Category Archives: Facebook Marketing

Digital Marketing, Email Marketing, Facebook Marketing, SEO, Social Media Marketing

How Social Media Can Improve Search Engine Ranking

There has always been a discussion regarding the link between social media and SEO. Regardless of its relationship, both marketing strategies are valuable for businesses nowadays.

Businesses are eager to build their presence on both search engine ranking and social media. That means one cannot be ignored to gain more on the other.

In fact, when it comes to digital marketing, almost every form is connected with one another. Content marketing works with social media, SEO, SMS marketing, and so on. Therefore, marketing experts make it a frequent habit to implement one strategy with another.

However, not every marketing form has a direct relationship with other forms.

Social media and SEO are two types of marketing strategies that can work independently. But it has an indirect relationship with one another too.

With almost 3.78 billion social media users worldwide, social media can incidentally affect other marketing strategies.

To learn more about how social media can improve search engine ranking, read further.

We will focus on how social media and search engines work and strategies to improve your social media marketing for search engine ranking.

What is SEO?

SEO, or Search Engine Optimization, is a marketing technique that increases the visibility of a business or website on search engines like Google, Bing, and more. It aims to be on top of the search engine for it to gain more attention, bring more traffic to the website, and turn the audience into paying customers.

How Social Media Improves Search Engine Ranking?

Although there is no direct correlation between the two, social media can impact SEO marketing when properly used.

It Boosts Content Performance

Creating interesting posts and articles on your website’s blog and optimizing it for search engines can help boost your presence online. However, trying to be on top of search engines takes time. It doesn’t happen in one night.

Using social media to build your online presence and get more traffic can help. Although, it doesn’t mean that it will push your content on top of the search engine.

When you share your work on social media, it can gain more attention over there. With millions of daily active users, you can somehow get noticed. You’ll gain a wider audience than simply posting on your website.

Sharing your content will allow people to click on the link and visit your website. It means it adds traffic and signals search engines regarding the audience that visits your site.

It Helps in Gaining Backlinks

One way for web content or websites to rank higher on search engines is to gain backlinks. The more quality backlinks your site has, the more chances of ranking up on Google.

However, writing a blog article and not sharing them can leave your valuable content unreachable and unseen. The best way is to use social media for more opportunities.

Sharing your content on social media can reach plenty of people, and some may find it valuable. Hence, they’ll share your work with others.

As your content spreads on different social media platforms, the more chance that people will link back to it. In return, it will inform search engine bots that your content is trustworthy and valuable to readers.

Social Media Matters to Search Engines Too

Like your website, your social media account matters to Google and other search engines. It shows that social media profiles do influence search engine results.

When you search for a brand, most of the time, Google shows a list of social media profiles. Although the website of a company shows on top, most of their social proof is included too.

Social channels are ranking on search engines because most people use social media, and it’s a place where companies can show more about their brands’ personalities.

Make sure to keep your business’s social profiles updated. Include interesting content that is fun and engaging for your audience to interact with.

It Guides the SEO Content Creation

Having the right content on your website can help boost traffic and conversion rates. You’ll know if the content is working when checking on metrics like click-through, bounce rate, time on page, and so on. All of these metrics influence the content you create to maintain relevant traffic. The same goes when using social media.

Marketing professionals use social channels to test and measure what content works. They use the insights from social media platforms to see which content works the most. It’s also a way for them to test which title is best, what content is valuable and more.

Social media can indirectly help create titles, content, meta description, and others for your website. Using social media insights when creating content can help businesses focus on valuable and engaging content for their audience.

It Builds Trust

Businesses with their own website project authority and can inform people that they are professional and legitimate. But websites are not the only source of building trust anymore.

With plenty of competition out there, you need to make sure that you show that your brand can be trusted. If you want this to happen, you need to stay active and be present online.

Social media profiles are the best way to gain trust. By posting regularly on your social accounts, you let potential customers see what your business is all about. Also, your business’s social channels can be a place for customers to review your products.

When people read about positive comments, they’ll immediately want to buy from you.

Building trust with your audience can bring your business a long way. It will drive in more potential customers to your website, which indirectly affects your ranking on search engines.

It Delivers Traffic to Your Website

Every time you add a new page to your website, you need to find a way to bring more traffic to it for search engines to get familiarized with its content.

Social media is an excellent tool to drive traffic to your website. You can post relevant content to get noticed on social media. Another way social media can bring traffic to your website is by investing in social ads.

Social media ads can help target relevant audiences that will visit your website. The more traffic that enters your website, the more search engines will boost a page or website.

It Gets Content Index Faster

When you create new content, sharing them on social media can help index faster on Google or other search engines.

As social media makes your content visible online, it can drive more traffic to new content. In return, it signals search engines to index the page and move it slowly up the search engine page result.

Great Place to Do Keyword Research

Aside from using social media insights to create blog content and title, social channels are excellent for searching for the right keyword.

Keywords are crucial when you want to rank on search engines. There are tools you can use like Ahrefs, Moz, and more to do keyword research. However, social media can play a role in conducting the right keyword for your business.

Using social media trends to find keywords for your profile and content can simply drive people to your platforms. Discovering what people want to read and engage in can help in driving traffic to your website.

Don’t forget, use only keywords that are related to your industry. You can’t choose various keywords not related to your content or industry. It won’t help with the conversion of your site.

You can use your keywords on your blog content, social media bio, and posts. Together with keywords, you can utilize hashtags on your posts on social media to gain attention.

With the indirect relationship of social media and SEO, you can build your presence online and start to gain relevant traffic to your website.

Social Media Platforms for SEO

There are popular social media platforms that can impact search engines indirectly. They appear on search engines whenever you search for a company or use a keyword. Also, people use social media as their way to learn about a brand. So using social media channels can give customers an idea about your business.

Furthermore, social media provides real-time results. Marketing experts can use insights from social media to create content and plans. It will help in finding the target audience and forming buyers’ persona.

Hiqy

The best platform for gaining more traffic to your website is Hiqy. It’s an excellent tool for promoting your website, Products and Services.

Facebook

Facebook is the most popular social media platform, and it has the most number of users in the world. You can post and share media of different kinds – images, videos, links, and text.

Marketers use Facebook to share their website content as search engines crawl Facebook and links on it. That’s why they appear on search engine result pages.

LinkedIn

LinkedIn is the best and most effective social channel to generate leads. That’s why marketing professionals are keen on using LinkedIn when sharing their content.

It’s an excellent social media platform used by B2B businesses. Content posted on LinkedIn can also be indexed by search engine bots. That’s why when using the right keyword, it appears on the search result page.

Twitter

The best platform for gaining more traffic to your website is Twitter. It’s an excellent tool for promoting your website and content online.

Twitter can promote brand recognition by using hashtags that are relevant and trending. In return, it drives traffic to your website.

Grow your Twitter following and find ways to make your tweets recognizable. Google indexes tweets that have a significant number of retweets and a large number of followers.

YouTube

YouTube is the second largest search engine platform. Using YouTube to promote your content can drive traffic to your website.

If you are lucky enough to work on a niche that needs to create videos as content, don’t hesitate to use YouTube.

With video being the most dominant media online, YouTube can help you gain attraction from the right crowd. So as long as you optimize your content and use the right keywords.

Furthermore, Include all your details in the description box for people to visit your website.

Pinterest

If you have an e-commerce shop, Pinterest is a great choice to promote your products. It is a social media platform that mainly focuses on images. However, videos are also welcome on this site.

The most crucial tip is to use high-quality images to attract customers to click on the photo that contains the link. Pinterest also has an option to link your shop. So when people find your product interesting, they can easily check out and buy the product.

Quora

Interestingly, most businesses don’t use Quora for their marketing strategy. It is best to invest in it as most people use search engines to ask questions.

When people search for a query, Google or other search engines often suggest answers from Quora.

You can answer questions and share your website link. If you have content that’s helpful to those whose question your blog content can answer, then promote your content. It is also possible to create original content on Quora.

Medium

It is an online platform that’s great for writing blog content. Anyone can write on Medium, so long as it adds value to readers and it’s not all about ad content.

Medium has a large following on its platform. Therefore, contributing on Medium will help drive traffic to your website if readers find your content useful.

Tips on How You Can Optimize Social Media for Search Engine Ranking

Here are simple tips on how you can use your social media platforms to affect your search engine ranking.

  • Don’t forget to fill out your social media profile. Make sure that every part has answers, from the About Me section to your business’s address.
  • Use industry/niche-related keywords on your social profile and posts. Make sure that your keywords must also be relevant to your content.
  • Add links to your post and profile.
  • Post engaging content. Instead of writing lengthy captions or text, why not add media like short clips, images, or infographics to make it interesting.
  • Use hashtags. They act as keywords on social media platforms, driving traffic that is interested in your content.
  • Include a clear call to action. It will inform your readers what to do. Some CTAs to use,  “Share this post,” “Leave a comment,” or “click the link.” But remember, you don’t have to add CTA all the time.

Conclusion

Digital marketing like social media and search engine optimization are just a few strategies that a business can implement. Using the right marketing strategy and combining them with others can help benefit a company. To effectively plan and start creating content that will sell to your audience, you’ll need to work with multiple techniques as you can. Although social media and search engine ranking aren’t affecting one another directly, both need each other for a campaign to succeed. So do other digital marketing strategies too.

AUTHOR BIO

VANESSA VENUGOPAL Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

eCommerce, Facebook Marketing, Uncategorized

How can you best use Facebook ads for your eCommerce website traffic?

If you want to improve the success of your e-commerce store, you may not know where to begin to find a larger target market. There are numerous techniques and also approaches that you can apply. At times, it can most likely feel a little bit overwhelming.

The aim of this message is to provide you a few easy, tried, and tested techniques that will assist you to grow your e-commerce store. Extra particularly, we’re most likely to concentrate on just how you can make use of Facebook Ads using best eCommerce brochure design in order to enhance your e-commerce store sales.

Numerous marketing experts are familiar with Facebook retargeting advertisements where you mostly target people that have actually seen your web site with advertisements that will get them to purchase a product or service– therefore, eventually, converting them right into a customer.

What many people do not realize is that for marketing eCommerce sites, there’s a much more sophisticated and better-performing method of doing this.

With these Facebook ad strategies, you’ll have the devices to control what products your capacity consumers see, what items your present consumers see, and also be able to show products that are tailored to their interests– whether they have actually been to your web site, whatsoever.

If you have actually visited an eCommerce web site as well as checked out a particular product then most likely to Facebook, you may have surprisingly seen an ad for that specific product.

Or if you added something to your cart that you never completed acquiring, you’ll see an advertisement that intends to direct you back to complete your check out.

These eCommerce Facebook ads have a tendency to yield significant conversions– there’s an abundance of case studies sustaining this. It takes some configuration, once you complete the procedure, these ads will benefit you in an automated method.

Essential points to consider to use Facebook ads for eCommerce

Facebook Ads is the name of the ads system from Facebook. When you scroll down through your timeline, in between the messages from your friends and also web pages you will certainly see ads in the form of sponsored messages from different brand names. By creating customized audiences, you can show advertisements to only the people that you want to see them.

Campaigns, groups, as well as ads

It is essential for you to recognize the framework of Ads Manager, formerly called Power Editor, the device that you will utilize to manage your ads.

Campaigns: worldwide information about your project.

Ads group: you can develop various groups of ads for one project in order to check their efficiency.

Advertisements: the various advertisements that can be organized.

Strategies for Facebook ads for eCommerce

Create a business account on Facebook

After having actually ignored the “promote your post” option, we are going to get serious concerning our campaigns. The next step is to develop a business account on Facebook Advertisements. If you deal with different projects, create a different represent each of them to avoid mix-ups.

If you desire a number of individuals to have accessibility, you can designate numerous managers and also provide each of them the permissions that you decide since company accounts are handled by personal accounts, not by pages.

Install Facebook pixel to track everything taking place in your eCommerce

What’s the factor of creating a Facebook Ads campaign is you do not recognize the number of people who end up visiting the store or really buying? To do that as well as to send all the details about what customers do, you require to set up the supposed “Facebook pixel”.

The pixel is really simply a little JavaScript code that is placed in the <head> tag of your site’s code. If you do not understand an aspect of coding, do not fret– every CMS offers lots of options to do it:

  • In the style
  • Through hooks
  • With different plugins, modules, or extensions

Increase Conversions On Your Internet Site

This must be your standard active Facebook ad for the entire year. After choosing this objective, choose what a conversion means for you. Maybe a Facebook individual adding an item to the shopping cart, making a settlement, or simply registering to win a promo code.

From the default conversions that we have actually seen, define those that many passion you and always maintain that objective in mind. Normally a conversion is a sale, however maybe you are simply opting for shop checkouts, leads capture, or any other personalized events.

Enhance Your posts

This is an excellent way to promote a special offer although there is a designated technique to do so on Facebook Advertisements. Since the expense of this sort of advertisement is lower and you will see a bigger reach. It works for more recent brand names that intend to obtain presence.

It is hard– yet not impossible– to get sales from cold website traffic, so these initial initiatives are truly essential for getting your name available as well as coming to be a lot more known. In order to have actually success with promoted articles, you require to make it prominent before marketing it.

Try to obtain a lot of communications (likes and also shares) as well as you will pay a whole lot much less for it than for a post without any interactions.

Emphasis your audience to the maximum

The next vital factor to success with Facebook Ads is understanding just how to pick your audience. To obtain good results you need to concentrate your target market as high as you can.

Do not try to get to one million people, try to reach those people who are more than likely to buy from your store. To do so, the first thing you have to do is to pick the nation, the age as well as the sex. Prior to creating an ad, you should recognize who your target market is.

A mistake when picking these parameters can cause you substantial loss with Facebook Ads, so do it thoroughly. Regarding interests, you can choose to reveal your ads to people such as particular topics or web pages.

Pick your locations

Places are different places where your ads will be shown. These are the choices you have at the minute:

  • Facebook: you can target certain areas within the social network, whether in the right column, in the news stories, or in the videos.
  • Instagram: as you already understand, Facebook and Instagram share the exact same owner, so IG advertisements management is done from the very same Ads Supervisor. Within Instagram, you can pick either the major wall or stories for your ad location.
  • Target market Network: these are banners in the Facebook display network.
  • Messenger: Facebook’s instant messaging system.

Based on your objectives and also your buyer identity, you may have an interest in different locations. See to it that’s green light before choosing one as well as if you don’t know, evaluate it with a smaller campaign in order to examine the returns.

Work on the image and the text

Whether you create an advertisement with numerous images or with simply one, we can assure you that the success or failure of the ad will certainly rely on the photo itself. Photos are one of the most crucial points on Facebook and they need to catch the customer’s interest. Do not risk it!

Employ a graphic designer or photographer to make them really count. Relating to the text, there is a foolproof method: making use of smileys. They attract attention, they emphasize some subtleties, and they ensure that the blog post does not go undetected. On this website, you can locate all the smileys that can be used.

Testing and optimizing

The most effective assurance for success with your campaigns is recurring optimization. Begin with a low budget plan or a few days, examine the performance of various ads, do away with the most awful ones, as well as produce a new variation of the best ones.

These A/B testings will assist you to develop a 100% enhanced advertisement that will certainly obtain you the very best conversion performance.

Author Bio

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on interior design metrowest massachusetts, Lifestyle Design, Branding Firm, Exhibition design etc..