizing mobile-friendliness and website optimization as a factor for high search engine ranking and as a critical tool in digital marketing. 

So instead of a website that is limited to working correctly on a desktop, companies now have to create a format that fits a mobile screen, does not lag, optimizes images, and allows users to purchase products with all the relevant security features intact. 

Read also: The Importance of a Good Hosting Service for Your Website

Content Is The Centerfold

From 2018 to the present date, digital marketing has been hyper-fixated on generating top-tier content. This can be anything from words on a blog to videos and even podcasts. Content and branding now go hand in hand. If consumers are pleased with what they see, they’ll put down their money. In current times Tiktok has been outperforming other companies in content generation. By allowing users to post from 15 seconds to 10-minute videos, it has steadily become a $50 billion business. This has also attracted many rich celebrities and luxury brands to partake in the growing trend. 

Instagram followed the same example. The new features allow users to post long-form videos under the banner of Instagram TV. This paved an opportunity for content creators like makeup artists to use Instagram as their primary platform to showcase their skills and connect clients to their business profiles. The search engine is also steadily shifting away from picking up keywords to using content and context to provide search engine results. 

As a result of these innovations, brands have become more conscious about what they’re putting out, their purpose, the medium of engagement, and the issue they’re addressing. After all, no one wants a repeat of the poorly coordinated and distasteful advertisement starring Kendall Jenner in the light of racial disparity, which only made Pepsi look ignorant. 

Read also: How to Ensure Enhanced Security? Tips for being more secure in your online life.

The Emergence of Machine Learning

In 2017, Google was declared the first machine learning company. With the emergence of artificial intelligence, Blockchain technology, big data, and predictive analytics, it has become much easier to connect businesses to their consumers. Machine learning is a process in which a consumer’s data footprint gets studied. 

A company takes note of how a consumer buys, observes products, searches, and what kind of advertisements they look for. At the same time, it compartmentalizes the client’s personal information to generate personalized content. So the sponsored ads, recommendations, and suggestions a consumer receives are all carefully monitored and displayed. Previously, the ads were arbitrary, making them a big hit and miss. 

read also: How To Build A NFT Fashion Marketplace?

Final Thoughts

Digital marketing has evolved and single-handedly brought businesses closer to consumers by making personalized content its bottom line. Digital marketing has changed in all directions. Working with SEO is more technical now than it has ever been and cheap tricks and shortcuts no longer fool the search engine into providing a higher ranking. 

Social media is also in the spotlight, becoming more than a social tool. It has become a significant stakeholder in privacy management and forefront of dialoguing and discussions that impact economies. Businesses also view it as a hub to spread their roots. However, at the same time, consumers now crave privacy and work with applications that are willing to protect data and not sell it ahead. 

This is also embedded deeply in mobile-friendliness and cellphones as a primary tool for engagement. Factual content has dominated digital marketing. Finally, machine learning is becoming more prominent in studying consumer data. Digital marketing is also becoming highly specific. 

Digital Marketing, Email Marketing, Social Media Marketing

Low Budget and Free Marketing Strategies You Can Use Right Now

Most small businesses have one common characteristic. They have a low marketing budget. This makes it difficult to promote the business. It is practically impossible to compete with the larger firms if you were to use the same strategies they do. You cannot rent a billboard in Sydney or buy a TV ad to air during the Superbowl. However, this does not mean you cannot be creative with what little you have.

There are numerous ways to market the business that are free or very affordable. So, you only need to invest your time to make them work. This is what we will focus on.

Post On Social Media And ACTUALLY Engage

One of the most accessible ways in which you could grow your business as you express brand personality and you build trust is to increase engagement on social media. Building a community allows you to grow without having to worry too much about money investments.

Business accounts can be created on social networks like Hiqy, Facebook, LinkedIn, Instagram, YouTube, and Twitter. Use these to:

  • Promote blog posts so website traffic is increased.
  • Talk to your followers and buyers to express brand voice and increase engagement.
  • Create informational posts with excerpts from your long content.
  • Run polls to find out what your target audience wants/likes.

The trick is to stay active and be proactive. Your main focus should be consistency, commitment, collaboration, and community.

Since we are discussing social media, you should also take full advantage of hashtags. These are available on social networks like Hiqy, Facebook and Twitter.

Use trending or broad hashtags to reinforce brand identity. Then, look for specific hashtags that are used by people in your target audience. If you run a local business, also take advantage of location-based hashtags.

Take Full Advantage Of LinkedIn

LinkedIn is a social media website that is almost always underutilized by small business owners so we should highlight it. They simply add some network connections and share posts from time to time. Instead of taking this approach, think about how you can start conversations with those connections. You can join forums and contribute to them and you can share the high quality content of others (and tag them).

When you enable others and you educate potential customers, you gain respect and trust. You also build the brand.

Tag Brands And People On Social Media

Tagging is a feature on social media that most small businesses do not even think about using. You can tag brand evangelists, loyal customers, and neighboring companies. You can even tag your vendors to broaden your organic reach and potentially reach a brand new audience. This can help you to grow your exposure and you might even get some new clients.

Besides you tagging others, you can also encourage followers to do the same with your accounts.

When you tag someone else on social media, you expose the brand to the network of that specific user. This is actually a very effective way to grow your followers and engagement without having to pay anything for it.

Do Your Own Local SEO

Contrary to what you might think, for many SEO tasks, you do not need to hire someone else. You can do it yourself. Local SEO is an example of that. You can do several things for free, although it will take some of your time. However, if you keep working on it, you get long-term benefits that can be really important for small businesses.

You do not have to do everything that local SEO entitles. You can simply focus on the most important tasks, like:

  • Using location-based keywords to headings, titles, and inside body content. For instance, if you run a coffee shop in New York, you can add keywords like “New York coffee shop”. You can be more specific and use highly-targeted keywords like “Brooklyn coffee shop”. Even adding the street where your business is located can help.
  • Get your site listed in relevant local online directories. Just make sure you add identical information about your address, phone number, and business name everywhere.
  • Publish blog posts and even social media posts that are very specific to the areas your business serves.

Speaking about local SEO, make sure you create your Google My Business account. This is a free listing that lets the business appear on Google Maps. You can look online to see how to optimize the profile and verifying your ownership is very simple.

Create A Solid Email Marketing Plan

With email marketing, it is easier to engage your visitors and maintain closer relationships with current customers. While this strategy is not new, it is still very reliable and effective. And you can get started for free. After the email list you build grows, you can start investing a small part of your budget and then gradually grow.

In your email marketing plan, you need at least a few basic elements. They are:

  • Your subject lines – Try to stand out and put creativity to good use in subject lines since they are the most important part of the email you send.
  • Call to actions – Every single email you send needs to encourage readers to take some sort of action.
  • Performance tracking – In order to reap the benefits of email marketing, you have to track the performance of the emails you send. You should also run A/B tests so that you can fine-tune your messages for increased conversions.

Obviously, email marketing is very complex. But, you do not have to do everything. Some very simple ideas to consider include:

  • Create bonus content or a discount campaign that could only be accessed by new newsletter members.
  • Nurture subscribers with emails until they become customers. Do this slowly and never push your products.
  • Start promotional email campaigns by using free services. For instance, MailChimp is completely free until you reach a larger number of subscribers. By that time, you should have more money available to grow your email marketing plan.

Use Free Ad Credits

It is close to impossible for small businesses to run large ad campaigns. So, business owners make the mistake of completely neglecting ad networks.

What you should be aware of is that there are several coupons and discounts you can take advantage of. For instance, when you sign up for Google AdWords, you receive free credit you can use to advertise your business. And when you buy a web hosting service, you might receive some advertising discount codes.

If you are to use ad credits though and you do not have experience, make sure to start small. Test your ads and see what works. Spending your entire budget fast without fine-tuning ads is just a waste of your money.

Consider Applications For Business Awards

In most industries, there are business awards that you can win. This gives you an official online badge that can be placed on the site. It will boost your credibility and can lead to increased sales.

When you cannot find awards to sign up for, you can always host your own. This brings in attention from other businesses in your industry. They will apply and as a result, you get brand new connections you will be able to use in the future.

Start PartnershipsWith Other Industry Businesses

One of the most effective ways to grow your small business is to team up with other industry businesses that are related while not being a direct competitor. You can start joint projects with them that would benefit both sides involved. Do this locally or even offline with an event. Promotional giveaways and webinars can also work.

The great thing about partnering with another small business is that both get more exposure.

With the use of industry partnerships, smaller business owners can access the technology, customer bases, and know-how of others. However, it is very important that the partnership is profitable for both parties. You need to clarify expectations, choose complementary businesses, see how they can work together, and then make things official through a contract after several conversations.

A simple example of a profitable partnership is when you run a workout supplements store and you start working with a nearby gym. The gym can refer customers that need supplements and you can refer gym members. This type of deal can be highly beneficial for both the gym and the supplements store and can be combined with extra strategies, like discounts.

Post Videos To Help Your Target Audience

The world is slowly but surely moving towards video content as the most popular content medium available. The problem is that creating professional videos is expensive. Fortunately for small businesses, hiring professionals is not always a necessity. In fact, it is very easy to start a DIY video marketing campaign. There is a huge possibility you already have all the tools you need.

The great thing about videos is they can demonstrate how to use your services or products. They can also show many other things that are related to your business. However, in order for your videos to work, you need to create a connection with the target audience. To do this, focus on:

  • How-To videos
  • Instructional videos
  • Product demos
  • Interviews with industry experts
  • Interviews with staff members
  • Behind the scenes footage to show what happens during your events or at work
  • Informational slideshows

When you create the video, make sure to add some sort of unique personal message or branding message. Stay transparent and always use a call to action at the end of the video. Then, distribute all videos you create wherever you can, like on YouTube, Facebook, and even on your site.

Recycle Old Content

Even if the business is small and new to the market, there is a very strong possibility it already created a lot of content. And when you have something that was effective in the past, it can be repurposed.

As an example, you can turn your webinar into a series of video tutorials. You can also transform related blog posts into eBooks to hand out to new newsletter subscribers.

Re-promote and mashup old content. This is usually free to do and only requires some time. Just make sure that what you create is fresh and respects all core small business values.

Attend Networking And Industry Events

Smart business owners realize the fact that networking was and always will be a great way to meet new people who would help achieve growth goals. Even so, the number of people participating in industry conferences or trade shows is going down. This is a shame since such events bring several business minds together. You can easily find brand new marketing strategies to use to grow the business.

Industry events are also very good to meet people like you. Use them to develop B2B contacts. And you can even sharpen your skills with the use of seminars held at these events. New information about promoting businesses is always available when you just attend and you keep your ears open while you network.

Create A Simple Customer Referral Program

This is one of the simplest and most effective ways to get more customers. And you can easily use it regardless of how large the business is.

The premise is simple. You just offer some sort of free service, a free product, or other rewards for when someone refers a new customer. Word-of-mouth marketing is so much more effective than what many think. Customers who will be referred by others will be friends and have a very high value.

Remember that referral marketing is a very effective low-budget tactic. Three quarters of customers see word of mouth as the main factor they take into account when they make a purchasing decision. Also, those referred by friends are actually 4 times more likely to end up buying something.

Final Thoughts

As you can see, you do not need a large budget to promote a small business. Ideas like the ones above can always be used and bring in very good results. And there are many others to consider. Just keep your eyes on new ways to promote your business and you will find marketing options to consider.

Digital Marketing, Email Marketing, Facebook Marketing, SEO, Social Media Marketing

How Social Media Can Improve Search Engine Ranking

There has always been a discussion regarding the link between social media and SEO. Regardless of its relationship, both marketing strategies are valuable for businesses nowadays.

Businesses are eager to build their presence on both search engine ranking and social media. That means one cannot be ignored to gain more on the other.

In fact, when it comes to digital marketing, almost every form is connected with one another. Content marketing works with social media, SEO, SMS marketing, and so on. Therefore, marketing experts make it a frequent habit to implement one strategy with another.

However, not every marketing form has a direct relationship with other forms.

Social media and SEO are two types of marketing strategies that can work independently. But it has an indirect relationship with one another too.

With almost 3.78 billion social media users worldwide, social media can incidentally affect other marketing strategies.

To learn more about how social media can improve search engine ranking, read further.

We will focus on how social media and search engines work and strategies to improve your social media marketing for search engine ranking.

What is SEO?

SEO, or Search Engine Optimization, is a marketing technique that increases the visibility of a business or website on search engines like Google, Bing, and more. It aims to be on top of the search engine for it to gain more attention, bring more traffic to the website, and turn the audience into paying customers.

How Social Media Improves Search Engine Ranking?

Although there is no direct correlation between the two, social media can impact SEO marketing when properly used.

It Boosts Content Performance

Creating interesting posts and articles on your website’s blog and optimizing it for search engines can help boost your presence online. However, trying to be on top of search engines takes time. It doesn’t happen in one night.

Using social media to build your online presence and get more traffic can help. Although, it doesn’t mean that it will push your content on top of the search engine.

When you share your work on social media, it can gain more attention over there. With millions of daily active users, you can somehow get noticed. You’ll gain a wider audience than simply posting on your website.

Sharing your content will allow people to click on the link and visit your website. It means it adds traffic and signals search engines regarding the audience that visits your site.

It Helps in Gaining Backlinks

One way for web content or websites to rank higher on search engines is to gain backlinks. The more quality backlinks your site has, the more chances of ranking up on Google.

However, writing a blog article and not sharing them can leave your valuable content unreachable and unseen. The best way is to use social media for more opportunities.

Sharing your content on social media can reach plenty of people, and some may find it valuable. Hence, they’ll share your work with others.

As your content spreads on different social media platforms, the more chance that people will link back to it. In return, it will inform search engine bots that your content is trustworthy and valuable to readers.

Social Media Matters to Search Engines Too

Like your website, your social media account matters to Google and other search engines. It shows that social media profiles do influence search engine results.

When you search for a brand, most of the time, Google shows a list of social media profiles. Although the website of a company shows on top, most of their social proof is included too.

Social channels are ranking on search engines because most people use social media, and it’s a place where companies can show more about their brands’ personalities.

Make sure to keep your business’s social profiles updated. Include interesting content that is fun and engaging for your audience to interact with.

It Guides the SEO Content Creation

Having the right content on your website can help boost traffic and conversion rates. You’ll know if the content is working when checking on metrics like click-through, bounce rate, time on page, and so on. All of these metrics influence the content you create to maintain relevant traffic. The same goes when using social media.

Marketing professionals use social channels to test and measure what content works. They use the insights from social media platforms to see which content works the most. It’s also a way for them to test which title is best, what content is valuable and more.

Social media can indirectly help create titles, content, meta description, and others for your website. Using social media insights when creating content can help businesses focus on valuable and engaging content for their audience.

It Builds Trust

Businesses with their own website project authority and can inform people that they are professional and legitimate. But websites are not the only source of building trust anymore.

With plenty of competition out there, you need to make sure that you show that your brand can be trusted. If you want this to happen, you need to stay active and be present online.

Social media profiles are the best way to gain trust. By posting regularly on your social accounts, you let potential customers see what your business is all about. Also, your business’s social channels can be a place for customers to review your products.

When people read about positive comments, they’ll immediately want to buy from you.

Building trust with your audience can bring your business a long way. It will drive in more potential customers to your website, which indirectly affects your ranking on search engines.

It Delivers Traffic to Your Website

Every time you add a new page to your website, you need to find a way to bring more traffic to it for search engines to get familiarized with its content.

Social media is an excellent tool to drive traffic to your website. You can post relevant content to get noticed on social media. Another way social media can bring traffic to your website is by investing in social ads.

Social media ads can help target relevant audiences that will visit your website. The more traffic that enters your website, the more search engines will boost a page or website.

It Gets Content Index Faster

When you create new content, sharing them on social media can help index faster on Google or other search engines.

As social media makes your content visible online, it can drive more traffic to new content. In return, it signals search engines to index the page and move it slowly up the search engine page result.

Great Place to Do Keyword Research

Aside from using social media insights to create blog content and title, social channels are excellent for searching for the right keyword.

Keywords are crucial when you want to rank on search engines. There are tools you can use like Ahrefs, Moz, and more to do keyword research. However, social media can play a role in conducting the right keyword for your business.

Using social media trends to find keywords for your profile and content can simply drive people to your platforms. Discovering what people want to read and engage in can help in driving traffic to your website.

Don’t forget, use only keywords that are related to your industry. You can’t choose various keywords not related to your content or industry. It won’t help with the conversion of your site.

You can use your keywords on your blog content, social media bio, and posts. Together with keywords, you can utilize hashtags on your posts on social media to gain attention.

With the indirect relationship of social media and SEO, you can build your presence online and start to gain relevant traffic to your website.

Social Media Platforms for SEO

There are popular social media platforms that can impact search engines indirectly. They appear on search engines whenever you search for a company or use a keyword. Also, people use social media as their way to learn about a brand. So using social media channels can give customers an idea about your business.

Furthermore, social media provides real-time results. Marketing experts can use insights from social media to create content and plans. It will help in finding the target audience and forming buyers’ persona.

Hiqy

The best platform for gaining more traffic to your website is Hiqy. It’s an excellent tool for promoting your website, Products and Services.

Facebook

Facebook is the most popular social media platform, and it has the most number of users in the world. You can post and share media of different kinds – images, videos, links, and text.

Marketers use Facebook to share their website content as search engines crawl Facebook and links on it. That’s why they appear on search engine result pages.

LinkedIn

LinkedIn is the best and most effective social channel to generate leads. That’s why marketing professionals are keen on using LinkedIn when sharing their content.

It’s an excellent social media platform used by B2B businesses. Content posted on LinkedIn can also be indexed by search engine bots. That’s why when using the right keyword, it appears on the search result page.

Twitter

The best platform for gaining more traffic to your website is Twitter. It’s an excellent tool for promoting your website and content online.

Twitter can promote brand recognition by using hashtags that are relevant and trending. In return, it drives traffic to your website.

Grow your Twitter following and find ways to make your tweets recognizable. Google indexes tweets that have a significant number of retweets and a large number of followers.

YouTube

YouTube is the second largest search engine platform. Using YouTube to promote your content can drive traffic to your website.

If you are lucky enough to work on a niche that needs to create videos as content, don’t hesitate to use YouTube.

With video being the most dominant media online, YouTube can help you gain attraction from the right crowd. So as long as you optimize your content and use the right keywords.

Furthermore, Include all your details in the description box for people to visit your website.

Pinterest

If you have an e-commerce shop, Pinterest is a great choice to promote your products. It is a social media platform that mainly focuses on images. However, videos are also welcome on this site.

The most crucial tip is to use high-quality images to attract customers to click on the photo that contains the link. Pinterest also has an option to link your shop. So when people find your product interesting, they can easily check out and buy the product.

Quora

Interestingly, most businesses don’t use Quora for their marketing strategy. It is best to invest in it as most people use search engines to ask questions.

When people search for a query, Google or other search engines often suggest answers from Quora.

You can answer questions and share your website link. If you have content that’s helpful to those whose question your blog content can answer, then promote your content. It is also possible to create original content on Quora.

Medium

It is an online platform that’s great for writing blog content. Anyone can write on Medium, so long as it adds value to readers and it’s not all about ad content.

Medium has a large following on its platform. Therefore, contributing on Medium will help drive traffic to your website if readers find your content useful.

Tips on How You Can Optimize Social Media for Search Engine Ranking

Here are simple tips on how you can use your social media platforms to affect your search engine ranking.

  • Don’t forget to fill out your social media profile. Make sure that every part has answers, from the About Me section to your business’s address.
  • Use industry/niche-related keywords on your social profile and posts. Make sure that your keywords must also be relevant to your content.
  • Add links to your post and profile.
  • Post engaging content. Instead of writing lengthy captions or text, why not add media like short clips, images, or infographics to make it interesting.
  • Use hashtags. They act as keywords on social media platforms, driving traffic that is interested in your content.
  • Include a clear call to action. It will inform your readers what to do. Some CTAs to use,  “Share this post,” “Leave a comment,” or “click the link.” But remember, you don’t have to add CTA all the time.

Conclusion

Digital marketing like social media and search engine optimization are just a few strategies that a business can implement. Using the right marketing strategy and combining them with others can help benefit a company. To effectively plan and start creating content that will sell to your audience, you’ll need to work with multiple techniques as you can. Although social media and search engine ranking aren’t affecting one another directly, both need each other for a campaign to succeed. So do other digital marketing strategies too.

AUTHOR BIO

VANESSA VENUGOPAL Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

Digital Marketing, SEO

How Does Digital Marketing Help You Start A New Startup?

Introduction

Every day is a new day for different brands as new brands are launched every day, in the marketplace. As soon as they launch, the competition starts. They start competing with brands that are already there. As well as marketing campaigns.

As a startup, the only thing you need to focus on is better marketing than the old businesses. Startups generally have a low and limited budget, which they need to improve by reaching customers and developing revenue. Now we will get to the point. In what ways digital marketing helps a startup?

The Importance Of Digital Marketing In Startups

Digital marketing can be done at a much lower rate than traditional marketing.

Think about it! Print and television advertising costs thousands of dollars, whereas an online advertisement costs only a few hundred dollars.

Even a blog reaches thousands of readers by saving the cost of creating articles and servers. Digital marketing helps startups to approach new clients and develop a relationship, which is almost impossible to have in traditional marketing. Here are some mantras that are to be followed.

Rock-Bottom Customer Research

Popular companies have years of customer research to support each product, startups, on the other hand, are way too inexperienced to know what their customer is looking for.

Therefore to know about them, technologies are used to monitor, track and read buying behaviors. With the help of technology, companies are able to find out which products and demographics are best for their business. It’s just a waste to spend millions of dollars on a television advertisement, whose surety is not guaranteed. Startups can actually go for the customers that they know are interested in the product.

Keep The Clients Busy

If you are into startups, then you should know about Twitter campaigns, webinars, social media posts, and how they provide opportunities for engaging your targeted client directly.

When consumers use digital marketing they feel that they have a one-on-one relation with the company. If you are successful in building this relationship then the efforts that you will put in to keep your clients are going to be minimal. Another option that you have than engaging clients is to do campaigns on social media as it will attract traffic to the company’s website and market new offerings. Click here to know about marketing mascots.

Apply Metrics To Claim Access

In today’s world, consumers prefer mobile phones to get online and discover new products. Because of the universal access to computers and smartphones. Online marketing is more comfortable for customers. It also offers authentic metrics for startups to measure the success of their campaign. It’s a better option for startups to know immediately about the viewers who are reading and communicating with their advertisements. Guessing the numbers of newspaper readers time consuming and out of date.

Build Your Approach Towards Right Digital Marketing 

When companies create digital marketing strategies, they have to be very careful with their approach. Remember, digital marketing allows all sorts of advertisements, emails, and content. From posting a webinar to building a website these techniques are amazing and should be planned in advance if you want them to be effective. Among various methods that are available, startups can try these key elements.

1. Video marketing.

2. PPC campaigns.

3. Social media marketing.

4. Email marketing.

5. Last but not least, Search engine optimization.

A Necessary Mobile Optimization Strategy

The search engine technology and online users are going hand in hand. While a website was clearly popular a decade ago, now, users are communicating with companies through their smartphones. Because of this smart idea, startups too must step up and create a smart mobile optimization strategy.

Keep in mind that your website must have a design that is easy to read and easy to navigate with mobile devices. According to studies, most people now like to browse websites on the go using their mobile devices.

It has become a part of their lifestyle that helps check out the products from any remote area. So, you have to make sure that your website is mobile-friendly and easy to navigate.

SEO Is Never Useless.

People a few years ago believed that SEO is dead, but little did they know that it plays a part in websites. As always Google has updated its algorithm, but that doesn’t change the fact that SEO is important for search engines. SEO decides what a site is all about and how useful it is or it can get. So, search engines will demand some ways to condition the topic on the usefulness of the website, as long as they are there.

Why Not Optimizing The Conversion Rate?

Some startups think that digital marketing does not work well, as they don’t provide leads. But if you ask me, I would say that the problem is they forget to optimize the conversion rate. Posts on social media will bring a lot of people to the website but understand, it will not generate sales unless the website is optimized.

There must be options like an email list or a form that customers can fill with intentions to contact. The primary goal of digital marketing is to increase the conversion rate and provide better sales. So, make sure to optimize your website to attract customers and improve the overall conversion rate.

Conclusion

This article helps you to start a new startup with digital marketing. Seven strategies mentioned above to help you out, as soon as you decide to start your own company. There are ups and downs that everyone goes through as a startup, so will you. To make it comfortable as much as possible we have given you an idea about starting a startup.

Leave us a comment below in the comment box, and share your experience with us.

Author Bio

Alisha Jones is an online entrepreneur by profession and passionate blogger by heart. She is on a mission to help digital businesses grow online. She shares her journey, insights, and experiences at Online Health Media  & Follow The Fashion & Tech Net Deals & Wp Blogger Tips & Tech Trends Pro. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.

Technology

Key Reasons Why On-demand Service App Is Trending Right Now

The idea of on-demand services has completely changed the way people think about accessing things. The number one thing that everyone is worried about these days is how to balance their personal and work lives – sometimes they don’t have enough time for both! On-demand apps bridge this gap, as well by making it possible for customers to find what they need when needed without having to make a trip inside or download an app first. These types of mobile applications should be high on every company’s list in order to promote efficiency within any industry.

Businesses are growing increasingly competitive and the thought of staying put in one place and watching the business grow is no longer the case. Organizations are actively fighting to put forth their products and services in front of potentially paying customers as much as possible. One way to make that happen is by targeting millions of mobile users already using mobile applications.

Yes, businesses are already using web and mobile applications to better facilitate their customers. But that is still not enough convenience as per the expectation and requirements of the customer. Instead of connecting the customer to the business, businesses are now reaching the customers through on-demand services applications.

As the demand for applications that connect customers to services grows, custom on demand app development services are gaining immense popularity in the industry. In order to understand why on-demand service apps are gaining such global acceptance, we’ll look into some of the key factors in depth. 

What is an On Demand Services Application?

An on-demand services application is a mobile app that provides access to various types of service providers from around the world. These apps can be used for tasks such as finding an electrician, booking a flight or even hiring childcare professionals. A user searching for someone who does drywall installation would type in their search into their phone and get results with prices and reviews all at once.

What are the Benefits of On-Demand Application Development?

A few benefits of an on-demand application are that it is personalized, the experience is all at once and each user can customize their own app.

Some things to consider when creating a service provider directory:

  • Consider what features you want your users to be able to do (saving favorite providers? Reviewing them?)
  • What types of services should you list?
  • Are there any specific requirements for your company such as a certain look or branding style?
  • How long does this feature take? How much time will I need? Make sure not to include these questions in your content.

What are On-Demand Services Solutions?

On demand services and solutions are any such web or mobile-based software applications that are used to cater to the needs of the customers at any particular moment in time. These on-demand services can be specific to a niche or generalized for a larger industry-based use case.

On-demand services can be used to hire very specific services for domestic purposes or even services that have become part of the sharing economy on their own.  Uber and Careem are great examples of on demand ride sharing services and others of the like used specifically in the food delivery category.

The primary purpose of on-demand applications is to connect consumers to business/service in minimum time as possible, minimizing any intermediaries in between, all at the convenience of when a customer wants it.

Types of On-Demand Services?

On-demand applications find use in a range of industries with new use-cases springing up every now and then. However, these are the most widely used areas where on-demand applications are being used:  

  • Food and Delivery
  • Home and Domestic Services
  • Retail Delivery
  • Professional Services
  • On-demand Ecommerce
  • Cosmetics and Beauty Service
  • Commute and Travel
  • Healthcare and Telemedicine
  • Logistics

How Custom on Demand App Development Fits Into 2021

Most of the year 2020 went in dealing with the coronavirus pandemic, where no country, economy, and or industry was left unaffected by its direct and indirect after effects. Every form of industry whether industrial, manufacturing, and services came to a grinding halt due to the overwhelming uncertainty and mystery that surrounded covid-19 at the time. With fears of massive outbreaks and the loss of life, business slowly started shutting down. However, three to six months into the global pandemic, it became clear that life and business needed to work alongside the Covid-19 social distancing guidelines and the minimum use of contact services among many guidelines.

Due to stringent guidelines regarding the unnecessary movement of people and the prohibition of the use of public contact devices. The need to explore alternate solutions became the need of the hour, not only should the solutions address the social distancing factor but also be easily integra table with existing industries. This led to the advancements and development in on-demand services via custom development channels. By connecting businesses/service to the customer directly, customers became well facilitated and could request services at their will. This trend continued to follow from the Q2 2020 till present and sees no end as of yet. As consumers become more accustomed to on-demand ecommerce and other delivery channels that provide them convenience and comfort from the palm of their hands through mobile apps, custom on demand app development services will always be required.

Reasons Why On-Demand Service Apps are Gaining Popularity

Increased Business Opportunities

By using on-demand mobile applications, industries and businesses can multiply their business opportunities. Mobile applications provide greater coverage and increase the chance of reaching out to new and existing users, introducing the business and services to previously unreachable consumers.

Provides Customer-Centric Services

One of the reasons for their growing popularity is the special type of connection between business and customer that an on-demand application is able to make. Not only are both parties connected more deeply but the consumers are also able to find personalized services at their designated time and requirement.  

Strengthens Brand Value

Since consumer expectations are changing with the passage of time, they expect more from businesses that meet their convenience and comfort. The business with an on-demand mobile application is considered more value providing than the one with just a basic mobile application. When a customer feels satisfied with a certain product or service, it automatically reflects positively on the brand’s identity and value. The same is the case with customer experience when trying to either acquire and use a specific product or service.

Provides Security

Performing any form of transaction online involves dealing with some sort of personal information of customers. By using an on-demand mobile application, the chances of that personal information becoming secure increases, making sure customer confidentiality is never compromised.  

Increased ROI

One of the core reasons for their fame is the ROI boost on-demand applications provide to businesses.

By providing personalized services and providing greater value to customers, customers end up becoming more loyal to their brands and continue to be long-term paying customers. For new consumers that use on-demand applications, they are more likely to convert and further contribute to the revenue generation all together.

How On-Demand App Development Helps Small Businesses in 2021?

The growth in digital technology has led to the development of new technologies and businesses models, for example mobile technology and on demand services. As businesses scrambled to find potentially new ways to reach out millions of users. New concepts were explored that would position businesses with a strategic edge.

Combining mobile application technology and the aim of personalized services, saw the introduction of ‘on demand services’ to the world. The popularity of on-demand applications made it a great contender to be used in a range of industries. Now, there is a growing trend towards on demand service app development, as small businesses aim to share a piece of the pie, by satisfying customer expectations at all costs.

To shed lighter as to how on demand app development is bolstering smaller businesses in 2021. We compiled a brief yet information article for your reading.     

What is On Demand Service App Development?

To simplify understanding, let’s break it down into two parts – ‘On demand service’ and ‘App Development’. On-demand service means that a consumer can request to receive a certain service of some sorts. Which does not involve any intermediaries in the form of administrators or support staff to put the request in effect manually. This process to request and its enactment is all carried out automatically. 

On demand service app development refers to the production of such applications that fulfil the requirements as mentioned above. On demand service applications are considered to be a bridge layer between consumer and business. Basically, linking potential consumers to businesses that are providing a range of services, immediately and anywhere.

A Pandemic and the Growth of On-Demand Services

Consumers today are equally focused on the ease and flexibility of purchasing as they are with the quality of the final product or service they intend to acquire. Bring in an unseen pandemic with global consequences into the equation. A large number of consumers were bound to their homes, limited in mobility to only the essentials of places or supply rendezvous.

Due to strict government regulations regarding Covid-19, a range of businesses, including some digital and most brick-and-mortar ones were greatly affected. Not to mention the people across the world, left to adjust to a new limited way of living. With the added health risks of getting infected with a virus that is highly communicable through the air. People were even more hesitant to leave the security and comfort of their homes.

Limited consumer to business interaction did not stop people from digitally searching for essential services and household goods. Spending and buying increased over ecommerce platforms and skyrocketed the growth of on demand services. Allowing users to purchase products directly from their mobile devices, anytime and anywhere and have it delivered to their doorstep. Services like grocery delivery, taxi and ride sharing, accommodation and rentals can now easily be booked through an on demand mobile app. 

Multiple industries are making use of some sort of an on-demand service app. The growing fame and popularity of on demand service app development that can satisfy user interest for prompt delivery are in development. Becoming one of the top priorities for newer businesses that are centered around the concept of on demand services

How On Demand Services Affect Businesses for Good?

Improved Business Opportunities

Despite the growing competition, the on-demand service app market is a playground of opportunities. The thought of creating an idea into reality is highly possible for most day to day of jobs. Businesses can quickly use services of an on-demand app development company to bring their ideas into reality.

Suitable for Multiple Industries

On demand applications have a special advantage to be used in a range of businesses from different industries. All thanks to the on-demand service model, where businesses from every industry are aiming to directly connect themselves to potential consumers to increase visibility and drive business growth.   

The Mobility Factor

The consumer of today is more mobile than ever. Not only that, they are increasing at an exponential rate. Businesses want to take advantage of the 4+ billion mobile users. The customer base of most industries prefers to avail their services online, and are now increasingly moving towards on-demand services.

Location Tracking

Incorporating location tracking as part of on-demand service app features, helps both businesses and consumers alike. For businesses it can be in the form of fleet management, by maintaining an effective geographic spread. Whereas for consumers, expected delivery times can be shown, based on the GPS location of the Driver/rider. All of this information is viewed back by the consumer, at their side of the on demand mobile app.

Conclusion

The primary goal of on-demand applications is to provide effective and quick services to potential consumers without intermediaries. As smaller businesses become further aware of the potential benefits of this service model, more on demand service app development will take place. On-demand services simplify the seller-consumer journey, allowing businesses to satisfy customers requirements as they particularly require.

Digital Marketing, Email Marketing, SEO, Social Media Marketing

Return on Investment for Various Digital Marketing Strategies

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John Wanamaker, the pioneer of modern-day marketing once noted that half of his advertising budget went to waste. The religious leader, merchant, and political figure like many business owners of the day, also recognized that could not tell which half of his ad budget went down the advertising drain. John Wanamaker’s fledgling business eventually grew from a successful department store to become part of Macy’s.

The prolific entrepreneur that John was would be very much at home with the modern-day digital marketing practices. Digital advertising usage has dramatically increased since late 1994 when the first known banner ad flashed on HotWired.com. The launch of Google AdWords and Google Ad Sense in the early 2000s followed by Facebook Ads’ release in 2007 quickly turned the tide against traditional advertising methods.

They have given the marketer fantastic benefits, which include the accurate and precise measurement of advertising return on investment (ROI).

What is the ROI of Typical Digital Marketing Strategies?

The return on investment of any business process is an outcome of two main measurements; the cost of the process and the resultant outcome generated. The measure of costs and impacts is not a straightforward process in advertising. Consequently, large organizations utilize composite ROI formulas that factor in their multiple costs and impact variables. The ROI of traditional advertising, therefore, remains highly undeterminable.

The analytics of data in modern digital advertising, on the other hand, can reveal the minute details of ad campaigns and their ROI. So, how much should you expect from your online marketing efforts? The digital advertising ROI is a product of its revenue to marketing value ratio. The only question that you need to answer with your digital ad channels is, “how much am I generating for each dollar that I spend on marketing”?

A typical revenue to cost ratio for digital advertising is 5:1.  Therefore, a dollar spent on advertising should bring in a five-dollar revenue. If your advertising efforts can produce a 10:1 ratio, classify your online advertising efforts as top of the range.

How Can a Good ROI Be Improved in Digital Marketing?

Some of the costs that you have to factor in when calculating your ROI are;

  • Media spend
  • Pay-per-click costs
  • Cost of content production
  • Display ad clicks
  • Digital Marketing agency costs

Your ROI should cover all the costs of product processing and its marketing at the bare minimum. To cater to all these costs you need to place data at the center of your operations. Data-driven marketing can improve your ad ROI. Unfortunately, over half of all marketers do not collect or analyze digital advertising data. 

 87% of marketers that work with organizations that collect this data feel that this critical information is the business’s most underutilized asset. If your executives do not take data as a top priority for your business, then your ROI could remain in the dumps for a long time. To improve your ad ROI, 

  • Change your strategy and become a marketing driven organization that explores customer data in detail. These practices will bring new customers and keep loyal clients contented.
  • Set up SMART or ROI goals that have Specific, Measurable, Achievable, Relevant, and Time goals such as an ROI of 5:1. These goals should factor in your business’s cost of production, industry, and structure.
  • Place an emphasis on data metrics that have a direct impact on your ROI. Overvalued metrics such as social media likes will not affect your ad ROI but will improve your SEO.
  • Use your data to identify new and old business opportunities.
  • Embrace predictive modeling’s ability to increase and measure your ROI
  • Use marketing automation tools to manage complex advertising campaigns that have tight budgets.
  • Keep experimenting and adjusting your strategies to reap the highest benefits from digital adverting.

How to Improve Your ROI through Digital Marketing Strategies?

Search engine optimization

SEO will optimize your website and enhance online visibility via an improved position in organic search rankings. Good SEO will direct more traffic to your site and increase your revenue. This practice will also bring in long-term benefits such as sustainable rankings, keyword targeting precisions, brand flexibility, and credibility. One other fantastic benefit of SEO is that it is an affordable and efficient way to boost your ROI.

Search engine marketing

These advertising strategies can rank your business ahead of its competition via sponsored ads. It is a source of short-term ROI improvement since it brings in quick leads. Nevertheless, SEM has the potential for long-term benefits such as increased visibility, audience development, precise targeting, and high-quality lead generation.

Content marketing

Providing value to your online audience can increase traffic to your website. Content marketing is therefore central to SEO. This practice has long-term benefits such as increased visibility, trust, reputation, and lasting value. 

Social media marketing

A good social media marketing strategy will increase your bottom-line by building your brand’s online reputation. Paid social media ads can significantly influence your ROI. Its benefits are that it is a low barrier entry, effective and affordable brand awareness tool.

Email marketing

Email marketing is a sure bet in ROI increase. Data shows 67% of all businesses consider it as their topmost source of digital marketing revenue. Email marketing utilizes promotional offers or newsletters to build subscriber lists.  

This channel will keep your customers loyal to your brand and attract new leads as well. This simple and affordable digital advertising strategy has the benefits of traceable data and an ROI focus.

Video marketing

This is currently huge in terms of getting users engaged and converting. Video builds trust quickly. And when well done, it can win you some loyal fans. Use a free video editor like InVideo to create awesome videos. Take advantage of royalty-free music if you want to play something on the background.

Conclusion

Digital advertising has risen on the back of online inventions in the display, search, programmatic and native advertising giving you a wide range of opportunities that can take your brand to its next level of growth. Promotional content in digital advertising is brought to the attention of your target market via digital and online channels. 

These may include email, social media, mobile apps, search engines, websites, or affiliate programs. Unlike the traditional methods of advertising in Wanamaker’s time that had a spray and pray outlook to ROI determination, digital advertising is data-driven. Data makes it easy for you to increase your digital advertising ROI and to grow your business.

Author Bio

David Freudenberg is apart of the Public Relations team at DJO Productions a multi-platform production website where videographers, producers, artists, marketers, and more can download SFX&Music, VFX, Media Elements, Graphics, 3D images, and more. When he is not building relationships at DJO Productions he enjoys fishing, boating, and hanging with friends.

Email Marketing

10 Email Marketing Strategies Every Business Owner Should Know

You may have remembered one particular moment in your life where you groaned because you received an email yet again from one of the stores you made purchase months ago. This email may have even directly hit the spam spot in your email folders. You may not have cared too much back then, but if you have your own business these days, it would surely matter to you. 

Email marketing has one of the longest in the digital marketing landscape yet still proves to be one of the most effective. More than 40 years ago, the first email marketing message went to roughly around 400 recipients. Fast forward to 2019; there were about 3.9 billion email users worldwide and expected to rise to 4.48 billion in 2024.

With this number of potential audiences, email marketing should always be part of your online marketing campaign. Aside from this number, emails can give you a high rate of click-throughs and even a massive 4400% ROI.

So, how can you get the most out of your email marketing campaign? Here are some email marketing strategies that you can adopt to ensure your business’ success.

Email Marketing Strategies That You Should Know

  • Connect With Your Audience

One of the many reasons why the email you received years ago landed in the Spam folder instantly is because you feel no connection with it. It did not speak to you and therefore was not worthy of your time.

It is important that the emails you send these days will speak to your audience and will establish a connection with them. Do the proper segmentation before you dispatch any of your emails. You may group your audience according to their age, gender, and location. When you do this, there are higher chances of open rates and low unsubscribe rates as it ensures that you are sending your message to the right audience.

  • Remember To Personalize

When you are finally able to do proper segmentation in your email, it is essential as well that what you send is personalized and will fit their interest. Get to know your audience better and familiarize yourself with customers’ interests and whatever catches their attention online.

Strengthen the initial connection that you build with your audience with a personalized email. It will increase your open rates and will convince people to buy or make any transaction with you.

  • Always Think Mobile

The call for going and doing mobile-first has been around lately. Many people have decided to rely on their mobile phones entirely and ditched their computers and laptop. This phenomenon means that these people are connecting to their internet, doing a search on search engines, and opening their emails at their mobile devices. If your email is not fit for mobile, they will lose interest and toss you to the Spam folder, delete your message without reading, and even wholly block yours from sending any letter.

  • Practice Less is More

The world is moving on fast. This statement rings true even for your online audience’s behavior. Many are living in the fast lane and does not have a lot of time in their plate. Their patience also seemed to be wearing thin.

When using email as part of your marketing strategy, it is essential to keep this in mind. Your email interface should be simple, clean, and professional looking. Your message should pop up even without the use of bright and colorful images. An email interface that has a fresh, polished look seemed to be more authentic and delivers messages across in an instant.

Your audience will not have the whole day to read your message. It should be concise and direct to the point.

  • Integrate AI

Artificial Intelligence has already made an impact on our lives. We have been using AI even without us knowing, from the ride-hailing app you so fond of to the voice searches that you made last night; these are just some of AI at work.

AI in an email may have a different job, but it will make your life as a marketer and business owner easier. AI can help you with proper personalization and smart segmentation. It may also automate your workflow, which can save you a lot of time and be able to focus on your other marketing strategy. AI can also determine the best possible time your audience is online and, most likely, the best time that they will open their email.

  • Call To Action Buttons

If there is one thing that you should never forget in your email body is the inclusion of “Call to Action” buttons that can make a whole lot difference in your email. It is the primary driver of click-through on your website. CTA makes it clear on what your readers should do next, and it makes readers act. It is a critical part of your email marketing strategy.

CTA transitions your customers to the next level of interaction with your brand and encourages them to take action immediately. You can ask them to sign up at your website, contact you for further details or even to know more about you.

  • Social Media Buttons

Another set of buttons that you should not overlook when you make your email blast is your social media buttons. They act as secondary CTA buttons. Your social media buttons can either follow icons where it takes your customer straight to your social media profiles or share button where readers can share specific content to their social media profile.

  • Catchy Headlines

Often, your headlines will be the deal maker, whether you will end up in the Spam or Trash folder, or your email will see the light of day and have the recipient read it thoroughly. When you create your headlines, make sure that they are catchy and will have your audience hooked on your email. However, remember to avoid using click baits as this will affect your online credibility.

  • Email and SEO

The content you put in your email matters a lot. Either you want to promote your brand, product, and services or you want to update your audience with a recent article from your website, it will make a huge difference when it comes to your SEO campaign. Though email marketing does not directly affect SEO, when used side by side, it can complement each other.

Email marketing is a great avenue to drive quality website traffic and helps lower down bounce rates. Accordingly, 55% of people find new websites through emails that they have received and read.

  • Encourage Feedback

If you have been using email marketing for a long time now, you will know that there are different purposes on why you do this campaign. It is either you want to promote something, or you share a sale offer. However, these days, marketers and business owners are using email to generate feedback from their users.

Final Thoughts

As Technology move in a rapid state, so does email marketing. Staying updated on the latest trend can make your campaign a success. Even if email marketing has already been around for ages, it holds a lot of potentials that you should leverage. By using email marketing to help promote your brand, augment sales, and win your target audience, you will achieve all of your marketing goals.

About the Author

Ramon has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, Ramon writes science fiction, collects little yellow men and plastic spaceships.

Digital Marketing

Why Email Marketing is Right For Your Business?

What is Email Marketing?

The world of digitization first we need to understand the widely used concept of email marketing. Email marketing is used to promote your business through Emails where you can approach thousands of customers with the single click.

You can use different ways to send Email marketing is the best and effective way of communication. It also allow you to monitor the results of your email campaigns on the real time basis. Senders and receivers can communicate directly with each other.

History of Email Marketing

Email marketing has evolved rapidly alongside the technological growth that has occurred throughout the 21st century. Prior to this growth, email marketing was not as effective because of a lack of reach, as emails were novelties to the majority of customers and potential customers.

In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). It resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.

Types of Email Marketing

Email marketing can be carried out through different types of emails:

Transactional emails

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails.

There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns.

Direct emails

Direct email or interruption based marketing involves sending an email solely to communicate a promotional message . Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.

Mobile email marketing

Email marketing now develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to capture the attention of users, in both span and volume.

This is because the rate of delivery still relatively low due to strengthened filters and also because certain users have multiple email accounts that serve unique purposes.

Why Email Marketing is Right For Your Business

  • Approach Email Marketing with a Content Marketing mentality & approach
  • Your goal: Gain as many subscribers as you possibly can.
  • Become the leading authority by providing useful and helpful content above and beyond what you sell.
  • Provide a great user experience.
  • Social Media – Plays a part but primarily to drive people to your content with the goal of subscription.
  • Your audience loves a good story – Why are you in business? Why do you want to help?
  • Everyone in this room has a story to tell – One that you’re passionate about.

Five things that make Email Marketing effective

  • People check their mobile phone up to 150 x’s per day (kpcb.com)
  • 80% of people only scan their email (Nielsen Norman Group)
  • Make it easier for subscribers to scan your email with short subject lines.
  • Our brains process images 60,000 times faster than text (3M) experiment and test.
  • Make all images clickable by linking it to other relevant content on your web site.
  • 58% of adults check email first thing in the morning (Ezanga) experiment with sending times & don’t forget lunchtime.
  • Subscribers that receive a welcome note are 33% more likely to engage with your business long-term (chiefmarketer.com)

Knowing Your Audience & Choosing the Right Content

  • Who are you creating content for and who do you want to reach
  • What are your audience’s needs, pain points and concerns that you can address?
  • What would your audience find useful and interesting?
  • Answers to the Top 10 questions you get from customers & prospective customers?
  • Know what social media channels your customers are on?
  • Social Media may generate engagement but your goal is to create content that drives people back to an owned platform, i.e. your web site.
  • Best chance to build your subscriber list.

Email Marketing is the most Cost-Effective Way to Promote your Business

  • 91% of respondents said they checked their email daily on a mobile device. 69% on tablets.
  • 8 out of 10 consumers who signed up for emails over the past six months made a purchase based on what they received.
  • Capturing subscribers from your web site or social media channels does not cost a dime and once again, you control the content.

Email Auto Responders

  • Trigger auto responders based on email opens.
  • Trigger auto responders if you have an eCommerce business when someone buys one of your products or services online.
  • Once you get your feet wet, take advantage of auto responders – they can be a huge time-saver.
  • When you set-up auto responders they work 24×7.

Creating and Growing Your List

  • Never purchase or rent a list for your email marketing unless you can come up with a unique reason;  For example if its basic demographic information on a region or major city.
  • Never market to anyone that has not opted-in or unsubscribed to your list, period.
  • Capture only Name and Email address to start
  • Use Facebook and other social platforms to find out more about your subscribers – Get to know your subscribers.
  • Always add a Call to Action to every email for additional relevant content.

Getting to Know Your Subscribers

  • Subject Lines: Personalize using first name of subscriber.
  • Most email providers offer personalization. Maximize the From: line in your emails – It should be from a person such as info@geoxis.in  not from a generic email such as info@geoxis.in
  • Avoid words like ‘earn’, ‘sale’, ‘deal’. Would you read the content or click on the links from your email campaign?
  • Make your calls to action count! Link to other relevant,  helpful or entertaining content.
  • Test to see what works and what doesn’t.
  • Using a test email account, test what subject line content gets filtered out and placed in the SPAM folder.
  • Keywords – Test certain keywords in the subject lines to measure open rates.
  • People would like to know what’s in something that gets sent to them and it’s something they would like to see. That’s why they subscribed in the first place.

Squeeze/Landing Page – Subscribe Form

A good subscribe form has to deliver 3 things:

  • State the offer as clear as possible in exchange for an email address.
  • A clear call to action to do so. Tell people to fill out the form to subscribe.
  • Tell people why they need to subscribe and what’s in it for the them and why they can’t live without your awesome email campaigns.

Pop-Ups

  • Marketers have overwhelming said that a pop-up made a significant difference in the people who did subscribe as opposed to just having the sign up widget off on a sidebar.
  • Your email provider will most likely have the ability to pop-up your subscribe form after a certain amount of time a visitor is on-site.

Thank you pages

  • Use Google analytics to track behavior of people who visit other pages of your web site from the ‘Thank you page’.
  • Most web developers or site maintenance people can set this up for you.
  • Create custom ‘Thank you pages’ to see if people subscribed from your website, Facebook, Twitter, Pinterest, etc.