Top 7 Instagram marketing tips you must follow

The days when brands distributed flyers or seminars for advertisings are long gone! Ever since social media marketing’s popularity rose to the skies, businesses have been hopping on the trend rapidly. It is popular, helps you reach audiences far and wide, increases your overall traffic, and budget-friendly! 

Instagram is one of the precious gems in the world of social media. It used to be a site where people postered pictures of aesthetically pleasing food and fancy travel destinations, but now it has become much more than that! With over 800 million monthly users and new features being added every other month, Instagram has turned into a worldwide business platform! 

According to stats, 90% of Instagram users follow at least one business account. And the remaining 10% must have come across at least two to three ads while scrolling through their feed in leisure! This site also carries a mind-blowing number of influencers who have a massive fanbase.  

There are plenty of marketing opportunities on Instagram, and if you adopt the right methods, you can watch your business grow in no time! In this article, you will come across seven must-follow Instagram marketing tips! Read further and learn more! 

1. Use a Business Profile 

Before you begin strategizing and plotting your yearly marketing plan, make sure your Insta profile is switched to the business format. The several benefits that come along with using a business account.  

Your Instagram account turns into a business website, and followers can contact you by pressing the message button in your profile. Like Facebook’s advertising tools, you can access and publish the Instagram Ads feature. 

It is also super handy, as you can keep track of your analytics and insights and gain information about your impression statistics and audience reach. All these free perks must not be let free, so switch to a business account now! Here’s how you can do it. 

Sign up for an Instagram account and search for the hamburger icon on your profile. Click on it and choose the Account option from your settings. Then tap “Switch to a professional account,” and you are done! 

If you already have a general account, head to your settings, and switch to a business account from there! 

2. Make visually pleasing content  

Instagram is all about the eye candy; if your content visually captures, you are in for more than a handful of perks! Leave behind the straightforward, informative content and try some photography! However, you don’t have to use the best DSLR out there necessarily! Grab your smartphone and use it to capture your products or service options and edit to make them sharp, crisp, and straightforward. Instagram has a bunch of eye-catchy filters so that you can incorporate them too! 

If your post is animation-based or uses video-style infographics, make sure to use bold captions. The message in your video should stand out, and you can complement it with music! 

To make your brand or business seem more loyal and user-friendly, you can post some behind the scenes videos or pictures. These include the manufacturing process or some story-telling sessions. You can also implement authentic user-generated content or programs. 

If your videos are longer than 60 seconds, use the IGTV feature to share your content.  

3. Write well-thought, fun captions 

Instagram is a visual medium, but astonishingly, people pay attention to the post captions too! The caption is where you get to show the people your brand’s voice and visions. You can talk about the post and also give the audience an insight into what your business does. If your caption and post are interesting enough, they might head to your profile page, and you can earn a follow! 

If humour or creative thought is your strength, don’t be afraid to incorporate some of it in your post captions. Your tone affects the brand’s image so, make sure it is positive and compelling. 

Instagram captions can include up to 2,200 characters, so use the space! Write to them according to your target audience’s style and pay attention to the grammar. If possible, add in some information about your other products and services similar to the one in your post! 

4. Use accurate hashtags 

Hashtags are one of the best ways to increase your reach and get exposure from new audiences. When people type in keywords of what they want on search engines, Instagrammers use tag searches. Consequently, an easy way to get discovered is by followers who are interested in your niche. 

The social media platform allows users to use up to 30 hashtags, but it is ideally not recommended to use all of them. They clog up your caption and make it look irrelevant and bothersome. They make it seem like a spam post, and that may turn off some followers or customers. 

Instead, you can go for seven to nine hashtags for a small and simple outlook. Also, make sure they are entirely relevant to your content or business like escape rooms so that the seekers can find what they are precisely looking for.  

You can also incorporate trending hashtags, as that brings larger audiences to your page or post. If your brand has a good following list already, you can start a trend or hashtag that complies only with your brand. In this way, you can make a statement and earn a steadily growing brand reputation. 

5. Hop on the Reels! 

Ever since the popular video-sharing platform, Tiktok was banned in several countries globally, and Instagram came up with a similar feature called Reels. The tool allowed users to create 15-second video clips with in-built editing, audio tracks, effects, filters, and themes. Ever since the feature made an appearance, it was widely accepted and cherished as much as the starkly similar app, Tiktok. 

A few of the initial brands that hopped on to reels for campaigning and advertising were Louis Vuitton and Sephora.  

Although the video content is as short as 15 seconds, Instagram teams it up with so many tools that make a space to create excellent content. Informative, entertaining, or simple, your videos will shine on reels and attract hundreds of customers! 

Another advantage of this option is that while Instagram posts usually show up on the follower’s feed, reels are displayed to everyone! So, that is a fantastic way to increase your reach and engagement on Instagram! 

The engagement rate is also much higher than Tiktok, and viewers can easily access your profile. 

6. Sponsored Ads 

If you are looking for growing brand exposure, website traffic, generating new leads, and moving current ones done the funnel, you can try sponsored ads through paid advertisings. Put in some money behind your posts, and Instagram will advertise your brand to your target audience. 

With concern to the costs, it is not possible to give you an accurate number, as they are based on various external factors.  

According to Andrew Tate from AdExpresso, these ads’ cost depends on the audience, and the feedback received. He found out that Instagram ads are slightly pricier than Facebook ads, and they may cost around $5 per CPM (cost per click). Fortunately, advertisers have control over their advertising budgets as businesses can choose between a daily budget and a lifetime budget. 

7. Influencer marketing  

As mentioned before, Instagram has a large base of influencers who work as outstanding marketers! Instagram fashion models, lifestyle bloggers, and artists are now a thing, so you can partner with them to introduce your product or service to their follower list. 

If you find an influencer who promotes a similar niche as your brand, they can advertise your product in their content in return for a paid partnership. You can also carry this out by free product compensations or affiliate compensations. 

This strategy builds a persona for your brand, and influencers can use their creative freedom to promote your business. This organic method is also great for getting up and personal with your audience. The reason for their success is the genuine and authentic product endorsement that comes along with it. 

While looking for influencers for your brand, make sure they have clear communication skills and genuinely love your products. If they have these qualities, the advertisement naturally becomes authentic and genuine. 

Conclusion 

On Instagram, millions of likes are being handed out to the other Instagrammers every minute and hour of the day. It is home to 2 million advertisers and 25 million business profiles, and they keep growing with every passing minute! In the last year, the market has increased dramatically by 76 million people! 

The user-friendly tool also has loads of other features like reels, filters, AR effects, and music! The platform has so much to give; all we have to do is receive! So, if you want to see your brand flourish, you will have to make use of this golden opportunity in the best way!  Implement these essential marketing tips in your Insta-business strategy, and with consistency and effort, you will see the results!

Author Bio

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.