Category Archives: Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.

Instagram, Social Media Marketing

Top 7 Instagram marketing tips you must follow

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The days when brands distributed flyers or seminars for advertisings are long gone! Ever since social media marketing’s popularity rose to the skies, businesses have been hopping on the trend rapidly. It is popular, helps you reach audiences far and wide, increases your overall traffic, and budget-friendly! 

Instagram is one of the precious gems in the world of social media. It used to be a site where people postered pictures of aesthetically pleasing food and fancy travel destinations, but now it has become much more than that! With over 800 million monthly users and new features being added every other month, Instagram has turned into a worldwide business platform! 

According to stats, 90% of Instagram users follow at least one business account. And the remaining 10% must have come across at least two to three ads while scrolling through their feed in leisure! This site also carries a mind-blowing number of influencers who have a massive fanbase.  

There are plenty of marketing opportunities on Instagram, and if you adopt the right methods, you can watch your business grow in no time! In this article, you will come across seven must-follow Instagram marketing tips! Read further and learn more! 

1. Use a Business Profile 

Before you begin strategizing and plotting your yearly marketing plan, make sure your Insta profile is switched to the business format. The several benefits that come along with using a business account.  

Your Instagram account turns into a business website, and followers can contact you by pressing the message button in your profile. Like Facebook’s advertising tools, you can access and publish the Instagram Ads feature. 

It is also super handy, as you can keep track of your analytics and insights and gain information about your impression statistics and audience reach. All these free perks must not be let free, so switch to a business account now! Here’s how you can do it. 

Sign up for an Instagram account and search for the hamburger icon on your profile. Click on it and choose the Account option from your settings. Then tap “Switch to a professional account,” and you are done! 

If you already have a general account, head to your settings, and switch to a business account from there! 

2. Make visually pleasing content  

Instagram is all about the eye candy; if your content visually captures, you are in for more than a handful of perks! Leave behind the straightforward, informative content and try some photography! However, you don’t have to use the best DSLR out there necessarily! Grab your smartphone and use it to capture your products or service options and edit to make them sharp, crisp, and straightforward. Instagram has a bunch of eye-catchy filters so that you can incorporate them too! 

If your post is animation-based or uses video-style infographics, make sure to use bold captions. The message in your video should stand out, and you can complement it with music! 

To make your brand or business seem more loyal and user-friendly, you can post some behind the scenes videos or pictures. These include the manufacturing process or some story-telling sessions. You can also implement authentic user-generated content or programs. 

If your videos are longer than 60 seconds, use the IGTV feature to share your content.  

3. Write well-thought, fun captions 

Instagram is a visual medium, but astonishingly, people pay attention to the post captions too! The caption is where you get to show the people your brand’s voice and visions. You can talk about the post and also give the audience an insight into what your business does. If your caption and post are interesting enough, they might head to your profile page, and you can earn a follow! 

If humour or creative thought is your strength, don’t be afraid to incorporate some of it in your post captions. Your tone affects the brand’s image so, make sure it is positive and compelling. 

Instagram captions can include up to 2,200 characters, so use the space! Write to them according to your target audience’s style and pay attention to the grammar. If possible, add in some information about your other products and services similar to the one in your post! 

4. Use accurate hashtags 

Hashtags are one of the best ways to increase your reach and get exposure from new audiences. When people type in keywords of what they want on search engines, Instagrammers use tag searches. Consequently, an easy way to get discovered is by followers who are interested in your niche. 

The social media platform allows users to use up to 30 hashtags, but it is ideally not recommended to use all of them. They clog up your caption and make it look irrelevant and bothersome. They make it seem like a spam post, and that may turn off some followers or customers. 

Instead, you can go for seven to nine hashtags for a small and simple outlook. Also, make sure they are entirely relevant to your content or business like escape rooms so that the seekers can find what they are precisely looking for.  

You can also incorporate trending hashtags, as that brings larger audiences to your page or post. If your brand has a good following list already, you can start a trend or hashtag that complies only with your brand. In this way, you can make a statement and earn a steadily growing brand reputation. 

5. Hop on the Reels! 

Ever since the popular video-sharing platform, Tiktok was banned in several countries globally, and Instagram came up with a similar feature called Reels. The tool allowed users to create 15-second video clips with in-built editing, audio tracks, effects, filters, and themes. Ever since the feature made an appearance, it was widely accepted and cherished as much as the starkly similar app, Tiktok. 

A few of the initial brands that hopped on to reels for campaigning and advertising were Louis Vuitton and Sephora.  

Although the video content is as short as 15 seconds, Instagram teams it up with so many tools that make a space to create excellent content. Informative, entertaining, or simple, your videos will shine on reels and attract hundreds of customers! 

Another advantage of this option is that while Instagram posts usually show up on the follower’s feed, reels are displayed to everyone! So, that is a fantastic way to increase your reach and engagement on Instagram! 

The engagement rate is also much higher than Tiktok, and viewers can easily access your profile. 

6. Sponsored Ads 

If you are looking for growing brand exposure, website traffic, generating new leads, and moving current ones done the funnel, you can try sponsored ads through paid advertisings. Put in some money behind your posts, and Instagram will advertise your brand to your target audience. 

With concern to the costs, it is not possible to give you an accurate number, as they are based on various external factors.  

According to Andrew Tate from AdExpresso, these ads’ cost depends on the audience, and the feedback received. He found out that Instagram ads are slightly pricier than Facebook ads, and they may cost around $5 per CPM (cost per click). Fortunately, advertisers have control over their advertising budgets as businesses can choose between a daily budget and a lifetime budget. 

7. Influencer marketing  

As mentioned before, Instagram has a large base of influencers who work as outstanding marketers! Instagram fashion models, lifestyle bloggers, and artists are now a thing, so you can partner with them to introduce your product or service to their follower list. 

If you find an influencer who promotes a similar niche as your brand, they can advertise your product in their content in return for a paid partnership. You can also carry this out by free product compensations or affiliate compensations. 

This strategy builds a persona for your brand, and influencers can use their creative freedom to promote your business. This organic method is also great for getting up and personal with your audience. The reason for their success is the genuine and authentic product endorsement that comes along with it. 

While looking for influencers for your brand, make sure they have clear communication skills and genuinely love your products. If they have these qualities, the advertisement naturally becomes authentic and genuine. 

Conclusion 

On Instagram, millions of likes are being handed out to the other Instagrammers every minute and hour of the day. It is home to 2 million advertisers and 25 million business profiles, and they keep growing with every passing minute! In the last year, the market has increased dramatically by 76 million people! 

The user-friendly tool also has loads of other features like reels, filters, AR effects, and music! The platform has so much to give; all we have to do is receive! So, if you want to see your brand flourish, you will have to make use of this golden opportunity in the best way!  Implement these essential marketing tips in your Insta-business strategy, and with consistency and effort, you will see the results!

Author Bio

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

Digital Marketing, SEO

6 Actionable Tips for Performing SEO in The Fashion Industry

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The fashion industry is growing in the 21st century like never before and if you want your posts or website to be noticed at the top of the search engine you need to optimize your search engine. Like any other industry, the fashion industry is getting more popular within the world. Everyone wants to know about fashion, with every new fashion trend people are getting more aware of how they should change their style. And if you want to influence your audience with your fashion style you need to focus on how to increase your SEO.

There are a few basic tips and tricks through which you can increase your SEO. Everything needs a strategy to make things work for your industry and if you are looking for ways on how you can be discovered by a large audience then you need to know the tricks on how you can reach them. Fashion Social Media Marketing is a great way through which you can reach out to your audience.

Creating a social media page for your posts could help you to share your fashion blog posts so people could see and share your post but there are other ways you need to know how to attract more audience to your website.

Use Trendy Keywords

This is the first principle through which you can increase your Fashion SEO. Using the right keyword for your post will make it easier for your viewers to discover you more easily. It will help your website to get noticed if you use the specific keyword for your fashion post.

There are lots of keywords and everyone wants to get on the top but you need to find your way. Mentioning the specific keyword for your post will help you get noticed on the search engine as other websites must be using the same keyword.

Valuable Contents

When it comes to SEO content plays an important factor. If you post valuable content you will automatically attract viewers. Everyone wants to see a valuable post when it comes to fashion and if you post something that doesn’t help the audience and are uninteresting then you will lose viewers.

Posting daily or weekly which will influence your audience is a great way to increase SEO. No one wants to see a boring post try to engage your audience with your posts.

High-Quality Images

Posting high-quality images are equally important in the fashion industry. Visual content is more efficient than any other means in the fashion field. People like to see the images of your content you post and you don’t want to disappoint your audience.

Viewers will see the type of fashion styles you want to show them with your posts so you need high-quality images so viewers can see your vision and it will attract them. Posting realistic images can give your viewer the idea of your products on how it will look in real life because they can only see your product online.

Mobile Friendly

Creating a mobile-friendly in the 21st century is a big deal. We all are mostly on our smartphones and access every website mostly through mobile. So in this case it is very important to build your website for mobile users to gain more audience.

If you are missing this, then you are risking your business. Building your website for mobile users can significantly affect your SEO in a good way. Always try to keep it friendly for smartphone users as they are the main reason for most of the web traffic these days.

Make a Community

Interacting with others and putting your opinions can help you to build a community. You can share posts on different social media and you can interact with your viewers. You’re your ideas ask questions to ask for feedback. These small points can help you to build a community and you can even gain your audience.

Talk to other fashion influencers who are also looking forward to building a community. This will help your website for promotion and people will get to know you more. Replying to your customer question is a great way to engage yourself with the audience.

Website Interface

How your website looks and response is also a key factor to increase the SEO of your website. You don’t want your audience to wait for your page to load. A good website will load under 3 seconds and it is considered to be a user-friendly website.

Making your website user-friendly could depend on a few factors on how the viewers are responding to your website. The design of your website could also affect the SEO in some way if people don’t find your website appealing you may lose the audience.

You don’t want to compromise with your fashion website as many people are your daily customer and you don’t want to lose them. SEO depends on many other factors but here we talked about a few of the main factors that could actually help you to get on the top of the Google search engine.

You have to be patient it is not a one-day job to reach the top. A slow and constant effort will put you somewhere. Fashion social media marketing is a huge turnover in the fashion industry which is providing a great platform for the people who want to increase their audience.

Optimizing your website could take some time but you have to keep trying there are many people out there just like you who want to get to the top of the search engine. But you have to keep trying the fashion industry is a vast platform and millions of people are trying different ways to reach the top. Your contents are a major factor through which you can engage more viewers.

About The Author

Hermit Chawla is an MD at AIS Technolabs which is a Web design and Development Company, helping global businesses to grow by Fashion Marketing Online Services I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

eCommerce, SEO

5 Easy Wins from Growing Visibility and Traffic as an eCommerce Store

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Just two decades ago, the thought of logging onto your computer and clicking onto a website to buy something you need, submitting your card details and then waiting patiently for your parcel to arrive sounded mental.
Oh, how times have changed.

Across the world, online shopping orders have increased by a staggering 49%, according to Rakuten. There has never been a more prosperous time for online retailers.

But with this growth comes increased competition. You could even argue that eCommerce SEO has become the most important factor in the success of any online business. After all, everyone’s shopping online – and are likely to be doing so for a long time to come.

Below are 5 easy wins from growing visibility and traffic as an eCommerce store. Put all these into practice and you’ll likely see your sales skyrocket even in today’s hyper-competitive eCommerce world.

Create a Blog to Spread the Word

When done right, blogging (and content marketing in general) can bring a tonne of benefits that you wouldn’t otherwise get from different types of online marketing.

Remember consumers are looking for answers – and a blog is a great way to address what your customers are thinking, providing them with helpful answers to questions – even those that are not related to what customers are buying. This will build trust, an invalable asset for any business, eCommerce or not.

To be frank, blogging creates more traffic. According to Hubspot, it gets you 55% more visitors! Better still, websites with a blog have a 434% greater chance of having their pages indexed by Google. More indexed pages mean more searches and more website traffic.

Have a Killer Social Media Strategy

There’s a HUGE difference between using social media and using social media well. So, to increase your eCommerce store’s visibility, turn occasional shoppers into brand advocates, and attract new customers, you need to have a killer social media strategy.

Live video marketing is one thing that savvy social media marketers promote. It doesn’t cost you a thing to get started and going live on social media platforms allows you to engage with your customers in real-time.


Don’t believe us? A survey by Vimeo found that 82% of customers prefer watching a live video to reading social posts. If your competitors aren’t leveraging live video, perhaps it’s time to use Facebook or YouTube live and get interacting with those people who make your business possible – customers!

However, if the thought of unscripted videos, where anything can go wrong, isn’t all that attractive, why not upload videos on YouTube as part of your eCommerce SEO strategy? Product demonstrations are always a big hit, as are testimonials. Huge brands like GoPro and Dollar Shave Club are getting creative on YouTube and reaping the rewards!

Get Instagram Influencers to Promote Your Products

People buy into people they like. It’s that simple. Getting influencers to promote your products is a great way to opening your business up to a whole new customer base. Who wouldn’t want to get their products in front of Kylie Jenner’s 200 million Instagram followers?

The key is to find influencers who are popular in your niche. If you’ve developed a new line of organic, vegan skincare products, getting someone who is renowned for their beauty, and better still, known to have a strong interest in sustainability, to promote your range will send a powerful message. Consumers think, ‘if such and such is prepared to put his or her name to the product, it must be good.’

Don’t worry about reaching out to the influencer with the most followers on Instagram. The odds are that they receive hundreds or even thousands of product placement requests and, more importantly, they’ll be concerned with their own image and are unlikely to promote anything. An influencer with a couple of thousand followers is all you need – and, more importantly, they’ll command a fee that’s much, much cheaper than the $1.2 million you’ll be charged by Kylie Jenner for a single Instagram post!

Remember than your visibility on social media platforms will directly drive visitors to your website. A good eCommerce SEO strategy leverages social media. All you need to do is just add a link to the bottom of the post and keep an eye on your website’s analytics. You could experience an influx of visitors and dramatically increase your revenue. Best of all? Social media, specifically Instagram is a great platform for eCommerce businesses to showcase their products!

Prioritize Your Emails

As any eCommerce store owner knows, email leads convert well. However, if you want to increase your store’s visibility through emailing, sending an occasional sale announcement like ‘20% off all in-store products, today only!’ isn’t enough. You need to continually remind existing and potential customers that they can find what they’re looking for at your store.

Why? Well, they might not need to buy that new wetsuit, mountain bike or chest of drawers right now, but they could soon… and that’s when they’ll think of you!

Now, here’s the problem: Sending an email takes time and effort. Time which many eCommerce stores don’t have. However, by automating your emails, you can reach a broad range of customers. Fast. And when combined with comprehensive eCommerce SEO, businesses can communicate and make it as easy as pie to connect with existing and new customers.

Send a welcome email (or a series of emails) when someone subscribes to your list or makes their first purchase, and you’ll build brand recognition and make new customers feel valued. Send customers emails to notify them that they’ve left an item in their cart. Why? This great way of reminding them that they haven’t purchased what they were looking to buy.
But wait, there’s more. You could cross-sell related products based on a customer’s past purchases or even invite loyal customers to be part of an exclusive loyalty and VIP program and get discounts on any future purchases.

Automation does all the work. You can pick what to email, who to email and when to email to maximize revenue potential. Not only that, you’ll keep your brand in your customer’s memories so that when they really want or need one of your products, they’ll know to choose your eCommerce store.

Up Your Google Game

For any eCommerce business to be successful it needs to be visible on Google. Whereas it’s essential to have a well-optimised website, influencers advocating your products, and connecting with customers over email, there are other things that you can do to boost your search engine ranking.


First, there’s Google My Business. This makes it easier than ever for customers to find your business when they search online. With GMB you’ll be able to promote events, respond to reviews, and gain in-depth insight into who your customers are, where they are and how they’re searching for you.

There’s just one catch: you must have a physical location. However, with businesses across Australia migrating their products from physical stores to a virtual eCommerce one right now, GMB is a great eCommerce SEO practice that should be leveraged.

Then there’s Google Shopping. By listing your products on Google Shopping, people can click directly through to your eCommerce site and buy them. This improves your website’s visibility no end and increases revenue.
However, a word to the wise, signing up for Google Shopping doesn’t automatically mean that your products will show up in the search results. You’ll need to optimize your Google Shopping ad campaigns to engage with customers and convert enquiries into sales.

Easy Wins Can Equal Great Success!

There’s a tonne of competition in the eCommerce sector right now. Every day more and more businesses are migrating from physical stores to virtual ones. You may have a revolutionary product, but it could be lost in the vast swath of online retailers.

If you want to increase visibility, you need to stand out from the pack. These five easy wins can help you to do just that.

Author Bio : 

Samuel Shepherd is a writer, editor, marketer, SEO specialist, musician, producer, reviewer, and all of the other things that you can be from the comfort of a computer screen. Currently based in Australia, Sam is always ready and excited to talk about the strange quirks and oddities of an ever-present online world.

Digital Marketing, SEO

Top 5 SEO Solutions

If you would like to drive tons of traffic to your website this year, then you need to keep on top of things. You need to know the latest SEO solutions. These things are constantly evolving, so you want to ensure that you’re using all the latest techniques, as you don’t want to get your website penalized.

You want to tailor your website to your target market, you want to maximum visibility, to ensure as many people as possible find your site. Keeping up with the latest trends will ensure you do that. Your website should be made with all the best practices, to avoid any future pitfalls. So what can you do, to ensure business goes strong for the rest of the year and the years to follow? Well below you will find some ideas. Here you will find 5 SEO solutions that you’ll want to utilise, for this year.

1. Mobile-First Index

Google has already shifted their search engine over to the mobile-first index. This means, optimising your website for mobile viewers is incredibly important today. You want to ensure that you give your viewers the best possible experience, irrespective of the device they use to view it on.

Each year, we witness the same trend, more and more people, accessing websites via mobile devices. Customers want to have the best possible viewing experience, and they don’t want to wait. If your site doesn’t provide them with what they need, when they need it, they’ll leave. So always consider the mobile viewer when designing your website, making changes or optimising it.

2. Do Good Keywords Research

One of the first aspects of any websites SEO efforts is with its keywords.

Choosing the keywords with the highest search volume, doesn’t always necessarily translate into the best rankings. You need to put in the work, to ensure that you’re competitive at the top end of the search results of Google.

If you have already carried out an SEO campaign, then you should consider going back and doing a keyword audit. This should entail, checking every keyword, it’s search volume and competition level.

Take note of the expected rankings for each keyword. Have you noticed a falloff in your rankings since you created your campaign? Have you noticed an improvement? You should also monitor your competition, to see what keywords they’ve chosen and how well they are ranking.

Such an audit, should take you no more than a couple of minutes to carry out, but it can be very valuable when you discover other potentially high performing keywords. You may even decide to use the Keyword Planner by Google, to gather search metrics for your newly discovered keywords.

3. Remove Duplicate Content

Most people should know better than to publish the same content across many websites. When Google discovers all this content, it will only index the first one it finds. This means, all the other pages will fail to rank anywhere in the search engine.

However, your competitors can work very fast, in that many will scrape people’s blog posts and publish them elsewhere, across numerous websites, in hopes of hurting the website.

If Google is unable to determine who the original author of the content is, then you end up losing the content.

There are many tools that you can find online, that will allow you to keep tabs on your competitor’s websites so that you can instantly scrap their content.

When it comes to combating this situation, there are several things you can do. First, whenever you publish a new post on your website, you’ll want to request immediate indexing. This way, if your content is scraped, it’s less likely to show up anywhere in the search engines.

Google may still take its time to index your post. But at least you can firmly establish who authored the post with your request.

There are tools like Copyscape which you can use to identify duplicate content online.

In other situations you can simply contact the webmaster, and request they remove your content.

4. Brand Awareness

One of the best SEO solutions for this year and the years to follow, is the continuous brand strengthening of your site. When your brand features at the top of the search engines listing, it helps to convince people to buy from you. You want to create a brand that is highly recognizable and trustworthy. This will help you keep the loyalty of your customers, which in turn will result in repeat customers.

Social media is one of the most effective and efficient tools to use to increase you’re branding. And, despite the fact that social media ads do absolutely nothing for your SEO rankings, it does help to drive direct traffic to your website.

5. Improve Loading Speed

If your viewers are made to wait between 3 and 5 seconds to access your web pages, then you best believe they won’t stick around for too long.

When it comes to SEO solutions, this is a relatively simple fix. You want to ensure your site is loading as fast as possible, for everyone that visits it.

The best way to do this, is to carry out your own loading speed audit. Check how your website loads on an assortment of web browsers, including the most common, Firefox, Chrome, Edge and Safari.

You should also take a look at your server uptime. Server uptime tells you, how much time your site is up and running.

Downtime on the other hand, is basically the time when your website has become inaccessible to visitors. If your site is down for extended periods of time, then it can have a detrimental effect on its rankings.

There are server uptime monitoring services that you can invest in. Their task is to keep your site operation all the time. You should also consider contacting your hosting company, to ensure that they are offering you the best possible site speeds.

Author Bio

Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.

Digital Marketing, Social Media Marketing

7 Social Media Marketing Tips You Should Follow

Social Media marketing world’s largest platform to get the best traffic to your post, blog, images. Below you can read 7 Social Media Marketing Tips You Should Follow.

What is Social Media Marketing?

The term social media marketing media or social marketing ( SMM ) refers to all activities and measures used in social networks to generate business opportunities, increasing the reach and customer loyalty. Nowadays, due to being active in popular social media like Facebook, Twitter, Instagram, Pinterest, WhatsApp, many marketers use different techniques to make their products reach the right customer.

Why Social Media Marketing Is Important

If your business is small or growing, social media marketing helps you popularize your business brand, helps you find new customers, and, most importantly, helps in increasing the selling of products or services.

Today the use of social media is increasing very fast, and you should take advantage of social media marketing in your business. Social media marketing can be done in less money; in this way, there are many more reasons to do social media marketing.

Tips for Social Media Marketing 

These are tips which one must follow if he/she is using social media marketing for their product branding.

1. Planning of Social Media Content:

Planning of social media content is very important. When we do keyword research and competitive research, we get a lot of ideas so that we can create good content, and our audience likes it very much. You should use good images, advertisements, videos, blog posts, has tags, and other content for social media marketing.

2. Consistent brand image: 

Not only do photos and videos matter on Instagram. How can you do it to get more interaction? Combine original images with stock photos and infographics: each high-quality image, related to your promotion plan, should communicate an attractive idea to your audience, at first glance. So, use original material as well as royalty-free images with keyword-optimized phrases and combine this content with infographics.

3. Remember that the Call to Action is important to your plan:

In addition to generating high-quality content on social networks, it is also important to include CTAs that invite the public to take certain actions to meet the goals of the plan. These can be the download of electronic products, take advantage of discount coupons, visit the eCommerce to make a direct purchase, or go to a landing page to provide your data, which will be used in communication via email.

On Instagram, for example, just include a link on your profile and invite followers to visit it. On Facebook, link your CTAs in the comment boxes so that the public naturally comes to them after appreciating the content. In the same way, include them in YouTube descriptions and Twitter links.

4. Create promotions: 

Giving some benefits to users who follow your social networks will earn you points and get more followers. Who doesn’t like to receive something in exchange for the simple gesture of sharing or following an account? This is the easiest way to expand followers, offer promotions, or some type of contest on certain dates such as Christmas, Father’s Day, or special holidays, attract new users, and reinforce the loyalty of those who are already convinced of your business.

5. Learn to use hashtags in networks: 

The most successful social media profiles have learned to handle the whole thing about hashtags or labels. These platforms allow you to monitor the content of the hashtags and determine which ones are the most popular.


6 .Organize contests: 

Organizing promotions and contests are a great method to engage your followers. For this, you can choose the latest topic in which you think your users get inserted. 

7. Know your statistics on Social Networks: 

To know if your communication objectives in Social Media are working as you expect, it is essential that you obtain a return of your performance in each Social Network. Basically, it is about being able to analyze what your content is best received by the audience and at what times, so that you can perfect your publication strategies with that reference. For this, you can consult analytical tools such as Facebook Insights of your Fan Page, Twitter Analytics, Google Analytics, and others.

  Different Social Media Marketing Platforms

In this age of today, social media has the best platforms for any business to reach new customers in the market. To use the social media platform, we must find out which platform our customers or viewers use so that we can focus on that platform and fulfil our target.

Today there are many social media platforms using which we can do social media marketing of our products or services. So let’s know below the best social media marketing platforms.

1. Facebook

A great social media marketing platform to do social media marketing is Facebook. Yes, there are more than 2 Billion active users on Facebook Monthly.

Therefore, Facebook is a great social media platform to engage and advertise its targeted customers and viewers. The Facebook business page has become essential for all big companies today; because most people read information about the company’s products on the company’s business page, see the product.

2. Instagram 

Instagram is a photo-sharing social media platform, using Instagram to make your brand popular or to identify your brand, Instagram is a great platform.

If you are a reseller, then Instagram is a great platform to increase the selling of your products. On Instagram, you can share photos of your products by creating a Business Page of your business, and you can show your products to more and more people buy upyog of a Trending hashtag.

3. YouTube

YouTube is also a great platform to do marketing of your business or product. However, where YouTube cannot be a social media platform as it is a video sharing website. You can create your customers through videos from YouTube because there are more than 1 Billion active users on YouTube monthly, you can advertise products or services through videos on YouTube. There is a good platform for giving tutorials and reviews of products through YouTube videos.

4. Pinterest

Pinterest is also one of the best platforms; if you have an e-commerce business, then it is a great place to promote your products or to do social media marketing of your products.

5. Twitter

Monthly there are more than 300 million active users on Twitter. With Twitter you can build a brand. On Twitter, you can share your business information with people, and you can share the link of your business blog post. Twitter is also a good platform for social media marketing.

These were some of the top social media marketing platforms that can prove to be helpful for you to do Social media marketing in your business.

Conclusion: 

If you manage to position yourself within the topics of the moment, in addition to getting your followers to identify with hashtags that you have created, you can take your promotion to the next level.
When you have chosen the right platform, then you have to determine what kind of content, the post you will put for each platform, how much content you will add throughout the day, and you have to decide your target.

Author Bio:

Nishil is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics.Speakaudible covers a wide range of subjects related to audiobooks. Check our latest popular audiobooks on  speakaudible.

eCommerce, Facebook Marketing, Uncategorized

How can you best use Facebook ads for your eCommerce website traffic?

If you want to improve the success of your e-commerce store, you may not know where to begin to find a larger target market. There are numerous techniques and also approaches that you can apply. At times, it can most likely feel a little bit overwhelming.

The aim of this message is to provide you a few easy, tried, and tested techniques that will assist you to grow your e-commerce store. Extra particularly, we’re most likely to concentrate on just how you can make use of Facebook Ads using best eCommerce brochure design in order to enhance your e-commerce store sales.

Numerous marketing experts are familiar with Facebook retargeting advertisements where you mostly target people that have actually seen your web site with advertisements that will get them to purchase a product or service– therefore, eventually, converting them right into a customer.

What many people do not realize is that for marketing eCommerce sites, there’s a much more sophisticated and better-performing method of doing this.

With these Facebook ad strategies, you’ll have the devices to control what products your capacity consumers see, what items your present consumers see, and also be able to show products that are tailored to their interests– whether they have actually been to your web site, whatsoever.

If you have actually visited an eCommerce web site as well as checked out a particular product then most likely to Facebook, you may have surprisingly seen an ad for that specific product.

Or if you added something to your cart that you never completed acquiring, you’ll see an advertisement that intends to direct you back to complete your check out.

These eCommerce Facebook ads have a tendency to yield significant conversions– there’s an abundance of case studies sustaining this. It takes some configuration, once you complete the procedure, these ads will benefit you in an automated method.

Essential points to consider to use Facebook ads for eCommerce

Facebook Ads is the name of the ads system from Facebook. When you scroll down through your timeline, in between the messages from your friends and also web pages you will certainly see ads in the form of sponsored messages from different brand names. By creating customized audiences, you can show advertisements to only the people that you want to see them.

Campaigns, groups, as well as ads

It is essential for you to recognize the framework of Ads Manager, formerly called Power Editor, the device that you will utilize to manage your ads.

Campaigns: worldwide information about your project.

Ads group: you can develop various groups of ads for one project in order to check their efficiency.

Advertisements: the various advertisements that can be organized.

Strategies for Facebook ads for eCommerce

Create a business account on Facebook

After having actually ignored the “promote your post” option, we are going to get serious concerning our campaigns. The next step is to develop a business account on Facebook Advertisements. If you deal with different projects, create a different represent each of them to avoid mix-ups.

If you desire a number of individuals to have accessibility, you can designate numerous managers and also provide each of them the permissions that you decide since company accounts are handled by personal accounts, not by pages.

Install Facebook pixel to track everything taking place in your eCommerce

What’s the factor of creating a Facebook Ads campaign is you do not recognize the number of people who end up visiting the store or really buying? To do that as well as to send all the details about what customers do, you require to set up the supposed “Facebook pixel”.

The pixel is really simply a little JavaScript code that is placed in the <head> tag of your site’s code. If you do not understand an aspect of coding, do not fret– every CMS offers lots of options to do it:

  • In the style
  • Through hooks
  • With different plugins, modules, or extensions

Increase Conversions On Your Internet Site

This must be your standard active Facebook ad for the entire year. After choosing this objective, choose what a conversion means for you. Maybe a Facebook individual adding an item to the shopping cart, making a settlement, or simply registering to win a promo code.

From the default conversions that we have actually seen, define those that many passion you and always maintain that objective in mind. Normally a conversion is a sale, however maybe you are simply opting for shop checkouts, leads capture, or any other personalized events.

Enhance Your posts

This is an excellent way to promote a special offer although there is a designated technique to do so on Facebook Advertisements. Since the expense of this sort of advertisement is lower and you will see a bigger reach. It works for more recent brand names that intend to obtain presence.

It is hard– yet not impossible– to get sales from cold website traffic, so these initial initiatives are truly essential for getting your name available as well as coming to be a lot more known. In order to have actually success with promoted articles, you require to make it prominent before marketing it.

Try to obtain a lot of communications (likes and also shares) as well as you will pay a whole lot much less for it than for a post without any interactions.

Emphasis your audience to the maximum

The next vital factor to success with Facebook Ads is understanding just how to pick your audience. To obtain good results you need to concentrate your target market as high as you can.

Do not try to get to one million people, try to reach those people who are more than likely to buy from your store. To do so, the first thing you have to do is to pick the nation, the age as well as the sex. Prior to creating an ad, you should recognize who your target market is.

A mistake when picking these parameters can cause you substantial loss with Facebook Ads, so do it thoroughly. Regarding interests, you can choose to reveal your ads to people such as particular topics or web pages.

Pick your locations

Places are different places where your ads will be shown. These are the choices you have at the minute:

  • Facebook: you can target certain areas within the social network, whether in the right column, in the news stories, or in the videos.
  • Instagram: as you already understand, Facebook and Instagram share the exact same owner, so IG advertisements management is done from the very same Ads Supervisor. Within Instagram, you can pick either the major wall or stories for your ad location.
  • Target market Network: these are banners in the Facebook display network.
  • Messenger: Facebook’s instant messaging system.

Based on your objectives and also your buyer identity, you may have an interest in different locations. See to it that’s green light before choosing one as well as if you don’t know, evaluate it with a smaller campaign in order to examine the returns.

Work on the image and the text

Whether you create an advertisement with numerous images or with simply one, we can assure you that the success or failure of the ad will certainly rely on the photo itself. Photos are one of the most crucial points on Facebook and they need to catch the customer’s interest. Do not risk it!

Employ a graphic designer or photographer to make them really count. Relating to the text, there is a foolproof method: making use of smileys. They attract attention, they emphasize some subtleties, and they ensure that the blog post does not go undetected. On this website, you can locate all the smileys that can be used.

Testing and optimizing

The most effective assurance for success with your campaigns is recurring optimization. Begin with a low budget plan or a few days, examine the performance of various ads, do away with the most awful ones, as well as produce a new variation of the best ones.

These A/B testings will assist you to develop a 100% enhanced advertisement that will certainly obtain you the very best conversion performance.

Author Bio

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on interior design metrowest massachusetts, Lifestyle Design, Branding Firm, Exhibition design etc..

Digital Marketing, PPC

Boost Your Business with Pay Per Click Campaign Management

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PPC campaign management is one of the rapidly growing effective marketing tools in online. The process includes the traditional as well as online media. It is proven to be effective in advertisement. The process includes the use of clicks that would direct the user to a web page. This is possible because of search engine results and links.

The owners of the site release the payment basing on the number of clicks received. This is applicable on advertisement of products as well as related services. The method also utilizes link. You will be directed to the links based on the keywords and back links. Hence, the PPC Company is very effective. This is beneficial if you adapt proper PPC campaign management tool.


The time will not matter as long as it is receiving the amount of clicks made by the visitors. PPC marketing makes sure that the websites are advertised accordingly. This is made possible by enticing the visitors. The visitors will promote the site through clicking on the said site. This process can allow the business owner to generate revenue. The PPC campaign is important in enhancing the rank of the page on a given search engine. This way the site will be famous.

The PPC service is essentially helpful. They are significantly providing direct results as well as function according to your financial capability. The process is done by the experts. Hence, you can ensure that you would get desirable results. It is not selective of client. Aside from this, the campaign management makes sure that you have the opportunity to edit the advertisement in a regular basis. It effectively increases the number of guests visiting your site. Generating traffic into your site is one way of generating money. The process has less risk compared to other methods. Therefore, with just a relatively small amount you will be able to get satisfactory results.

There are several options involved in the PPC management. They aimed in providing the proper management of the PPC advertisement system. They also provide useful tips in handling comprehensive management programs. It is cost effective and proven to generate income. The campaign management is covering different types of advertisement concerning PPC. Aside from this, they are also offering support to small-scale search engines.

The processes involved in setting up the PPC campaign are quite tedious. Because of this, testing is done to use the system. This is the only efficient way of checking the working condition of the system. Having the service of the expert to conduct the process is always a good idea. The process is not easy, but with the help of the expert it will be successful. Aside from the lengthy process, it also requires adequate effort and patience. Due to this, the process is not intended to do it yourself. It can be risky for your business.

To sum it up, the appropriate PPC management campaign is important. However the processes involved are very difficult. It is indeed a lucrative business. As a result, most companies outsource the service. However, the challenge does not end there. You have to utilize all means to come up with a reliable service. You can start by checking the track record of the company. This is a perfect indication that the company has excellent service. There are a lot of elements that could lead to excellent PPC campaign. The advantage of hiring a company is that they have the appropriate tools to ensure the success of your business. This is their edge of winning clients.

There are some elements of a successful PPC campaign management that anyone who wishes to adopt it should be familiar with. The companies that offer PPC management services have all the essential tools to make it a success.

Digital Marketing, eCommerce, Uncategorized

Top 10 eCommerce marketing ideas that will improve your ROI in 2020

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eCommerce is definitely a multibillion-dollar industry. Every year, this industry sees massive changes. Online stores are exploding at a rapid pace. However, this trend can be easily misread. This is because consumers keep changing their demands, search algorithms are improved, and businesses are coming up with newer products. All of these call for changes in your marketing strategy. With this being said, here are a few important factors you should consider for an effective eCommerce store marketing experience. 

1. Pay per click or Paid Ads 

1.1. Google Shopping ads

Google is a premium platform for posting your advertisements. When compared to traditional text-based PPCs, these ads are rich in content. You show pictures, reviews, and the price to customers. This is what makes Google’s PLAs truly useful. When your product range is huge, you can use Google Merchant Center and build stunning advertisements. To enjoy an edge in this platform, you need ads that are of high quality.

1.2. Display Advertising

This technique works well only when your content matches with what the customers want. In a conventional blog post, customers are flooded with lots of information. Many times, readers focus on what they want and skip the rest. This is why you need to talk with the customer’s language in mind. And, the ad should be posted at the right time. Remember, the ad should not be an intrusion. Instead, it should add more value to the customer. 

1.3. Retargeting Ads

Moving on, you need to make use of retargeting. This is offered by few Advertisement networks. These platforms will allow you to display advertisements in front of people who have responded to your site. Often, retargeting can increase your conversion rates by two times. When you retarget, you need to focus on customer demographics. And, keep an eye on the behavior of your clients and their interests!

2. Content marketing

2.1. Video content

Video has turned into everyone’s most favorite piece of content! When compared to text, online users are after video content. This is why more than 85% of businesses make use of videos for better ROI. In places where text cannot convey all the information, videos are used. Videos enjoy an edge because they can inspire viewers to try things out. The following steps are much easier than reading text.

Remember, a good video can keep customers engaged in your website much longer. 

2.2. Blog posts

The actual size of your blog doesn’t make a big difference. But, this is less likely to have an impact on eCommerce customers.

Your blogs should be focused on general news, and deals on your storage space. Never compromise on your blog quality. You must include images that can be pinned. And, you must load your blogs with information, advice, and tips on how to use your products (or services). Aim your audiences, and match the blogs with the actual voice of your brand. 

2.3. Interactive content

In general, your eCommerce store has to be interactive. Customers should be able to drill, turn, and try products. If none of these things can be performed on your site, you are missing a big deal. With the help of interactive content, customers will be able to establish a bond with your content. As a result, they will have a good connection with your brand! 

3. Delivery and unboxing experience 

3.1. Shipping Box design

Now, you might be curious to know if the shipping box design plays a role in your marketing strategy! Well, it certainly does. The box should be designed with your brand’s vision and mission in mind. It must blend with your marketing tone. For example, if your product is funky, and meant for the millennial era, you need a box that is cool as its target audience. Box designs are always about branding. This is how consumers will identify and recognize your brand in the first place.

3.2. Coupon codes inside the box

Moving on, you need to focus on coupon codes and deals. Who doesn’t love to use deals? Who would say no to free online treats? When customers choose to buy repeatedly from your company, you need to appreciate them. Give them a reason to return to your website. This is where vouchers and coupons become useful. Along with these materials, you need to share details about your upcoming products and releases too! 

3.3. Unboxing experience

Moving on, you must give your customers a special unboxing experience. Do you know that YouTube has many channels on this topic? This has evolved into a powerful form of marketing. This is a way of reinforcing your band’s identity. Very rarely would you find this item in eCommerce marketing ideas? Well, a brand new unboxing experience can actually make a big difference. 

4. Email marketing 

4.1 New customer emails

If a new customer chooses to buy from your business, you must not hesitate to greet them with a quick email. Ensure that there are multiple emails. When compared to single email channels, multiple flows are much more useful and effective. The email should be to the point. Give it a simple subject. And, don’t forget to kick start with content relevant to your brand. This would be a great place for your how-to videos. 

4.2 Browsing follow up emails

Turning existing customers into loyal ones is important. Likewise, you need to target customers who browse your store but never buy. These customers need to follow up on emails. The email should encourage them to buy. You could include deals and vouchers in the email. The email has to be sent after a while. Sometimes, it would be wise to filter contacts and follow only existing customers. 

4.3 Abandoned cart emails

Has a customer abandoned the cart? What made them turn away? How will you attract this customer back to your website? This is where follow up emails prove to be useful. On average, abandoned carts sum up to 75 trillion USD every year. 

This is considered as the biggest hole in any e-commerce website. Abandoned cart emails can fix this issue. The email should be sent a little later. It should have high-quality images of the products. And, use the right tone to appeal to customers once again. 

4.4 Targeted offers 

The moment you understand more about your customers, you can make targeted offers. Ensuring that customers are given what they want to see, and buy will increase your ROI. Some customers what discounts. In such cases, you need to provide them with exquisite deals. Match the offers with care. For instance, a woman looking for shoes is likely to have a dress in mind. Try to understand this flow. Likewise, include supplementary materials that speak about the usefulness of your products.

5. On-site marketing 

5.1 Forms

Throughout your website, you are likely to have formed. Forms are used to sign up. There are special forms for checkout. And, there are more forms for a subscription. Customers are known for dealing with forms all the time. But, if your forms are not placed correctly, or designed properly – you can annoy them. Marketing forms is important, as it influences customer behavior. 

5.1.1 Design Factors

Most of the time, customers access websites from their mobile devices. Typing in these devices can be difficult. This is why fields should be chosen with care. Email and name are two crucial pieces of information. You can get rid of optional fields like “type”. 

Incorporate all the essential fields on a single screen. In addition to gathering information, you may have to present some details too. Often, customers hate missing details like postage charges or delivery time. Keep the forms simple, but increase the efficiency of how you process information. 

5.2 Email signups

Getting customers into your email list is as important as Making them buy. Members in your email list can turn into customers someday. When customers choose to sign up forcefully, you end up with wrong email addresses. Many times, your emails will be ignored. This is why customers need to sign in willingly. To achieve this, you need to raise the signup request based on customer behavior. 

5.3 Product page

5.3.1 Copy Page

Product pages should focus on the actual concern of your customers. They should carry all the relevant details. The entire message needs to be conveyed in 40 to 100 words. Try to avoid boring old language. You don’t have to get clever. Instead, stick to what the product is, and does. If there is too much detail, hide it within a “Read More” section. 

5.3.2 Images

mages are as important as text descriptions. However, your images don’t need to exciting. Always copy and show only what the people want to see. It doesn’t need to be loaded with animations. Most e-commerce websites have a primary image and secondary thumbnails for products. The thumbnails should be of good quality. Customers should be able to see the picture clearly, without opening it. When there are too many images, build them together in a slider. 

5.3.3 Product Videos

When you incorporate videos in your e-commerce website, it should go out of focus. Always keep it in the top half of the page. When viewers access your page from mobile devices, they should be aware of the video’s existence.

It is important for them to “view” the video. And, you must steer clear of autoplay. This is a big no-no. Autoplay violates the basic principles of user interface design. The videos should always be short, meaningful, and easy to spot! 

6. Selling through social media 

6.1 Instagram

There is a myth that only lifestyle ventures can thrive in platforms like Instagram. But, the truth is, any business with stunning photographs about its services and products can be successful on Instagram. This social media site is a soft seller. The platform needs to be used for customer engagement and awareness. When people identify your business, they will start to follow you. To increase exposure, you need to use plenty of hashtags. 

6.2 Facebook

Selling products through Facebook always begins with a Facebook page. With time, this will turn into a Facebook shop! You need to use the page for directing traffic into the shop. Facebook has paid advertisements. These ads can generate eight times your investment. For targeting on Facebook, you need to make use of custom audiences. Remember, businesses with loads of creativity will be able to drive maximum traffic to their Facebook pages.

 6.3 YouTube

Moving on, you have YouTube to market your online videos! The bond between YouTube and video marketing is inevitable. Both these platforms are essential for any business. When you choose to post videos on YouTube, don’t forget to fill the description form. And, you must make sure that the videos are both crisp and meaningful. 

7. Market your business beyond geographic boundaries 

Moving on, you need to find ways of marketing your business beyond traditional geographic boundaries. In the beginning, this might sound very difficult. But, this is essential. Targeting audiences within a specific region becomes simple when you are aware of their personas. 

However, replicating these learnings on a bigger scale is difficult. Yet, you need to find a way of achieving it. Try to understand more about what drives your business forward. Stick to theories that have never failed in your locality. And, be aware of why people visit your website often. 

8. Highlight Reviews 

The talk about marketing and business promotions will be incomplete without reviews. google customer Reviews can be categorized into two types. You have the positive ones and the negative ones. 

Either way, it is important for you to be appreciative of the time your customers invested on your website. When a negative review is posted, spend some time, and pull together a potential solution. And, when there are positive reviews, stay grateful. 

9. Optimize your Voice Search 

The way online industries work is changing on a daily basis. If you wish to fall in line with the pace of SEO, you need to consider voice searches. these searches have changed the way the internet works. When compared to text or video-based searches, voice demands for technology. Indeed, SEO has changed drastically to accommodate voice-based searches. 

When you master the voice searches, you will be able to drive more traffic towards your website. In the long run, you will experience an edge in the industry. 

10. Influencer Marketing 

Last but certainly not least, you need to try influencer marketing. This is where you rely on the fame of people who have already excelled in your industry. Ask them to spread the news about your business. This might be the most trivial way of using influencer marketing. But, there are many other methods too. For example, you can ask influencers to write guest posts. 

Conclusion 

On the whole, eCommerce marketing is a challenging game. All the ideas mentioned in this post are effective, but they need to be tested. You need to choose the right methods for your business, and start experimenting on them. Undeniably, you are bound to see a better ROI in the long run.

Read other article How to Delete Flipkart account?

Author Bio

AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running the search, shopping, or display campaigns in Google Ads, This software will be able to increase your sales. Sign up today for a 14-day free trial from here.

Business, Digital Marketing, eCommerce

How To Sell Products Online – Successful eCommerce Strategy

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One pioneering question that baffled every entrepreneur is, How to Sell Online. There are numerous articles that are written around this topic. Few specifically on How to Sell Products Online. Yet, only a handful of business entities are able to master the e-Commerce strategies and increase their topline.

Other Easy way is that, You do not need to worry eCommerce Website, Digital Marketing, SEO, Social Media Marketing and traffic on website etc. Geoxis is providing a Plateform where you can sell your products. All your headache is handle by Geoxis Team. Register your self as a Vendor and Start selling Now. For more infromation Visit Geoxis Marketplace.

Create an e-Commerce Store and Start Selling online.

The core component of any e-Commerce strategy is people. That’s why most businesses claims about having a written draft, on how individual marketing channels will help add value to the people. Once your marketing team master this realm, then it gets easier to sell products online.

Convenience and Time – Why it Matters

Simplicity and speed. People want instant solutions in a simplified manner. Nobody wants to go through a troublesome experience to muster an ideal solution. The extreme competition has forced digital entities to create modular yet comprehensive products.

The higher you optimize the buyer’s journey, greater the impact on your balance sheet.

Try to answer these, What made digital commerce one of the ideal channels among people? Why forced the legacy processes to slip down? How modern marketing strategies become the driving force in the virtual world? What solution does Amazon, Zomato, Netflix, etc offer when compared to traditional business models? Well, all these giants were able to add value to people’s time. All these companies are focused to add convenience to your daily life and save a considerable amount of time. Lending you an extra hand to chase your daily errands.

Does My Virtual Identity Matters

The landscape of modern business is highly influenced by the virtual identity a business owns. You may find it quite interesting how brands interact with people in the virtual world. A study conducted, found that on an average a person spends around 2.6 hours online. Significant number for a marketer. A wise man always prefers to set up his shop near a congregation. Where he is sure that people move around and he will end up with a sale.

The virtual identity gives you an added advantage to reach a great no: of audience. Which no other medium was able to offer. The virtual world gives an opportunity for startups and established brands to compete on the same platform (almost under the same rules and regulation). How you present your business and connect with your audience through multiple online channels can make or break your business.

The Personality of your Website/ e-Commerce Store Matters

Your website/ eCommerce store acts as the core touch point for your customers. Your website is your virtual identity. That’s where you refer your customers to. An elegant design with a simplified user interface accentuates the visitor to interact with the business. When was the last time you went to a crappy website and decided to make a purchase? A mere glance, that’s all it took you to hit the small button at the right-hand corner. If you want to sell online then you need to have a strong platform. One main reason for high cart abandon is that at some point along the buyer’s journey the customer felt sceptical about the website.

The marketplace is getting crammed with alternates and substitute products. If not you, your competitor will be happy to cater the needs. You may have incentivised the person to visit your website, don’t give them a chance to bounce. Your e-Commerce strategy should be designed to give the best possible customer experience.

What e-Commerce Strategy is the Best eCommerce Strategy

It’s a complex question to answer. I do recommend a holistic strategy. There are umpteen online marketing strategies that you can use to sell your products online. How you plan and execute those strategies depends on you. Scout for any activity that aids to a sale. Even the smallest option like adding a WhatsApp channel to the product page can boost sales. The option gives the visitor an opportunity to interact with a person, clarify their doubts and then proceed. Commercialising and optimizing your digital entity is the most sagacious pursuit to sell products online.

Identify, Study, and Explore the Market

To sell products online you need to understand the market that you are targeting. At times you will be gauged upon the industry knowledge you have. Every market has its own characteristics and unique features. If you are planning to sell sustainable clothing, then you need to understand what does it take to weave sustainable clothes and what kind of people prefer to buy it. Unless and until you get yourself familiarized with the driving forces of the market, selling online remains a puzzle.

Industry Knowledge in Marketing

We live in a data-driven world where information can be the key differentiator. Knowledge is power because it equips you with information that can be used for your advantage. Gathering the latest information about the industry gives to a competitive edge in understanding the market pulse.

Prepare yourself to answer these questions

  • What trends are more preferred among people?
  • How customers are reacting to the recent policy change?
  • Who are my competitors? what are their key differentiators and their marketing strategies? What are the latest trends and how it is going to impact my business?

Once you get in-depth insights into these details you will be able to frame a well-customised e-Commerce strategy for your target niche.

List Your products on Marketplaces

Marketplaces are a great resource that you need to look into. As a startup entrepreneur, you don’t have the luxury to ignore an opportunity that helps you sell. Online marketplaces are platforms where you can list your product and sell online. Wondering why online marketplaces are important. It’s the brand presence that matters. Amazon is an online marketplace. Almost everybody is familiar with the brand. In most cases, people trust the brand so much that they ignore all the competitor offerings and dive straight to the platform and place the order.

Note:- With marketplaces trying to capitalize the market with their own private label brands, it looks a bit hard to get shortlisted as an authorised seller on most platforms.

Advantages a startup could get by listing their products on online marketplaces

  • As a startup, your entity is not familiar to people. Getting listed on these platforms will help create some traction in the virtual world.
  • Marketing channels like SEO will take time to evolve into a well-established source and build a solid customer base. In the short period, you can rely on marketplaces to drive sales.
  • Platforms like Amazon is a source to get genuine reviews. A stack of positive reviews on these platforms can help root trust among people.
  • Almost all marketplaces are professionally managed and operate around the clock. As a startup, you will get an opportunity to learn more about managing a virtual entity.

Invite Dropshippers and Affiliates To Sell Products Online

Hope you guys are familiar with the terms drop shipping and affiliate programs. These two commercial models help you club a bunch of freelancers to promote your business. The idea behind these two business models remains the same. You incentivise a person based on the sale he/ she was able to make.

Create opportunities for people to work from home

With digital transformation and increasing job opportunities, there are a lot of people who prefer to be their own boss and work from home. Why not give them an opportunity to commercialise your business model. Start an affiliate program for your business, take enquiries from drop shippers. Note that every opportunity takes you one step closer to a target segment.

A brief about drop shipping and how to refine your e-Commerce Strategy

In drop-shipping, you don’t own or manage the inventory. You simply own an online store were you list the products that a wholesaler/ retailer/ manufacturer has. Through drop-shipping, you enter into a mutual agreement with certain drop-shippers. In an unadorned form – Your virtual store will get an online order and the drop shipper should fulfil the order placement. Drop-shipping is a win-win strategy, wherein the dealer/ manufacturer was able to make a sale, and in the process you will earn a percentage as a commission.

How you Present your Products Plays an Important Role in Conversion

Like I mentioned, How you design your website/ eCommerce store matters. Decide what kind of content should go to the page. Whether its a gif, image, video, etc. The best strategy is to place the customer at the centre and try to answer all his concerns when deciding to buy a product.

Let’s take an example; Consider that you are selling pre-owned luxury bags online. The first and foremost concern that comes to your mind is the condition of the product. What does a lightly used product mean, Under what slab does it fall, etc? The second concern will be, how to verify that the products are original and not a first copy? Put yourself in the customer’s shoes and try to address this scenario. Don’t you think adding a certification from an authority will help convince the visitor.

Few other optimizations that you can use are;

  • Talk to your customers in the native language. If your online visitors are showing interest towards products that fall into a specific category Say the aviation category. Don’t you think that these people are interested in that special category. Why not draft your messages/ description with a milieu to their interest.
  • Instead of a plain image try tagging few images that give a context to the product you sell. Make people visualize using the product or how it looks in the real life.
  • If you are selling variants of the same products, then its better if you list multiple images of it.
  • Use high-resolution images and makes sure to follow the same dimensions all along. Consistency matters.
  • If you are planning to display videos on the product page make sure that it’s well edited and neatly displayed.
  • Try to list complementary products in the same page.

Social Media – Use it, Opportunity Knocks

Social media marketing is a buzzword which has already gained significant interest among businesses around the world. For few, its a channel to boost their brand visibility, a segment claims that their social channels are the money churners, a category still plans to master the art of social selling, another segment claims that they find the learning curve to be too steep. Regardless of what, according to SocialMediaExaminer 97% of marketers are still participating in social media.

The biggest mistake that a brand makes with social media is that they still use the channel as a broadcast media. Marketers and entrepreneurs need to know the fact that it is a channel meant to add value to people who engage in it. The platform has way surpassed the ambiguity of a broadcast channel, rather it’s a dedicated channel to interact and engage with people.

How Social Media Can Help You

  • Create loyal followers
  • Increase Brand Recognition
  • Additional channel to sell more
  • Drive inbound traffic to your website
  • Social signals to your SEO

Personalised Emails with a Definite Intend

Emails are widely used by marketers to reach out to customers with exciting offers and promotions. Stats published on CampaignMonitor.com clearly shows the importance of emails. The channel gives you the best ROI, $38 for every $1 spent. Email marketing can used by business entities of all nature. The increasing demand and technological outburst have led to questionable marketing strategies. As a marketer, you need to understand that hitting your prospects inbox with spammy emails is a facetious effort.

When you draft an email you need to consider multiple factors

  • How the receiver will react to it?
  • To whom you are sending? What time seems to be the best time to get a high CTR?
  • What should be the subject line?
  • How to draft email content, etc.

An email blast is not the right solution at times. Segregate your database and then customize the email such that it gets a higher vitality to convince the reader.

In every email, you need to reflect the fact that you care for your customer. If you are sending a welcome email, be cordial, express your genuine bliss for having the customer on the platform, encourage their effort in reaching out to your business with an offer. The higher you refine your emails, personalise it, and tag a purpose, lesser the chance for it to be flagged as a spam.

To sell products online you need to come up with an email strategy that entices the prospects to engage with your virtual entity.

Parting Note:- Ecommerce strategies are as good as how you execute it and iterate it to meet the demand of your market segment. In an overcrowded marketplace, to sell products online you need to come up with innovative marketing ideas.

Digital Marketing, Email Marketing, SEO, Social Media Marketing

Return on Investment for Various Digital Marketing Strategies

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John Wanamaker, the pioneer of modern-day marketing once noted that half of his advertising budget went to waste. The religious leader, merchant, and political figure like many business owners of the day, also recognized that could not tell which half of his ad budget went down the advertising drain. John Wanamaker’s fledgling business eventually grew from a successful department store to become part of Macy’s.

The prolific entrepreneur that John was would be very much at home with the modern-day digital marketing practices. Digital advertising usage has dramatically increased since late 1994 when the first known banner ad flashed on HotWired.com. The launch of Google AdWords and Google Ad Sense in the early 2000s followed by Facebook Ads’ release in 2007 quickly turned the tide against traditional advertising methods.

They have given the marketer fantastic benefits, which include the accurate and precise measurement of advertising return on investment (ROI).

What is the ROI of Typical Digital Marketing Strategies?

The return on investment of any business process is an outcome of two main measurements; the cost of the process and the resultant outcome generated. The measure of costs and impacts is not a straightforward process in advertising. Consequently, large organizations utilize composite ROI formulas that factor in their multiple costs and impact variables. The ROI of traditional advertising, therefore, remains highly undeterminable.

The analytics of data in modern digital advertising, on the other hand, can reveal the minute details of ad campaigns and their ROI. So, how much should you expect from your online marketing efforts? The digital advertising ROI is a product of its revenue to marketing value ratio. The only question that you need to answer with your digital ad channels is, “how much am I generating for each dollar that I spend on marketing”?

A typical revenue to cost ratio for digital advertising is 5:1.  Therefore, a dollar spent on advertising should bring in a five-dollar revenue. If your advertising efforts can produce a 10:1 ratio, classify your online advertising efforts as top of the range.

How Can a Good ROI Be Improved in Digital Marketing?

Some of the costs that you have to factor in when calculating your ROI are;

  • Media spend
  • Pay-per-click costs
  • Cost of content production
  • Display ad clicks
  • Digital Marketing agency costs

Your ROI should cover all the costs of product processing and its marketing at the bare minimum. To cater to all these costs you need to place data at the center of your operations. Data-driven marketing can improve your ad ROI. Unfortunately, over half of all marketers do not collect or analyze digital advertising data. 

 87% of marketers that work with organizations that collect this data feel that this critical information is the business’s most underutilized asset. If your executives do not take data as a top priority for your business, then your ROI could remain in the dumps for a long time. To improve your ad ROI, 

  • Change your strategy and become a marketing driven organization that explores customer data in detail. These practices will bring new customers and keep loyal clients contented.
  • Set up SMART or ROI goals that have Specific, Measurable, Achievable, Relevant, and Time goals such as an ROI of 5:1. These goals should factor in your business’s cost of production, industry, and structure.
  • Place an emphasis on data metrics that have a direct impact on your ROI. Overvalued metrics such as social media likes will not affect your ad ROI but will improve your SEO.
  • Use your data to identify new and old business opportunities.
  • Embrace predictive modeling’s ability to increase and measure your ROI
  • Use marketing automation tools to manage complex advertising campaigns that have tight budgets.
  • Keep experimenting and adjusting your strategies to reap the highest benefits from digital adverting.

How to Improve Your ROI through Digital Marketing Strategies?

Search engine optimization

SEO will optimize your website and enhance online visibility via an improved position in organic search rankings. Good SEO will direct more traffic to your site and increase your revenue. This practice will also bring in long-term benefits such as sustainable rankings, keyword targeting precisions, brand flexibility, and credibility. One other fantastic benefit of SEO is that it is an affordable and efficient way to boost your ROI.

Search engine marketing

These advertising strategies can rank your business ahead of its competition via sponsored ads. It is a source of short-term ROI improvement since it brings in quick leads. Nevertheless, SEM has the potential for long-term benefits such as increased visibility, audience development, precise targeting, and high-quality lead generation.

Content marketing

Providing value to your online audience can increase traffic to your website. Content marketing is therefore central to SEO. This practice has long-term benefits such as increased visibility, trust, reputation, and lasting value. 

Social media marketing

A good social media marketing strategy will increase your bottom-line by building your brand’s online reputation. Paid social media ads can significantly influence your ROI. Its benefits are that it is a low barrier entry, effective and affordable brand awareness tool.

Email marketing

Email marketing is a sure bet in ROI increase. Data shows 67% of all businesses consider it as their topmost source of digital marketing revenue. Email marketing utilizes promotional offers or newsletters to build subscriber lists.  

This channel will keep your customers loyal to your brand and attract new leads as well. This simple and affordable digital advertising strategy has the benefits of traceable data and an ROI focus.

Video marketing

This is currently huge in terms of getting users engaged and converting. Video builds trust quickly. And when well done, it can win you some loyal fans. Use a free video editor like InVideo to create awesome videos. Take advantage of royalty-free music if you want to play something on the background.

Conclusion

Digital advertising has risen on the back of online inventions in the display, search, programmatic and native advertising giving you a wide range of opportunities that can take your brand to its next level of growth. Promotional content in digital advertising is brought to the attention of your target market via digital and online channels. 

These may include email, social media, mobile apps, search engines, websites, or affiliate programs. Unlike the traditional methods of advertising in Wanamaker’s time that had a spray and pray outlook to ROI determination, digital advertising is data-driven. Data makes it easy for you to increase your digital advertising ROI and to grow your business.

Author Bio

David Freudenberg is apart of the Public Relations team at DJO Productions a multi-platform production website where videographers, producers, artists, marketers, and more can download SFX&Music, VFX, Media Elements, Graphics, 3D images, and more. When he is not building relationships at DJO Productions he enjoys fishing, boating, and hanging with friends.