Category Archives: eCommerce

eCommerce, Shopify

Vulnerabilities in eCommerce Web Development that Hackers Can Exploit

With more and more sales going online, many eCommerce Web Development companies are finding it difficult to address privacy and security concerns. According to Statista, global e-commerce sales were $3.53 trillion in 2019, and are expected to reach $6.54 trillion by 2022. As technology advances and hackers become more sophisticated, the sorts of security flaws in e-commerce become increasingly diverse and complex.

According to a 2019 global online buying survey, around 76 percent of online customers value data privacy and security when determining where to buy. So, what are the top security concerns that eCommerce Web Development Company should be aware of? And how can online merchants safeguard themselves, and their consumers from frequent e-commerce threats? Let’s investigate.

How Hackers Find Your eCommerce Website

There are many ways, really. Here are a few of the more common methods:

1.  Attacks on open-source software

Because they are usually very easy to identify and exploit, these assaults are one of the most common. The assaults are aimed at businesses that employ open-source code and technologies in their apps. These websites are seen as “low hanging fruit” by many attackers.

Because open-source technologies are free and allow for relatively easy customization by low-cost, entry-level programmers, many organisations prefer to use them to develop their websites. Unfortunately, inexperienced programmers frequently make configuration and code modifications without fully understanding the security implications.

Because many eCommerce systems and online programming languages are open-source, hackers, pen testers, and white hat researchers are continually discovering, testing, and exposing found vulnerabilities as well as the ways that were or could be used to exploit them. Wannabe hackers and script kids typically exploit easy-to-use tools developed by skilled hackers to compromise vulnerable websites.

WordPress and Magento Web Development are two of the most popular open-source tools targeted by hackers. These two tools are appealing to attackers since they’re easy to set up and adapt for organisations while also having a very complex code base with numerous attack avenues.

  • Magento is a popular open source, off-the-shelf shopping cart that is used by tens of thousands of companies.
  • WordPress is both a content management system (CMS) and an e-commerce platform.

This isn’t to say that you shouldn’t use these tools. It simply means that because they are open source, they may be more vulnerable to security flaws; as a result, extra caution should be exercised when customising them. Also keep in mind that, at the same time that hackers are discovering vulnerabilities, people are working to fix them. That’s why, if you use these kinds of website tools, staying up to speed on security fixes is vital.

When working with any open source system, it’s a good idea to work with trustworthy experts and recommended plug-ins as a best practise. Experts from Magento or the WordPress community can assist you with this.

2.  Third party plugins

Open-source programmes like Magento and WordPress are often updated with new features. At times, attackers will create and publish new plugins, as well as modify existing open-source plugins. These plugins appear to be helpful and innocent, but they may have hidden backdoors or intentional or unintended flaws. When using third-party plugins, users should exercise extreme caution.

3.  Zero-day attacks

Zero-day attacks occur when an attacker discovers a vulnerability before the vendor does and begins exploiting it. Users are occasionally forced to wait for a “hot fix” from vendors. However, fully fixing a vulnerability can take several months in some circumstances. Your website could be vulnerable to hackers between the time it’s identified and patched, and the time it’s discovered and patched.

4.  PHP and other web languages are vulnerable to attacks.

For web development and back-end application programming, PHP (hypertext preprocessor) and comparable open-source scripting languages are utilised. One issue with open-source languages is that hackers know a lot about them and can uncover flaws in even the most boring lines of code. Hackers go into overdrive every time a new language or version of the language is published, looking for new vulnerabilities to attack before they are identified and patched by the support community or developers.

5.  Injection of code into the input field

SQL injection attacks are well-known among website owners. Despite how simple it is to prevent, this method continues to be a hacker favourite. An input field is a section of a web form where specific information is requested (date, phone number, credit card number, etc.).

However, input fields aren’t the only way to convey information to a web server. In many cases, the URL line contains input fields that can be easily modified by an attacker. Attackers can exploit particular coding characters to cause the backend programming language to run malicious code instead when input fields aren’t properly sanitised.

Even if fields are cleaned, the way the server responds to odd input data can reveal useful information that can be leveraged to gather extra insight.

6.  Attacks on Buffer Overflow

Even if incoming data is cleaned, if it is not also verified for things like right size and data type expectations, hackers could employ a clever method like uploading massive volumes of data to a website, perhaps causing the web server to malfunction. If the problem is severe enough, hackers may be able to take advantage of it and take control of the web server.

7.  Reconnaissance of Error Messages

Most users quickly hit the back button when they see an error notice like the one below.

However, this might be a gold mine of information about the server for an experienced hacker. These types of error messages are common on websites, and hackers can utilise them to obtain vital information that can be used to establish a successful breach later.

To avoid this danger, make sure that every data is sanitised and validated. Any programming characters found in any incoming data fields are removed during sanitization. Programmers sometimes overlook the need to sanitise and validate data from sources such as their own database, assuming that because they control the data source, sanitation and validation are not necessary.

However, if a web application comprises a database, the attacker has uncontrolled access to the database. A smart hacker can compromise the entire website and web server if the website uses tainted data from the database. Sanitization is the process of removing potentially harmful characters from any incoming data stream. Validation verifies that the data is what it should be, that it is the proper type of data, and that it is the right amount of data.

What can you do to avoid being hacked?

The good news is that, at the same time as hackers are discovering vulnerabilities in open source resources, a large number of individuals are identifying and resolving issues. The goal is to stay current on security issues and to adhere to all recommended best practises. Listed below are a few of the most important best practise tips for running a secure website:

  • Install and run an application for file integrity monitoring (FIM): Changes to individual files or all files within defined folders are monitored by File Integrity Monitoring. FIM can notify IT personnel if an attacker successfully modifies a file, allowing them to respond quickly and rectify the incident. FIM is frequently installed, but alarms are sent to an email account that is rarely accessed or a log file that is rarely inspected. Many FIM systems now allow alerts to be issued to both IT personnel and a management through text message, allowing incidents to be dealt with immediately and with complete accountability.
  • Keep up with security patches and hotfixes: Security patches and hotfixes should be deployed as soon as feasible after publication, but no later than 24 hours. When new patches or releases are available, many applications send out notifications. Policies should be in place to ensure that patch updates are applied as soon as possible.
  • Use intrusion detection systems (IDS): IDS monitor logs for signs of a breach. IDS notifications should be dealt with as soon as possible.
  • Use intrusion prevention systems (IPS): Like IDS, IPS monitor traffic in [near] real-time, looking for signs of real-time attacks, and will create an alarm if suspicious activity is identified.
  • Avoid exposing weaknesses: Customizing your website and tools can be beneficial for your business, but it can also expose you to risks. When changing code, programmers should exercise utmost caution. Regular code reviews should be performed to check for security flaws and unintended consequences.
  • As previously stated, every incoming data should be sanitised by removing potentially harmful characters and evaluated to ensure that the data satisfies the necessary type and size limits.
  • To test new code and third-party plugins, use staging or development servers: Website modifications, as well as any plugins and outsourced development, should always be tested and assessed in a non-production environment.

One of the most serious difficulties with eCommerce security is that criminals have plenty of time to hunt for and exploit flaws. To have a successful breach, they just need to be correct once. IT personnel, pen testers, programmers, and security researchers must all be correct at all times. Of course, this is unachievable, and data breaches will happen from time to time. If you make something hack-proof, the world will breed better hackers. Is this a sign that the situation is hopeless? Not in the least!

Remember that hackers are drawn to low-hanging fruit, and there is plenty of it available. Implementing a few easy, reasonable security safeguards and methods can swiftly elevate your eCommerce environment to the relative safety of higher branches.

Naturally, the more lucrative your eCommerce environment appears to data thieves, the more thorough your security procedures must be. The most important best practices to follow is to never assume that your security is complete. What is today’s ultra-secure app, web server, or computer code could be tomorrow’s Achilles’ heel.

In order to act proactively and respond effectively, business owners, IT employees, developers, and management must be up to speed and thoroughly schooled on security risks. This frequently necessitates a significant investment of time and resources, and the return on that effort is often missed when things go well. Thousands of firms that have endured the mental, moral, and financial toll of a severe security breach can attest that none of them ever wished they had invested less in the first place.

ONLINE PAYMENT FRAUD

We have all witnessed a movement from physical to online transactions in recent years. People no longer need to display a card to retailers when placing an order and making a payment. Because credit card information is not physically provided to third parties, it appears that the number of credit card fraud cases have decreased. However, credit card theft incidents have grown to 25% of all instances. According to the 2019 Trustwave Global Security Report, CNP (Card Not Present) data incidents account for 84 percent of all occurrences in e-commerce. Payment fraud is one of the most common types of security flaws in e-commerce.

Historical data, such as that from the 2009 recession, demonstrates that fraud increases during downturns. As a result, there will be an increase in friendly fraud (such as buying a high-value item online like a large, flat-screen TV, and then claiming that it was a fraudulent transaction). While retailers contest chargebacks when they detect friendly fraud, just 32% of them are successful in disputing chargebacks more than 45 percent of the time.

Furthermore, CNP fraud is anticipated to climb by 14 percent by 2023, with retailers potentially losing $13 billion by that time. Online payment fraud can take many forms, but the most prevalent include identity theft, friendly fraud, triangulation, and clean fraud. It’s no surprise that during peak spikes like the holiday season, there are more attempts at online payment fraud. This is especially true of benevolent fraud.

In addition, an increase in internet buying during pandemic lockdowns has increased the number of online payment fraud cases. In the United Kingdom, for example, research suggests that 16,352 persons were victims of online purchasing fraud. So, how might transaction fraud be combated?

Today’s ERFM solutions only give customers a limited amount of insight into and control over their AI and machine learning (ML) models. This presents major problems for merchants, who rely on their investigators to figure out why the AI programme rejected a transaction and explain it to both customers and auditors. The good news is that suppliers are emphasising in their roadmaps that their AI/ML models should 1) “rely less on black box models” and 2) provide explanatory features.

HOW TO AVOID IT:

Online shops may do a few simple steps to protect themselves and their customers from online payment fraud:

  • Attain and maintain the PCI standard, which assures that credit card information collected online is safely transported and stored, or select a reputable PCI-compliant payment system provider.
  • Use an Address Verification System (AVS), which verifies a customer’s billing address to the information on file with a credit card provider.
  • Use Secure Server Layer (SSL) certificates to ensure that all sensitive communications on your website take place over a secure channel protected by data encryption.
  • Change to HTTPS protocols to protect client data and sensitive information.
  • Use required CVV for all e-commerce transactions involving credit or debit cards.
  • Ensure multi-factor authentication and urge customers to create more secure passwords.
  • Use AI/ML algorithms to combat e-commerce and retail fraud (ERFM).

WEB APPLICATION MISCONFIGURATION

To meet the expectations of the customers, e-commerce enterprises require several types of web apps. Web apps make it simple to establish product or service listings, product/service descriptions, a personal profile, a shopping cart, and secure e-payment alternatives. Furthermore, mobile devices account for the majority of online purchasing traffic. Since 2016, mobile commerce (or “m-commerce”) has grown at a 33.8 percent annual rate. As a result, web apps are the greatest choice for increasing engagement and income.

However, when it comes to security, many online shops fail to implement appropriate security measures throughout the software development life cycle and underestimate the need of encryption.

This results in many forms of security vulnerabilities in e-commerce web apps, which result in compromised user accounts, malicious code installation, lost sales revenue, consumer confidence loss, brand reputation harm, and so on. The following is a list of the most prevalent web application attacks:

  • Cross-site scripting (XSS) is a type of code injection attack that occurs on the client-side.
  • SQL injection entails inserting harmful code into SQL statements via web page input.
  • Cookie poisoning is the alteration of a cookie in order to obtain unauthorized information about the user.
  • Remote command execution refers to the execution of arbitrary commands on the host operating system through a susceptible program.
  • File-path traversal is a technique that allows you to navigate through files.

The case of an order’s auto increment id is another common misconfiguration that could allow your competitors to gain a better understanding of your sales. You can place an order and receive an email with your order-id, then place another order a week later and obtain a different order-id to compare. This is a method of obtaining sensitive information about your sales that someone could exploit. Using a universally unique identity (UUID) instead of an auto incremented id is all that is required to avoid such an issue. This is an easy thing to do, but it can save you a lot of grief.

HOW TO AVOID IT:

Online retailers should consider the following factors to ensure that their website apps are secure against harmful threats:

  • Choose the best web host for your e-commerce website: based on your demands, you can go with shared hosting, virtual private server hosting, or dedicated hosting.
  • Implement effective monitoring and alerting: you should set up a Web Application Firewall to detect malicious requests and respond in a way that prevents any loss.
  • Never save highly sensitive or vital information in cookies, and always encrypt the information stored in cookies.
  • To avoid XSS attacks, use the x-XSS-protection security header.

ATTACKS ON DISTRIBUTED DENIAL OF SERVICE (DDOS)

Denial of service (DDoS) attacks are used to bring down a web server or online system by flooding it with traffic from a large number of infected devices. The initial signs of DDoS are an abundance of spam emails, delayed file access, Internet outage, and so on. Without professional instruments and a thorough diagnosis, it can be extremely difficult to recognize these signs.

HOW TO AVOID IT

The major goal is to distinguish actual network traffic spikes from fraudulent traffic and to restrict “bad” traffic before it reaches the site. There are various steps you may take to prevent and minimize DDoS attacks:

  • Use a DDoS mitigation solution that filters traffic and prevents DDoS attacks from taking impact.
  • Configure your firewall and router to reject inbound ICMP packets and to reject DNS replies from outside your network.
  • Switch to a cloud-based supplier with high bandwidth and various points of presence in data centers around the world.
  • Set up a load balancer to optimize the network, server, and app performance by dispersing harmful traffic over multiple data centers.

BAD BOTS

Bad bots behave like real users and can be used not only by hackers to steal your users’ credit card numbers, CVVs, and log-in credentials, but also by your competitors to manipulate your product prices, block shopping carts, and create an artificial traffic spike to slow down your e-commerce website.

HOW TO AVOID IT:

If you wish to defend yourself from bot attacks, there are some simple steps you can do right now to begin tackling the issue:

  • Always assess traffic sources.
  • Look into sudden traffic increases.
  • Keep an eye out for failed login attempts.
  • Safeguard exposed APIs and mobile apps.
  • Use content delivery networks and web application firewalls.
  • Install a CAPTCHA test.
  • Consider purchasing a bot mitigation solution.

Wrapping Up

An e-commerce website is a sophisticated system comprising numerous components such as a product catalogue, a shopping basket system, online payment systems, personalised profile pages, a contact us page, and many others. And there is a diverse set of attack vectors aimed against each of these components. Hackers typically hunt for vulnerabilities in your server, infrastructure, network environment, databases, APIs, integrations with third-party vendors, and so on in order to obtain illegal information about users. To ensure that your e-commerce site is well-defended from cyber-criminals, security should be included in every stage of website construction.

eCommerce, Shopify

15+ Shopify Speed Optimization Tips to Boost eCommerce Revenue

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Shopify merchants do their utmost to make their storefront unique and converting. Do you know how it can affect the speed of your site? Speed is important. And it heavily impacts the customer’s shopping experience. When the pages of your store load fast, your store becomes more discoverable. As you know, loading speed is an important ranking factor for Google. You can also visit our article How to start a Shopify Store?

Besides, most customers are likely to click out of a page when it loads slowly. For an online store, it reduces the chances of purchase. Therefore, the conversion-rate becomes higher when your store’s speed is fast. Now we know how important speed is for your Shopify store. Let’s come to the point. Whenever you add new functions such as images, videos, themes, analytics, apps, etc. to your store, it becomes slower than before.

The reason is simple; these functionalities need resources to work on your store. And the more resource-heavy the store becomes, the slower it gets. Then what can you do? Should you stop adding new features? We must not do that. A perfect blend of functionalities and optimal store speed are both required to drive sales.

There are 15 excellent tips following which you can optimize your Shopify speed for stable e-commerce revenue.

Check Your Store’s Performance

From the overall performance of your store, you can find out if it’s fast or slow. We don’t recommend random customization. Before optimizing your store for better speed, you should check out the store’s performance. Several free tools are available online to analyze your store’s performance. You can try Test My Site, PageSpeed Insights, GTmetrix, Pingdom. All of them provide easy-to-understand reports on how you should optimize your store.

But for the Shopify merchants, we would suggest Test My Site. It’s a Free tool that gives the easiest reports. And it directly shows a rating for your site. It will tell you if your store speed is poor or good. You can also download their report containing customized recommendations. Suppose you want to scale the performance for the mobile and desktop users separately. In that case, PageSpeed Insights will be the best tool. GTmetrix and Pingdom are also useful tools if you want to test the speed from multiple server locations.

Optimize Your Store With an Open Mind

When you use third-party tools to measure your store’s performance, you must not follow them blindly. No, they don’t show the wrong results. Their results will be similar and data-driven, but these tools don’t analyze them in the same way.

Before making changes to the features and load speed, you should think about a few things-

  • What features and functionalities actually prompt your customers to make their purchase decisions?
  • What are the most essential functions that you should display at the top of each page?
  • What are the features which loaded late won’t cause any problem?

Third-party tools will let you know about the mistakes and features that are making your store speed slow. But don’t immediately work on them. Instead, try to do a balance. Even if some features or apps slows your site, you must keep them to drive more sales. You will know what you should keep and avoid while maintaining an optimal speed from our next tips.

Use Fast & Responsive Theme for Your Store

While choosing a theme, always look for responsive ones. You can check your theme preview in the page performance tools before installing it. If you installed a theme and it’s not that fast, try to fix it. Check if you have installed any unnecessary or trial apps from Shopify.

Uninstall them. If you are not good with codes, you can hire a developer to fix the code and remove the app leftovers. Minifying the code is another excellent way to make your store super-fast. You can ask your developer to make the code light and help you optimize the store speed.

Always keep your themes updated. The up-to-date versions are usually fast and lightweight.

Never Use Too Many Apps

Okay, I get it. Shopify apps help a lot to build a personality. And it reduces so much manual work and allows you to add promising functionalities. However, you must be aware it makes your site sluggish. It might cause an app conflict. On top of that, a vast amount of resources are loaded with these apps. As a result, the apps will make your site slow.

Here is a solution to this issue. You can install Xoot.io. It has features of 40+ apps in one app. After installing it, you can try their features and customize them according to your needs. You don’t have to use all apps at once. You can turn ON several features of this app and then turn any OFF when you don’t need them.

Xoot apps solves a lot of problems at once. It lets you use tons of fastest apps for Shopify without doing any coding. Anyone can use Xoot Shopify apps. Also, these apps are perfectly designed so that they never conflict with your theme. And most importantly, Xoot allows you to use Shopify 40+ apps, but it’s a single app. That means it never bothers your customers with slow speed and error pages. Thus, you can easily boost revenue on Shopify store.

Create AMP Pages for Mobile Users

Around 50% of your customers will shop using a mobile device. AMP technology will help you make the mobile experience lightning fast. If you are a developer, you should create AMP pages for mobile users. Such web pages load faster on mobile devices. You can also use Fire Amp or Rocketamp apps to generate AMP pages without trouble.

Optimize Your Images 

Too many images are not suitable for your store. If you load a web page with too many images, the store will turn slower. Like that it will reduce the shopping experience of your customers. You can compress your images and make them lightweight without ruining their quality. And try to use a minimal amount of pictures on a page. 

On your Shopify store, you can use JPEG, JPG, Progressive JPEG, GIF formats. You can use online tools like TinyPNG to compress JPEG, JPG, PNG images. After compressing the files, you can then upload the acceptable sizes to your store. Or you can try Shopify apps. Apps like Image Optimizer will optimize and compress the existing images of your site automatically. 

Both the online tool and the Shopify app will reduce the image weight (megabytes). And they will not change the dimensions plus will maintain optimal quality. Installing the Shopify app is much easier. Because you have to do nothing but install the app. But keep in mind, it’s a third-party app. You might need to remove it later for speed issues. TinyPNG is also easy to use. 

Resize Large Images

Oversized images are a problem. They contribute a lot in increasing the load time. Smartphone users will especially meet slow load time when you are using large images. 

According to Shopify, 2048 x 2048 pixels are the ideal dimensions for product images. If you have images larger than that, you can resize and reupload them. 

You can do resizing on Photoshop or use Shopify’s Online Image Resizer tool. If you want to use Photoshop, open the images in Photoshop. Then click File, select Export, and finally Save for Web. A window will pop up. You will find an Image Size field there. Put 2048 in both W and H fields. And then click Save. It’s done. 

For the Shopify Resizer tool, you just need to upload your images in the tool. Then select the dimension Medium. Resize and download them, that’s it. 

Avoid Using Multi Hero-Sliders 

A multi hero slider with 5 to 6 images may seem appealing to you. But it has a downside as well. The sizes and quality of these hero images should be standard. Therefore, these slides drag the page loading speed. The impact is enormous. As you know, it drastically reduces the user-experience. 

Most visitors don’t click on the slides ( only 1% click on them ). Moreover, many of them get annoyed with the slugging page speed. Instead of using a multi hero slider, we recommend using a single hero slide with a persuasive Call-to-Action. 

Or if it’s vital to use a multi-hero slider, you should create one with 2 or 3 images max. You can then keep its impact to a minimum. But we always suggest you use just one hero image. Many of the giant stores and service websites follow this strategy to get a good ranking push and improve customer experience. 

Use the External Platform for Hosting Videos

You might want to use video content to convert your visitors into customers. However, uploading video files on Shopify is a bad idea. And there is no need for that. You can host your videos on YouTube, Vimeo, and Wistia. These platforms work fine with Shopify. You can embed their videos on your posts with ease.

First, find the video files that are already uploaded to your store and then download them all. Go to Settings on your Shopify account and then click on Files. Now you can download the files to save them on your device if they aren’t saved already. You can also remove them from Shopify. Because you’re going to host them on a different platform. 

Now pick any platform to host your videos. Upload your videos to that platform. Then copy its embed code and place it on your post’s HTML editor to display the video. 

Lazyload Video & Images 

Lazy loading is a smart way to make your page load faster. Whether they are images or videos, you might want to load them quicker. But is that really necessary? If a lot of content loads at once, a web page might get slower. But if the top content of a page loads faster than the rest, your visitor can have a great experience. 

You can ask your developer or IT team to implement lazy load scripts for both images and videos. This process might require some effort and time. But it’s really worth the page speed you get. 

 Analyze Popup Performance 

Quick view popups are famous for their high conversion value. You can add them to product pages. So that your customers can see the product information without actually clicking a product. 

But they insert a lot of data inside the page. And, of course, that slows down the site. Yet again, don’t reach a conclusion. We are not saying popups are junk. For some stores, they do help in driving customers. And for some, they don’t. So before you make any decision about using quick view popups, make sure to do further testing. You can use tools like Hotjar to test your pages with and without popups.

 Check the Number of HTTP Requests 

Is your store still slow after doing many optimizations? You should check out the HTTP requests. Use this HTTP Request Checker to find out how many HTTP requests your site makes. It shows easy-to-follow results. You can see exactly how many requests are made by various resources. 

By reducing the number of design content, combining CSS, Javascript files, and many more, you can reduce HTTP requests. And eventually, it will boost the overall speed performance of your store. 

 Use Google Tag Manager 

Every day your store will be loaded with a massive amount of customer data. You can use such data to boost your revenue. By using Javascript tracking tags, you can collect customer data. But it hampers your page speed. And here, the Google Tag Manager plays its role. 

It’s a tag management system. There will be multiple tracking tags like analytics, conversion, remarketing, goals, etc. But the Google Tag Manager makes it simple by condensing all these tags into one. That means, instead of a separate request, this system lets your site send only one Javascript request. Which makes your site much faster. 

It also improves site performance. Your whole site can collapse if even one tag fails. But with this tool, you can easily remove that tag and recover your site. 

If you are applying 302 redirects, then it’s making your store slow. It’s a redirect that shows a page has been removed temporarily when your customers click on an unavailable link. But this redirect only adds up HTTP requests and also causes delay data transfers. This is not good for your site speed nor for SEO. 

You can overcome this problem and use other redirects such as Catchable Redirects. Or you can apply 301 redirect with Shopify’s built-in redirect function, which is called URL redirect. 

Broken links are another problem. Because they drag the site speed with a high amount of HTTP requests. It’s necessary to fix broken links. You can try Broken Link Checker; it will help you find your site’s existing broken links. Remove all the broken links. And create custom 404 error pages to inform your customers if they entered the wrong URL. It will also improve their experience.

Fix Collection of Products

Shops with a wide number of products create various collections. It might enhance the shopping experience as the customer can easily find out what they want. However, you have to sacrifice your page speed because of that. There will be loops inside of loops on your codes that cause low site speed. The store has to run excess loops for every product of your store.

Suppose you have 20 collections with a total of 500 products. Then your store runs 20×500 = 10,000 loops. So it really hurts the store speed. But there is a solution. You can minimize its effect by fixing your codes. Try to delete the duplicate and conflicting codes and make the codes smarter.

You can also use Findify. It’s an incredible tool that lets you implement advanced filtering features on your store. And this does not slow your store but boosts the customer experience. With Findify, you can make the product searching process even better.

Bonus-

Right Hosting Can Speed Up Your Store

If you have lots of visitors and customers, you should pick a better hosting plan. Are you a Shopify Plus user? If yes, then you can skip this suggestion. The lack of suitable hosting can always cause various speed issues and clashes. Better stay prepared and avoid such circumstances, especially during holiday seasons, when your store gets flooded with visitors.

If your current hosting isn’t enough for you, consider upgrading to the next Shopify plan. Shopify has 3 plans. If you are already using the advanced one, you can try Shopify Plus. However, Shopify Plus is not for every business. When you are eligible for this plan, you can contact Shopify agents to get this one.

Bottom Line:

There are many ways to improve your site speed and boost your revenue. When you are optimizing your store, always reflect the customer experience. And by putting in some time and effort, you can apply many of our tips and optimize your store for better speed.

Author Bio:

Author Name:- Ajay Suri
Author Bio:- Shopify Expert and Marketer, Help merchants to improve site conversions and Increase revenue.
Email Address:- Support@xoot.io

eCommerce, SEO

5 Easy Wins from Growing Visibility and Traffic as an eCommerce Store

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Just two decades ago, the thought of logging onto your computer and clicking onto a website to buy something you need, submitting your card details and then waiting patiently for your parcel to arrive sounded mental.
Oh, how times have changed.

Across the world, online shopping orders have increased by a staggering 49%, according to Rakuten. There has never been a more prosperous time for online retailers.

But with this growth comes increased competition. You could even argue that eCommerce SEO has become the most important factor in the success of any online business. After all, everyone’s shopping online – and are likely to be doing so for a long time to come.

Below are 5 easy wins from growing visibility and traffic as an eCommerce store. Put all these into practice and you’ll likely see your sales skyrocket even in today’s hyper-competitive eCommerce world.

Create a Blog to Spread the Word

When done right, blogging (and content marketing in general) can bring a tonne of benefits that you wouldn’t otherwise get from different types of online marketing.

Remember consumers are looking for answers – and a blog is a great way to address what your customers are thinking, providing them with helpful answers to questions – even those that are not related to what customers are buying. This will build trust, an invalable asset for any business, eCommerce or not.

To be frank, blogging creates more traffic. According to Hubspot, it gets you 55% more visitors! Better still, websites with a blog have a 434% greater chance of having their pages indexed by Google. More indexed pages mean more searches and more website traffic.

Have a Killer Social Media Strategy

There’s a HUGE difference between using social media and using social media well. So, to increase your eCommerce store’s visibility, turn occasional shoppers into brand advocates, and attract new customers, you need to have a killer social media strategy.

Live video marketing is one thing that savvy social media marketers promote. It doesn’t cost you a thing to get started and going live on social media platforms allows you to engage with your customers in real-time.


Don’t believe us? A survey by Vimeo found that 82% of customers prefer watching a live video to reading social posts. If your competitors aren’t leveraging live video, perhaps it’s time to use Facebook or YouTube live and get interacting with those people who make your business possible – customers!

However, if the thought of unscripted videos, where anything can go wrong, isn’t all that attractive, why not upload videos on YouTube as part of your eCommerce SEO strategy? Product demonstrations are always a big hit, as are testimonials. Huge brands like GoPro and Dollar Shave Club are getting creative on YouTube and reaping the rewards!

Get Instagram Influencers to Promote Your Products

People buy into people they like. It’s that simple. Getting influencers to promote your products is a great way to opening your business up to a whole new customer base. Who wouldn’t want to get their products in front of Kylie Jenner’s 200 million Instagram followers?

The key is to find influencers who are popular in your niche. If you’ve developed a new line of organic, vegan skincare products, getting someone who is renowned for their beauty, and better still, known to have a strong interest in sustainability, to promote your range will send a powerful message. Consumers think, ‘if such and such is prepared to put his or her name to the product, it must be good.’

Don’t worry about reaching out to the influencer with the most followers on Instagram. The odds are that they receive hundreds or even thousands of product placement requests and, more importantly, they’ll be concerned with their own image and are unlikely to promote anything. An influencer with a couple of thousand followers is all you need – and, more importantly, they’ll command a fee that’s much, much cheaper than the $1.2 million you’ll be charged by Kylie Jenner for a single Instagram post!

Remember than your visibility on social media platforms will directly drive visitors to your website. A good eCommerce SEO strategy leverages social media. All you need to do is just add a link to the bottom of the post and keep an eye on your website’s analytics. You could experience an influx of visitors and dramatically increase your revenue. Best of all? Social media, specifically Instagram is a great platform for eCommerce businesses to showcase their products!

Prioritize Your Emails

As any eCommerce store owner knows, email leads convert well. However, if you want to increase your store’s visibility through emailing, sending an occasional sale announcement like ‘20% off all in-store products, today only!’ isn’t enough. You need to continually remind existing and potential customers that they can find what they’re looking for at your store.

Why? Well, they might not need to buy that new wetsuit, mountain bike or chest of drawers right now, but they could soon… and that’s when they’ll think of you!

Now, here’s the problem: Sending an email takes time and effort. Time which many eCommerce stores don’t have. However, by automating your emails, you can reach a broad range of customers. Fast. And when combined with comprehensive eCommerce SEO, businesses can communicate and make it as easy as pie to connect with existing and new customers.

Send a welcome email (or a series of emails) when someone subscribes to your list or makes their first purchase, and you’ll build brand recognition and make new customers feel valued. Send customers emails to notify them that they’ve left an item in their cart. Why? This great way of reminding them that they haven’t purchased what they were looking to buy.
But wait, there’s more. You could cross-sell related products based on a customer’s past purchases or even invite loyal customers to be part of an exclusive loyalty and VIP program and get discounts on any future purchases.

Automation does all the work. You can pick what to email, who to email and when to email to maximize revenue potential. Not only that, you’ll keep your brand in your customer’s memories so that when they really want or need one of your products, they’ll know to choose your eCommerce store.

Up Your Google Game

For any eCommerce business to be successful it needs to be visible on Google. Whereas it’s essential to have a well-optimised website, influencers advocating your products, and connecting with customers over email, there are other things that you can do to boost your search engine ranking.


First, there’s Google My Business. This makes it easier than ever for customers to find your business when they search online. With GMB you’ll be able to promote events, respond to reviews, and gain in-depth insight into who your customers are, where they are and how they’re searching for you.

There’s just one catch: you must have a physical location. However, with businesses across Australia migrating their products from physical stores to a virtual eCommerce one right now, GMB is a great eCommerce SEO practice that should be leveraged.

Then there’s Google Shopping. By listing your products on Google Shopping, people can click directly through to your eCommerce site and buy them. This improves your website’s visibility no end and increases revenue.
However, a word to the wise, signing up for Google Shopping doesn’t automatically mean that your products will show up in the search results. You’ll need to optimize your Google Shopping ad campaigns to engage with customers and convert enquiries into sales.

Easy Wins Can Equal Great Success!

There’s a tonne of competition in the eCommerce sector right now. Every day more and more businesses are migrating from physical stores to virtual ones. You may have a revolutionary product, but it could be lost in the vast swath of online retailers.

If you want to increase visibility, you need to stand out from the pack. These five easy wins can help you to do just that.

Author Bio : 

Samuel Shepherd is a writer, editor, marketer, SEO specialist, musician, producer, reviewer, and all of the other things that you can be from the comfort of a computer screen. Currently based in Australia, Sam is always ready and excited to talk about the strange quirks and oddities of an ever-present online world.

eCommerce, Shopify

How to create a profitable Shopify store from scratch?

Over the years, the demand for e-commerce platforms that can help you kick-start businesses has grown by leaps and bounds. Today, you have a dozen options to choose from. However, one such platform that stands apart would be Shopify. 

Shopify is a sophisticated tool for creating flawless e-commerce websites. It helps in loading thousands of products, without any worries about performance, functionality, or aesthetics. 

These are three main reasons why Shopify has a sturdy place in the industry. Moreover, the process of integrating third-party libraries in your Shopify store can be achieved in a breeze.

Additionally, the platform allows entrepreneurs to integrate multiple payment gateways with their stores too.

Why Should You Use Shopify over other ecommerce platforms?

There are many perks in using Shopify over other ecommerce platforms. 

One, you have two different options to choose from. You can opt for Shopify or Shopify Plus. The latter comes with add on services and a variety of features that can improve your store’s look and functionality. 

Two, Shopify offers a secure platform for building a store. This is extremely important because you will be dealing with thousands of customers and their data. 

Three, Shopify comes with a unique payment method for newbie businesses. If you have not activated stripe or PayPal for your brand – Shopify’s payment gateway will be useful.

How to set up your Shopify store?

1. Start your free trial on Shopify

Firstly, visit the Shopify website and create an account. To sign up, you need the following steps:

  1. Pick a name for your store. The name of your store has to be unique.
  2. Choose “start the free trial”
  3. You need to provide basic details like your address, contact number, and email address.
  4. Mention if you have products for hosting in the store. Else, you can select “I am playing around”.
  5. Finally, select “I am done”.

This will create a Shopify store for your business and will be ready for you to try the platform.

2. Pick a theme and customize your Shopify store

Shopify is famous for its inbuilt collection of themes. However, you can always use customized CSS and HTML. The platform is open for designers and developers to customize as much as possible. 

  1. Navigate to Shopify themes for choosing a theme. When you pick a theme from Shopify, you don’t need to do much work. Mainly because Shopify takes care of all the coding for you. Many times, newbie entrepreneurs don’t have to write even a line of code.
  2. Once the theme is chosen, you can brand. This includes adding your pictures, font, and logos.
  3. If you have a customized code, you can introduce them to your Shopify store. Customized code can be integrated without any hassles or tussles.
  4. Once you make all the required changes, you’d not have any trouble saving. In fact, Shopify does save all the changes automatically.

3. Add Shopify Apps that make your Life easy in your store

Once the theme and basic structure of your store are in place, you can integrate applications. This is one of Shopify’s key selling features. there are thousands of shopify apps to choose from. These apps will help you manage and configure the store better.

  1. To choose a Shopify app, you need to navigate to the App Store of the platform.
  2. Choose apps based on what you need. For instance, Shopify has a range of apps for search engine optimization, configuration, and even controlling the cookie bar. Handpick these apps with care.
  3. Once you finalize the app, integrate it with your store. This can be controlled from your Shopify dashboard. This is how simple the process of including apps is!
  4. After the app is loaded, you can configure it from the Shopify dashboard. This is where you can add, remove, and modify the settings of your apps.

4. Add The Products You Want To Sell In Your Store

In your Shopify store, you can add and remove products quite easily. This is one of the platform’s key selling features. The dashboard has all the features you need for controlling the way products are configured in the store. Here is a brief overview of how to add products to the Shopify store.

  1. Navigate to the Shopify dashboard. Here, you need to navigate to products and choose “Add products”.
  2. Add products will guide you to a screen with a big blue button. This is where you find products, or add products.
  3. Clicking add products will let you add products, along with images.
  4. Configure the product with details like description, title, and price.

5. Group And Categorize Your Products

Grouping alias collection is a way of bringing products together in your Shopify store. The groups can be created in a number of ways. Regardless of the method, you need to ensure that the products are closely related based on the preferences of target audiences.

  1. Manual collections can be created by you, based on certain conditions that you have in mind. You can handpick products, and include them under a specific collection.
  2. Automatic collections are created by the store, based on certain criteria.
  3. A single product can be shown in multiple groups. It depends on the rules you create.

6. Create Necessary Pages For Your Store

Every product in your store needs a separate page. This is because customers will have customized searches, and they should lead to an “exquisite” product page.

  1. Navigate to your store’s admin page. Here, you will find the “online store” option.
  2. In online stores, you will find “Add Page”. Choose this option and create content.
  3. Give the page a name.
  4. Once the content and name are populated, save the page.
  5. Then, add the newly created page to your store’s menu.

The above method can be used to create as many pages as required by your store.

7. Change your shipping settings as per your preferences

Shipping settings are certainly an integral component of any e-commerce store. After all, shouldn’t the order reach its owner on time, and intact? 

This is one of the reasons why every e-commerce platform has separate shipping settings. In Shopify, you can modify the shipping details quite easily.

  1. Navigate to the admin dashboard of your Shopify account. Now, you need to choose settings, shipping, and delivery.
  2. On the shipping page, begin by adding rates.
  3. On the shipping page, add the zone. Click on add rate and zone. This will create a new shipping preference.
  4. You can add price and weight-based conditions too.

8. Setup Your tax Settings

Unlike the other parameters, taxes depend on the product. This means the workflow for setting up product taxes is a little different.

  1. First of all, navigate to your admin dashboard, and then the products page.
  2. Click in the name of the product, for which the tax details need to be applied.
  3. Look for “variants”.
  4. Select the option “Charge Taxes”. This will activate taxes for the chosen product.
  5. Many times, stores tend to avoid charging taxes on each and every product. This means you can choose other ways of charging taxes, including the product’s weight.

9. Setup Your Payment Gateway

A common mistake made by newbie stores would be an incomplete payment gateway. Remember that the payment gateway can build or break an order. 

If your payment options don’t support what the customer has in hand – you are going to lose the order. This is why you need to set up the payment gateway with the utmost care.

  1. Be specific about the transaction fee. Some gateways tend to keep a small percentage.
  2. What cards will your store support? Would it be both the visa and the MasterCard?
  3. Would your store redirect customers to a third party gateway, for completing the payment?

10. Test your order system

Shopify gives admins the freedom to test their store from a bogus gateway. This gateway supports the following:

  1. If credit card payment is enabled, try disabling it and making a payment.
  2. If credit card payment is enabled, choose from the very many payment gateways to figure out what works, and what doesn’t.
  3. Try activating, reactivating, and deactivating your payment options.
  4. Proceed to the storefront, and perform the steps a potential customer would do. This means you need to buy a product and redirect it towards checkout. See if the workflow can be executed without errors. Indeed, this would be the best way to test your system.

11. Setup Your Domain with Shopify

To go live, your store needs an appropriate domain name. You have two different ways of securing a domain name.

  1. Shopify offers in-house domain names. Well, this will cost you a nominal fee. The domain will be included in your store automatically. There are many perks to using these domain names. For example, if you have zero knowledge of how the domain name works – this method can save time and effort.
  2. Navigate to Admin, then settings, and then find “domain”.
  3. In the “domain” section, add the new domain name.

12. Do the basic on-page SEO optimization

a. Optimized URL structure

Shopify has both canonical and non-canonical URLs. The product pages will be categorized under each of these types. The wrong URL types will reduce your rank in google mainly because google algorithms can suspect content duplication. This is one of the main reasons why canonical URLs are highly respected. 

When you decide on the URL structure, you need to override the non-canonical format used by Shopify. Replace this with a canonical URL. Always bear in mind that anything that signals duplication or frequent linking within the store is not appreciated by search engines.

A relatively simple fix for the non-canonical URL problem in Shopify would be the adjustment of internal links.

b. Optimize your Metadata

Metadata are additional fields that need to be linked with your store and product pages. These fields are useful when a search engine executes a customer query. 

The metadata often has four important fields: name, description, key, and value. The key and value pair can be further broken down into multiple sub-categories.

What is important here would be the completion of store metadata. If required, you can use third-party applications to help in building metadata. In fact, Google has a ShopifyFD bookmarklet for creating metadata.

c. Optimize Your Headings

Next, you need to pay close attention to the headings on your product pages. The headings should be crisp and meaningful. Try to incorporate primary and secondary keywords in the title. 

Of course, you need to avoid duplication of content in the title. This means, don’t overload your headings with the same primary and secondary keywords.

  1. Always use the h1 tag for storing the heading.
  2. Use the h3 and h2 tags for breaking your existing content
  3. The header tags for offering on-page SEO should not be overused. Try to limit its usage between one to five tags per page. Anything more will be overwhelming.

d. Optimize your body text with Primary & secondary keywords

Keywords play an irreplaceable role in dear engine optimization. This gives you many reasons to include both primary and secondary keywords in your store. 

The product pages should have a blend of these keywords and you should use them meaningfully. As mentioned previously, there is no room for keyword stuffing. 

Two, the phrases you use should blend with the heading and product description too. Try to strike a balance between the features and benefits of buying your product. 

In fact, you need to pay close attention to the consistency and structure of content across the product pages. Customers often look for consistency. They hardly like surprises.

e. Optimize Your Image Alt Tags

Another important aspect to be covered as a part of your search engine optimization effort would be the image alt tags. These are tags associated with images. 

In case the image is deleted, the alt text will take charge. This saves you from displaying irrelevant content, or a broken link in the place of the image. 

Once again, you should include keywords in your alt tags. The tag should describe what the image represents. Remember, google had algorithms to evaluate images, and alt tags are analyzed before anything else.

13. Remove password protection & Launch your store

Access to your online store can be restricted easily using the password protection feature offered by Shopify. If a customer is allowed to enter your store – you need to share the password. 

When an unauthorized person tries to access your store, the content will be hidden. They will not be able to see anything or do any operations. 

To disable password protection, before the launch of your Shopify store, you need to follow these steps

  1. Navigate to Online store, and preferences
  2. Look for Password protection
  3. Deselect Enable Password
  4. If you want to enable a password, choose the message you’d like to display to them.

Ideally, you need to ensure that the password protection is removed before you launch the store!

Conclusion

On the whole, building an e-commerce store and selling online is no longer rocket science. Instead, using platforms like Shopify and following the instructions given above can help you kickstart a great business in no-time. Shopify is one of the very platforms that need zero coding skills or knowledge about web technologies.

Author Details

AdNabu helps improve sales in Google Ads for shopify stores. If you are running the google search, google shopping, or display campaigns in Google Ads, Their apps help to increase your sales.

eCommerce, Facebook Marketing, Uncategorized

How can you best use Facebook ads for your eCommerce website traffic?

If you want to improve the success of your e-commerce store, you may not know where to begin to find a larger target market. There are numerous techniques and also approaches that you can apply. At times, it can most likely feel a little bit overwhelming.

The aim of this message is to provide you a few easy, tried, and tested techniques that will assist you to grow your e-commerce store. Extra particularly, we’re most likely to concentrate on just how you can make use of Facebook Ads using best eCommerce brochure design in order to enhance your e-commerce store sales.

Numerous marketing experts are familiar with Facebook retargeting advertisements where you mostly target people that have actually seen your web site with advertisements that will get them to purchase a product or service– therefore, eventually, converting them right into a customer.

What many people do not realize is that for marketing eCommerce sites, there’s a much more sophisticated and better-performing method of doing this.

With these Facebook ad strategies, you’ll have the devices to control what products your capacity consumers see, what items your present consumers see, and also be able to show products that are tailored to their interests– whether they have actually been to your web site, whatsoever.

If you have actually visited an eCommerce web site as well as checked out a particular product then most likely to Facebook, you may have surprisingly seen an ad for that specific product.

Or if you added something to your cart that you never completed acquiring, you’ll see an advertisement that intends to direct you back to complete your check out.

These eCommerce Facebook ads have a tendency to yield significant conversions– there’s an abundance of case studies sustaining this. It takes some configuration, once you complete the procedure, these ads will benefit you in an automated method.

Essential points to consider to use Facebook ads for eCommerce

Facebook Ads is the name of the ads system from Facebook. When you scroll down through your timeline, in between the messages from your friends and also web pages you will certainly see ads in the form of sponsored messages from different brand names. By creating customized audiences, you can show advertisements to only the people that you want to see them.

Campaigns, groups, as well as ads

It is essential for you to recognize the framework of Ads Manager, formerly called Power Editor, the device that you will utilize to manage your ads.

Campaigns: worldwide information about your project.

Ads group: you can develop various groups of ads for one project in order to check their efficiency.

Advertisements: the various advertisements that can be organized.

Strategies for Facebook ads for eCommerce

Create a business account on Facebook

After having actually ignored the “promote your post” option, we are going to get serious concerning our campaigns. The next step is to develop a business account on Facebook Advertisements. If you deal with different projects, create a different represent each of them to avoid mix-ups.

If you desire a number of individuals to have accessibility, you can designate numerous managers and also provide each of them the permissions that you decide since company accounts are handled by personal accounts, not by pages.

Install Facebook pixel to track everything taking place in your eCommerce

What’s the factor of creating a Facebook Ads campaign is you do not recognize the number of people who end up visiting the store or really buying? To do that as well as to send all the details about what customers do, you require to set up the supposed “Facebook pixel”.

The pixel is really simply a little JavaScript code that is placed in the <head> tag of your site’s code. If you do not understand an aspect of coding, do not fret– every CMS offers lots of options to do it:

  • In the style
  • Through hooks
  • With different plugins, modules, or extensions

Increase Conversions On Your Internet Site

This must be your standard active Facebook ad for the entire year. After choosing this objective, choose what a conversion means for you. Maybe a Facebook individual adding an item to the shopping cart, making a settlement, or simply registering to win a promo code.

From the default conversions that we have actually seen, define those that many passion you and always maintain that objective in mind. Normally a conversion is a sale, however maybe you are simply opting for shop checkouts, leads capture, or any other personalized events.

Enhance Your posts

This is an excellent way to promote a special offer although there is a designated technique to do so on Facebook Advertisements. Since the expense of this sort of advertisement is lower and you will see a bigger reach. It works for more recent brand names that intend to obtain presence.

It is hard– yet not impossible– to get sales from cold website traffic, so these initial initiatives are truly essential for getting your name available as well as coming to be a lot more known. In order to have actually success with promoted articles, you require to make it prominent before marketing it.

Try to obtain a lot of communications (likes and also shares) as well as you will pay a whole lot much less for it than for a post without any interactions.

Emphasis your audience to the maximum

The next vital factor to success with Facebook Ads is understanding just how to pick your audience. To obtain good results you need to concentrate your target market as high as you can.

Do not try to get to one million people, try to reach those people who are more than likely to buy from your store. To do so, the first thing you have to do is to pick the nation, the age as well as the sex. Prior to creating an ad, you should recognize who your target market is.

A mistake when picking these parameters can cause you substantial loss with Facebook Ads, so do it thoroughly. Regarding interests, you can choose to reveal your ads to people such as particular topics or web pages.

Pick your locations

Places are different places where your ads will be shown. These are the choices you have at the minute:

  • Facebook: you can target certain areas within the social network, whether in the right column, in the news stories, or in the videos.
  • Instagram: as you already understand, Facebook and Instagram share the exact same owner, so IG advertisements management is done from the very same Ads Supervisor. Within Instagram, you can pick either the major wall or stories for your ad location.
  • Target market Network: these are banners in the Facebook display network.
  • Messenger: Facebook’s instant messaging system.

Based on your objectives and also your buyer identity, you may have an interest in different locations. See to it that’s green light before choosing one as well as if you don’t know, evaluate it with a smaller campaign in order to examine the returns.

Work on the image and the text

Whether you create an advertisement with numerous images or with simply one, we can assure you that the success or failure of the ad will certainly rely on the photo itself. Photos are one of the most crucial points on Facebook and they need to catch the customer’s interest. Do not risk it!

Employ a graphic designer or photographer to make them really count. Relating to the text, there is a foolproof method: making use of smileys. They attract attention, they emphasize some subtleties, and they ensure that the blog post does not go undetected. On this website, you can locate all the smileys that can be used.

Testing and optimizing

The most effective assurance for success with your campaigns is recurring optimization. Begin with a low budget plan or a few days, examine the performance of various ads, do away with the most awful ones, as well as produce a new variation of the best ones.

These A/B testings will assist you to develop a 100% enhanced advertisement that will certainly obtain you the very best conversion performance.

Author Bio

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on interior design metrowest massachusetts, Lifestyle Design, Branding Firm, Exhibition design etc..

eCommerce, Mobile App

Why UX/UI plays a vital role while developing a successful eCommerce App

Now it is the era of e-commerce. We purchase many services and products online. UI is the end-user user interface, which refers to the visual style of the site. UX stands for consumer experience. Both will vary from one another. Internet sites with great UX and UI leave a much better opinion. And it offers much better and repeats business than low UX websites. And UI provides how you are excellent your services and products.

Clients won’t stick to your site if the UX and UI aren’t up on the mark. It’s vital to invest in an excellent UX and UI for your e-commerce website if you wish to grab guests’ attention and generate repeat business. When you do not have the essential experience and expertise, could you not attempt to do it yourself? Instead, outsource the job to someone reputed to offer quality results. The potential future of your small business relies on it.

At times shopping online could be confusing and frustrating. Create the site the way that guests can quickly go over the site by themselves. And also feel comfortable shopping. The visual screen must be well designed and organized. If the visitor must seek info, it must be supplied efficiently and also successfully. The webpage must load quickly. Visitors will probably avoid pages that take a very long time to load. The former, like fast loading sites as these days, people either do not possess the time or lack the patience to hold out for a site to load. The site’s style must be responsive such it can be quickly browsed on all products, particularly mobile devices.

The shopping experience must be seamless, simple to understand, fast, and also convenient. Many site visitors abandon shopping carts if they found the shopping and the payment process hard or inconvenient. A superior UX and UI ramps up the time visitors spend on a website. If the UX and UI are exceptional, they’ll grow interested and impress visitors, causing more visitors to the Website. The target is making guests feel comfortable shopping and earning their trust and making an emotional link. Generally, visitors spend significantly less time on a website. And so the UI /UX Design ought to be appealing.

The simplicity of clear data presentation and use can make the shopping experience memorable. And it wipes out some ambiguity in the visitor’s head.

Importance of UI/UX Designs ON e-Commerce Website Design and Development

Whenever a visitor visits your Website, a couple of seconds is vital to engage and attract your User. This’s because in case he discovers the designs intriguing, he is going to plan to remain or else he’d merely leave. The following important factor is engagement. If the site has engaging and exciting content, the visitor will be compelled to remain and enjoy it.

  • User-friendly

UI/UX Design can make your Website simple to navigate. Because of that, the visitor could comfortably browse through some other web pages of the site without any obstructions.

  • Highlight the brand of yours.

These designing features make your product even more highlighted by innovative and working with the newest program. You can share your brand updates and strong marketing points to yours. In such a manner, your consumers are obligated to see the Website of yours.

  • Simplicity is a vital element.

The more you prevent your site from being comfortable, the more User thinks it is fascinating. However, simplicity here implies with most lavish site designs. You must make use of minimum functions that must be used towards the optimum levels. It’s essential to design the Website of yours without any extra information, which isn’t relevant for the users of yours.

  • Approach the User of yours.

In this particular Media era, your company has a good deal of chances to reach out to your audience. They are an excellent or most splendid article from you. Then your product does not have to address your audiences. Still, those owners will develop a market place for yourself, and site traffic gets excessive using the most current design strategies for UI/UX.

After these areas, you understand that UI/UX designs for site styles are too vital.

To help make sure your site is a fantastic accomplishment, concentrating on UI/UX designs is crucial. You can employ the very best site design and development company. And get them to shock you with engaging and appealing UI/UX layouts for site interface.

Vital Elements of Effective UI/UX of eCommerce Marketplace

The entire procedure of determining the best structure of Sequencing and user Interface of User Experience is reliant on a wide variety of elements and demands a significant quantity of evaluating. You will find specific components that need particular attention. Below are the eCommerce UX principles you need to pay attention to.

Landing Page Impression

That is the place where the operator journey starts. Your mission is usually to make sure that it is going to continue without skipping a beat. To pull this particular off of, you need to make an excellent first impression.

Remember that the phrase “landing page” isn’t purely about the homepage. It may be another web page – from the item web page to a catalog listing. Due to that – almost everything should top-notch.

It will help you make sure that potential customers will instantly understand how is, what is, and instantly from the web page.

Easy Navigation

Navigation will be the thing that doesn’t call for a reinventing of the controls. Even in case you try, that’s an utterly useless waste of time. Because you cannot match the practice and many years of homogenized navigation patterns, you simply cannot. It’s the way it’s since it works.

But there’s a trap. Navigation could be awkward or confusing occasionally.

Allow me to share several essential points:

• Every step has to be justified – there has to be a motive to accomplish this or that Navigation reason must be comfortable and noticeable to perform;

• Each element must be quickly identifiable; Reasonable and short paths from one location to another uninterrupted guarantee factor.

Common names of measures and destinations secure seamless and smooth action from astride on the following. This implies that you need to refrain from using phrases as “Thou shalt pay for this plate” or any other Old English. Let your Buy button claim, “Buy.”

Call-to-action Buttons

As a continuation of course-plotting, it’s essential to differentiate navigation controls that are simple from a range of call to motion buttons. Why? Call to action functions when it’s present and clear. If it’s not, you finish with absolutely no effect.

Additionally, it helps when the call to measures buttons are defined, well-positioned, instantly recognizable. In fact, in case it’s so, chances are they’re going to be used properly.

Remember that there should be a rigid hierarchy of elements. If the CTA button is connected with the purchase – it may appear one way. If it presents several more info – it must appear different. It’s a unique offer of sorts – there should be yet another design. Customers must instantly differentiate where what is and just how urgent it might be.

If done right, CTA is going to serve as shorthand with the client. It is going to map out the consumer experience. And thus increase the conversion rates significantly.

There’s a reason why search bars are like white bars with an attractive glass inside the nook and situated at the visible spot of the best center of the webpage. They’re easier to notice that way. Plus, you’re keen on individuals being in a position to find particular types of items on your eCommerce Marketplace.

Why as? It’s apparent if a person appears for something specific, it implies that a person intends to purchase it. And you cannot refute this opportunity.

Apart from a prominent placement on the web page, the search bar has to recognizable as such. Aesthetic-wise, it implies it must be contrasting with the majority of the webpage.

Additionally, do not forget to put in customization with the search request. This might help to narrow the range of the search results. It is, therefore, making the procedure of recognizing the right item easier.

The Checkout Screen

The checkout page may be the nexus point of the whole Website. It’s where all of the action happens, and due to that, it’s essential to allow it to be as possible and useful. How? By making it engaging, streamlined, and accessible instantly process.

You will find two choices –

Fit everything into a single web page

Break it down into a trip over many pages.

Conclusion

Despite not being immediately connected with the business aspect of items, UI / UX style is among the determining elements in an eCommerce industry’s profitable development.

It shapes how the platform is utilized on every stage – from first overviews to the investment process. And as a result, eCommerce UI or UX should be taken simply because their neglect or refinement can lead to the marketplace’s subsequent demise or growth.

UI / UX done correctly is a good foundation for development and growth; while done negatively, it’s a death sentence for the most perspective idea

Author Bio: Jignesh Vaghasiya is the CEO at Universal Stream Solution. Universal Stream Solution is a Mobile App Development Company in Atlanta. That helps startups to enterprise companies in mobile & web technology.

Digital Marketing, eCommerce, Uncategorized

Top 10 eCommerce marketing ideas that will improve your ROI in 2020

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eCommerce is definitely a multibillion-dollar industry. Every year, this industry sees massive changes. Online stores are exploding at a rapid pace. However, this trend can be easily misread. This is because consumers keep changing their demands, search algorithms are improved, and businesses are coming up with newer products. All of these call for changes in your marketing strategy. With this being said, here are a few important factors you should consider for an effective eCommerce store marketing experience. 

1. Pay per click or Paid Ads 

1.1. Google Shopping ads

Google is a premium platform for posting your advertisements. When compared to traditional text-based PPCs, these ads are rich in content. You show pictures, reviews, and the price to customers. This is what makes Google’s PLAs truly useful. When your product range is huge, you can use Google Merchant Center and build stunning advertisements. To enjoy an edge in this platform, you need ads that are of high quality.

1.2. Display Advertising

This technique works well only when your content matches with what the customers want. In a conventional blog post, customers are flooded with lots of information. Many times, readers focus on what they want and skip the rest. This is why you need to talk with the customer’s language in mind. And, the ad should be posted at the right time. Remember, the ad should not be an intrusion. Instead, it should add more value to the customer. 

1.3. Retargeting Ads

Moving on, you need to make use of retargeting. This is offered by few Advertisement networks. These platforms will allow you to display advertisements in front of people who have responded to your site. Often, retargeting can increase your conversion rates by two times. When you retarget, you need to focus on customer demographics. And, keep an eye on the behavior of your clients and their interests!

2. Content marketing

2.1. Video content

Video has turned into everyone’s most favorite piece of content! When compared to text, online users are after video content. This is why more than 85% of businesses make use of videos for better ROI. In places where text cannot convey all the information, videos are used. Videos enjoy an edge because they can inspire viewers to try things out. The following steps are much easier than reading text.

Remember, a good video can keep customers engaged in your website much longer. 

2.2. Blog posts

The actual size of your blog doesn’t make a big difference. But, this is less likely to have an impact on eCommerce customers.

Your blogs should be focused on general news, and deals on your storage space. Never compromise on your blog quality. You must include images that can be pinned. And, you must load your blogs with information, advice, and tips on how to use your products (or services). Aim your audiences, and match the blogs with the actual voice of your brand. 

2.3. Interactive content

In general, your eCommerce store has to be interactive. Customers should be able to drill, turn, and try products. If none of these things can be performed on your site, you are missing a big deal. With the help of interactive content, customers will be able to establish a bond with your content. As a result, they will have a good connection with your brand! 

3. Delivery and unboxing experience 

3.1. Shipping Box design

Now, you might be curious to know if the shipping box design plays a role in your marketing strategy! Well, it certainly does. The box should be designed with your brand’s vision and mission in mind. It must blend with your marketing tone. For example, if your product is funky, and meant for the millennial era, you need a box that is cool as its target audience. Box designs are always about branding. This is how consumers will identify and recognize your brand in the first place.

3.2. Coupon codes inside the box

Moving on, you need to focus on coupon codes and deals. Who doesn’t love to use deals? Who would say no to free online treats? When customers choose to buy repeatedly from your company, you need to appreciate them. Give them a reason to return to your website. This is where vouchers and coupons become useful. Along with these materials, you need to share details about your upcoming products and releases too! 

3.3. Unboxing experience

Moving on, you must give your customers a special unboxing experience. Do you know that YouTube has many channels on this topic? This has evolved into a powerful form of marketing. This is a way of reinforcing your band’s identity. Very rarely would you find this item in eCommerce marketing ideas? Well, a brand new unboxing experience can actually make a big difference. 

4. Email marketing 

4.1 New customer emails

If a new customer chooses to buy from your business, you must not hesitate to greet them with a quick email. Ensure that there are multiple emails. When compared to single email channels, multiple flows are much more useful and effective. The email should be to the point. Give it a simple subject. And, don’t forget to kick start with content relevant to your brand. This would be a great place for your how-to videos. 

4.2 Browsing follow up emails

Turning existing customers into loyal ones is important. Likewise, you need to target customers who browse your store but never buy. These customers need to follow up on emails. The email should encourage them to buy. You could include deals and vouchers in the email. The email has to be sent after a while. Sometimes, it would be wise to filter contacts and follow only existing customers. 

4.3 Abandoned cart emails

Has a customer abandoned the cart? What made them turn away? How will you attract this customer back to your website? This is where follow up emails prove to be useful. On average, abandoned carts sum up to 75 trillion USD every year. 

This is considered as the biggest hole in any e-commerce website. Abandoned cart emails can fix this issue. The email should be sent a little later. It should have high-quality images of the products. And, use the right tone to appeal to customers once again. 

4.4 Targeted offers 

The moment you understand more about your customers, you can make targeted offers. Ensuring that customers are given what they want to see, and buy will increase your ROI. Some customers what discounts. In such cases, you need to provide them with exquisite deals. Match the offers with care. For instance, a woman looking for shoes is likely to have a dress in mind. Try to understand this flow. Likewise, include supplementary materials that speak about the usefulness of your products.

5. On-site marketing 

5.1 Forms

Throughout your website, you are likely to have formed. Forms are used to sign up. There are special forms for checkout. And, there are more forms for a subscription. Customers are known for dealing with forms all the time. But, if your forms are not placed correctly, or designed properly – you can annoy them. Marketing forms is important, as it influences customer behavior. 

5.1.1 Design Factors

Most of the time, customers access websites from their mobile devices. Typing in these devices can be difficult. This is why fields should be chosen with care. Email and name are two crucial pieces of information. You can get rid of optional fields like “type”. 

Incorporate all the essential fields on a single screen. In addition to gathering information, you may have to present some details too. Often, customers hate missing details like postage charges or delivery time. Keep the forms simple, but increase the efficiency of how you process information. 

5.2 Email signups

Getting customers into your email list is as important as Making them buy. Members in your email list can turn into customers someday. When customers choose to sign up forcefully, you end up with wrong email addresses. Many times, your emails will be ignored. This is why customers need to sign in willingly. To achieve this, you need to raise the signup request based on customer behavior. 

5.3 Product page

5.3.1 Copy Page

Product pages should focus on the actual concern of your customers. They should carry all the relevant details. The entire message needs to be conveyed in 40 to 100 words. Try to avoid boring old language. You don’t have to get clever. Instead, stick to what the product is, and does. If there is too much detail, hide it within a “Read More” section. 

5.3.2 Images

mages are as important as text descriptions. However, your images don’t need to exciting. Always copy and show only what the people want to see. It doesn’t need to be loaded with animations. Most e-commerce websites have a primary image and secondary thumbnails for products. The thumbnails should be of good quality. Customers should be able to see the picture clearly, without opening it. When there are too many images, build them together in a slider. 

5.3.3 Product Videos

When you incorporate videos in your e-commerce website, it should go out of focus. Always keep it in the top half of the page. When viewers access your page from mobile devices, they should be aware of the video’s existence.

It is important for them to “view” the video. And, you must steer clear of autoplay. This is a big no-no. Autoplay violates the basic principles of user interface design. The videos should always be short, meaningful, and easy to spot! 

6. Selling through social media 

6.1 Instagram

There is a myth that only lifestyle ventures can thrive in platforms like Instagram. But, the truth is, any business with stunning photographs about its services and products can be successful on Instagram. This social media site is a soft seller. The platform needs to be used for customer engagement and awareness. When people identify your business, they will start to follow you. To increase exposure, you need to use plenty of hashtags. 

6.2 Facebook

Selling products through Facebook always begins with a Facebook page. With time, this will turn into a Facebook shop! You need to use the page for directing traffic into the shop. Facebook has paid advertisements. These ads can generate eight times your investment. For targeting on Facebook, you need to make use of custom audiences. Remember, businesses with loads of creativity will be able to drive maximum traffic to their Facebook pages.

 6.3 YouTube

Moving on, you have YouTube to market your online videos! The bond between YouTube and video marketing is inevitable. Both these platforms are essential for any business. When you choose to post videos on YouTube, don’t forget to fill the description form. And, you must make sure that the videos are both crisp and meaningful. 

7. Market your business beyond geographic boundaries 

Moving on, you need to find ways of marketing your business beyond traditional geographic boundaries. In the beginning, this might sound very difficult. But, this is essential. Targeting audiences within a specific region becomes simple when you are aware of their personas. 

However, replicating these learnings on a bigger scale is difficult. Yet, you need to find a way of achieving it. Try to understand more about what drives your business forward. Stick to theories that have never failed in your locality. And, be aware of why people visit your website often. 

8. Highlight Reviews 

The talk about marketing and business promotions will be incomplete without reviews. google customer Reviews can be categorized into two types. You have the positive ones and the negative ones. 

Either way, it is important for you to be appreciative of the time your customers invested on your website. When a negative review is posted, spend some time, and pull together a potential solution. And, when there are positive reviews, stay grateful. 

9. Optimize your Voice Search 

The way online industries work is changing on a daily basis. If you wish to fall in line with the pace of SEO, you need to consider voice searches. these searches have changed the way the internet works. When compared to text or video-based searches, voice demands for technology. Indeed, SEO has changed drastically to accommodate voice-based searches. 

When you master the voice searches, you will be able to drive more traffic towards your website. In the long run, you will experience an edge in the industry. 

10. Influencer Marketing 

Last but certainly not least, you need to try influencer marketing. This is where you rely on the fame of people who have already excelled in your industry. Ask them to spread the news about your business. This might be the most trivial way of using influencer marketing. But, there are many other methods too. For example, you can ask influencers to write guest posts. 

Conclusion 

On the whole, eCommerce marketing is a challenging game. All the ideas mentioned in this post are effective, but they need to be tested. You need to choose the right methods for your business, and start experimenting on them. Undeniably, you are bound to see a better ROI in the long run.

Read other article How to Delete Flipkart account?

Author Bio

AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running the search, shopping, or display campaigns in Google Ads, This software will be able to increase your sales. Sign up today for a 14-day free trial from here.

Business, Digital Marketing, eCommerce

How To Sell Products Online – Successful eCommerce Strategy

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One pioneering question that baffled every entrepreneur is, How to Sell Online. There are numerous articles that are written around this topic. Few specifically on How to Sell Products Online. Yet, only a handful of business entities are able to master the e-Commerce strategies and increase their topline.

Other Easy way is that, You do not need to worry eCommerce Website, Digital Marketing, SEO, Social Media Marketing and traffic on website etc. Geoxis is providing a Plateform where you can sell your products. All your headache is handle by Geoxis Team. Register your self as a Vendor and Start selling Now. For more infromation Visit Geoxis Marketplace.

Create an e-Commerce Store and Start Selling online.

The core component of any e-Commerce strategy is people. That’s why most businesses claims about having a written draft, on how individual marketing channels will help add value to the people. Once your marketing team master this realm, then it gets easier to sell products online.

Convenience and Time – Why it Matters

Simplicity and speed. People want instant solutions in a simplified manner. Nobody wants to go through a troublesome experience to muster an ideal solution. The extreme competition has forced digital entities to create modular yet comprehensive products.

The higher you optimize the buyer’s journey, greater the impact on your balance sheet.

Try to answer these, What made digital commerce one of the ideal channels among people? Why forced the legacy processes to slip down? How modern marketing strategies become the driving force in the virtual world? What solution does Amazon, Zomato, Netflix, etc offer when compared to traditional business models? Well, all these giants were able to add value to people’s time. All these companies are focused to add convenience to your daily life and save a considerable amount of time. Lending you an extra hand to chase your daily errands.

Does My Virtual Identity Matters

The landscape of modern business is highly influenced by the virtual identity a business owns. You may find it quite interesting how brands interact with people in the virtual world. A study conducted, found that on an average a person spends around 2.6 hours online. Significant number for a marketer. A wise man always prefers to set up his shop near a congregation. Where he is sure that people move around and he will end up with a sale.

The virtual identity gives you an added advantage to reach a great no: of audience. Which no other medium was able to offer. The virtual world gives an opportunity for startups and established brands to compete on the same platform (almost under the same rules and regulation). How you present your business and connect with your audience through multiple online channels can make or break your business.

The Personality of your Website/ e-Commerce Store Matters

Your website/ eCommerce store acts as the core touch point for your customers. Your website is your virtual identity. That’s where you refer your customers to. An elegant design with a simplified user interface accentuates the visitor to interact with the business. When was the last time you went to a crappy website and decided to make a purchase? A mere glance, that’s all it took you to hit the small button at the right-hand corner. If you want to sell online then you need to have a strong platform. One main reason for high cart abandon is that at some point along the buyer’s journey the customer felt sceptical about the website.

The marketplace is getting crammed with alternates and substitute products. If not you, your competitor will be happy to cater the needs. You may have incentivised the person to visit your website, don’t give them a chance to bounce. Your e-Commerce strategy should be designed to give the best possible customer experience.

What e-Commerce Strategy is the Best eCommerce Strategy

It’s a complex question to answer. I do recommend a holistic strategy. There are umpteen online marketing strategies that you can use to sell your products online. How you plan and execute those strategies depends on you. Scout for any activity that aids to a sale. Even the smallest option like adding a WhatsApp channel to the product page can boost sales. The option gives the visitor an opportunity to interact with a person, clarify their doubts and then proceed. Commercialising and optimizing your digital entity is the most sagacious pursuit to sell products online.

Identify, Study, and Explore the Market

To sell products online you need to understand the market that you are targeting. At times you will be gauged upon the industry knowledge you have. Every market has its own characteristics and unique features. If you are planning to sell sustainable clothing, then you need to understand what does it take to weave sustainable clothes and what kind of people prefer to buy it. Unless and until you get yourself familiarized with the driving forces of the market, selling online remains a puzzle.

Industry Knowledge in Marketing

We live in a data-driven world where information can be the key differentiator. Knowledge is power because it equips you with information that can be used for your advantage. Gathering the latest information about the industry gives to a competitive edge in understanding the market pulse.

Prepare yourself to answer these questions

  • What trends are more preferred among people?
  • How customers are reacting to the recent policy change?
  • Who are my competitors? what are their key differentiators and their marketing strategies? What are the latest trends and how it is going to impact my business?

Once you get in-depth insights into these details you will be able to frame a well-customised e-Commerce strategy for your target niche.

List Your products on Marketplaces

Marketplaces are a great resource that you need to look into. As a startup entrepreneur, you don’t have the luxury to ignore an opportunity that helps you sell. Online marketplaces are platforms where you can list your product and sell online. Wondering why online marketplaces are important. It’s the brand presence that matters. Amazon is an online marketplace. Almost everybody is familiar with the brand. In most cases, people trust the brand so much that they ignore all the competitor offerings and dive straight to the platform and place the order.

Note:- With marketplaces trying to capitalize the market with their own private label brands, it looks a bit hard to get shortlisted as an authorised seller on most platforms.

Advantages a startup could get by listing their products on online marketplaces

  • As a startup, your entity is not familiar to people. Getting listed on these platforms will help create some traction in the virtual world.
  • Marketing channels like SEO will take time to evolve into a well-established source and build a solid customer base. In the short period, you can rely on marketplaces to drive sales.
  • Platforms like Amazon is a source to get genuine reviews. A stack of positive reviews on these platforms can help root trust among people.
  • Almost all marketplaces are professionally managed and operate around the clock. As a startup, you will get an opportunity to learn more about managing a virtual entity.

Invite Dropshippers and Affiliates To Sell Products Online

Hope you guys are familiar with the terms drop shipping and affiliate programs. These two commercial models help you club a bunch of freelancers to promote your business. The idea behind these two business models remains the same. You incentivise a person based on the sale he/ she was able to make.

Create opportunities for people to work from home

With digital transformation and increasing job opportunities, there are a lot of people who prefer to be their own boss and work from home. Why not give them an opportunity to commercialise your business model. Start an affiliate program for your business, take enquiries from drop shippers. Note that every opportunity takes you one step closer to a target segment.

A brief about drop shipping and how to refine your e-Commerce Strategy

In drop-shipping, you don’t own or manage the inventory. You simply own an online store were you list the products that a wholesaler/ retailer/ manufacturer has. Through drop-shipping, you enter into a mutual agreement with certain drop-shippers. In an unadorned form – Your virtual store will get an online order and the drop shipper should fulfil the order placement. Drop-shipping is a win-win strategy, wherein the dealer/ manufacturer was able to make a sale, and in the process you will earn a percentage as a commission.

How you Present your Products Plays an Important Role in Conversion

Like I mentioned, How you design your website/ eCommerce store matters. Decide what kind of content should go to the page. Whether its a gif, image, video, etc. The best strategy is to place the customer at the centre and try to answer all his concerns when deciding to buy a product.

Let’s take an example; Consider that you are selling pre-owned luxury bags online. The first and foremost concern that comes to your mind is the condition of the product. What does a lightly used product mean, Under what slab does it fall, etc? The second concern will be, how to verify that the products are original and not a first copy? Put yourself in the customer’s shoes and try to address this scenario. Don’t you think adding a certification from an authority will help convince the visitor.

Few other optimizations that you can use are;

  • Talk to your customers in the native language. If your online visitors are showing interest towards products that fall into a specific category Say the aviation category. Don’t you think that these people are interested in that special category. Why not draft your messages/ description with a milieu to their interest.
  • Instead of a plain image try tagging few images that give a context to the product you sell. Make people visualize using the product or how it looks in the real life.
  • If you are selling variants of the same products, then its better if you list multiple images of it.
  • Use high-resolution images and makes sure to follow the same dimensions all along. Consistency matters.
  • If you are planning to display videos on the product page make sure that it’s well edited and neatly displayed.
  • Try to list complementary products in the same page.

Social Media – Use it, Opportunity Knocks

Social media marketing is a buzzword which has already gained significant interest among businesses around the world. For few, its a channel to boost their brand visibility, a segment claims that their social channels are the money churners, a category still plans to master the art of social selling, another segment claims that they find the learning curve to be too steep. Regardless of what, according to SocialMediaExaminer 97% of marketers are still participating in social media.

The biggest mistake that a brand makes with social media is that they still use the channel as a broadcast media. Marketers and entrepreneurs need to know the fact that it is a channel meant to add value to people who engage in it. The platform has way surpassed the ambiguity of a broadcast channel, rather it’s a dedicated channel to interact and engage with people.

How Social Media Can Help You

  • Create loyal followers
  • Increase Brand Recognition
  • Additional channel to sell more
  • Drive inbound traffic to your website
  • Social signals to your SEO

Personalised Emails with a Definite Intend

Emails are widely used by marketers to reach out to customers with exciting offers and promotions. Stats published on CampaignMonitor.com clearly shows the importance of emails. The channel gives you the best ROI, $38 for every $1 spent. Email marketing can used by business entities of all nature. The increasing demand and technological outburst have led to questionable marketing strategies. As a marketer, you need to understand that hitting your prospects inbox with spammy emails is a facetious effort.

When you draft an email you need to consider multiple factors

  • How the receiver will react to it?
  • To whom you are sending? What time seems to be the best time to get a high CTR?
  • What should be the subject line?
  • How to draft email content, etc.

An email blast is not the right solution at times. Segregate your database and then customize the email such that it gets a higher vitality to convince the reader.

In every email, you need to reflect the fact that you care for your customer. If you are sending a welcome email, be cordial, express your genuine bliss for having the customer on the platform, encourage their effort in reaching out to your business with an offer. The higher you refine your emails, personalise it, and tag a purpose, lesser the chance for it to be flagged as a spam.

To sell products online you need to come up with an email strategy that entices the prospects to engage with your virtual entity.

Parting Note:- Ecommerce strategies are as good as how you execute it and iterate it to meet the demand of your market segment. In an overcrowded marketplace, to sell products online you need to come up with innovative marketing ideas.

Data Management, eCommerce

Why eCommerce Data Management is Crucial for Your Online Business?

How Product Data Management Services Helps in Your E-Commerce Business?

In the world of Ecommerce, you’re as effective as your product data management is. In the online and digital environment, data is the new currency. If you know how to use it to your advantage, you can beat your competition and increase your profitability. Put simply, Ecommerce data management is a highly collaborative and well-structured modern solution that helps your ecommerce business access and control crucial data that adds significant value to your business.

Effective data management also helps you stay competitive by providing a more agile response to market demand. EDM allows you to achieve higher efficiency and reduce time, as well as human error when satisfying the needs of your customers.

On top of all that, it’s also an effective way to cope with the latest trends in ecommerce and develop innovative products that your customers will buy. If used properly, Ecommerce data management will help your business grow and develop in a highly competitive global environment.

eCommerce Data Management Services

Your online business depends on your Ecommerce catalog. The better you manage your catalog, the more you’re able to advertise and sell your products or services. It’s imperative to have an e-commerce catalog today, as this tool helps you stay competitive.

Since these catalogs store tremendous amounts of data, obtaining professional ecommerce data management services is essential to organizing that data and classifying it in any way you need to achieve your business goals.

With that in mind, here are four of the most important Ecommerce data management services that will offer you the advantage you need to increase your sales and make the most of your profitability.

1) Content Update

Making changes and modifications to loads of information like your online contents, prices, product descriptions, and inventory updates can be an extremely time-consuming and daunting task. With Ecommerce data management software, you can take care of your content updates quickly and easily.

2) Visual impact

Ecommerce data management allows for the incorporation of visual material, such as animations, videos, images, and photos. This helps generate attention-grabbing advertisements that will attract more potential prospects.

3) Ecommerce

Enabling electronic payment systems and allowing your customers to make their orders online is the only safe way to develop and grow your online business.

4) Information Sharing

The electronic catalog allows you to store huge amounts of information that you can modify, update, access, and share any time. You can add product descriptions, technical details, and every characteristic you deem necessary, as well as product recommendations to engage with your customers even further.

Product Data Management – What is it?

Product data management is a very effective and useful way to share any required product information within one company to keep every segment and system within the organization updated.

It’s also an effective way to reduce human error, increase business efficiency, and keep your online customers and employees well informed about all products and services. Product data management provides refined information on demand that can be used for many different purposes, from marketing to design.

The best thing about PDM is that it allows you to centralize all product-related data into a single location so that you can use it strategically to achieve a certain goal.

Why Product Data Management Services is Critical in eCommerce Business?

Product data such as materials needed to make a product, the quantity of those materials, the price, and the supplier are all valuable bits of information. If you can effectively manage such data, you can beat your competition, reduce the time and cost of your operations.

To effectively manage such data, you need the right tool. That is where product data management services and Ecommerce data management come into play. These services provide many advantages that you can use to improve your e-commerce.

One of the biggest advantages is the accessibility of your product data. PDM allows you to quickly and easily access any product data at any time, which is extremely helpful for product management. Since online business is a fast-paced and ever-changing environment, you will be required to make changes in the database on a regular basis.

PDM allows you to make these changes in a timely manner and see the exact results of every change you make, which can be extremely profitable to your business. Then, you can track the product specifications, reuse the design to make modifications, and so on. The sooner you implement the product data management process, the better it will be for your entire business. More importantly, your employees need the training to become proficient with the software, so you want to ensure that your database is updated on a regular basis.

Your quality assurance team, product engineers, sales personnel, and product managers will reap the benefits of using the product data management software.

To cut a long story short, the product data management system allows you to centralize all data related to your products to keep your entire organization, as well as customer base, up to date with any information regarding your products.

Aside from that, you will also get access to all metadata like who accessed any information and when, the latest version of the product, the release date, and more.

Since communication is extremely important in the age of information, PDM also allows you to improve your internal and external communication.

There’s no doubt that the PDM solution is the much-needed leverage that your online business can use to demolish the competition. Therefore, teaming up with a Back Office Pro Team that rely on their long years of PDM experience is a certain way to get ahead of the curve and increase sales.

Effective Data Management Leads to High Business Performance

Since ecommerce never stagnates, controlling access to valuable data, and sharing information in a timely order is critical in running your online business. All the latest studies indicate that there’s a strong connection between the ability of a business to manage data with success and business performance.

Online businesses that manage their data professionally have much better chances of growing revenue and increasing profitability than those that still struggle with their data management. Information is power, and those who know how to wield it and use it to their advantage are those who will prosper.

Author Bio

Juliana has been an avid blogger for 5 years, with particular interests in E-commerce Data management, Web Designing etc. Today she is an expert on the subject and over the years she has consistently contributed articles to top Web Development web designing, e-commerce and Data management publications. Presently, she is associated with Back Office Pro- a e-commerce data management service providers. For more visit Backofficepro.